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Yield Optimization & Management Techniques for Publishers
Did you know that digital ad spend is constantly growing? This opens a new door to media publishers who know how to use yield optimization to their advantage. What is publisher yield management and what techniques can you use to succeed? Keep reading!
Publisher yield optimization – what is it?
In a nutshell,publisher yield optimization is about using optimization techniques and analytical data to maximize revenues and increase performance. Thanks to an appropriate publisher yield optimization strategy, it’s possible to boost the value of digital advertising.
If you’re trying to increase yields for add impressions, you should learn how to analyze historical data, and see which elements of your inventories perform well and what requires improvement.
Top management techniques for publishers
There are certain management techniques that streamline publisher yield optimization. If you want to refine your strategy, try to:
- optimize your inventory – this point is particularly important during seasonal events and holidays. Optimizing your inventory and website can make your content more engaging which translates into more conversions from ad impressions.
- follow the rules – adhering to AdSense regulations is one of the most important publishers yield optimization tips. Following the official guidelines will help you achieve the highest output for various screen sizes.
- set key performance indicators – by making a list of parameters that are important to you and monitoring them, you’ll be able to make wiser decisions regarding your activities. Be sure to check CPC (cost per click), CPM (cost per mile/thousand), CTR (click-through-rate), and RPM (revenue per thousand impressions), as they’ll help you track the performance of your ads.
The takeaway
Thanks to publisher yield optimization you can maximize the revenue from your ads and make better decisions regarding your business strategy. Setting KPIs, staying up to date with the regulations, and optimizing your inventory are only some techniques you can use to take your revenues to the next level.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.