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Yield Optimization & Management Techniques for Publishers



Yield Optimization & Management Techniques for Publishers

Did you know that digital ad spend is constantly growing? This opens a new door to media publishers who know how to use yield optimization to their advantage. What is publisher yield management and what techniques can you use to succeed? Keep reading!

Publisher yield optimization – what is it?

In a nutshell,publisher yield optimization is about using optimization techniques and analytical data to maximize revenues and increase performance. Thanks to an appropriate publisher yield optimization strategy, it’s possible to boost the value of digital advertising.

If you’re trying to increase yields for add impressions, you should learn how to analyze historical data, and see which elements of your inventories perform well and what requires improvement. 

Top management techniques for publishers

There are certain management techniques that streamline publisher yield optimization. If you want to refine your strategy, try to:

  • optimize your inventory – this point is particularly important during seasonal events and holidays. Optimizing your inventory and website can make your content more engaging which translates into more conversions from ad impressions.
  • follow the rules – adhering to AdSense regulations is one of the most important publishers yield optimization tips. Following the official guidelines will help you achieve the highest output for various screen sizes.
  • set key performance indicators – by making a list of parameters that are important to you and monitoring them, you’ll be able to make wiser decisions regarding your activities. Be sure to check CPC (cost per click), CPM (cost per mile/thousand), CTR (click-through-rate), and RPM (revenue per thousand impressions), as they’ll help you track the performance of your ads.

The takeaway

Thanks to publisher yield optimization you can maximize the revenue from your ads and make better decisions regarding your business strategy. Setting KPIs, staying up to date with the regulations, and optimizing your inventory are only some techniques you can use to take your revenues to the next level.


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A Few Things to Check Before Hiring an Electrician



A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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