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What is the career planning in digital marketing?



career planning in digital marketing

Digital marketing is taking the world by storm and introducing innovative business development techniques in the market. With people of every age spending lot of time online and on social media, the power of digital marketing has soared high. Needless to say, our interactions and shopping are also shifting to the virtual world.

In a scenario where online marketing strategies have become the buzzing reality of today’s world, pursuing a BSc in Digital Marketing and Social Media will increase your career prospects. As we are moving into the world of the metaverse, establishing a career in the digital marketing sector is a great choice.

Let’s look at the various strategies and possibilities available in the digital marketing industry.

Career planning and opportunities

If you are planning to start a career in digital marketing, you must identify your area of interest to start with. The digital marketing sector is large with numerous social media platforms, search engines, etc. Understanding your skills and exploring career opportunities that suits your skillset is essential to succeed in any job role.

Once you identify and develop your skills and find a job role that matches your interests, you can be an efficient digital marketer. Here are a few career opportunities available after completing your digital marketing and social media programme.

  • SEO specialist

An SEO specialist finds different keywords for a topic and filters them to choose the most popular ones to incorporate in brand websites and ads. This helps a webpage to rank higher in various search engines such as Google and increases web traffic.

  • Social media manager

A social media manager is responsible for handling the brand engagement strategies on social media. You have to guide others in developing successful marketing strategies that align with the organization’s goals and ensure that it reaches the target audience. Social media brand campaigns are often the brainchild of social media managers.

  • Market research analyst

As a market research analyst, you will be involved more in the statistical work relating to marketing campaigns. You have to source data and derive patterns to predict trends in the market so that the marketing team can curate the strategies accordingly.

  • Content writer

A popular job role in the digital marketing sector, a content writer produces copies and develops content for the blogs and websites of a company. These write-ups follow the SEO guidelines and are often presented in a way that appeals to the audience.

  • Search engine marketing specialist

A search engine marketing specialist analyses various sources and data to figure out what drives customers to a website. SEM specialists then use these data to develop advertisements that feature on the top of search engines and appeal to the general public. Apart from these common roles, there are plenty of other options like digital marketing lead, content manager, conversion rate optimization specialist, etc. All you need is proper skills and a graduate certificate in related fields to get employed in any of these job roles.


Buying Land For The First Time? 4 Mistakes To Avoid



Buying Land For The First Time? 4 Mistakes To Avoid

Whether planning to build commercial buildings, rentals, or your dream home, buying land can be exciting yet overwhelming. The buying process may seem easy and seamless, but it requires careful consideration to avoid making a lifetime mistake.

Land buying requires extensive research to find the best land rates and location that fits your needs. Unfortunately, many first-timers fail in this area, buying unproductive lands or areas with low security, and some even fall victim to fraud.

If you’re a first-timer looking to purchase land, here are four mistakes to avoid:

  • Skimping On Research

The first mistake many first-time land buyers make is skimping on research. You must conduct thorough research to understand the current market valuations and to make informed decisions.  Here are some of the reasons why research is crucial for your investment scheme:

  • Understand Market Value

One of the most important reasons why research is crucial is that it helps you understand whether or not you’re getting a fair price. It’ll help you understand the various factors affecting the land value too, such as the location and property age. From there, you can estimate the price and create a reasonable budget.

  • Choose The Best Location

The location of the land is crucial, especially when you have kids or when building rentals and commercial buildings. For one, you must choose land with access to roads, electricity, water, and other facilities, such as hospitals and schools. And researching will help you get the precise location that fits these needs.

  • Identify Potential Hazards

If the land you want to purchase faces significant concerns, like legal disputes and environmental problems, researching will help you spot it. You’ll find articles about such disagreements, and you can conclude to help you make informed decisions.

  • Understand Zoning And Land-Use Regulations

Land-use and zoning regulations dictate how you can use land in specific areas. There are areas where only commercial buildings are allowed, while others only allow residential ones. Therefore, researching will help you determine the best zone that suits your intentions.

  • Evaluate The Developer’s Credibility

Research helps you evaluate the seller’s credibility as well. You can check if they’re authorized operators with an operating license. Plus, you can examine if they have a good record by reading reviews from other clients. 

Generally, research will help you understand how to choose land for your home that suits your requirements to help you avoid costly mistakes and make sound decisions.

  • Underestimating Your Expenses

Another mistake most first-time land buyers make is underestimating their expenses. There’s more to buying land than making the downpayment for the real estate deal. There are other hidden costs associated with land buying, such as closing costs, land clearing or site preparations, utilities-associated costs, property taxes, and zoning fees. Understand your expenses and make reasonable adjustments to your budget to avoid surprises.

  • Not Hiring Qualified Professionals

As mentioned, buying land can be overwhelming, especially for first-time buyers. You need the proper documentation and know your way around the buying process, which is impossible if you’ve never purchased one.

Therefore, hiring qualified professionals is an excellent approach for better investments. They’ll help you with legal protection, property inspection, and expertise. Here’s a list of the experts you need to get your money’s worth:

  • Realtor: The law allows you to buy land yourself. But it’s not advisable for first-timers like you. Hire a real estate agent as they better understand the market, have access to the off-book listings, negotiation skills, and legal access. 
  • Real estate attorney: You can buy land without an attorney too, yet you’ll need one for legal advice, dispute resolution, and contract review.
  • Environmental Consultant: When buying land in areas that have environmental concerns due to industrial activities, it’s crucial to have an environmental consultant inspect them before buying for compliance with applicable regulations.
  • Surveyor: A surveyor will help you determine land boundaries when they’re unclear. Further, they’ll prepare a survey document you can use once you purchase the land.

These professionals will help you avoid the common mistakes, and pitfalls investors fall into when buying land. However, the expertise you need will depend on the purpose of the land. For instance, you may need an architect if you plan to erect a building, but you won’t need one for an irrigation scheme.

  • Visiting The Site Only Once

Another major mistake first-timers make when buying land is conducting a single site visit. One visit isn’t enough to assure you about the land’s condition. Ensure you revisit the land several times to gather information about the location and the utilities available in the area.

In addition, several visits will allow you to interact with the neighbors who can offer insider insights to help you negotiate better deals. They’re likely to know the owner, and such information will keep you safe from fraudsters.

Conclusion Generally, purchasing land for the first time can be daunting, especially when you don’t hire experienced professionals. It’s vital to research adequately to avoid making the common mistakes many first-timers make. Follow the guidelines highlighted in this discussion to make sound decisions and avoid unnecessary costs.

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