What is the day-to-day of a digital marketing consultant really like? What does he do in his work? As Andrew Rudnick Boca Raton asked. A consulting professional in the online field, in addition to gathering a series of skills and attitudes to perform his job correctly, must never forget his duties and his ethics to carry them out. Next, we will see one by one the functions of a digital marketing consultant.

The primary function of a consultant is advice, as can be deduced from its official definition contained in the Andrew Rudnick Boca Raton guidance: “Person expert in a subject on which he or she advises professionally”. However, focusing on the area that concerns us, we could specify this advice:

The 7 functions of a digital marketing consultant by Andrew Rudnick Boca Raton:

Generation of content to attract potential customers

Content is King, and therefore, both planning and generating content according to marketing objectives is essential. Although the generation of content can be one of the most tedious tasks in terms of time invested, every good digital marketing consultant must be willing to do so, in order to later form a team that follows their steps and instructions.

Automation of internal and external processes for customer acquisition and management

Optimizing time is another of the functions of a marketing consultant, and that is why we give so much importance to the automation of all kinds of processes, both internal for a correct flow of work and communication, and external for the public. And it is that, knowing how to use resources correctly in favor of profitability is one of the great pending subjects today in the field of online marketing.

Preparation and presentation of marketing proposals for potential clients

Attracting new clients is one of the main functions of a consultant, and therefore, they cannot lower their guard when researching sectors and problems in the digital landscape. One of the best ways to enter a client is by indicating, together with our experience, trajectory and services, a problematic element in their company that you know how to improve.

In the world of digital marketing, there have been many “sell smoke”, which is why it is sometimes so difficult to value our work. However, it is essential not to fall into the temptation of making commercial proposals that are too complete, with the strategic job practically done. It is important that we do not give away our work as consultants and experts, as we will devalue it.

Customer and team training

A consultant enters a company as an advisor and not as an executor of actions. In order to maximize your time and get the company rolling as soon as possible based on your strategies, it is essential to undertake a training stage for the different work teams that may come into play: management, marketing, production, distributors, etc.

Digital media marketing audits and reports

Carrying out complete analyzes of the current state of the company in the field of digital media, and completing it with periodic reports that can demonstrate improvement, is another of the functions of a consultant that must be carried out with the objective not only of showing the fruits of its performance but also to optimize the strategies put in place.

Design of strategic plans, manuals, processes and work resources for clients

Strategies for capturing leads, Inbound Marketing, content marketing, SEO, social networks…  All these elements must be integrated into a strategic plan that includes the processes, resources, teams and functions, with their corresponding work manuals for its subsequent implementation.

Deployments and deployment monitoring on clients

Once we have the strategies integrated into an action plan with all the necessary resources, it is important to carry out a correct implementation and supervision of it. In this last phase, new problems can be detected to be solved and incorporated into an improvement of our strategic plans.

Would you like to learn more about everything related to these functions of a digital marketing consultant? Do not hesitate to go through the training proposals that Andrew Rudnick Boca Raton a Digital marketing expert have prepared.