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Andrew Rudnick Boca Raton – 7 Duties of Digital Marketing Specialist



Andrew Rudnick Boca Raton - 7 Duties of Digital Marketing Specialist

What is the day-to-day of a digital marketing consultant really like? What does he do in his work? As Andrew Rudnick Boca Raton asked. A consulting professional in the online field, in addition to gathering a series of skills and attitudes to perform his job correctly, must never forget his duties and his ethics to carry them out. Next, we will see one by one the functions of a digital marketing consultant.

The primary function of a consultant is advice, as can be deduced from its official definition contained in the Andrew Rudnick Boca Raton guidance: “Person expert in a subject on which he or she advises professionally”. However, focusing on the area that concerns us, we could specify this advice:

The 7 functions of a digital marketing consultant by Andrew Rudnick Boca Raton:

Generation of content to attract potential customers

Content is King, and therefore, both planning and generating content according to marketing objectives is essential. Although the generation of content can be one of the most tedious tasks in terms of time invested, every good digital marketing consultant must be willing to do so, in order to later form a team that follows their steps and instructions.

Automation of internal and external processes for customer acquisition and management

Optimizing time is another of the functions of a marketing consultant, and that is why we give so much importance to the automation of all kinds of processes, both internal for a correct flow of work and communication, and external for the public. And it is that, knowing how to use resources correctly in favor of profitability is one of the great pending subjects today in the field of online marketing.

Preparation and presentation of marketing proposals for potential clients

Attracting new clients is one of the main functions of a consultant, and therefore, they cannot lower their guard when researching sectors and problems in the digital landscape. One of the best ways to enter a client is by indicating, together with our experience, trajectory and services, a problematic element in their company that you know how to improve.

In the world of digital marketing, there have been many “sell smoke”, which is why it is sometimes so difficult to value our work. However, it is essential not to fall into the temptation of making commercial proposals that are too complete, with the strategic job practically done. It is important that we do not give away our work as consultants and experts, as we will devalue it.

Customer and team training

A consultant enters a company as an advisor and not as an executor of actions. In order to maximize your time and get the company rolling as soon as possible based on your strategies, it is essential to undertake a training stage for the different work teams that may come into play: management, marketing, production, distributors, etc.

Digital media marketing audits and reports

Carrying out complete analyzes of the current state of the company in the field of digital media, and completing it with periodic reports that can demonstrate improvement, is another of the functions of a consultant that must be carried out with the objective not only of showing the fruits of its performance but also to optimize the strategies put in place.

Design of strategic plans, manuals, processes and work resources for clients

Strategies for capturing leads, Inbound Marketing, content marketing, SEO, social networks…  All these elements must be integrated into a strategic plan that includes the processes, resources, teams and functions, with their corresponding work manuals for its subsequent implementation.

Deployments and deployment monitoring on clients

Once we have the strategies integrated into an action plan with all the necessary resources, it is important to carry out a correct implementation and supervision of it. In this last phase, new problems can be detected to be solved and incorporated into an improvement of our strategic plans.

Would you like to learn more about everything related to these functions of a digital marketing consultant? Do not hesitate to go through the training proposals that Andrew Rudnick Boca Raton a Digital marketing expert have prepared.



5 Creative Ways to Use Instagram to Boost Your Income



5 Creative Ways to Use Instagram to Boost Your Income

Whether you run a physical product company or a service-based business, Instagram can help you grow your audience and boost sales. But how do you monetize your social media platform?

Instagram offers various ways to earn money, such as sponsored posts and running an online store. Finding a strategy that works for your situation is the best way to make it.

Promote Your Business

Whether you sell products, services, or yourself, promoting your business on Instagram is an excellent way to increase your reach. Using hashtags related to your niche is one way to do this, but you can also use a tool to track competitor posts and see what hashtags work for them.

Sponsored content is another popular way to earn money through Instagram. Fashion brand @everlane, for example, regularly features shoppable posts where they tag products in their images and direct followers to their online store. This is a fantastic option if your business wants to promote specific products but needs more inventory to expand the product line. You can collaborate with a print-on-demand service such as Teelaunch to customize T-shirts, mugs, and other items with your images without the burden of stocking inventory.

Sell Prints

If you are passionate about photography, Instagram can be a great platform for selling your prints. You can use various platforms to turn your Instagram photos into posters, mugs, pillowcases, and more.

Alternatively, you can use Instagram to promote your online shop or marketplace. Services allow you to include a clickable link in your Instagram bio to a product catalog where users can browse and purchase items.

Many IG sellers prefer to bypass a website and conduct all sales through DMs, which makes it easy for their audiences to keep shopping without leaving the app. This approach can be particularly effective for products that require a significant upfront investment. For example, a ceramicist could profit by selling kits that let buyers build their pieces.

Offer In-Stream Video Ads

Instagram’s in-stream video ads are a great way to promote your brand and drive more followers to your website. Creating a video that blends in with its environment and looks genuine is crucial to achieving the desired outcome. Blatant promotional content tends to scare people away. Instead, try to offer value in your ad. For example, if you’re a fashion company, you can create a tutorial or a customer spotlight video to inspire your audience.

Whether you’re an influencer or not, it’s important to diversify your monetization strategies. One way to monetize your social media presence is through sponsored posts with brands, utilizing shoppable images to lead your followers to your online store, or providing online courses for your audience. This will help ensure you can keep earning money even if one revenue stream slows down.

Sell Virtual Products

Installing virtual products is one of Instagram’s most popular ways to make money. This can include everything from video tutorials to e-books and one-off payment programs like astrology reports.

This type of monetization works well if you have a strong niche audience, keen followers, and a high number of engagements. For example, a profile with advanced graphics skills can offer a course to teach people how to make the most of Instagram.

Another way to sell virtual products is to use a dropshipping service that handles logistics. For instance, a seller could offer premade emotes or bit badges for gamers or streamers on Twitch. They’d get a small cut from every sale without the need to store any inventory.

Offer a Course

If you have a valuable skill, you can use Instagram to sell your online course. For example, if you’re an influencer with photography skills, you can offer a photography course on creating engaging Instagram posts.

Share course information and a link to purchase your course in your Instagram bio. You can also promote your system by creating shoppable posts or adding links in Instagram Stories and Direct Messages.

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