Top 5 Tips To Identify Your Ideal Target Audience

If your business is launching a new service or product, you have to determine your target audience. A target audience is a crucial part of each marketing campaign. In the end, if you don’t recognize that is the best fit for your offerings, you’ll have a rough time advertising it.

It’s understandable that you naturally want to yell about your products and services from the rooftops. However, telling everybody about your offerings isn’t a plan. You actually can’t afford to target everybody, but even if you can, it’s not a good idea. 

Determining your ideal target audience is essential for optimizing your conversions, and exploiting your advertising strategy. It will enable you to focus your advertising efforts and reduce the chances of your advertising campaign failing. 

So, how to recognize your target audience? In this article, we’ll provide you with the best five tips to do so.

Utilize Social Media Insights

Social media can seem like one of your business’s biggest troubles, one more job piled onto your already heavy workload. However, when managed properly, social media is one of the most efficient tools you can utilize to identify your target audience and engage with them.

Analytics are included in the core of every business social media account. Those insights are free to use. Every social media platform shows followers’ information differently, so ensure to analyze every data source individually and with purpose.

For example, Instagram insights are an excellent source of information when figuring out how to identify target audience demographics based on your current followers. You can detect demographic data, such as gender or age, and geographical indications from your Instagram business page. By logging into Instagram ads manager, you can obtain even more insights like education, relationship status, interests, etc. 

Create A Customer Persona

A customer persona is a fictitious representation of a brand’s ideal buyer. Businesses build these personas for the sake of their market research and data. It can contain many potential details about a user such as their age, name, gender, location, etc. 

Creating a customer persona will help your brand to envision its potential customers. Once you get the idea of what your ideal customers want, you’ll be able to tailor your content according to their needs. 

These personas can also be modified if the customers aren’t assimilating the picture they’ve built. You don’t have to make huge efforts to build customer personas for your buyers. 

Conduct Surveys

Surveys can seem annoying to customers but when used in a clever way, they can provide you with invaluable data about your audience’s expectations and interests. So, it’s good to conduct annual, biannual, or periodical surveys about your products, services, and content, and ask your customers to give their feedback.

If customers aren’t answering your surveys, you should try offering rewards to motivate your audience to take it. In order to create your surveys, you can utilize online solutions like Typeform, SurveyMonkey, SurveyLegend, and more.

Communicate With Your Followers

Aside from all the previous techniques, this is the one that functions best. Talking to your audience directly informs you what they are thinking, what they expect, what they need from you, and how your services or products are satisfying their expectations.

Communicate with them on social media, Skype, Hangouts, etc. If you adopt that method and talk to your customers directly, you will be able to tell what they dislike, what they’re satisfied with the most, and how you can improve your products or services.

Your customer’s feedback will also help you to presume the interests of other users and will allow you to target and reach more customers that have associated concerns. You can also use this to boost your overall customer experience and your brand’s voice.

Review Your Customer Data

Examining your customer data is essential because you might have an audience with various interests. That’s because you draw users from different sources like social media, blogs, communities, services, etc. 

Some could be interested in buying your offerings, whereas others might search for the more useful content. Consequently, strong data analysis is a must for brands that want to fulfill the needs of every customer group. 

The customer data you’re analyzing should include their phone number, physical address, ethnicity, gender, engagement on different social platforms, age, preferences, and more. By analyzing that kind of data, you’ll be able to come up with more focused and more converting campaigns. 

Final Words

Identifying your target audience is the key step toward creating advertising campaigns that reach the right people at the right moment. We’ve guided you through five different ways to identify your ideal target audience. The only thing left to do now is to implement our tips and wait for the results.

Kenneth

Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].