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The liability Risks of Artificial Intelligence and Machine Learning

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The liability Risks of Artificial Intelligence and Machine Learning

Maria Johnsen talks about risk assessment and security aspects of artificial intelligence and machine learning.

In recent years, the use of Artificial Intelligence has peaked. Decisions may be at risk if they are made by a machine. Artificial intelligence can be economically disastrous and liable equally due to various thought-provoking aspects of the situation. Experts hold the opinion that there is a liability risk if the Machines make decisions which are rather inappropriate or illegal.

According to Maria Johnsen in fintech and banking systems the rules on risk management describe how models should be validated, but these rules do not cover A.I and machine learning algorithms. With predictive models, they build the model and test it. But they don’t test to see if the algorithm changes based on the data they feed it. In machine learning, the algorithms change, evolve and grow; at the same time, new biases could potentially be added.

Regulators should be finding solutions to the risks of machine learning models. For example, in loan decision making, the data could inform an unconscious bias against minorities that could expose the bank to regulatory scrutiny.

Machine Learning Problems:

The risks associated with Artificial Intelligence and machine learning can be potentially dangerous if not managed timely. Following are some of the main risks associated with this phenomenon:

  1. Data:The pedigree of the data used to create machines is largely involved in the risk. The variability in the amount of the data determines how it would run in the long term. This is why it should be a homogenous data.
  2. Bias:It can be a source of inaccuracy in the models which can make the data highly inaccurate.
  3. Output Interpretation:The use and the way a model is interpreted can undoubtedly add to the risk.

If you train an algorithm with data that has underlying racist data, you may end up making a racist machine learning algorithm. We need to step back before we all jump on the bandwagon.

AI is used in various aspects of programming that include finding solutions to a problem and recognizing patterns. In machine learning, a computer program is given access to a huge amount of data and then it processes that information. This is how it learns the relationship between variables.

For more information read her entire article at A.I and Machine Learning

Her latest book The Future of Artificial Intelligence in Digital Marketing: The next big technological break

About Maria Johnsen

Maria Johnsen is a Multilingual Digital Marketing A.I and Fintech Influencer, Film producer , director, screenwriter,Linguist and author. She  holds a degree in political economy from Kharkov University in Ukraine, Beauty Arts from Sorbonne University in Paris, BA in Information technology, BA in computer science, a Master of Science degree in computer engineering from university of science and technology in Norway and master degree in filmmaking and television from Royal Holloway University of London.

Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.

Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway.

Maria Johnsen is also a multilingual SEOPPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.

Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses. She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site optimization.

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Signs that Suggest your SSD is Near the End of its Life

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Signs that Suggest your SSD is Near the End of its Life

An SSD or Solid State Drive is a disc that is much faster, more stable, and consumes less power than a traditional hard drive disc (HDD). But SSDs are not without flaws and can “fall apart” in certain situations, while their lifespan is estimated at 5 to 7 years with some normal use.

So it’s best to be prepared for a situation where an SSD can come to an end in its lifetime and you could potentially run out of your data. Therefor we’ll show you what the common signs are telling you your SSD is “done” and that it’s high time to replace it with a new and better one.

How do SSDs become unusable?

Unlike the mentioned HDDs, or traditional disks, SSDs do not have parts that are physically moving when you write or read something from them. On that side, SSD is more durable and can withstand more “shocks” and vibrations than an HDD. On the other hand, SSDs require stable electricity, so if there are any “emergency” situations such as an increase in electricity or its disappearance, there is a chance that the SSD will be damaged. There are many cases, where in the event of a power outage, there has been data corruption on the SSD. Especially if the user was doing any data transfer at that time or the computer was reading / writing to disk.

Another problem with SSDs is that they have a limited number of writing and reading cycles from disk. That’s the problem with the all flash memories.

How to check the health of an SSD?

When you hear that the HDD produces strange sounds and starts to “skip”, you will know that it has started to have certain problems. But unlike HDDs, SSDs don’t make sounds and you can’t conclude from that that something is wrong. The best and most reliable way to make sure your drive is still working well is to install software that will monitor its “health”. Windows users could try CrystalDiskMark, while MacOS users will be able to use Smart Reporter Lite. But other than that, there are some warning signs that you shouldn’t ignore. Below we bring you some of them.

Errors involving “bad blocks”

Just as HDDs can have “bad sectors”, so SSDs can have “bad blocks”. Then a typical scenario can occur in which a computer will try to write or read data, but it will take a very long time and in the end it will fail to do that. You will receive an error or warning that there is a problem. Common problems when you have bad blocks are:

The file cannot be written to disk or cannot be read

Your PC / file system needs to be repaired

Active applications often freeze and crash

Frequent errors when transferring data from one location to another

Generally, the disk runs slowly, especially when working with larger files

If you have one of these problems, then it is a good idea to run Crystal Disk Mark or Smart Reporter Lite or Hard Disk Sentinel… to see if there are any physical problems on the disk. If so, it’s time to back up your data right away, shut down your PC, and start buying a new one.

2. Files cannot be written or read

There are two ways that “bad blocks” can affect your files:

The system will detect a bad block before writing the file, will warn you and stop copying

The system will burn the disc, and then it will detect a bad block, after that you will not be able to read that file again.

In the first case, the file was not written to the new location, so it could not be corrupted. Often, the system itself will be able to solve this problem by “removing” the bad block and possibly writing the file to another location. If the computer doesn’t figure it out on its own, try writing the file to another location. Everything will probably go well.

In the second case, the file will be written to a bad block, and will be corrupted and will no longer be readable. There are some methods you can use to try to “repair the damage,” but there is no guarantee that you will succeed. If something is written in a bad block, it is usually permanently lost.

3. The file system needs a “repair” process

Have you ever seen a popup message of this type? Or just this screen? No matter if you use Windows or MacOS. Sometimes a message for a system “repair” will appear because the computer is not turned off properly. It will sometimes occur due to certain problems with connectors and ports. But unfortunately sometimes will occur when the SSD starts to develop the described problems.

Fortunately, often the solution to this problem is very simple. Windows, MacOS, and Linux come with a built-in system repair tool for corrupted file systems. When an error occurs, the OS will ask you to run the tool, follow the instructions, and resolve the issue. There is a chance that you will lose some data in the process, but on the other hand, the OS will work and you will not have to format the entire disk. And that’s why it’s important to back up your data periodically.

4. Frequent “crashing” of the OS during booting

If your computer often crashes during boot session, but then works normally after you press the “restart” button a few times, you can blame the disc. It is either a bad block on the disk or the disk is “tired”. So it’s best to back up your data right away and start looking for a new drive.

But before you buy a new drive, download the diagnostic tool and check if there are really any problems or not. If the tool shows that the disk is working normally and that there are no problems, it may be best to reformat everything and reinstall the OS. If that solves the problems, then the problem was of a software nature, not hardware. Learn more

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Effective Strategic Marketing Of A Brand Through A Social Media Platform

Umar Nisar

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Effective Strategic Marketing Of A Brand Through A Social Media Platform

Strategic marketing plan is nothing but a detailed plan with clearly defined objectives and strategies for execution. There are different approaches and techniques used in strategic marketing and the one used depends on the type of business involved and also the target audience. This plan has become more important with the advent of internet and has provided new opportunities for businesses to communicate their corporate objectives. Also known as information marketing and brand management, it helps in identifying the desired characteristics of a product, their features, their advantages and disadvantages and also their place in the market. Effective Strategic Marketing can be done usung https://gawdo.com/

Strategic marketing strategy is an overall, long-term game plan and a strategy of any business or any organization with the basic purpose of reaching a sustainable competitive edge by understanding the competing needs and desires of customers. The marketing strategy helps in defining and reaching customer needs. These needs could be for any product offered by a company. A good strategic marketing strategy should include the identification of the key consumer groups, analyzing the factors influencing the behavior of these groups, developing marketing strategies accordingly to cater to their needs and tastes, and testing the strategies to evaluate their effectiveness. A successful marketing strategy should have three essential ingredients:

Strategic inbound marketing refers to the promotion of your products through inbound strategies. This could include any number of inbound methods like radio, television, print, cable, etc. where the primary aim of the promotion is to reach out to the maximum number of potential consumers. It also includes any existing promotional methods, including any special offers, reward programs, discounts, and price wars. Inbound strategy therefore, refers to any existing promotional method.

It is important to follow the above mentioned principle for a strategic marketing plan to work. The first phase of the strategy refers to development of the market concept. This will involve defining the customer needs, defining the product, identifying the target market, developing the marketing concept, measuring and testing the concept, and finally building and controlling the marketing system. In other words, it involves three phases of a strategic marketing plan.

The next phase of the strategic marketing process deals with implementation of the marketing concept. The objective of the marketing process is to make sure that the marketing message reaches the target audience as early as possible and persuades them to purchase the product or service. In order to reach this goal, different approaches are used. One of them is to use traditional marketing methods like advertising, while another is to use online marketing, like social media marketing. Social media marketing involves online reputation management, web 2.0 marketing, and search engine optimization.

In the third phase of the marketing process, testing of the strategy is done to see if it works. The key to a successful marketing strategy lies in its flexibility. A successful strategy should be flexible enough to change according to the changing trends and conditions. The marketing plan should also be flexible enough to take into account the changing consumer demand. The company should do a lot of market research before implementing the strategy, because the nature of the business, competition, customer preferences, etc., needs to be considered when the marketing strategy is being formulated.

Once the marketing strategy has been formed, the next thing that needs to be done is the execution of the strategy. The execution of the strategy means that the strategy should be implemented in the right way. Basically, there are two ways by which the strategy can be executed-directly and indirectly. Directly implemented strategies mean that the company should directly advertise the brand or the product and the customers should come in contact with the message. Indirectly, the marketing process can be implemented through various ways.

For instance, in the case of a printed t-shirt with a logo, it would be advisable to have the logo printed on the t-shirt and have the t-shirt distributed to potential customers. The distribution method should be done in such a way that the people who receive the printed shirts come in direct contact with the message that is contained in the t-shirt. The strategic marketing strategy is effectively implemented once the right type of advertisement is sent to the right set of target consumers or audience.

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The 360 USB Eco Drive Lighter

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The 360 USB Eco Drive Lighter

If you had to go into the wilderness for one week and could only bring five items of your choosing — a The 360 USB Eco Drive Lighter would probably be one of your choices.

This is because lighters are essential when it comes to exploring the outdoors. Lighters also prove to be useful in the comfort of our homes. While it’s common knowledge that lighters are useful, it’s not common knowledge that you don’t need to buy dozens of lighters in your lifetime. You have likely bought a lighter, used it for a couple of months for various reasons, discarded it when the butane ran out, and then repeated the same cycle several times a year. Did you know there’s a much easier way to enjoy the benefits of a lighter that doesn’t require you to waste your time or money? You can help save the environment and your time by utilizing a lighter that doesn’t contain harmful chemicals and simply recharges when needed. Here are the reasons that the 360 USB Eco Drive Lighter is the best lighter on the market:

User-Friendly

You will no longer need to run to the local market in the midst of hosting an outdoor BBQ because your lighter suddenly runs out of butane. The 360 USB Eco Drive Lighter will inform you of the battery life at all times so you never run the risk of not having a lighter when you need one. The lithium battery has a long-battery life — and all you need to do is simply plug in the lighter with a USB cable when you notice it needs to be recharged.

This lighter is Affordable and Creative Home Decor Ideas incredibly easy to use as the long, adjustable elastic neck will keep any flame at a safe distance from you. You can safely ignite anything that may require a lighter: a fireplace, campfire, BBQ, candle, incense, gas stove, etc. This lighter’s design has a safety feature with a child safety lock to keep everyone in the family happy, safe, and warm.

Are you planning a camping trip or BBQ on a windy day? The 360 USB Eco Drive Lighter will make this possible due to the water resistance and windproof design. Weather will no longer cancel your plans to cook delicious steaks on a windy day — making your life much easier.

Eco-Friendly

Butane lighters contribute to the emission of harmful chemicals into our air — you surely don’t want those chemicals circulating in your home.

This eco-conscious lighter will allow you the peace of mind as you enjoy a favorite candle or incense in your space without the danger of breathing in unwanted chemicals.

 This reusable lighter will decrease the amount of waste you contribute to our world. Common plastic lighters are found in landfills all over the world, but this reusable lighter will be found in your home as you enjoy using it countless times.

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