Reputation management starts with you and improving your Google reviews is the first stop. The vast majority of customers will look at business reviews before purchasing an item – upwards of 90% in some industries. So, ensuring you’re presenting a positive image is important.
Cormac Reynolds of VelSEOity.com has some great tips on how a business can improve their Google reviews and enjoy big wins in 2020.
Ensure Users Can Leave Reviews
In order to grow your Google reviews, the first and most important thing to do is to set up a Google My Business(GMB) page. While it might seem apparent, most small businesses fail to realize that just because you are a business, it doesn’t mean that you are outrightly given a GMB page. Businesses first need to register for the page and provide complete and accurate information.
After the page has been created and verified, then it can start garnering reviews. For the older businesses that have a Google Places page, it will be automatically transferred to a local GMB page. This provides them with a good starting point for a more complete profile. Seeking the services of a professional online reputation management firm like Rize Reviews is one of the most effective techniques of increasing Google reviews.
In most cases, simply asking for reviews is the easiest way of getting them. You will often find that customers will buy one of your products and be satisfied with it, however, not many think about returning to your page to leave a review. The same also applies to services, but in most cases, industries such as restaurants and hospitality tend to accumulate reviews faster.
Normally, before buying your product, customers will have already followed your social media accounts or subscribed to your newsletter. Take advantage of these platforms to request your customer to submit honest reviews. It is better to have substandard reviews than having none at all.
Simplify the Process of Leaving a Google Review
In order to accumulate as many reviews as possible, aim to link to the review form as closely as you can. Rather than linking to your website or basic Google My Business page, consider directly linking to your review page. Minimize the number of clicks the user has to make to get to the review page. Customers will be deterred from leaving reviews if they have to rummage through your website or page to get to your GMB local page then rummage again to find where they can leave a review. For each extra step, the user has to take treat it as a failure on your efforts to gather more reviews.
Avoid Purchasing or Faking Google Reviews
Users who have experience with the internet know what a valid review looks like. And even more importantly, they are capable of spotting fake reviews. There are a number of telltale signs that you’ve bought your positive reviews or you have been deleting negative reviews. Purchasing reviews from accounts that leave bought reviews or using personal accounts to leave reviews of your own business raises suspicion about your business.
Another reason why you shouldn’t buy reviews is that your reviews get lost once the false accounts are removed. Credibility is vital when it comes to business and marketing, and you should always present your business as a credible business.
Get Reviewed Elsewhere
While GMB is effective in bringing reviews, you shouldn’t entirely rely on it. A majority of users depend on Yelp, Angie’s List, and other sites that provide business reviews to find reviews. When there aren’t any reviews of your business on these sites, but many on GMB, then your reviews might appear bought.
Thus when requesting reviews, utilize any and all other popular review sites instead of just Google. Your customers should have the freedom to review your business on any site they want. Some users will go above and beyond to post reviews on multiple sites.
Handle All Negative Reviews In Personally and In a Timely Manner
At one point, you will come across negative reviews. As soon as one or two-star reviews appear, they should be handled immediately. This means that you need to be constantly monitoring your reviews. Never attempt to delete any bad reviews as users will notice and raise an alarm. Rather, you should take the time and effort to expeditiously take care of the user’s issues or concerns.
Request the reviewer to contact the customer service department for further assistance. If you are unable to fully satisfy the user, then just request them to reply to their initial review.
Link to Review Pages Using QR Codes
Nowadays, the majority of shoppers are using smartphones. Thus almost all shoppers are able to scan a QR code and go the website that is linked to. Consider printing a QR code on your receipts, promotional materials, and any other place that the users can see as this helps to directly link to a review page. The users will be indirectly inclined to leave a review after they scan the code.
Addison is a student of the Aust Abbottabad University of Science and Technology. He started his graduation in 2016 and graduated in 2020. I’m a professional article and blog writer, has written dozens of content on different topics and worked with professionals all over the globe. Feel free to contact me for any assistance. [email protected]
Finding The Perfect hair salon north lakes For Your Baby Shower Look
Baby showers are joyous occasions that mark the impending arrival of a new family member, and you want to look and feel your best at this joyous celebration. Finding an experienced hair salon north lakes like BeckyB can make all the difference when selecting your look; choosing one can transform how confidently you appear for this important event. In this blog we’ll help guide you through finding a top North Lakes stylist for your baby shower celebrations.
Search For Referrals
Begin your search by gathering personal referrals of North Lakes hairdressers who have had positive experiences. Personal recommendations can be an invaluable way of quickly and reliably finding an experienced stylist.
Read Online Reviews
Reviews found online such as those provided on Google, Yelp and Facebook can provide valuable insight into local hairdressers. Pay particular attention to reviews that mention special occasion styling as these indicate their expertise in creating looks suitable for events like baby showers.
Explore Hair Salon Websites and Social Media
Explore the websites and social media profiles of North Lakes hair salons to gain an idea of their portfolios, services offered and atmosphere of each establishment. Keep an eye out for photos that fit with your vision for a baby shower theme.
Check Qualifications and Experience
It is crucial to select a professional hairstylist with experience styling for special events like baby showers. Look for stylists with appropriate certifications as well as portfolios displaying their work for clients attending such events.
Consultation and Compatibility
Speak to potential hairdressers or salons about scheduling a consultation meeting to discuss ideas and preferences for your baby shower look. Observe whether the stylist listens attentively and offers helpful suggestions based on listening carefully to what your vision is and working together towards its achievement.
Scheduling and Availability
Make sure your chosen hairdresser or salon can accommodate the date and time of your baby shower by scheduling an appointment and making necessary arrangements.
Request a Trial Run
If you have an idea for an attractive hairstyle for the baby shower, consider scheduling a trial run beforehand to assess how it will look on you and make any necessary modifications prior to its application. This way you will know whether it suits you well enough before your event begins.
Cost and Budget
Discuss the costs associated with styling services to make sure they fit within your budget. Keep in mind that some salons offer packages including hairstyling, makeup application and other beauty treatments.
Product Knowledge and Hair Care
A skilled hairdresser should possess expert knowledge about maintaining your look with appropriate products to keep it in its prime. Speak to them about which ones they recommend using throughout your baby shower celebration to keep your look in great condition.
Ask for Referrals
When in doubt about choosing a stylist, asking the hairdresser for referrals of past clients who had similar services provided is an effective way of gathering valuable insight. Speaking with these previous customers can give invaluable information.
Trust Your Instincts
In general, when selecting a North Lakes hairdresser for your baby shower event, trust your instincts. Select someone whom you feel confident with as this will contribute to a positive experience with stunning results.
Your baby shower is a special milestone, and finding the ideal hairdresser in North Lakes will ensure you look and feel your best as you celebrate. By following these steps and conducting adequate research, you can select an experienced stylist who understands your vision to create stunning styles to compliment any look while increasing confidence. With their help on hand, your joyous celebration will radiate beauty and happiness all day long.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.