Latest News
How to use instagram for your business – with Liran Mizrahi
Liran Mizrahi is one of Israel’s top social media marketing masters, helping brands find success in the social media sphere. Liran is an Instagram mogul with over 12 years of experience with active involvement in account management and Instagram marketing. ality “fanbase” is crucial.
People are constantly connected to the web through smartphones. Most purchasing decisions are made by posting and promoting on the web. Missing this opportunity is to give a huge advantage to your competitors.
That’s why, for a brand to be present on social media is no longer a choice, but rather a necessity. So we asked Mr. Mizrahi to tell us how to use instagram for your business.
When you decide to use Instagram to communicate and promote a brand, the first thing to do is definitely to create a new profile. But if everyone is good so far, few are aware of the additional features that the platform provides if you activate a corporate Instagram account. This type of account, just as the name says, was developed for all brands that want to use the social media for their marketing activities.
Apparently, to the unobservant eye, there are few differences between the personal version of Instagram (the one automatically generated when a new profile is created) and the one for business. But in reality, in practice, there are really many tools that the latter makes available.
Now that your Instagram Business profile is ready, you can start sharing your content. “What exactly do I post?” you’re probably wondering. This is the first question you should always ask yourself and give an accurate answer to, before starting a content marketing strategy on social media.
Of course, there is no one-size-fits-all answer, just as there is no one type of content that fits every type of business. Because if content tells the story of a brand, the values it communicates must always fit the image of the speaker. This, however, does not mean that there are no general rules that, if respected, can help to achieve excellent results in terms of communication. What a brand must always remember is precisely that it is a brand.
For this reason, on Instagram you should prefer content that can engage the audience, in line with their values and the set of beliefs that their target customer embraces. On the other hand, you should avoid images and videos published with the hope of going viral or, even worse, with the sole objective of making a number. Are you, for example, a bakery? You could share professional photos of your pastries, authentic behindthe-scenes footage of the process and, why not, the smile of a satisfied customer. Are you an optician and want to promote your point of sale? You could think of sharing photos of your glasses (in store or in other locations), moments in the laboratory or the face of a girl wearing a new model.
The visual content that distinguishes Instagram, unlike other formats, has the characteristic of adapting to virtually every business, you just need a little creativity and the courage to dare.
But it doesn’t end there. Instagram is not only photos or videos, but also and above all Stories – one of the latest features included within the application and that by now has been enjoying huge success for more than a year. You’ve already tried them, haven’t you? With Stories you could decide to tell about your brand without filters, creating real business narratives able to entertain and involve more and more your audience of potential customers.
Follow Liran on Instagram
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.