How to SEO Leverage, Content Marketing, and Pay-Per-Click Advertising to Grow Your Online Store

If you want to reach more customers and generate more sales, you need to increase organic traffic to your website.

Fortunately, the following SEO Leverage-recommended ways can help you achieve that.

Search Engine Optimization (SEO)

An SEO strategy is one of the most cost-effective methods to drive more traffic to your web pages. When you optimize your store, you get to improve your search engine rankings, enabling you to bring more buyers to your website.

To leverage SEO for your business, you need to do keyword research for long-tail key phrases. Gone are the days when people search for “shoes” as they are more specific now.

For example, when you do a Google search, you will see that queries involve more relevant keywords such as “red shoes with ribbons on sale.” For this, you can use SEO tools such as Google Adwords and Moz.

As such, your SEO strategy needs to be well-planned, well-researched, and carefully implemented. This will help you avoid unethical or black hat SEO strategies that may affect your website ranking.

Apart from keyword research, search engine optimization or SEO also requires you to create high-quality content that is unique and engaging. In essence, it’s all about writing for intent and optimizing one keyword for every page.

It’s not enough to use the SEO keywords for your content, as it is best to also use them in the title, meta-descriptions, and links.

Speaking of links, your site can enjoy better results with them. You can start with internal linking, such as placing a link that leads to your blog content. From here on out, you can work on a backlink — something that search engines like since it shows the site’s reliability and credibility.

Content Marketing

As mentioned, search engines are always on the lookout for relevant content. If you want to have a good SEO rank on Google, you have to focus on content marketing.

Here, the goal is to create high-quality and relevant content that will keep your audience well-immersed in your website.

Here are the three important content marketing strategies to use for your company:

Blogging

A blog site can boost your business and SEO rankings as it can prod the users to come back for more information.

It’s also an excellent way to get a link since it can generate about 97% of inbound links that point back to your company.

Social Media

Using social media pages is a free yet effective way to improve your SEO and draw more people online.

For one, it can be a platform for you to promote your blog. You can also use Instagram and Pinterest to advertise your products, thus drawing more visits to your web pages.

Email

Email marketing is another strategy that can get you more business patrons.

Again, you can use it to promote your blog site for SEO or remind users with abandoned carts to continue their purchases. You can even create email sequences for product launches.

Pay-Per-Click

Just like SEO, PPCs zone in on relevant keywords. With this, your business can target critical phrases that draw clients and post a paid link for each through Google.

Every time the link is clicked, your company will have to pay a certain amount. The cost usually depends on the popularity of the keyword.

While pages like Google usually deliver PPCs, they are offered by many other sites as well.

Other Networks

Apart from social media marketing, PPC ads, and technical SEO, you can also find more consumers with the assistance of other networks.

Here are some great examples:

Influencers

Social media influencers have thousands — if not millions — of followers on their page. If you plan on marketing to a specific audience, hiring an influencer is the way to go.

For example, if your business concentrates on cosmetics, you should leverage your many products through a beauty influencer.

Guest Posting

Apart from advertising your business, an influencer can further assist you through guest posting.

You can ask him/her to create content for a particular website, which you can make viral through social media. The more shares you have, the better your placement in search results.

HARO Query Answering

To enjoy free exposure for your business page, you should visit the Help a Reporter Out or HARO website. All you have to do here is provide your expert opinion regarding certain topics.

With this press coverage, you just may get the SEO leverage that you want.

URL Sharing

If you want more visitors to your page, make sure to publish your URL in different places. Put in on your signage, flyers, business cards — any place that your audience can see. This strategy can help with brand recall to get more site visitors in the long run.

Attracting more buyers and generating better sales are the main goals of every company. Fortunately for you, you can achieve all of these by merely following the strategies mentioned above.