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SEO Trend in 2020 with Maria Johnsen

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SEO Trend in 2020 with Maria Johnsen

Maria Johnsen the multilingual seo expert recently published an article about SEO in 2020 and the impact of Google Bert algorithm on search engine optimization SEO and multilingual seo.

According to Maria Johnsen content has always been important in search engine optimization. In 2020 content marketing and content strategy is a part of search engine trend. In fact search engines’ algorithms look at all aspects of a website in order to rank it in their search engine results. SEO processes such as: on page and off page search engine optimization are important.

Information that the majorities of SEOs brag about on Twitter and call/called it firsthand SEO trend is the same as what we have been practicing for many years. The only difference between now and 22 years ago is that Google is equipped with artificial intelligence, deep mind, deep learning and machine learning algorithms and voice search if you compare it with how Google, Bing and Baidu and Yandex were back in 90’s and early year 2000’s.

Maria Johnsen continues although SEO experts received some hints about focusing on user intent and what they write on search engines, but optimizing a website for its keywords and phrases is significant. SEOs aren’t psychics to predict what users write in search engines. They can guess what they may search in Google but it is impossible to know what a Tunisian user in France would write about certain query in Google. We are not in users ‘ head.

Maria Johnsen believes that It is impossible to know what 3.2 billion users would/will write in Google. The job of a search engine is to give users the information they need IF that information is already searched before in the search engine.

“A few years ago when I was a fist year IT and robotic student and worked as part time sub-contractor at Google in California, my job was to clean it from spam and manually create keywords in Google to make them searchable. If a keyword or key phrase has not been searched before, Google CANNOT give you information about it because that new keyword cannot be found in its search database. Google Bert algorithm in 2020 is trying to accomplish this mission.

To guess and provide a series of keywords when a user types in search engine or uses voice search, but this is not complete on global level.” She says

“Back then I created a series of keywords in Google in order to make those keywords searchable in different categories. Some of SEO related keywords were: multilingual seo, SEO Norway, PPC Deutschland, multilingual seo, multilingual search engine optimization. I created 1000s of 1000s of combinations of keywords in various categories. Today when I see these keywords are selling in Google Ads campaigns It gives me a feel of accomplishment.” Says Maria Johnsen

 

According to her the following trends will shape up your marketing efforts in 2020 such as:  Low Cost Paid advertising, Organic Marketing and Content Marketing 

Read more about  SEO Trend in 2020 – The Impact of Google Bert on SEO 

 

About Maria Johnsen:

Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology BA in informatics, Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology and master degree in filmmaking and television from University of London in the UK.
Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.
Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway.
Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.
Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.

She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site optimization.

In 2016 she was ranked #6 digital marketing influencer in the world by Onalytica company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A.

Maria Johnsen ‘s Awards and Recognition in 2017

Ranked #1 among Top 100 SEO Influencers by Kcore

Ranked #2 among world top 100 digital marketing influencers in 2017 by

Ranked #2 deep learning influencers in 2017 by Betweenness Centrality aka NodeXL

Ranked #12 among top 50 agency strategy influencers 💼 by Onalytica

Ranked #9 among top 50 lead generation influencers 👍 by Onalytica

Ranked Among Top 200 Global Influencers in Content Marketing 2017 by Onalytica

In 2017 Maria started her filmmaking journey.

In 2018 Maria founded her Film Production Company in London, UK.

In 2019 Maria received the international star award for quality convention 2019 in Geneva Switzerland.

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How to rank new websites in Google with the help of SEO Punjab

Umar Nisar

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How to rank new websites in Google with the help of SEO Punjab

Search engine optimization is a collection of techniques that do not increase the number of visitors to an internet site by ranking high in search results.

One of the key features of SEO is that it clears your users and your search engine bots off your website.

 SEO Punjab helps search engines understand the content of a particular page and how it helps users. In the current situation of fierce competition, it is essential to rank as high as possible in search results and this requires an effective SEO strategy.

1. Start the title with the target keyword

Proper searches appear at the top of the Google search results page, which adds more traffic to your website. Conversely, improperly selected or inappropriate keywords can reduce the likelihood that your site will become known.

Keyword-rich titles give Google more weight because the title of an article or page defines its content. Generally, a keyword is close to the beginning of the title * tag, which weighs more on search engines. You can check this by searching the keyword on Google.

As you can see, most pages ranked by the competing keyword are placed strategically at the beginning of the title tag. While not necessary, it’s safe to make your website more relevant to what people are looking for.

2. Place the keyword between the first 100 words of the text

The best place to put keywords in an article is in the first 100 words. Many people like long introductions before having trouble with keywords. This is not recommended for the obvious reason that Google has very little relevance to search results.

3. Use outgoing links

Outbound links are the main source of information to attract more attention to your website. Many people make the mistake of not adding links to other websites/articles.

Outbound links indicate to Google that the article is valid and informative and both are essential requirements for ranking. So, if you don’t, be sure to add an external link to each post.

4. Write a meta description that you want to click on

The meta description is the most important and visible next to the title tag and URL and convinces people to click on Google search results.

If you want to view the last article and make your website effective, make sure the meta description is attractive and informative. It should be in 150 words and intrigue your visitors.

5. Put the target keyword in the URL

Since keywords are the backbone of SEO on your page, you need to pay close attention to them. There is no reason not to include them in the URL.

Adding has benefits. By adding the target keyword in the URL, you can see that Google has another reason and another way to show more relevant articles to a specific phrase.

6. Write long text on the page

Research shows that long content improves your ranking on Google. A target of about 2000 words with at least 1000 words per post or page should be set. This will inevitably lead to long-term traffic and increase site visibility.

The longer the content is, the more naturally you can add keywords, but more naturally the emphasis on information. The longer the text, the more reliable the message is. In short, Google recognizes that messages are more relevant than short, concise text. Because today’s search models are synonymous with long-tail keywords, longer texts improve the likelihood of article/website ranking than other articles.

7. Use internal links

Internal links link different pages in your domain and are required to reduce and optimize your website’s bounce rate. After the release of Link Juice, users/browsers will stay on your website longer and your website traffic will increase. This improves the user’s browsing experience.

8. Optimizing the image

Make sure the images on your website contain file names that contain your target keywords. Additionally, the target keyword should be part of the image’s alt text. This improves article optimization and creates a clear picture of the search engine in terms of article/page relevance.

Images are an important part of any website because they make the pages visually appealing and informative.

Optimizing your images will naturally improve your rankings. Also, your image ranks high in image searches on Google.

9. Make sure your site is very fast

Slow websites adversely affect top users, but not the program.

Thus, a slow website can cause your site to rank lower in search engine results. This translates for you into a decrease in the number of page views and advertising revenue or customer conversion

10. Your website must be compatible with mobile phones

Mobile-friendly websites should display on mobile devices such as smartphones and tablets in a user-friendly manner. This implies that when a user views the site on their smartphone, they do not need to pinch and zoom to read the content and click on the links.

The site is therefore easy to read and use on a smartphone, which eliminates any excessive effort.

The responsive design described a website that dynamically resizes to fit the width of the device or the browser on which it is displayed. Responsive design uses a single code base that works on hundreds of devices. Naturally, greater mobile friendliness equates to more visitors, which means more traffic to your site.

 

 

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Why Should You Use a VPN on Your Holiday!

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Why Should You Use a VPN on Your Holiday!

What is a VPN?

VPN is a private network that operates by encrypting the user’s data during surfing. It gives the user privacy to explore the internet without the risk of being hacked. It can be used in the public Wi-Fi networks. It allows the user to access restricted sites without risking censorship blocks. VPN service further reduces the chances of being tracked by third parties. This is attributed to its ability to change the user’s IP address to a different one. Besides, it does not keep the details of the user and as such promotes private surfing.

How Does a VPN Service Work?

VPN service works to secure your information. When you turn on your VPN service and connect to the internet, you directly connect to the VPN service provider’s server. In the process, the provider assigns you with the unique IP address and hence you do not use your original one. The VPN service encrypts your browsing data and minimizes the chances of being tracked. Here, the data is turned into codes that the hackers and other unauthorized parties cannot understand if they gain access to your browsing information. VPN services help you enjoy your privacy.

Use a VPN Service on Public WiFi on Your Holiday!

Online security may be ignored during holidays. During these periods, you are excited and pre-occupied with the numerous activities to be carried out. Holidays come once in a while and unless you are careful, you may fall victim to the online hackers, spammers, and other cybercriminals.

Public WiFi is the breeding ground for these criminals and it is crucial to managing your security by embracing a VPN service. You can be tempted to save on your data costs by accessing the freely available data where you are spending your holiday. The urge to access the internet increases when on holiday as you have all the time to explore private issues. The Wi-Fi seems to be the best solution in these cases as it is free.

The fact that Wi-Fis are cheap and accessible during your holiday does not mean that they are secure. Ensure that you are equipped with the knowledge of the dangers of using Wi-Fis and avoid them. The element of security and hacking of private information is common in such cases. The best solution to this is investing in a VPN service. Many persons download free VPN services but don’t realize that they still put their privacy in danger. It is more recommendable to use a cheap VPN that you can rely on.  Rather than worrying about your online security, with the VPN service, you can be assured of your peace of mind as you enjoy the free Wi-Fi during your holiday.

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How to Bring Outdoor Movie Theatre into Your Backyard?

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How to Bring Outdoor Movie Theatre into Your Backyard?

Outdoor Movie Theatre

There is nothing more entertaining like watching a movie outside in your own backyard. It allows you to enjoy an evening with your friends and family under the open air with some drinks and snacks. In fact, it’s something that just feels right when summer rolls around.

Backyard movie theatres are actually easy to set up yourself. With small supplies and a simple, straightforward setup you can create your own outdoor cinema in just under an hour.

Here is how you can bring an outdoor movie theatre in your backyard.

What You’ll Need

Portable Screen or Sheet

Practically, it’s better to use a screen instead of a sheet for your movie screen. It will have fewer wrinkles than a sheet, which is ideal for clear movie-watching. However, if you find them expensive to purchase you can get one easily from a projector screen rental around you. After all, screens are extremely quick and easy to setup. They keep the image tight and polished regardless of the wind.

Projector

Projectors may be very costly, but it is important to note that you don’t need the latest and hi-tech video projector if you are projecting a movie in your backyard.

Experts recommend that use a projector with 2000 lumens, as well as an HDMI connection. Besides, having a projector with HD resolution is also good if you want to watch a movie with crisp and clear quality. Also, it is better that you look for a projector with built-in MHL functionality so you don’t have to work with too many wires. And the good thing is that, you won’t have to spend a lot buying a projector for your backyard, you can find plenty of options that cost less than $1000.

Speakers

You may have decided about your picture, but now you need to look at your sound. Clearly, you’ll need some sound system to be able to hear the film you’re watching, and there are plenty of options out there for you. But the best one of all is are Bluetooth speakers.

With a Bluetooth speaker, you just need to sync it with a projector and you are good to go. You don’t need to get into the hassles of connecting your speakers with the projector using wires. However, if that’s not an option, you have to go with wired powered speakers, but you’ll probably want to keep your sound plugged into the same surge protector that’s powering your projector.

Nonetheless, whichever type of speaker you use, make sure the speakers are loud enough to compete with the outdoor elements like the wind.

Video Source

There are plenty of options available to get your video projecting. However, most people find the easiest method to use for outdoor movies is a laptop but you can also use online streaming options like Roku stick, Apple TV, and Amazon Fire TV.

Nonetheless, your biggest concern will be to make sure your media device stays connected to your projector and the audio source. For this, you will need to make sure that the wireless router signals are strong enough to reach the projector, or the cables are properly connected before you start.

How to Set It Up

Pick the Right Location

You can either up a portable screen in the backyard with a stand or against the exterior wall of your home. Whatever location you plan to opt, make sure you have sufficient space for everyone to sit comfortably and enjoy the movie just like in an indoor cinema.

Arrange Some Seats

Not everyone would feel comfortable laying down on the grass and watch a movie, therefore you also need to have some seats arranged. Besides, smaller gatherings can make do with small blankets, but larger groups may require folding chairs to make enough room. Make sure that the chairs you arrange in your backyard are comfortable enough to let people enjoy the complete movie.

Get Bug Repellent

Bugs happen, and you need to be prepared. Wet outdoors and dark spaces can bring in mosquitoes and all types of flies. That’s the reason why you need to have some bug repellents at the side of the backyard movie theatre, so nobody gets irritated with them.

Buy Some Drinks and Snacks

You can’t expect people to enjoy their movies without having some drinks and snacks by their side. After all, they would expect to have a somewhat similar experience watching a movie in a cinema. This means you don’t have to prepare dinner for everyone, you can go well with casual snack food. And when it comes to drinks, you can either go for an outdoor drink dispenser or disposable bottles.

Give It Some Style

You probably should give your backyard some style to make it look more appealing to everyone. Style it with comfortable blankets and piles of outdoor cushions to give it a retro camp look and feel. Install some dim lights at the boundaries and put hurricane candles if you want to give it a romantic look.

Some Obvious Don’ts

While you feel you have done everything right to bring outdoor movie theatre into your backyard, there might be a few things that you have not done right. Here are a few things to avoid:

  • Setting up your backyard theatre when there are chances of rain.
  • Using the projector as a coaster.
  • Installing a very large screen not appropriate to the size of the backyard.
  • Installing too many lights in the backyard and making it too bright.
  • Using low volume speakers making it hard for everyone to hear the movie better.

Some Last Considerations

It’s necessary that you should be careful when choosing the movie. Remember, you are in public, and you don’t want to offend anyone. Also, make sure to keep the sound to a dull roar and respect your neighbors. You don’t have to disturb their privacy by blasting a powerful speaker system at full volume.  Enjoy your movie while not making things difficult for others around you.

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