Maria Johnsen the multilingual seo expert recently published an article about SEO in 2020 and the impact of Google Bert algorithm on search engine optimization SEO and multilingual seo.
According to Maria Johnsen content has always been important in search engine optimization. In 2020 content marketing and content strategy is a part of search engine trend. In fact search engines’ algorithms look at all aspects of a website in order to rank it in their search engine results. SEO processes such as: on page and off page search engine optimization are important.
Information that the majorities of SEOs brag about on Twitter and call/called it firsthand SEO trend is the same as what we have been practicing for many years. The only difference between now and 22 years ago is that Google is equipped with artificial intelligence, deep mind, deep learning and machine learning algorithms and voice search if you compare it with how Google, Bing and Baidu and Yandex were back in 90’s and early year 2000’s.
Maria Johnsen continues although SEO experts received some hints about focusing on user intent and what they write on search engines, but optimizing a website for its keywords and phrases is significant. SEOs aren’t psychics to predict what users write in search engines. They can guess what they may search in Google but it is impossible to know what a Tunisian user in France would write about certain query in Google. We are not in users ‘ head.
Maria Johnsen believes that It is impossible to know what 3.2 billion users would/will write in Google. The job of a search engine is to give users the information they need IF that information is already searched before in the search engine.
“A few years ago when I was a fist year IT and robotic student and worked as part time sub-contractor at Google in California, my job was to clean it from spam and manually create keywords in Google to make them searchable. If a keyword or key phrase has not been searched before, Google CANNOT give you information about it because that new keyword cannot be found in its search database. Google Bert algorithm in 2020 is trying to accomplish this mission.
To guess and provide a series of keywords when a user types in search engine or uses voice search, but this is not complete on global level.” She says
“Back then I created a series of keywords in Google in order to make those keywords searchable in different categories. Some of SEO related keywords were: multilingual seo, SEO Norway, PPC Deutschland, multilingual seo, multilingual search engine optimization. I created 1000s of 1000s of combinations of keywords in various categories. Today when I see these keywords are selling in Google Ads campaigns It gives me a feel of accomplishment.” Says Maria Johnsen
According to her the following trends will shape up your marketing efforts in 2020 such as: Low Cost Paid advertising, Organic Marketing and Content Marketing
Read more about SEO Trend in 2020 – The Impact of Google Bert on SEO
About Maria Johnsen:
Maria Johnsen holds a degree in political economy, Beauty Arts from Sorbonne University in Paris, BA in Information technology BA in informatics, Master of Science degree in Computer Engineering from the Norwegian University of Science and Technology and master degree in filmmaking and television from University of London in the UK.
Her professional background and education is diverse and includes skills in areas such as sales, multilingual digital marketing, content writing, business intelligence, software design and development. In addition, she possesses the experience and education in the management of complex Information Systems.
Maria knows eighteen languages and possesses experience in language instruction, tutoring, and translation. She has also developed a unique teaching method for fast learning “Implications for Upgrading Accelerated Learning Practices In Educational Systems” This method is applied in China and Norway.
Maria Johnsen is also a multilingual SEO, PPC and social media marketing expert. She managed software projects for well known IT companies and Bank in Norway, China, the UK as well as cooperation with governments and police authorities in regards to projects related to data crime and tracing terrorists online.
Starting in 2008, she began offering search engine optimization services. Her company Golden Way Media expanded internationally in 2009 carrying out various projects in Europe, North America and Asia. While offering services to the general public, Maria Johnsen continues to consult with corporate clients, agencies and small businesses.
She has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research and on-site optimization.
In 2016 she was ranked #6 digital marketing influencer in the world by Onalytica company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A.
Maria Johnsen ‘s Awards and Recognition in 2017
Ranked #1 among Top 100 SEO Influencers by Kcore
Ranked #2 among world top 100 digital marketing influencers in 2017 by
Ranked #2 deep learning influencers in 2017 by Betweenness Centrality aka NodeXL
Ranked #12 among top 50 agency strategy influencers 💼 by Onalytica
Ranked #9 among top 50 lead generation influencers 👍 by Onalytica
Ranked Among Top 200 Global Influencers in Content Marketing 2017 by Onalytica
In 2017 Maria started her filmmaking journey.
In 2018 Maria founded her Film Production Company in London, UK.
In 2019 Maria received the international star award for quality convention 2019 in Geneva Switzerland.
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
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Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.