When most students move away from home to go to college the only thing on their mind is partying and going to class. Unlike those students, Justin Escalona was able to turn a $100 investment into a company worth over $5 million dollars in only three years while attending the USC Film school. When Justin was living in his freshman dorm he created an e-commerce streetwear company called 1340 COLLECTIVE. The company was created as a joke to prove to his friend living down the hall that he could make a better clothing company. The name “1340” was actually just the number of his dorm room at USC. In only the first week of the company being activated, 1340 generated over $20,000 in sales. Since then, Justin has been scaling the company at a rapid pace. Celebrities such as Ethan Cutkosky, Khalid & David Dobrik have been spotted wearing 1340 clothes.
In today’s world, the barrier of entry to building an e-commerce store is very low. Pretty much anyone can make their own shop if they have a few hundred bucks to pay for a website and samples. Justin found extreme success during the early stages of his growth by drop shipping his garments direct to consumers. 1340 classifies their new clothing collections by monthly “ROUNDS”. When Escalona was marketing ROUND 1, he found himself in a tough position where most print shops had a minimum order quantity that he could not afford. With only $100 to his name, he found a place that would print just one unit. With that one unit, Justin was able to photograph all of the marketing material and pretend like he had a massive inventory when in reality he only had one shirt. The shirts went live on the website and Justin would use the money from the orders to pay for the production of the shirts he was selling. With this model, it allowed Escalona to have zero overhead while selling hundreds of t-shirts.
Justin believes in the philosophy of selling stories, not products. With every piece, he tells a story through his clothes. In his most recent collection, it is inspired by him growing up in the suburbs. On the back of one of the pieces titled, “SUBURBIA”, it has a quote that says, “This boring life isn’t boring at all. This place will forever be my home”. It serves as an homage to the place he’s from while also providing commentary towards the idea that a lot of people overlook the importance of where they grew up. Having relatable stories in his clothing has allowed him to sell so many units over the years.
Before Justin’s primary focus was on designing clothes, he used to be a concert photographer for rappers in the Chicagoland area. When he was only in 8th grade, he would sneak into concerts at local venues and pretend to be a press photographer. Justin would put his dad’s camera around his neck and walk right past security. He was known for being able to get backstage and meet many of the artists performing. Justin did this every single weekend for four years building up a massive Rolodex of people in the industry. He developed many friendships with these artists which have proven to be a vital aspect of 1340 COLLECTIVE.
When Justin would go to these concerts or asked to take pictures on a tour, he would always do it for free. Many of the musicians he would photograph took notice of this. In the world of freelancing, doing things for free is more valuable than asking for a small payment. Justin is quoted saying, “Money doesn’t make you rich, relationships do.” By sacrificing a standard fee of $200 to take photos and doing it for free, Justin built up very strong friendships with some of the top artists in the industry. In our interview with Justin he went on to say, “Many of the artists I would shoot had the money to pay me and even offered, but I would always say no. One day down the line this will all pay off in a much bigger way rather than taking a few hundred dollars. You have to think when one of these artists thinks to themselves “oh who should I hit up to take photos?” There’s a 90% chance they’re going to hit up the guy who’s always down to work for free instead of the person charging $150.”
The way Justin cashed in on all of his favors was by having his friends take photos wearing 1340 clothes and posting it on social media. This is how he was able to garner so much attention toward his clothing almost overnight. Having artists with over 1 million followers post a branded photo can cost anywhere from $50,000-$250,000. Social media is the new gold mine for advertising if done correctly. Whenever Justin does marketing campaigns on Instagram, he makes sure to always target a niche at a time. He is currently running a large scale campaign right now with NFL and NHL athletes. He has yet to pay a single dollar for a post.
You can check out 1340 COLLECTIVE here!
Arslan Fazal is a student of the Aust Abbottabad University of Science and Technology. He started his graduation in 2016 and graduated in 2020. I’m a professional article and blog writer, has written dozens of content on different topics and worked with professionals all over the globe. Feel free to contact me for any assistance. [email protected]
Glasses for Office 5 Kinds You Should Not Buy
With the vaccination drive in full swing, businesses plan to welcome the employees back to the office. And with that, you will have to leave your comfortable PJs at your home and get new glasses to start a new beginning. Stepping out of your home after such a long time feels weird.
Maybe it will be less awkward if you wear some fashionable glasses.
But wait, be careful with your choice as you might hamper your style.
You Should Not Wear Anything Loud
Loud statement glasses appear funky, stylish and quite happening. But don’t wear them to your office. You can replace it with toned-down geometric glasses or tortoiseshell glasses.
How would you know if your glasses are too loud? Well, you know it when everyone seeing you is mentioning your glasses first.
If you work in a traditional office, the one that takes code and decorum to extra miles, then you should leave your favourite pair and choose some matte black glasses frames. And good for you, these glasses are cheap but also make you appear smarter.
You Should Not Wear Anything Vibrant
Vibrant colours make your face brighter. These glasses are good for regular use and appear attractive most of the time. But being attractive in the office can be too much for you. You will be attracting attention for all the bad reasons. You can flaunt your stylish pastel coloured glasses in offices where fashion is the core but not in the traditional offices.
For the office, you can choose brown glasses without losing your vibrance. These glasses make you appear approachable and fun-loving without losing out on IQ scores.
You Should Not Wear Anything Dull
Office glasses do not have to be dull and lifeless. You will stay on the backbenches even in your office as you were in school. Don’t choose glasses that make your appearance duller.
You can go for thin-rimmed frames if they look good on you. Check out thin-rimmed round glasses frames from Specscart. Try them at home and see if they suit your appearance. If they do, you can wear them to your office without looking over the top or appearing dull.
You Should Not Wear Oversized Glasses
Wearing bigger or thicker frames make you look like a hipster. And looking like a hipster for the office makes you appear unprofessional. They might look cool but not to be worn in front of a desktop or while meeting an important client.
If you want the same impact that hipster oversized glasses give you, then try out browline glasses. Browlines highlight your eyes and make your appearance dynamic and confident. You can confidently appear for an interview or attend an important meeting.
You Should Not Wear Only Functional Glasses
Glasses do not just provide clear vision. Eyeglasses for the office should have functionality too. If you use a computer all day, then your simple glasses will only provide a clear view. You will feel strain, headaches, blurry vision if you work for long hours. You should get glasses that are not just good in appearance but also good in quality. Blue light glasses are perfect for the office. They block blue light radiation and protect your eyes from getting strain.
You might have forgotten the habit of sitting straight on your desktop. (Well, you are working from home, and nobody is watching. You get way too relaxed.) To get back to your usual high-octane working self, get blue light blocking glasses in fashionable frames. You can improve your appearance, hide the tardiness you have inculcated for too long, and get a comfortable view without straining your eyesight.
Moving back to the office is way better than working at home. You might have felt at home, there is no boundary between work for the office and work for home. You mix both and don’t get any of them done. By going back to the office, you are straightening up your priorities. And high-quality glasses like blue light glasses can get you back to your dynamic self.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
DJ CHULO NYC IS ONE TO WATCH!
Hailing from the city that never sleeps, Dj Chulo NYC is a multifaceted entertainment machine.
Not only is he a musician, producer, promoter, and DJ, he has two current hits that continue to resonate, called “Pa que prenda” and “Pa atrás”, which are available on all digital platforms.
“Se me va el brillo”, is his next single which he promises will be a hit and expects the acceptance of all his audience. This year has not stopped, it has been a great year for Dj Chulo NYC, next August, he will tour Europe, he will also be in the Dominican Republic and Colombia, where he will have several presentations as a Dj and those are countries that he promises to conquer.
Undoubtedly, Dj Chulo NYC is positioning himself more and more in the music industry, his work and the contribution that he has been doing speak for him and are a reflection of his dedication. He spends a lot of time creating his own music in studios, during his career he has worked very hard to accomplish everything he has set out to do in this medium.
“In all the fields in which I work, I want to give the best of myself, so that my name sounds and is recognized as one of the best and the one who put all of himself for the growth of music. I am a dreamer, who hopes that all his projects are realized and that is why I work every day to see it happen”. Dj Chulo NYC.
You can see more in his networks:
What Are Some of the Reasons You Should Join a Class Action Lawsuit?
Are you thinking about joining the Prolia class action lawsuit or pursuing legal action against another party for a personal injury claim? While many people are familiar with the terminology, they often do not have a clear understanding of what a class-action lawsuit is and what its many benefits are. Before you join a class-action lawsuit, you need to understand what those benefits are as well as when you should consider pursuing legal action on your own.
Understanding Class-Action Lawsuits
Under the law, a party may be held liable for financial consequences of its intentional actions as well as its negligence when it harms another person or entity. In some cases, actions or negligence have had far-reaching effects and have touched the lives of hundreds or thousands of people.
Rather than individually pursuing legal action, those affected parties can join together in a class-action lawsuit. One lawsuit will result in justice for all parties who are involved in the case. Why would you join a class-action lawsuit rather than pursue legal action against the responsible party on your own? There are four primary benefits associated with a class-action lawsuit.
A Stronger Claim
Common types of class-action lawsuits involve false advertising, defective medication, discrimination, illegal business practices, and breach of contract. When a group joins together to file a lawsuit, they can draw on the argument that damages were widespread rather than isolated events. This makes it difficult for the defendant to state that the outcome was a fluke or that it was related to other factors. As a result, the injured parties have a stronger case.
Lower Legal Expenses
Often, class-action lawsuits are against a large entity, such as a corporation or even the government. The defendant may have deep pockets and can afford to build a strong defense. Individuals who are using these entities, however, often have less money available for legal expenses.
When a group joins together for a class-action lawsuit, legal expenses are generally much lower on a per-person basis. This is because the costs are spread out across all parties rather than being the sole responsibility of one person.
Even Recovery for Damages
If your group wins a class-action lawsuit, the entire recovery amount will be evenly split across all parties. This ensures that you get a fair amount of compensation and that one person does not receive a lion’s share of the payout. You may think that you would receive a higher payout if you pursue legal action individually, but this is not always the case. It is true that you may be the only recipient of a large award if you win your case.
However, you are solely responsible for legal expenses, and there is always a chance that the liable party will not have funds available to pay the full amount that the court awards you. In fact, there have been instances when no funds are paid out simply because all available funds have been paid to other parties who have previously filed lawsuits.
More Media Publicity
In some cases, a class-action lawsuit can garner more media attention than an individual case, and this could be beneficial in a few different ways. For example, some entities may want to avoid enduring bad press for an extended period of time, so they may be more willing to settle before the case goes to court.
In addition, more people who have been affected in the same way may hear about the case and may ask to join the lawsuit. This can further strengthen the case and dissipate legal expenses.
Joining or Starting a Class-Action Lawsuit
Are you interested in filing a class-action lawsuit? A skilled personal injury attorney who has experience with these types of cases can walk you through the process. Generally, the paperwork will be filed with the court, and you will then take time identifying individuals who have been affected negatively in similar ways. The matter will then either be tried in court or settled out of court.
On the other hand, a class-action lawsuit may already be in progress. For example, you can join the Prolia class action lawsuit if you have been affected negatively by this osteoporosis treatment. You may be contacted directly and asked to join the lawsuit. In some instances, however, you may need to reach out to the legal representative for the lawsuit directly. In both cases, you will need to complete the paperwork before the deadline in order to be a party to the claim.
Pursuing Legal Action on Your Own
While there are considerable benefits associated with pursuing legal action through a class-action lawsuit, there are also reasons why it makes sense to file an individual claim. For example, your case may be dramatically different from other cases, and you may have experienced a much greater financial loss as a result.
By taking the liable party to court individually, there is a possibility that you may recover a much higher and more just amount. However, there are no guarantees. In addition, you will need to contribute far more time and energy to an individual case, and the full amount of legal expenses for the case will fall on your shoulders. If you are thinking about filing an individual personal injury lawsuit, it makes sense to explore the option with the support of an experienced personal injury lawyer.
Learn More About Class-Action Lawsuits Today
Are you trying to decide if you should join the Prolia class action lawsuit? Because you will give up your right to pursue legal action on your own once you join a class-action lawsuit, you should carefully weigh your options before finalizing your decision.
On the other hand, you will not pay any expenses out-of-pocket or need to spend any personal time and energy on the case in order to join a class-action lawsuit. If you believe that your case is unique from others, you may consider learning more about class-action lawsuits and consulting with a lawyer before you decide how to proceed.
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