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Hari Tahov used to be an event producer, now he develops XR experiences

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Hari Tahov

Hari Tahov: Many brands don’t have a way to connect and talk to their customer about their business or product. Thankfully nowadays we use phones to shop, research, and surf online to get information.
Before the quarantine I co-produced events with the Artist Project LA and entertainment industry colleagues or companies. When organizing events, we always have different companies which have brand activations at the events that engage the guests and let’s them be socially interactive. That was a huge part into even starting to create an event. People came just so they can have fun and document it for social media. But after covid happened that era of event organizing seized to exist.

After covid started, I was in distress we had to stop creating events and making people happy with all the great brand activations. That’s why after graduating with BS from Film School, I found another way to make interactive events, but keep them online. So I set to create Filter experiences for Instagram and Facebook user.
This opened new doors to what’s possible.

XR filters are great brand activations if a company needs to promote themself. Just like at an event filters can provide a user with an experience they can share online. The filter is a mask, game, product, or experience which anyone with an Instagram or Facebook account can use and share. To share a customized brand experience is very contagious as the followers of the person who shared it can see and use it themself. Therefore creating a chain reaction of shares between everyone’s followers and viewers. Filters are special way of promotion because it is applied on every person’s face using it in stories, reels, or Instagram LIVE. If a filter goes viral, it can reach up to a million uses which can be literarily millions of impressions. It is a marketing secret and a very new way of promotion which companies are just discovering.

I think events are a great way to connect people, so filters can really replace them. At an event there’s allot of people you can network with. This makes it impossible to be replaced, but eventually filters will help events and brand activations at events or at home to be more engaging and amusing through XR. However, filter can be used in so many ways that we are just about to see and discover the possibilities of the programs used by the many talented creators.

Written By: Hari Tahov.

Website: www.haritahov.shop

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1924 Music Group Signs 90’s R&B Vocalist Qui Qui Martin To Independent Label

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1924 Music Group Signs 90's R&B Vocalist Qui Qui Martin To Independent Label

1924 Music Group is creating opportunities for the next generation of music stars. Founded by brothers Ivory and Jay Hawthorne, these two siblings are bringing a dream of theirs to life while ushering in the next set of music stars. Hailing from the historic city of Baltimore, Maryland, this independent label is changing the landscape in Baltimore. By creating a musical safe haven in an area that does not possess a major recording label, 1924 stands out among the other emerging indie labels opening the door to much success and influence.

Having signed rising stars Yung Inkky, Tio Taylor, GG C Mals,TPT Moody, Danger Aurora, Doll E Taylor, Chris Michael, Official Arri, Lotto Supreme, and engaged in a Co-Management deal with Kiya Alexius, 1924 Music Group has all of the resources necessary to take talent to the mainstream music market. With the diverse relationships they have built in the music industry with music legends such as Troy Taylor, and Drumma Boy Fresh, they have the backing from some of music’s most influential hitmakers in the game. Co-founder and owner of this independent label Ivory Hawthorne has had the pleasure of working with Lyfe Jennings, Just’us (formerly signed to Mary J Blige’s Matriarchs Records), Riplay, and currently has a joint partnership with Phantom Boyz Music.

Working with so many gifted and talented acts in music, 1924 is thrilled to announce the signing of Qui Qui Martin, the former lead singer of the 90’s girl group Isyss. Martin had this to say about signing with 1924: “1924 is more than just a label, it’s a family unit, a comradery. I feel my most creative when working with my team at 1924. Everyone seems to work organically with one another. 1924 isn’t just in the business of signing anyone. They must have a special talent and stardom that coincides with the other label mates. This in turn solidifies what 1924 music group is all about. Facilitating the careers of future stars. When I think of 1924 I think of a new age bad boy records.

It is clear that this label has all of its artists‘ best interests at heart and is applying pressure to creating diamonds that will shine brightly for the world to see. Currently, 1924 is working on putting out Qui Qui Martin’s forthcoming EP with the help of Lil Ronnie and working on Yung Inkky’s new material.

Press play below to stream Qui Qui Martin’s new “Nobody” single featuring fellow 1924 artist Tio Taylor.

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2022 Looks Like a pleasing year for Uva Musix Group (UMG)

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2022 Looks Like a pleasing year for Uva Musix Group (UMG)

Uva Musix Group (UMG)

New times have brought new challenges everywhere, especially in the music industry. With the new technology, anyone with access to the internet can make music, share it and promote it with the world. Because of this, it is difficult for new musicians to find the right music company to stand behind them and support them. So how do we know what is best? Life is a series of experiences, each one of which makes us bigger, smarter, and stronger, with a big desire to get things right. We want to help people with the experience gained and guide them to do the right thing.

A new music record label, founded early in 2021, from High Point, North Carolina, UMG (Uva Musix Group) is taking action with their uniqueness, offering a pleasant music experience for their clients, owned by three young men, Jordan Dillard, Derek Marshall, and Olaf Moreno, with their hearts in Hip-Hop/ Rap/ Melodic genre.

What makes them different from others? They will provide full support, stand strong behind their clients, let them focus on their originality, making great music and they will do the rest for them. “Putting the artist first and trying to help the artists grow and gain exposure,” they said.

UMG is all about passion and respect, which nowadays is very difficult to find. They will help their artist with their creativity, bringing out the best of them and feeding their fans with it. For one music artist, the most important thing is for his music to be heard everywhere and to achieve positive results, and for that to happen, it needs the support of a good and honest record label.

Once Bobby Unser said “Success is where preparation and opportunity meet”, and UMG is a big golden opportunity, especially for a local artist who seeks to leap into action with success. For starters, people can follow them on their Twitter and Instagram accounts which will follow in addition, and in the future on more platforms.

https://twitter.com/uvamusixgroup?s=21
https://www.instagram.com/uvamusixgroup/

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HOW EYAH CARVED HIMSELF A NICHE IN THE MUSIC INDUSTRY

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HOW EYAH CARVED HIMSELF A NICHE IN THE MUSIC INDUSTRY

No one took Sven Zwetsloot seriously when he stated his intentions of getting into the music industry. Even those closest to him thought it was a phase because, after all, he didn’t come from a musical family. However, Sven was determined to prove everyone wrong. Despite the mockery, he’d work hard and silenced his detractors once and for all.

Today, Sven Zwetsloot, better known by his stage name Eyah, is a Reggaeton music producer based in Texel, the Netherlands. Eyah is popular in the industry for originality, which is showcased in his last tracks.

As a composer, Eyah takes pride in his original compositions and tunes. One would believe that his journey in the music industry has therefore been easy, but that is not the case.

Eyah has had to learn a few things that have kept him going. By the time he was in the 12th grade, he was making house beats despite having no support system. Even though he didn’t have a proper place to practice, he made 2 tracks every day for two years until he got his own place. That’s how he developed his adaptable workflow, something he appreciates as a producer today. When Eyah turned 18, he started looking for ways to turn his passion into something profitable, but it didn’t happen overnight.

Eyah’s biggest influences are Tainy and Sky Rompiendo. He has learned how to creatively incorporate influences from science fiction and horror genres to create a sound that resonates with a wider audience.

Crafting recognizable lyrics, coupled with a groovy beat that the listener can appreciate is one of Eyah’s greatest joys. He conveys his feelings through every song he works on, and this is something very few producers can do. For now, he is working on some new projects that are waiting to be released. He’s been working with three big names in the industry and the works are in the final stages of production.

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