If you are an entrepreneur who thinks it’s time to promote your company online, as this might help you get more sales, then you are in the right place. Many SMEs in your sector have a webpage but don’t devote much attention to promoting and positioning them. So, if you decide to allocate a budget to promote your company online, be sure that you will make a huge leap against your competitors.
Let’s start from the beginning. How can I promote my company on the Internet? Do I have to be in social networks? Do I need a blog? Should I invest money in Adwords Ads? How many sales can these types of strategies provide me? Will they always work? We will analyze step-by-step here where you should do if you want to promote your business online.
First of all: You need an online strategy
Even if you have a very small budget, it will always be better than nothing. Guerrilla Marketing is the order of the day. Small details can make your website start receiving many hits and winning customers. But of course, it is imperative that you have a coherent online strategy. Therefore, I recommend answering these questions first:
What products or services do I want to sell online?
What advantages do I offer compared to other competitors I found on Google? Price, quality, any marketing promotion, discounts …?
How am I now placed on Google and where do I want to be? Is this possible? To find out, try SEO tools to analyze your website.
What is my social media strategy? Do I use it to make promotions and discounts? Do I run competitions to generate brand commitment?
How much website traffic does my website receive? Is it traffic quality? How many of these visits have become sales and how much do I aspire to get?
Once you develop an online strategy, preferably by timing the marketing actions we will use to promote our website, we will set aside time to develop and measure those actions.
What can I do to promote my online business
The first thing is that there is traffic on the Internet. Without traffic, there would be no sales. Therefore, an effort should be made to attract attention. Our recommendation is to bet on a blog. If you want to make better use of these visits, install the blog under a directory in your domain. The blog will help you position yourself in the SEO level in the medium and long term.
Bring traffic from social networks. How many followers do you have on Twitter? How many fans on Facebook? Are they mostly your friends, or potential clients? Share the contents of your blog to attract them to your page. But also use social networks to deliver offers, promotions, and things that produce value, not to sell the product without further ado. This will help you build a trusted brand that can drive sales of good quality, clarity of vision and friendly customer service.
Get fast sales with Adwords. If you need quick income, create a landing page and promote it via Google Adwords to get sales. When the benefits exceed the investment you make in Adwords, you make a difference, and you make money. Read the article on the winning group, Google AdWords, and landing page.
Improve your website at SEO and WPO level. It improves page performance (improve web performance) and also applies other SEO techniques on-site and off-site to get your website or your online store for some keywords. This will help you improve placements on Google and increase the quality of your page.
By following a coherent strategy, you will be able to make visits, those visits browse your website, get them to become customers, and finally try to build customer loyalty, for example, through promotions and discounts distributed through an email newsletter or newsletter.
All of this must be measured with a Google Analytics account, along with other tools for measuring social networks, so that we can make decisions according to these situations.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].