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How to Do a Complete SEO Audit Step by Step

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How to Do a Complete SEO Audit Step by Step

Doing a Website SEO Audit is essential for all those who want to do a deep web analysis and determine the things to correct in order to improve your organic positioning in Google and thus be able to scale positions in the SERP’s.

In this tutorial, we will see, not only how to do an SEO audit but also the Website SEO tools that you can use to perform them.

Also (at the end of the post) you can download a free SEO audit template.

So let’s start.

Let’s start with the basics …

What is an SEO audit and what is the objective of making one?

In the first paragraph, we talked a little about the objective of SEO audits, that is, to improve a certain web page by thoroughly analyzing each of its elements.

Thanks to a good SEO audit we can know:

  • What are our weak points?
  • What things we must correct from our website
  • What elements work well and we must keep in that state.

Therefore, an audit is an internal analysis of a website, but it is also an external analysis because all the parties involved in SEO, in general, are involved.

Honestly, in new sites, SEO audits can be quite useless.

However, these services can be very useful for companies that want to position themselves better. Not only useful but also coveted.

It will depend a lot on the volume of the web, but sometimes it can take a hard job.

Many things to evaluate and many conclusions to take.

That is why in this article I will try to give you all the important points that you have to recognize to perform an SEO audit perfectly.

Our objective

The objective of Website SEO audits & Website SEO Stats is to be able to find what are the SEO on-page and SEO-off-page elements that are hindering the organic growth of our website.

In turn, this will not only allow us to correct these errors but we can also find a solution to them.

The SEO OnPage is what we find internally within our website and the SEO Off Page is that we analyze outside of it.

In audits, it is important to keep in mind that these two aspects exist.

As I told you, at the end of the post you will find that you can download a free Website SEO Audit template. In it you will find points that refer to the external audit and other points that refer to the internal audit.

How to do an SEO audit? [Step by Step]

Before starting to list you one by one all the steps you have to follow to perform these audits I need to confess something.

This is an article based on experience and the use of tools (both free and paid).

You can perfectly find free tools to help you perform these audits (and if I know them I will name them throughout the post).

These are the steps I follow to perform a professional SEO audit, I hope they help you and answer your most important question:

Let’s go there!

Indexing of the website

First things first, what pages of my website appear in Google results?

For that, we must go to Google and write in the search engine: «site: dominioaauditar.com».

Here you can start polling for example:

  • If the total results reflect the total content of the web.
  • If the SEO Titles and meta descriptions are displayed correctly.
  • Errors or elements that should not appear.

If you have access to the Search Console of the website you want to audit you can go to the tab: Google Index – Indexing Status.

This graphic represents how many URLs your website has indexed in Google.

In this case, this site has only 26 pages indexed and published.

SEO titles

One of the most important factors of SEO is its titles.

That is why it is essential to control all the SEO titles of each of the pages that exist within the web.

These titles should be:

SEO optimized

The keyword by which we want to position the particular page should be present in the title.

If it is to the left, better, but I understand perfectly that sometimes you cannot absolutely respect all the rules that SEO imposes on us.

Here we have an ideal example to explain what we mean by optimized for SEO.

In this article on how to create attractive titles for your posts, the keyword I am trying to position is: create titles.

First, it greatly favors the fact of putting it at the beginning of the title.

CTR

Secondly, it is optimized to achieve the highest possible rate or percentage of clicks.

3.Keywords

Keywords are one of the fundamental elements of an SEO strategy.

Therefore, in audits it is very useful to know:

  • What keywords are being positioned
  • What mistakes are being made
  • Wasted SEO Opportunities

If you are doing an internal audit and therefore have access to Search Console, you can go to the search analytics tab, there you can see all the keywords for which your website is being consulted in Google.

If you do not have access to the Webmaster Tools (another old way of saying Google Search Console) and you are performing an external audit you can rely on tools such as Sistrix, SEMRush or Ahrefs.

In my case, I love Ahrefs and I think it’s the best SEO tool in the market.

Inside Ahrefs we look for the domain URL to analyze and we go to the «Top Pages» tab.

In this image, we can see the URLs that are receiving more organic traffic and the keyword by which they receive such traffic.

Meta description

Meta descriptions are overvalued by many and poorly valued by others.

The reality is that they have a certain degree of importance. And as it is something that matters, we must take them into account when doing the analysis.

Maybe the website you want to track has too many URL’s and you’re unable to see all meta descriptions.

For that, I recommend Screaming Frog.

This tool is capable of fully analyzing the website you want to audit and gives you absolutely all the details of what it tracks.

Its price is high, but you can perfectly use the trial version to track web content.

Ideally, meta descriptions have less than 156 characters and also include the SEO keyword by which you want to position the content.

5.Optimization of web content

We have already analyzed SEO titles, meta descriptions, keywords, therefore the only thing missing in this regard is web content.

Is web content optimized? What things can be improved at the SEO level?

This is where you can help your customers the most (if you are a Digital Marketing consultant).

Companies and businesses have a much deeper interest in optimizations and conclusions than in the current state of their website.

That is why we must take advantage of it!

The most direct thing is to do keyword research or keyword search to determine: what keywords I am not positioning and what opportunities I am missing.

Generally, this type of analysis, besides being exhaustive, can be very beneficial. Uploading the positions of the audited website is a priority, that’s why we do the audit!

This would be impossible to achieve if we do not help improve the content that is already indexed on the online site.

Google RankBrain and TrustRank

Google works with an algorithm called Google RankBrain.

This algorithm which is extremely intelligent is able to interpret which results get more clicks than others due to the “attractiveness” of its title and the value of its content.

The Google TrustRank or Google TrustRank which means «Ranking of Trust on the site» is an algorithm that the company manages with the objective of combating spam and with the mission of establishing a certain score for each of the pages.

What is that score for and what does it indicate?

It indicates the degree of confidence that a certain web page has.

Image compression

Screaming Frog also throws data on the loading time and also on the contents that are loaded.

Many times pages do not compress images. This leads to the web taking longer to load and therefore leads to the possibility that your site is worse valued in search engines. It also influences user usability.

WordPress, fortunately, has plugins that allow you to automatically reduce the weight of images within the web.

If you use WordPress, I recommend ShortPixel to not only compress your images:

But by means of its Adaptive Images plugin, the images will be adjusted according to the resolution of each monitor on which the image is loaded. This way you will eliminate, for example, the “Serve scaled images” problem that appears in several tools where you can control your loading speed, as is the case with GTMetrix.

Duplicate content

Internal duplicate content is the amount of text you have repeated on more than one page within your website.

Duplicate external content is the content that you literally repeat word for word on your website and that you have in common with another website that is not your property (or that is).

One of the damage factors and why one may be missing opportunities to rank on Google is that of duplicate content.

Logically, a lot of duplicate content hurts the web

9.Backlinks or incoming links

The famous backlinks or incoming links …

Great topic!

The backlinks are a fundamental leg of SEO to this day.

Thanks to inbound links increase our chances of positioning a page on Google. These links transmit web authority from one site to another.

In this case, we see Ahrefs’ analysis of one of the most important websites in Uruguay, of El País newspaper.

We see that they have 10.3 million links from 18,000 and peak domains. Who could have those numbers …

As you will see on the one hand there are the links and on the other the referring domains, that is, the domains that refer to the newspaper.

10.Site speed

First of all, I want to start by telling you something important.

The loading speed of a site is important, but you should not become obsessed with it.

At the beginning of my adventures in the world of SEO, I thought I should have a 100/100 on Google Page Speed, a Google page that measures and analyzes the loading speed of the site you want. You just have to put the URL.

Honestly, the WPO (Web Performance Optimization) is necessary to include in an SEO audit, but it should not always be an extremely large focus of attention. Unless the web loads badly.

What I mean by this is that many times the loading speed cannot be improved in the blink of an eye, and sometimes it is a struggle that is not worth getting into.

Other times, using servers that give a better upload speed solves most problems in this regard.

How to measure the loading speed and what is the best website to do it?

Many recommend the aforementioned Google Page Speed or GTMetrix.

I like to use Pingdom Tools.

To correctly measure the loading speed I recommend:

  • Do the test repeatedly and at different times
  • Average charging time

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Best Trendy Gift Ideas for Your Brother

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Best Trendy Gift Ideas for Your Brother

Raksha Bandhan is observed on the first day of the month of Shravan in the Hindu lunisolar Gregorian calendar. It is considered the day when Lord Ram gave Sushila, his wife, a band made up of various material manifestations. On this occasion, sisters tie a rakhi thread to their brothers as a token of their affection and care. Today, it is observed throughout India by all social classes of people of all ages. It is a joyous occasion for both siblings, Sisters and Brothers. This wonderful holiday is usually celebrated by brothers and sisters exchanging gifts.
The idea behind the festival is to encourage people to be more helpful and generous while celebrating the spirit of giving. It’s also meant to educate people on the importance of giving and what it means to be charitable in order to gain blessings in return. This is an excellent way to increase your karma, help others, educate people while celebrating the spirit of giving. So surprise your brothers and sisters this Raksha Bandhan with these Best trendy gift ideas for your brother:

  1. Customised Photo Chocolates
    Customised photo chocolates for your brother are an exquisite way to convey your feelings and emotions. Chocolate is an all-time favourite dessert for people of all ages, be it to celebrate a special occasion or just because you love it. Make your brother feel special with some deliciously crafted chocolates with images of him on the cover. He can savour the sweet moments of his life captured beautifully in these beautiful hard candy chocolates. Perhaps he will even be reminded of special occasions that you two have shared.
  2. Personalised Travel Journal
    This is the perfect gift for individuals who love to travel. A unique keepsake gift, a personalised travel journal is the ideal way to celebrate your brother’s next big trip. With space for special memories and thoughts, it offers a special place to record all of his adventures – be it a weekend away or an extended trip.
  3. Personalised Passport Cover
    A personalised passport cover is a fun and functional gift for any brother. Your favourite brother or friend will be able to show off their new travel document when they travel. Personalise it with either their name, charms or both! A passport cover will protect against grime and damage from the elements and ensure that they do not lose their passport while on the go.
  4. Personalised Mugs
    Personalised mugs make a unique gift for your brother. Personalise it with his name and words of inspiration, or perhaps add a picture, making it even more special. Personalised mugs are simple, beautiful and made for everyday use. Whether it’s a celebration or just a normal day at home with your family, personalised mugs will bring loads of fun and laughter every time he uses them. It’s ideal for gifting to your brother on special occasions like Raksha Bandhan.
  5. Personalised Key Chain
    Whether he’s got an apartment or a house, Personalised Key Chain makes it easy for him to come and go as he pleases! With several slogans to choose from, it’s the ideal accessory for young men, college students, or anyone who wants to add a little humour to their daily commute. Give this thoughtful gift to your brother today!

The Raksha Bandhan festival is celebrated in a big way during the month of August. It is a festival that unites family, friends and communities through the bond of love. So here was the list of the Best trendy gift ideas for your brother. Now you can effortlessly send rakhi to Germany, along with these fantastic and trendy gift ideas.

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ABTACH Pakistan Creates an Unwavering Footprint in the IT Industry

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ABTACH Pakistan Creates an Unwavering Footprint in the IT Industry

With a lot going on in the IT sector of Pakistan, there leaves little room for innovation. The year 2020 has been tough and devastating for many industries; however, it proved to be a time when companies could have taken a leap to success. While others were struggling to make ends meet, ABTACH was preparing the big game.

ABTACH Pakistan is a leading IT venture established in 2014. Since its inception, the firm has given the country many new ideas and techniques to generate progress in the sector. It has truly raised the standards and creates challenges for others.

The firm has withstood the ups and downs the industry has faced over the years and never gives up on bringing modernization that can not only create a better age of the country but give its people an avenue to grow and succeed.

The Irremovable Footprint of ABTACH Pakistan

How ABTACH created a foothold in the IT industry, is that what you are wondering? Well, the question may have aroused a bit of curiosity among the critique but upon getting the findings and analyzing the journey, they too were awe-inspired.

The firm takes over every category that falls under the information technology sector. It backs up the resources with cutting-edge technology to ensure timely and efficient delivery of services. The company focuses on bringing innovation and expanding the horizon with better techniques and far-reaching strategies. They put their prime focus on utilizing techniques that can uplift the standards and offer multiple avenues to explore success.

With a result-oriented approach and an eye for creativity, ABTACH leaves no stone unturned to generate unbeatable results. Apart from this, the firm keeps its employees fully contended. They know how to keep the workforce happy and what are the right techniques to create a healthy and open environment.

At ABTACH, you can let your ideas flow and your vision expand. You can make your workforce grow and learn new things. You can make them unleash better avenues of creativity and add advancements in every service.

There is a proper systematic division of every resource. This creates room for better growth of individual employees. It gives them a roadmap to secure more targets and to achieve goals. They can aim big and hope high. They can grow their career and bring newer ways to improve and excel.

It’s true that the success of a company lies in the efforts of its employees. And ABTACH makes every move that can keep its employees fully contended. Furthermore, the area of IT services they cover is vast. So, let’s dive in to explore their unmatched services.

The Top-Notch IT Services They Provide

In the facet of information technology, ABTACH brings a modern and highly advanced range of services offered at competitive rates and pricing. It covers development to programming to all the categories of digital marketing.

Digital Marketing Services

In the area of digital marketing, ABTACH offers paid marketing, search engine marketing, social media marketing, and email marketing. Apart from these, they offer graphic design as well. To ensure that they offer the most engaging services, their teams keep on monitoring the ongoing trends and techniques.

They keep pace with the market and understand the changing demographics. They know the right way to uplift the IT services and to bring out better outcomes. The IT services are backed with result-driven techniques and governed by notable tactics. Just to create strategies that can provide ABTACH a prime position, the professionals spend hours and even days in monitoring the trends in the market.

Furthermore, the teams at ABTACH Pakistan make use of every technology whether it’s the short-lived stories on social media or advanced tools to operate email marketing. They pay attention to every little step that can create a bigger impact on the overall results.

Content Creation

Content has been the major element that has contributed to the success of the firm. They have a huge department of content creation mainly dedicated to ghostwriting. The experts come up with amazing tactics that can help the writers and contributors to compose the most inspiring and engaging content.

Incorporating stories and adding essence that can touch the emotional sentiments of the target readers, the experts of the firm know how to draw the attention and generate better outcomes. They know which technique can garner attention and create an impact on the target audience.

The goal of professionals is to create an image of the brand that stays in the mind of the audience. They pay focus on bringing out the brighter side of the firm, which th\\ey are writing about, and to help it position among the leading spots in the industry.

With words so appealing and structures created to hit the targets, ABTACH is known to provide the best content creation services to the customers. It welcomes creative heads and skilled copywriters who know how to play with words.

Web and App Development

In the domain of app and web development, ABTACH surpasses its rivals. Using state-of-the-art technology, the company creates highly advanced applications that take up the leading positions in both the App Store and the Play Store.

In addition, it creates cutting-edge websites that are seamless and developed on a customer-centric approach. The techniques involved in the development are robust and ensure efficient functionality. Delivering orders on time and ensuring no delays or troubles to the customers has always been the aim and motto of the company.

From adventure to thrilling games, service-based applications to huge eCommerce stores; ABTACH has delivered unbeatable standards in the development sector.

Graphic Designing

Whether it’s about delivering customer-centric design products or creating seamless user interfaces of websites, the professionals at ABTACH offer remarkable services. They create amazing designs and add more colors to the image. The logos they create speak volumes of their expertise. Every design product has a story to tell. The message they incorporate in the design garners attention.

The industry of graphic designing is advancing faster with newer trends coming to the surface. From bold designs to gradient effects to using multiple font styles, there is a lot going on in the industry. The best part is ABTACH is the only firm in Pakistan that practices such innovative techniques and delivers awe-inspiring products and services to the customers.

The Remarkable Philosophy of ABTACH Pakistan

At ABTACH, the professionals take every project as their own and pour their heart out into the work. They not only focus on one single aspect to build the recognition but keep a bird’s eye on every section of the brand that can contribute to increasing its position in the online market.

They keep the customers fully informed and keep on seeking their suggestions to deliver them the kind of product they want. They aim to fulfill the unique needs of their people and to do that they bend over backward and indulge in their work with complete devotion.

In a Nutshell

The success of a company lies in two things, its people and its vision and ABTACH Pakistan prove to set the best example for it. The firm has faced many challenges but still has outrun its competitors in various areas of its service. They not only have revolutionized the T industry but have become the most desirable place to work.

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How to Port a Phone Number to a New Provider by contacting Customer Service?

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How to Port a Phone Number to a New Provider by contacting Customer Service?

In a perfect world, you would have it your way, unfortunately, the world isn’t perfect and doesn’t work that way. We all want and need certain things but sometimes they seem out of reach. However, that’s not always the case, especially when it comes to keeping your phone number and switching providers for whatever reason. Most of us are known by our phone numbers because of the familiarity and the fact that so many of our friends and family have the number saved. This leads to the need for us to retain our number for simplicity’s sake. Since the number is kept “On File” with so many people, it only makes sense to try and keep our old number instead of being provided a new one.

CRITICAL WARNING

Your telephone number will need to be ported over to a mobile network such as T-Mobile via a prepaid SIM. The most critical step in the entire process is not to cancel your services before porting and retaining ownership of the number. If you happen to jump the gun and cancel your landline services prior to porting the number, then you will lose it forever.

STEP 1

Our ultimate goal is to port the number over to Google Voice due to the versatility of the services since all that is involved is a $20 porting fee. At the moment, Google only allows numbers to be ported into Google Voice from a mobile network operator, therefore, there is a two-step process involved. You will have to first port your number to a mobile network and then to Google Voice. You could go a different route and port the number over to a traditional telephone service if you want to have your phone service without being reliant on the internet. However, we recommend you to contact AT&T customer service, as AT&T offers the highest quality services that could be bundled with high-speed Internet to save yourself some extra bucks.

If your end goal is Google Voice, then you want to check if the area code is supported by Google prior to porting it over. By using the tool, you will either get 1 of two messages, either your area code is not supported by the service or your number can’t be ported over to Google Voice. The first message means that your number simply cannot be ported over to Google Voice whereas the second message is actually good news since your number is eligible, but can’t be ported since the ownership lies with your service provider.

STEP 2

The 2nd step is to confirm if your number can be ported over to a T-Mobile Prepaid SIM by using the following tool. If it can be ported over to a T-Mobile Prepaid SIM, then simply purchase a Prepaid SIM card and activate it using the temporary number and pin programmed into the SIM. Insert the SIM into an unlocked smartphone and place a test outgoing and incoming telephone call to make sure everything is functioning as it should. 

The second part of this step involves you contacting the activation department and requesting to port over your home phone number which should take no more than a week. The SIM will cost you anywhere from $5-$10, and if for some reason your number is unable to be ported over to T-Mobile then remember there are other service providers out there with their own tools. Once your telephone number has been ported over then you are free to go ahead and cancel your landline telephone services and retain your home phone number, which at the moment will function from the Prepaid SIM card till you have ported it over to either Google Voice or another landline provider.

CONFIGURING GOOGLE VOICE AND YOUR NUMBER

Now that you have your trusted and valued landline telephone number ported over to the Prepaid SIM card, you can now port it over to Google Voice. If you don’t have a Google account then go ahead and create one, access Google Voice via your Google account, and follow the instructions to port your number over from your Prepaid SIM Card by entering your account (telephone) number and PIN for your ported number and the temporary number which was programmed into the phone.

Google will then proceed to call your number for activation instructions, so it is highly recommended that you have the Prepaid SIM inserted into an unlocked phone at this time. Once the activation process is completed, the number should be ported over in 3-5 working days. Once you have completed the process then you will have multiple numbers ring when someone does decide to call your landline number. Google Voice also offers the ability for voicemails to be transcribed and sent to you so that you don’t have to listen to each voicemail.

ALTERNATIVE OPTION

The only reason to not switch to Google Voice at this time is if you plan to register your landline with a traditional telephone service provider. The only benefit in doing so is that you are not reliant on the internet to make and receive phone calls. But as previously mentioned, the versatility of Google Voice and the fact that the services are free should make it a no-brainer since you will be saving anywhere from $20-$80 a month and cutting the cord from traditional telephone services.

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