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How to Do a Complete SEO Audit Step by Step

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How to Do a Complete SEO Audit Step by Step

Doing a Website SEO Audit is essential for all those who want to do a deep web analysis and determine the things to correct in order to improve your organic positioning in Google and thus be able to scale positions in the SERP’s.

In this tutorial, we will see, not only how to do an SEO audit but also the Website SEO tools that you can use to perform them.

Also (at the end of the post) you can download a free SEO audit template.

So let’s start.

Let’s start with the basics …

What is an SEO audit and what is the objective of making one?

In the first paragraph, we talked a little about the objective of SEO audits, that is, to improve a certain web page by thoroughly analyzing each of its elements.

Thanks to a good SEO audit we can know:

  • What are our weak points?
  • What things we must correct from our website
  • What elements work well and we must keep in that state.

Therefore, an audit is an internal analysis of a website, but it is also an external analysis because all the parties involved in SEO, in general, are involved.

Honestly, in new sites, SEO audits can be quite useless.

However, these services can be very useful for companies that want to position themselves better. Not only useful but also coveted.

It will depend a lot on the volume of the web, but sometimes it can take a hard job.

Many things to evaluate and many conclusions to take.

That is why in this article I will try to give you all the important points that you have to recognize to perform an SEO audit perfectly.

Our objective

The objective of Website SEO audits & Website SEO Stats is to be able to find what are the SEO on-page and SEO-off-page elements that are hindering the organic growth of our website.

In turn, this will not only allow us to correct these errors but we can also find a solution to them.

The SEO OnPage is what we find internally within our website and the SEO Off Page is that we analyze outside of it.

In audits, it is important to keep in mind that these two aspects exist.

As I told you, at the end of the post you will find that you can download a free Website SEO Audit template. In it you will find points that refer to the external audit and other points that refer to the internal audit.

How to do an SEO audit? [Step by Step]

Before starting to list you one by one all the steps you have to follow to perform these audits I need to confess something.

This is an article based on experience and the use of tools (both free and paid).

You can perfectly find free tools to help you perform these audits (and if I know them I will name them throughout the post).

These are the steps I follow to perform a professional SEO audit, I hope they help you and answer your most important question:

Let’s go there!

Indexing of the website

First things first, what pages of my website appear in Google results?

For that, we must go to Google and write in the search engine: «site: dominioaauditar.com».

Here you can start polling for example:

  • If the total results reflect the total content of the web.
  • If the SEO Titles and meta descriptions are displayed correctly.
  • Errors or elements that should not appear.

If you have access to the Search Console of the website you want to audit you can go to the tab: Google Index – Indexing Status.

This graphic represents how many URLs your website has indexed in Google.

In this case, this site has only 26 pages indexed and published.

SEO titles

One of the most important factors of SEO is its titles.

That is why it is essential to control all the SEO titles of each of the pages that exist within the web.

These titles should be:

SEO optimized

The keyword by which we want to position the particular page should be present in the title.

If it is to the left, better, but I understand perfectly that sometimes you cannot absolutely respect all the rules that SEO imposes on us.

Here we have an ideal example to explain what we mean by optimized for SEO.

In this article on how to create attractive titles for your posts, the keyword I am trying to position is: create titles.

First, it greatly favors the fact of putting it at the beginning of the title.

CTR

Secondly, it is optimized to achieve the highest possible rate or percentage of clicks.

3.Keywords

Keywords are one of the fundamental elements of an SEO strategy.

Therefore, in audits it is very useful to know:

  • What keywords are being positioned
  • What mistakes are being made
  • Wasted SEO Opportunities

If you are doing an internal audit and therefore have access to Search Console, you can go to the search analytics tab, there you can see all the keywords for which your website is being consulted in Google.

If you do not have access to the Webmaster Tools (another old way of saying Google Search Console) and you are performing an external audit you can rely on tools such as Sistrix, SEMRush or Ahrefs.

In my case, I love Ahrefs and I think it’s the best SEO tool in the market.

Inside Ahrefs we look for the domain URL to analyze and we go to the «Top Pages» tab.

In this image, we can see the URLs that are receiving more organic traffic and the keyword by which they receive such traffic.

Meta description

Meta descriptions are overvalued by many and poorly valued by others.

The reality is that they have a certain degree of importance. And as it is something that matters, we must take them into account when doing the analysis.

Maybe the website you want to track has too many URL’s and you’re unable to see all meta descriptions.

For that, I recommend Screaming Frog.

This tool is capable of fully analyzing the website you want to audit and gives you absolutely all the details of what it tracks.

Its price is high, but you can perfectly use the trial version to track web content.

Ideally, meta descriptions have less than 156 characters and also include the SEO keyword by which you want to position the content.

5.Optimization of web content

We have already analyzed SEO titles, meta descriptions, keywords, therefore the only thing missing in this regard is web content.

Is web content optimized? What things can be improved at the SEO level?

This is where you can help your customers the most (if you are a Digital Marketing consultant).

Companies and businesses have a much deeper interest in optimizations and conclusions than in the current state of their website.

That is why we must take advantage of it!

The most direct thing is to do keyword research or keyword search to determine: what keywords I am not positioning and what opportunities I am missing.

Generally, this type of analysis, besides being exhaustive, can be very beneficial. Uploading the positions of the audited website is a priority, that’s why we do the audit!

This would be impossible to achieve if we do not help improve the content that is already indexed on the online site.

Google RankBrain and TrustRank

Google works with an algorithm called Google RankBrain.

This algorithm which is extremely intelligent is able to interpret which results get more clicks than others due to the “attractiveness” of its title and the value of its content.

The Google TrustRank or Google TrustRank which means «Ranking of Trust on the site» is an algorithm that the company manages with the objective of combating spam and with the mission of establishing a certain score for each of the pages.

What is that score for and what does it indicate?

It indicates the degree of confidence that a certain web page has.

Image compression

Screaming Frog also throws data on the loading time and also on the contents that are loaded.

Many times pages do not compress images. This leads to the web taking longer to load and therefore leads to the possibility that your site is worse valued in search engines. It also influences user usability.

WordPress, fortunately, has plugins that allow you to automatically reduce the weight of images within the web.

If you use WordPress, I recommend ShortPixel to not only compress your images:

But by means of its Adaptive Images plugin, the images will be adjusted according to the resolution of each monitor on which the image is loaded. This way you will eliminate, for example, the “Serve scaled images” problem that appears in several tools where you can control your loading speed, as is the case with GTMetrix.

Duplicate content

Internal duplicate content is the amount of text you have repeated on more than one page within your website.

Duplicate external content is the content that you literally repeat word for word on your website and that you have in common with another website that is not your property (or that is).

One of the damage factors and why one may be missing opportunities to rank on Google is that of duplicate content.

Logically, a lot of duplicate content hurts the web

9.Backlinks or incoming links

The famous backlinks or incoming links …

Great topic!

The backlinks are a fundamental leg of SEO to this day.

Thanks to inbound links increase our chances of positioning a page on Google. These links transmit web authority from one site to another.

In this case, we see Ahrefs’ analysis of one of the most important websites in Uruguay, of El País newspaper.

We see that they have 10.3 million links from 18,000 and peak domains. Who could have those numbers …

As you will see on the one hand there are the links and on the other the referring domains, that is, the domains that refer to the newspaper.

10.Site speed

First of all, I want to start by telling you something important.

The loading speed of a site is important, but you should not become obsessed with it.

At the beginning of my adventures in the world of SEO, I thought I should have a 100/100 on Google Page Speed, a Google page that measures and analyzes the loading speed of the site you want. You just have to put the URL.

Honestly, the WPO (Web Performance Optimization) is necessary to include in an SEO audit, but it should not always be an extremely large focus of attention. Unless the web loads badly.

What I mean by this is that many times the loading speed cannot be improved in the blink of an eye, and sometimes it is a struggle that is not worth getting into.

Other times, using servers that give a better upload speed solves most problems in this regard.

How to measure the loading speed and what is the best website to do it?

Many recommend the aforementioned Google Page Speed or GTMetrix.

I like to use Pingdom Tools.

To correctly measure the loading speed I recommend:

  • Do the test repeatedly and at different times
  • Average charging time

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What is Bitcoin and how does it Function?

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What is Bitcoin and how does it Function?

Bitcoin

Bitcoin is a digital currency that can be exchanged between two people without the involvement of intermediaries such as banks, or financial institutions.

In an unpublished whitepaper by the elusive creator of Bitcoin, Satoshi Nakamoto, Bitcoin is “a purely peer-to-peer version of electronic cash that would allow online payments to be sent directly from one party to another without going through a financial institution”.

To fully comprehend Bitcoin To understand Bitcoin, one must be aware of the structure that is behind it as well as the workings in the Bitcoin ecosystem and the level of use of it in India.

How does Bitcoin Work?

Bitcoin is able to eliminate intermediaries through its technology of base Blockchain.

If you need to transfer money to someone and you are unable to do so, one of the options is to offer cash, or using an intermediary who is trusted (example of banks). All of the methods that you can use, whether physically money (with an institution like the central bank in the country acting as the garantee) or electronic transfer will require the use of an intermediary (in the case of the latter it is a bank or other banking institution). When intermediaries are involved there are transaction fees.

The way that blockchain technology can help to eliminate intermediaries is by replacing the trust intermediaries provide to the table by introducing cryptographic evidence through the use of

CPU-based computing power.

The cryptographic trust is constructed into Bitcoin via a wallet an public key, and an individual key that is part of the Bitcoin program.

Anyone can set up an Bitcoin wallet at no cost when they download the Bitcoin software. Every wallet has two keys: a public and private key.

The public key acts as an an account number that anyone can be able to receive Bitcoins.

Private keys are digital signatures that an individual can send Bitcoins. The name implies that private keys are only accessible to the owner , while public keys are able to be shared with anyone who is interested in receiving Bitcoins. This is why you be hearing in the news about Bitcoins being lost because of a private key not being able to be accessed or stolen by hackers.

The owners of Bitcoin addresses aren’t explicitly identified, however every transaction on the blockchain are made public.

Since the introduction of Bitcoin in 2009, every transaction that occurs is recorded in a ledger. This is considered to be immutable, unalterable and irreversible.

Bitcoin transactions are validated by the telecommunication network’s nodes using cryptography, and then are stored in a distributed, decentralized ledger, known as blockchain. This is among the primary differences between Bitcoin in comparison to other crypto assets, which have a an exchange that is centralized (like an exchange like the Stock Exchange) where every transaction must be validated or routed.

What is the process behind Bitcoin Mining Work?

Within the Bitcoin ecosystem, there’s miners in the network who make use of their CPUs to handle transactions.

  • When a person who wants to transfer Bitcoin inputs their public address and the amount of Bitcoins to be sent , and attaches the private key to generate a signature. The encrypted data is sent to miners’ network who have the responsibility to determine if there is sufficient funds to authenticate the transaction.
  • The more powerful the CPU is of the mining machine, higher is the chance that they’ll verify the transaction and the miner will be rewarded with Bitcoins for helping to transfer funds.
  • The miner’s task is to supply the CPU with power that automatically executes an automated Bitcoin program to verify Bitcoin transactions. No manual interventions are required from this Bitcoin miner.
  • After the transaction has been processed by the Bitcoin miner, the number of transactions will be broadcast to miners’ networks who receive a duplicate or download of the block.
  • The blocks that are created using a timestamp mechanism are recorded in chronological or sequential sequence, creating the blockchain. Each participant in the network must have the most current and complete ledger or blockchain for those who want to make the transfer of Bitcoins and earn.

The program is designed so that the ledger, or blockchain is updated automatically.

As stated in the original whitepaper about Bitcoin, the chance of hackers hacking into the blockchain is nearly zero due to the copies of the latest ledger that each miner has. If someone tries to hack or alter the ledger using any method to gain unfair advantage immediately the miner will be ineligible and is unable to perform transactions until they have a copy the ledger that is not altered.

Can Bitcoin be considered a genuine Currency?

It is debatable if Bitcoin is an actual currency and what makes a country like for it to be replaced with an current currency since Bitcoin is not a currency with any intrinsic value on its own.

A money can be described as “a system of money in general use in a particular country,” or “the fact or quality of being generally accepted or in use.” Presently there is some growth in the amount of businesses that are using Bitcoin as a means of payment, but not a single major economy or country has accepted Bitcoin as a form of currency generally used. One alternative could be El Salvador, which adopted Bitcoin as legal tender in September 2021 . It was the first nation to adopt it.

One of the main reason for the astonishing growth that has occurred with Bitcoin is the stricter enforcement of known your client (KYC) as well as the anti-money-laundering (AML) regulations of bank and other financial establishments. The present situation is a more extensive exchange of information between countries regarding transactions made through banks.

In the end, it is claimed that Bitcoins are used extensively to facilitate transactions that could be considered illegal in a number of countries.

Another aspect that is important is the acceptance that is the acceptance of Bitcoin as a

worldwide payment method, that is not tied to any specific currency of a particular country and, therefore, is not directly affected by changes within a specific country.

The regulation of Bitcoin in India

On the regulatory side, India saw two major developments in the last year:

In February 2022 in India the Indian government was planning to introduce taxation of virtual digital assets that would result in the creation of a tax system for cryptocurrency however there is no specifics on whether or not the Indian government considers cryptocurrencies to be legal or not “asset” or “currency”.

India’s Finance Minister has clarion declared since that time it is “taxing cryptocurrencies doesn’t mean legalizing them.” This suggests that the government is still looking at the entire range of factors that are associated with cryptocurrency and it’s going to be premature to make any assumption about their legality.

The taxation and regulation of Bitcoin in India

Although India hasn’t stated its position regarding the legality of investing in Bitcoin the newly released Budget 2022 vide Finance Bill 2022 proposes to establish the taxation framework for

digital assets that are virtual. After after the Finance Bill is ratified into an Act the framework will be in effect in the Financial Year 2022-2023 onwards.

The taxation proposed in proposal in Budget 2022 proposal would be taxation of gains at a rate of 30% on the transfer of Bitcoin.

The Government is proposing to include the new section 115BBH of the Income Tax Act, 1961 (‘the IT Act’) to tax the income derived from transfers of virtual digital assets. According to the

section, when the total income is comprised of earnings from the transfer of digital virtual assets, the income will be subject to an effective taxes of 30 percent and the rate would be increased by a surcharge percentage applicable in the event of a surcharge, as well as an education and health cess.

According to Section 2 (47) of the IT Act, virtual digital assets are any type of information that is coded, number that is a token (not necessarily Indian money or currency from abroad) created by digital means or any other method regardless of the name that provides the digital representation of value that is exchanged with and without any consideration and with the assurance or

representation of having intrinsic value, or serves as a value store or an account unit which

includes its use in any investment transaction or financial transaction however, it is not restricted to investment schemes and may be stored, transferred as well as traded online.

So the definition of digital assets is rather broad that it covers all forms of cryptocurrency including Bitcoin.

Thus, it is safe to know that any profits that result from trading Bitcoins will be subject to an income Tax rate that is 30 percent (plus the applicable surcharge rate as well as health and education tax) that could yield a tax rate that ranges from 31.2 percent to 42.7 percent.

Deductions that can be claimed w.r.t. the cost of acquiring Bitcoin

The new provisions specify that deductions in respect of expenses (other than the cost of acquisition) which the assessee has incurred with regard to these digital assets is not allowed when calculating the gains derived from transfer of these assets. Simply put just the costs of acquiring Digital assets i.e. Bitcoin can be claimed as an deduction.

If someone acquires an Bitcoin through mining, it could be considered self-generated capital assets. However, the rules in Section 55 of the IT Act that allows for the calculation of the cost of self-generated assets, does not specifically mention an algorithmic method of computation for cryptocurrency.

Therefore, clarification in relation to the calculation of the acquisition cost of Bitcoins in the case of mining is needed to be given.

Additionally, if someone acquires the Bitcoin as an offer of gift, the person who receives of the Bitcoin is liable for taxation in India and, consequently, what is considered “property” under Section 56(2)(x) has been amended to include digital assets in its scope. The law also prohibits the taxpayer as well as the investor from putting any loss caused by transfers of virtual digital assets against other income.

The tax can be applied to the rate of 1% in Section 194S.

Budget 2022 Budget 2022 also proposed to charge withholding tax on the transfer of digital assets that are virtual under section 194S under the IT Act. Therefore, starting July 1st, 2022, every person who is responsible for paying residents any amount as in exchange for the transfer of a virtual asset i.e. Bitcoin will be able to take deduction of tax at the rate of 1% when the crediting the amount on the bank account of the person who is resident the date of payment or the time of payment, whichever comes first.

The withholding of this kind would be restricted to these limits on monetary amounts:

Taxation is not clear on digital assets that are transferred in virtual form prior April 1st, 2022.

The taxation rules for virtual digital assets (except TDS) are proposed to become effective on April 1st 2022 i.e. the financial year 2022-23 and beyond. But, there isn’t any specifics regarding how to tax crypto assets that taxpayers may have sold, transferred or gifted prior to the fiscal year 2021-22.

A number of taxpayers have regarded Bitcoins as a form of asset, and have treated the capital gain as either short time or long term (with indexation benefits) according to the time of the holding and tax paid according to the tax concessional rate or standard slab rates, depending on what the situation could be.click here for more information,

What Happens If I Make An Investment in Bitcoin In India?

Although there remains a lot of uncertainty and uncertainty about the price that are associated with Bitcoin or its legality India however, there is no doubt that blockchain technology will bring lots of innovations and the way transactions are completed.

If you’re looking at investing in Bitcoin it is important be aware that only investors with a high-risk interest should be considering a percentage of their portfolio investing in Bitcoins. This is because of the downside risk of price, the taxes that are high on gains from the sale of Bitcoins in India and a possible good as well as services (GST) tax hazard and the uncertainty of the legality that Bitcoins have in India.

For investors who already own Bitcoins There is no reason to be concerned since in the event of a ban by a regulator it is probable that transitional sales provisions could be put in place. Anyone who has made investments in Bitcoins and then sold the same but didn’t report the gains on their tax returns have to make sure to declare their investment.

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Burlington County, N.J., has reached a high-water mark in the recent housing surge that few counties in the state have experienced

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Burlington County, N.J., has reached a high-water mark

Burlington County is the hottest housing market around these parts, and a small part of that county, sits Willingboro Township, with a population of 32,000, has reaped what I believe areundue rewards. Out-of-state property buyers with suitcases of ready cash have flooded Willingboro, snatching up houses that couldn’t sell in the pre-Covid era but are now selling for ludicrous amounts of money.Many of these houses are disastrously dilapidated and uninhabitable.

Of course, the property prices have been artificially inflated to satisfy the demands of the current buying frenzy in the housing market.When a $190,000 house that was so broken down it could not sell for even 50% of the market value a couple of years ago is suddenly sold for $325,000, you have to ask a few questions.

It seems that you can sell a house in any condition in Willingboro. These land-grabbers are snapping up junk houses , some houses are abandoned drug dens.Find out what’s happening in Moorestownwith free, real-time updates from Patch.
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some are houses with the walls literally falling down, and some are missing their pipes which were torn out by copper thieves.

Of course, the new property owner is responsible for bringing the home up to the
standards of today .But often unbeknownst to the buyer, City officials and Code Enforcement officials — and by proxy their inspectors – appear to have an agenda that could cost the buyer thousands of dollars. Most observers are calling it a “stall tactic.”In Willingboro, how Code Enforcement operates depends on who you ask , the answers run the gamut. The flip-flopping of Code enforcement is a serious flaw, and one of the officials at the helm of Code Enforcement is Ted Evans, a Building and Zoning Official with a huge ego who has not figured out yet that his job is the people of Willingboro.As residents tolerate the blatant disrespect from code officials . Looking past one of the worst school districts around , and a few murders thrown in for good measure .Do your diligence before you buy regardless of where you land .It might be time for some house cleaning at the Department of Inspections and Code Enforcement in Willingboro. …

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Muhammad Tahir Lakhani Criminal Fraud – Courts Seize Assets

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Muhammad Tahir Lakhani Criminal Fraud – Courts Seize Assets

Muhammad Tahir Lakhani and his two sons Muhammad Ali Lakhani and Muhammad Hasan Lakhani were exposed as fraudulent colporteurs in a shocking British Court Case in October 2020.   Mr. Lakhani, who resides in the UAE, is the Chairman of Dubai Trading Agency (DTA), a corporation with a dizzying array of affiliated companies and shell corporations in in the UK, Singapore, Pakistan, the Marshall Islands and other global locations. 


The British Court case involves a series of muti-million-dollar commercial loans that totaled over $74 million, that Mr. Lakhani and his sons scammed from the crowd funding platform, US based Yield Street Management (YSM).  The judge in the case issued the ruling against the Lakhani’s stems from  an ongoing case in April 2020 that was brought against them by five US private equity firms, including Yield Street, who succeeded in obtaining a global asset freeze on all of DTA’s and the Lakhani family’s worldwide assets. It is apparent after looking at banking records that the Lakhanis’ extravagant lifestyle is being paid for by the victims of this fraud, most of whom are small to medium sized investors.

Muhammad Tahir Lakhani, his wife Uneza, and sons Ali and Hasan now live in the lap of luxury at the expense of their victims.  Their personal websites and on-line posts on numerous social media platforms confirm the cruel nature of Muhammad Tahir Lakhani, Muhammad Ali Lakhani and Muhammad Hasan Lakhani.  The elder Lakhani claims that that he is the biggest cash buyer in the ship industry. 

After a forensic audit was conducted of their assets, it is clear that Mr. Lakhani can veritably claim he is biggest cash buyer of ships in the world.  The money that he stole from his investors is more than enough to buy whatever naval vessels he needs to support his fraud fueled empire.  Mr. Lakhani also says that he holds the membership of the Propeller Club of the United States and Port of Monaco and that he represented the UAE as the Vice Chairman of the UAE Shipping Association until 2019.  To be members of such prestigious clubs and associations requires serious funds.  After seeking comment, Members of the American Propeller Club the Port of Monaco were not previously aware that Mr. Lakhani pays his membership fees with money that he stole from Yield Street.

Muhammad Ali Lakhani, one of his sons, notes in social media blogs that he is an outstanding sportsman and business professional and established his career in the shipping industry and played in international tennis championships.  He also unabashedly boasts online that he represented UAE National Team and achieved great honors and went to the US to join Saddlebrook Tennis Academy, Florida in the USA. If Ali is indeed an outstanding sportsman as he claims, then one should ask where he got the money to pay for all his training.  It came from his father, Muhammad Tahir Lakhani, who has made a successful career in defrauding friends, associates and investors alike.

Mr. Lakhani’s other son Muhammad Hasan Lakhani is, like his brother, not embarrassed to tell all who listen about his supposed achievements and standing in the UAE business community.  Hasan’s social media posts show him in flashy expensive cars, and he claims that he is a prominent name in the shipping industry and is a dynamic and young professional. He says on his personal website that he went to Mill Hill School in 2008 and the David Lang and Dick College in London and graduated in 2010 and received a BA Global Finance Management. 

A search on the internet shows that Muhammad Hasan Lakhani has lied extensively about his academic background. Davies Laing and Dick College is a sixth form boarding and day school and is not a university at all.  It does not offer any university level BA programs.  It is (in the American sense) a high school. 

Needless to say, it seems that Muhammad Tahir Lakhani has trained his two sons Muhammad Ali Lakhani and Muhammad Hasan well.  They have both lied about their self-glorified achievements and, according to the British Court case that took place in October 2020, both Ali and Hasan were complicit with their father in committing a fraud that duped investors out of $74 million.  The question remains: what other crimes have the Lakhani family committed that their clients, customers, and fellow club patrons don’t know about?

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