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How to Do a Complete SEO Audit Step by Step

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How to Do a Complete SEO Audit Step by Step

Doing a Website SEO Audit is essential for all those who want to do a deep web analysis and determine the things to correct in order to improve your organic positioning in Google and thus be able to scale positions in the SERP’s.

In this tutorial, we will see, not only how to do an SEO audit but also the Website SEO tools that you can use to perform them.

Also (at the end of the post) you can download a free SEO audit template.

So let’s start.

Let’s start with the basics …

What is an SEO audit and what is the objective of making one?

In the first paragraph, we talked a little about the objective of SEO audits, that is, to improve a certain web page by thoroughly analyzing each of its elements.

Thanks to a good SEO audit we can know:

  • What are our weak points?
  • What things we must correct from our website
  • What elements work well and we must keep in that state.

Therefore, an audit is an internal analysis of a website, but it is also an external analysis because all the parties involved in SEO, in general, are involved.

Honestly, in new sites, SEO audits can be quite useless.

However, these services can be very useful for companies that want to position themselves better. Not only useful but also coveted.

It will depend a lot on the volume of the web, but sometimes it can take a hard job.

Many things to evaluate and many conclusions to take.

That is why in this article I will try to give you all the important points that you have to recognize to perform an SEO audit perfectly.

Our objective

The objective of Website SEO audits & Website SEO Stats is to be able to find what are the SEO on-page and SEO-off-page elements that are hindering the organic growth of our website.

In turn, this will not only allow us to correct these errors but we can also find a solution to them.

The SEO OnPage is what we find internally within our website and the SEO Off Page is that we analyze outside of it.

In audits, it is important to keep in mind that these two aspects exist.

As I told you, at the end of the post you will find that you can download a free Website SEO Audit template. In it you will find points that refer to the external audit and other points that refer to the internal audit.

How to do an SEO audit? [Step by Step]

Before starting to list you one by one all the steps you have to follow to perform these audits I need to confess something.

This is an article based on experience and the use of tools (both free and paid).

You can perfectly find free tools to help you perform these audits (and if I know them I will name them throughout the post).

These are the steps I follow to perform a professional SEO audit, I hope they help you and answer your most important question:

Let’s go there!

Indexing of the website

First things first, what pages of my website appear in Google results?

For that, we must go to Google and write in the search engine: «site: dominioaauditar.com».

Here you can start polling for example:

  • If the total results reflect the total content of the web.
  • If the SEO Titles and meta descriptions are displayed correctly.
  • Errors or elements that should not appear.

If you have access to the Search Console of the website you want to audit you can go to the tab: Google Index – Indexing Status.

This graphic represents how many URLs your website has indexed in Google.

In this case, this site has only 26 pages indexed and published.

SEO titles

One of the most important factors of SEO is its titles.

That is why it is essential to control all the SEO titles of each of the pages that exist within the web.

These titles should be:

SEO optimized

The keyword by which we want to position the particular page should be present in the title.

If it is to the left, better, but I understand perfectly that sometimes you cannot absolutely respect all the rules that SEO imposes on us.

Here we have an ideal example to explain what we mean by optimized for SEO.

In this article on how to create attractive titles for your posts, the keyword I am trying to position is: create titles.

First, it greatly favors the fact of putting it at the beginning of the title.

CTR

Secondly, it is optimized to achieve the highest possible rate or percentage of clicks.

3.Keywords

Keywords are one of the fundamental elements of an SEO strategy.

Therefore, in audits it is very useful to know:

  • What keywords are being positioned
  • What mistakes are being made
  • Wasted SEO Opportunities

If you are doing an internal audit and therefore have access to Search Console, you can go to the search analytics tab, there you can see all the keywords for which your website is being consulted in Google.

If you do not have access to the Webmaster Tools (another old way of saying Google Search Console) and you are performing an external audit you can rely on tools such as Sistrix, SEMRush or Ahrefs.

In my case, I love Ahrefs and I think it’s the best SEO tool in the market.

Inside Ahrefs we look for the domain URL to analyze and we go to the «Top Pages» tab.

In this image, we can see the URLs that are receiving more organic traffic and the keyword by which they receive such traffic.

Meta description

Meta descriptions are overvalued by many and poorly valued by others.

The reality is that they have a certain degree of importance. And as it is something that matters, we must take them into account when doing the analysis.

Maybe the website you want to track has too many URL’s and you’re unable to see all meta descriptions.

For that, I recommend Screaming Frog.

This tool is capable of fully analyzing the website you want to audit and gives you absolutely all the details of what it tracks.

Its price is high, but you can perfectly use the trial version to track web content.

Ideally, meta descriptions have less than 156 characters and also include the SEO keyword by which you want to position the content.

5.Optimization of web content

We have already analyzed SEO titles, meta descriptions, keywords, therefore the only thing missing in this regard is web content.

Is web content optimized? What things can be improved at the SEO level?

This is where you can help your customers the most (if you are a Digital Marketing consultant).

Companies and businesses have a much deeper interest in optimizations and conclusions than in the current state of their website.

That is why we must take advantage of it!

The most direct thing is to do keyword research or keyword search to determine: what keywords I am not positioning and what opportunities I am missing.

Generally, this type of analysis, besides being exhaustive, can be very beneficial. Uploading the positions of the audited website is a priority, that’s why we do the audit!

This would be impossible to achieve if we do not help improve the content that is already indexed on the online site.

Google RankBrain and TrustRank

Google works with an algorithm called Google RankBrain.

This algorithm which is extremely intelligent is able to interpret which results get more clicks than others due to the “attractiveness” of its title and the value of its content.

The Google TrustRank or Google TrustRank which means «Ranking of Trust on the site» is an algorithm that the company manages with the objective of combating spam and with the mission of establishing a certain score for each of the pages.

What is that score for and what does it indicate?

It indicates the degree of confidence that a certain web page has.

Image compression

Screaming Frog also throws data on the loading time and also on the contents that are loaded.

Many times pages do not compress images. This leads to the web taking longer to load and therefore leads to the possibility that your site is worse valued in search engines. It also influences user usability.

WordPress, fortunately, has plugins that allow you to automatically reduce the weight of images within the web.

If you use WordPress, I recommend ShortPixel to not only compress your images:

But by means of its Adaptive Images plugin, the images will be adjusted according to the resolution of each monitor on which the image is loaded. This way you will eliminate, for example, the “Serve scaled images” problem that appears in several tools where you can control your loading speed, as is the case with GTMetrix.

Duplicate content

Internal duplicate content is the amount of text you have repeated on more than one page within your website.

Duplicate external content is the content that you literally repeat word for word on your website and that you have in common with another website that is not your property (or that is).

One of the damage factors and why one may be missing opportunities to rank on Google is that of duplicate content.

Logically, a lot of duplicate content hurts the web

9.Backlinks or incoming links

The famous backlinks or incoming links …

Great topic!

The backlinks are a fundamental leg of SEO to this day.

Thanks to inbound links increase our chances of positioning a page on Google. These links transmit web authority from one site to another.

In this case, we see Ahrefs’ analysis of one of the most important websites in Uruguay, of El País newspaper.

We see that they have 10.3 million links from 18,000 and peak domains. Who could have those numbers …

As you will see on the one hand there are the links and on the other the referring domains, that is, the domains that refer to the newspaper.

10.Site speed

First of all, I want to start by telling you something important.

The loading speed of a site is important, but you should not become obsessed with it.

At the beginning of my adventures in the world of SEO, I thought I should have a 100/100 on Google Page Speed, a Google page that measures and analyzes the loading speed of the site you want. You just have to put the URL.

Honestly, the WPO (Web Performance Optimization) is necessary to include in an SEO audit, but it should not always be an extremely large focus of attention. Unless the web loads badly.

What I mean by this is that many times the loading speed cannot be improved in the blink of an eye, and sometimes it is a struggle that is not worth getting into.

Other times, using servers that give a better upload speed solves most problems in this regard.

How to measure the loading speed and what is the best website to do it?

Many recommend the aforementioned Google Page Speed or GTMetrix.

I like to use Pingdom Tools.

To correctly measure the loading speed I recommend:

  • Do the test repeatedly and at different times
  • Average charging time

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Buy Online Instagram Followers For Your Account!

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Buy Online Instagram Followers For Your Account!

Buy Online Instagram Followers

Instagram is a very popular and informal communication stage and is currently used by a vast number of individuals in the world. Everyone, from the typical individual to the celebrity, uses Instagram to stay connected with fellow and fan followers. That said, if you’re new to the long-term interpersonal phase, it’s very important to get something done for development at that point, so you should buy Instagram followers cheap.

The method I like is simple and solid, so of course individuals can develop more and more records. All the client needs to do is provide data such as the username (without private key) of the informal communication account, and then select the number of followers required for the award. When the installments are paid, the results are self-explanatory.

Why is it important to have Instagram followers?

Instagram profile followers take on very important tasks because they like posting on a consistent schedule the most. It’s really best to keep a record of more than 10,000 followers, as you can raise huge amounts of cash on a consistent schedule. Many Instagram clients have millions of followers, so they generally make progress and then receive cash for this world, which is absolutely certified and a decent source of livelihood. It’s just conceivable because of their followers and extraordinary results.

Definitely, buy Instagram followers is an inexorably repeating activity, as in most cases the degree of placement of Instagram profiles can be improved much faster than necessary to truly achieve their equivalent results. It’s an activity. Or on the other hand, take advantage of other promotional and promotional procedures.

I like Instagram!

If you recently posted a substance like a video or photo on your profile, you didn’t really get a great experience, and personal consideration by choosing the option to buy your taste on the web Finding is really important. You just need to burn cash on Instagram likes for your records. It may take a few seconds to submit a request for profile settings.

Then find your ideal scale of preference in the post you just forwarded in your profile. If your record is well maintained and refreshed perfectly, then at that point you may also gain followers with tastes that are completely favorable to you and the fate of your record. This is an authenticatable cycle, so no BOT is used to get the configuration.

Instagram Auto see!

You can definitely check with Instagram Auto that it is completely valuable and reliable to your clients. Now, just talk to your specialist first before requesting an automatic Instagram display, and the narratives you transfer on a regular basis will naturally appear. It helps to improve your Instagram knowledge on a daily schedule and your pages and records will develop at this stage.

There is no scam!

There are no Instagram followers, remarks, likes, and the kind of misrepresentations you might see due to the many different things you will face. Therefore, be prepared to take advantage of its incredible benefits today for a better future.

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How to Increase Email Management Productivity

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How to Increase Email Management Productivity

Email is undoubtedly a very important tool to master if ever you want to be successful. Big organizations and brands have been sending more emails than ever, and all the marketers out there consider email to be one of the best and most effective online communication channels. Remember that not having an email account can be considered as the digital equivalent of being homeless. The main idea behind creating a mailbox is to increase our productivity. Emails can be actually harmful when not used in a proper way.

Let us be honest, our everyday experience in handling emails clearly points out its role in day to day life. Just think of all the emails that you send or receive each day. Emails can range from business messages, private, or even spam marketing newsletters. As we surely cannot avoid them, we might have to get used to most of them. In this article, we list some of the best email management tips that can surely help in increasing your productivity. Mastering these tips will help you in reinventing how to reply, write, receive, organize, and even think about messages.

  • Try Dealing Effectively With An Overwhelmed Inbox

You are surely not the only one who is feeling a bit overwhelmed by looking at your inbox. Most of the professionals out there have many unread messages that surely create a risk of missing out on different opportunities. Here is a list of some actionable tips that can help you in dealing with the never-ending piles of emails:

  1. Make use of email tools such as Clean Email for better inbox management.
  2. In case you want to keep up your prompt response time, try making a schedule for checking emails every two hours.
  3. Try to make designated folders on the topics that you receive in your mailbox.
  • Try Spotting Out Phishing Emails In Your Mailbox

With such a large number of messages that you receive each day, it is indeed important to stay safe and aware of all the security issues. Getting hold of a scam, experiencing privacy threats, or losing money can surely cause harm to your productivity. In order to avoid that you can train your service provider’s spam filter to block all suspicious senders and spammers.

  • Making Use Of Several Email Add-ons

Have you ever felt that your mailbox needs a small upgrade? The good news is that you can easily boost your email productivity by using several add-ons. From new features to time-saving interface improvements, there are a lot of ways by which you can improve your overall email productivity. Here is a list of some of the best email management software: Clean Email, Boomerang, WiseStamp, etc.

While electronic mails are created with only the sole objective of increasing communication, sometimes it can become a counterproductive tool. Luckily, if you want to rule out all these, try using the email productivity software. These tools will help you to schedule emails, organize them into easy-to-use bundles, filter important messages once they reach your inbox, unsubscribe you from all unwanted marketing mailings, and many other useful things to increase your effectiveness.

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Migration from Volusion to BigCommerce

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Migration from Volusion to BigCommerce

BigCommerce

BigCommerce is, and for good cause, one of the biggest players in the eCommerce field. This platform is well-known for being agile and scalable with high SEO success among e-commerce business owners. You have now analyzed the right e-commerce channels and agreed to move to BigCommerce. You are on the right track to meet more clients and offer more goods. In other words, when migrate volusion to bigcommerce, you have a range of crucial items to remember to ensure a seamless transition.

Volusion

Value depends often on the needs of consumers, which vary from day to day. Volusion, started in 1999, was the factor in consumer requests from Kevin Sproles. For all segments, large and small e-shops the all comprehensive and quick to use e-commerce app is an outstanding choice. Volusion becomes a significant e-commerce rival. His developing team puts the most focus on the needs of company and its marketing objectives and the key aspect of Volusion is fast sales. With the convoluted marketing scheme everybody dislikes this peer-flagellation. And here falls the blessed Volusion and with satisfaction you exhale. 

BigCommerce

BigCommerce was released in 2003 and is the smaller, not inferior, sibling of Volusion. This e-solution is designed to support online merchants with all levels of skill and sales of their goods as a cloud-based, simple interface app. With many beautiful models and outstanding customer service, it is a user-friendly, simple to use e-platform. Presently, 79,880 live shops are managed by BigCommerce, which is an imposing amount. It would be ‘strong’ if this site were to be defined by just one word. BigCommerce consumers have a wonderful chance to be in charge of online trading concisely with all the functionality provided.

Price Comparison

The trial edition for BigCommerce is 15 days, while the trial for Volusion takes 14 days. Volusionhas 4 variants to select: family as $29 a month, technical as $79 a month, company as $299 a month and prime as personalized bill. You should strive to save a reasonable sum of money and annual bonus. Then, both plans cost $26.10, $71,10 and $269.10. $269.10. $269 as private.

The e-businessmen have a convenient price package for Volusion, but you should recall to terminate all third-party providers separately in cases of cancelling it so that extra costs are avoided.

BigCommerce has price options are now restricted to four variants: regular as $29.95/month, extra as $79.95/month, pro as $249.95/month and enterprise. Any online retailer who is willing to sell with BigCommerce could also save on an annual payment. The rates in this instance are: standard as $29.95, plus as $71.95, and business as $224.

Easy to Utilize

Volusion is a simple and convenient e-commerce website. It is constantly developed from day to day, and this makes the consumers very motivating. Adding items, upgrading material, and developing new promotions are fast.

BigCommerce: This clean and simple administrative board will satisfy you. Easily available here are all functions. A short guide with answers to questions such as how to use? Or What do you find?. So everything here, and without it, is explanatory.

Overall Design

Volusion offers 11 free and 34 subjects. Everyone is vibrant and fresh. Of default, free models look a little standard and you’ll have to spend $180 to make something special for Volusion ‘s themes.

There are more and cheaper BigCommerce models than Volusion designs. Seven of them seem to be free, costing over a hundred. In particular, there are variants of layout for and template (free, as well as paid), so there is no risk of being replicated. There are fluctuations in rates between $145 and $195.

Prominent Features

Volusion

  • Checkout of one tab
  • Cart documents and e-mails abandoned
  • Tests and ratings for goods
  • Unlimited options for goods
  • Facebook, Amazon, eBay connectivity

BigCommerce

  • Export / Import Volume
  • Groups of customers
  • Embedded Blog
  • Tests of the commodity
  • Checkout of one tab
  • Amazon and eBay native compatibility
  • Cart saver abandoned

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