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How to Do a Complete SEO Audit Step by Step

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How to Do a Complete SEO Audit Step by Step

Doing a Website SEO Audit is essential for all those who want to do a deep web analysis and determine the things to correct in order to improve your organic positioning in Google and thus be able to scale positions in the SERP’s.

In this tutorial, we will see, not only how to do an SEO audit but also the Website SEO tools that you can use to perform them.

Also (at the end of the post) you can download a free SEO audit template.

So let’s start.

Let’s start with the basics …

What is an SEO audit and what is the objective of making one?

In the first paragraph, we talked a little about the objective of SEO audits, that is, to improve a certain web page by thoroughly analyzing each of its elements.

Thanks to a good SEO audit we can know:

  • What are our weak points?
  • What things we must correct from our website
  • What elements work well and we must keep in that state.

Therefore, an audit is an internal analysis of a website, but it is also an external analysis because all the parties involved in SEO, in general, are involved.

Honestly, in new sites, SEO audits can be quite useless.

However, these services can be very useful for companies that want to position themselves better. Not only useful but also coveted.

It will depend a lot on the volume of the web, but sometimes it can take a hard job.

Many things to evaluate and many conclusions to take.

That is why in this article I will try to give you all the important points that you have to recognize to perform an SEO audit perfectly.

Our objective

The objective of Website SEO audits & Website SEO Stats is to be able to find what are the SEO on-page and SEO-off-page elements that are hindering the organic growth of our website.

In turn, this will not only allow us to correct these errors but we can also find a solution to them.

The SEO OnPage is what we find internally within our website and the SEO Off Page is that we analyze outside of it.

In audits, it is important to keep in mind that these two aspects exist.

As I told you, at the end of the post you will find that you can download a free Website SEO Audit template. In it you will find points that refer to the external audit and other points that refer to the internal audit.

How to do an SEO audit? [Step by Step]

Before starting to list you one by one all the steps you have to follow to perform these audits I need to confess something.

This is an article based on experience and the use of tools (both free and paid).

You can perfectly find free tools to help you perform these audits (and if I know them I will name them throughout the post).

These are the steps I follow to perform a professional SEO audit, I hope they help you and answer your most important question:

Let’s go there!

Indexing of the website

First things first, what pages of my website appear in Google results?

For that, we must go to Google and write in the search engine: «site: dominioaauditar.com».

Here you can start polling for example:

  • If the total results reflect the total content of the web.
  • If the SEO Titles and meta descriptions are displayed correctly.
  • Errors or elements that should not appear.

If you have access to the Search Console of the website you want to audit you can go to the tab: Google Index – Indexing Status.

This graphic represents how many URLs your website has indexed in Google.

In this case, this site has only 26 pages indexed and published.

SEO titles

One of the most important factors of SEO is its titles.

That is why it is essential to control all the SEO titles of each of the pages that exist within the web.

These titles should be:

SEO optimized

The keyword by which we want to position the particular page should be present in the title.

If it is to the left, better, but I understand perfectly that sometimes you cannot absolutely respect all the rules that SEO imposes on us.

Here we have an ideal example to explain what we mean by optimized for SEO.

In this article on how to create attractive titles for your posts, the keyword I am trying to position is: create titles.

First, it greatly favors the fact of putting it at the beginning of the title.

CTR

Secondly, it is optimized to achieve the highest possible rate or percentage of clicks.

3.Keywords

Keywords are one of the fundamental elements of an SEO strategy.

Therefore, in audits it is very useful to know:

  • What keywords are being positioned
  • What mistakes are being made
  • Wasted SEO Opportunities

If you are doing an internal audit and therefore have access to Search Console, you can go to the search analytics tab, there you can see all the keywords for which your website is being consulted in Google.

If you do not have access to the Webmaster Tools (another old way of saying Google Search Console) and you are performing an external audit you can rely on tools such as Sistrix, SEMRush or Ahrefs.

In my case, I love Ahrefs and I think it’s the best SEO tool in the market.

Inside Ahrefs we look for the domain URL to analyze and we go to the «Top Pages» tab.

In this image, we can see the URLs that are receiving more organic traffic and the keyword by which they receive such traffic.

Meta description

Meta descriptions are overvalued by many and poorly valued by others.

The reality is that they have a certain degree of importance. And as it is something that matters, we must take them into account when doing the analysis.

Maybe the website you want to track has too many URL’s and you’re unable to see all meta descriptions.

For that, I recommend Screaming Frog.

This tool is capable of fully analyzing the website you want to audit and gives you absolutely all the details of what it tracks.

Its price is high, but you can perfectly use the trial version to track web content.

Ideally, meta descriptions have less than 156 characters and also include the SEO keyword by which you want to position the content.

5.Optimization of web content

We have already analyzed SEO titles, meta descriptions, keywords, therefore the only thing missing in this regard is web content.

Is web content optimized? What things can be improved at the SEO level?

This is where you can help your customers the most (if you are a Digital Marketing consultant).

Companies and businesses have a much deeper interest in optimizations and conclusions than in the current state of their website.

That is why we must take advantage of it!

The most direct thing is to do keyword research or keyword search to determine: what keywords I am not positioning and what opportunities I am missing.

Generally, this type of analysis, besides being exhaustive, can be very beneficial. Uploading the positions of the audited website is a priority, that’s why we do the audit!

This would be impossible to achieve if we do not help improve the content that is already indexed on the online site.

Google RankBrain and TrustRank

Google works with an algorithm called Google RankBrain.

This algorithm which is extremely intelligent is able to interpret which results get more clicks than others due to the “attractiveness” of its title and the value of its content.

The Google TrustRank or Google TrustRank which means «Ranking of Trust on the site» is an algorithm that the company manages with the objective of combating spam and with the mission of establishing a certain score for each of the pages.

What is that score for and what does it indicate?

It indicates the degree of confidence that a certain web page has.

Image compression

Screaming Frog also throws data on the loading time and also on the contents that are loaded.

Many times pages do not compress images. This leads to the web taking longer to load and therefore leads to the possibility that your site is worse valued in search engines. It also influences user usability.

WordPress, fortunately, has plugins that allow you to automatically reduce the weight of images within the web.

If you use WordPress, I recommend ShortPixel to not only compress your images:

But by means of its Adaptive Images plugin, the images will be adjusted according to the resolution of each monitor on which the image is loaded. This way you will eliminate, for example, the “Serve scaled images” problem that appears in several tools where you can control your loading speed, as is the case with GTMetrix.

Duplicate content

Internal duplicate content is the amount of text you have repeated on more than one page within your website.

Duplicate external content is the content that you literally repeat word for word on your website and that you have in common with another website that is not your property (or that is).

One of the damage factors and why one may be missing opportunities to rank on Google is that of duplicate content.

Logically, a lot of duplicate content hurts the web

9.Backlinks or incoming links

The famous backlinks or incoming links …

Great topic!

The backlinks are a fundamental leg of SEO to this day.

Thanks to inbound links increase our chances of positioning a page on Google. These links transmit web authority from one site to another.

In this case, we see Ahrefs’ analysis of one of the most important websites in Uruguay, of El País newspaper.

We see that they have 10.3 million links from 18,000 and peak domains. Who could have those numbers …

As you will see on the one hand there are the links and on the other the referring domains, that is, the domains that refer to the newspaper.

10.Site speed

First of all, I want to start by telling you something important.

The loading speed of a site is important, but you should not become obsessed with it.

At the beginning of my adventures in the world of SEO, I thought I should have a 100/100 on Google Page Speed, a Google page that measures and analyzes the loading speed of the site you want. You just have to put the URL.

Honestly, the WPO (Web Performance Optimization) is necessary to include in an SEO audit, but it should not always be an extremely large focus of attention. Unless the web loads badly.

What I mean by this is that many times the loading speed cannot be improved in the blink of an eye, and sometimes it is a struggle that is not worth getting into.

Other times, using servers that give a better upload speed solves most problems in this regard.

How to measure the loading speed and what is the best website to do it?

Many recommend the aforementioned Google Page Speed or GTMetrix.

I like to use Pingdom Tools.

To correctly measure the loading speed I recommend:

  • Do the test repeatedly and at different times
  • Average charging time

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Buisnessperson Khaled Belkeram

Khaled Belkeram

Beltram Khalid was born and raised in Celia, a small town in Celia, near the Tunisian border. He joined USTHB in Algeria, near the capital of Algiers, then moved to Chicago, Illinois, and studied at the University of Chicago.

He specializes in online marketing and later gets digital marketing, website development, and e-commerce features. He manages a large company (Ford American Airlines and now his own online business. (E-commerce website) and share his experiences on social media.

Today Khalid is an online businessman and entrepreneur. He still lives in Chicago with his wife and is interested in everything related to the internet helping others succeed in their online business.

Khalid enjoys photography when he has a little free time to work. He plays football over the weekend and works with many organizations in Chicago and North Africa.

Khalid’s great ambition is to look at the whole world in peace and believe that it is possible to use the internet to remove obstacles and connect people from different backgrounds.

Khalid Belkeram is an entrepreneur, CEO, and founder of more than 10 million effective online e-commerce companies. He is an e-commerce expert and digital marketing expert. This discipline explores various aspects of the new digital marketing environment, including topics such as digital marketing analysis, search engine optimization, social media marketing, and 3D printing after completing marketing expertise. Your digital, you will gain a deeper understanding of the fundamentals of a new digital marketing environment and learn new stories, concepts, and tools to help you create, publish, distribute, promote, and price your products and services. You.

He is a popular writer in Chicago. Wall Street Journal called him one of the most influential people on the web, and Forbes says that he is one of the top 10 traders and one of the best companies in online e-commerce. More than 10 million items are created by magazines. Business Entrepreneur. He is recognized by the United Nations as 100 entrepreneurs under 30 years and 100 entrepreneurs under 35 years.

He has spoken at meetings and companies around the world. He speaks on Facebook and conferences on important market growth and is interested in speaking at various events around the world.

you can ask questions about opportunities for speaking, cooperation, activities, and business development.

https://www.instagram.com/kbelkeram/

https://www.facebook.com/belkeram/

twitter.com/mrbelkeram

Khalid Belkeram has written many books to help thousands of people succeed in their business. His latest book was

“The Genius eCommerce mindset.”

This book is one of the best e-commerce books in 2019.Belkeram is called an e-commerce expert. This book is different from other books in the market. You can’t get too much digital advertising tips and platform tools that we use when I talk about practical values. Marketing needs detailed information

This book also provides step-by-step instructions on how to grow an online business, make money online, and win online marketing games using the best digital marketing tools and talent techniques.

Genius Ecommerce, Facebook Advertising Strategy, Google PPC, Instagram Advertising, Shopify,  Dropshipping, Shipping, Branding Method, Business Protection Strategy, Digital Marketing Strategy, Marketing Analysis, B2C2B2B2G, Online ways to make money, build your business, grow, create digital marketing

In this book, Khalid Belgeram also states that e-commerce can be successful. If you work with it and your ideas are clear and you work hard and intelligent, I love this e-commerce. It is a profitable factory for books and e-commerce. I will teach the strategies and techniques I use to build a successful e-commerce business. I will explain some tips and tricks about how to set up a website that actually sells on an e-commerce website, then get traffic to that site and maximize profits. We are talking about SEO, Google Analytics, etc. Everything I know about e-commerce in this book is all I know about e-commerce. I was asked how to get traffic to my website or how to create an e-commerce website and I Would like to compile it all in this book

Another thing I want to remind you that you don’t need help is when you start to like me or when I start an e-commerce business for the first time. I don’t think I need help, so how do you feel? You do not need to take an e-commerce course, you do not need to hire an expert.

It recognizes that e-commerce is already running, and there are some things that will make it even more successful. To achieve this you must push it. Although this is an e-commerce business But it takes time, so I’ll leave it to everyone at the end. An e-commerce business takes time to succeed. But when you work and follow your ideas, it’s great.

My Amazon author profile:

www.amazon.com/Khaled-Belkeram/e/B07KXC28ZJ%3Fref=dbs_a_mng_rwt_scns_share?ref_=d6k_applink_bb_dls

 

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JamesDJJ is about to release new music

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JamesDJJ is about to release new music

JamesDJJ

The singer of his hit song “1 year”, JamesDJJ, announced publically by a story on his Instagram account that he is going to release new music soon and he is actually working on his second album, that doesn’t have a name yet.
The artist literally said: I’m working on my 2 album an I’m going to tell the name of it as soon as possible.”
It seems that JamesDJJ might come back sooner than expected, probably with some singles first that will anticipates the album and then he would release his 2° studio album #J2.
It’s been a long time since the artist didn’t release an album, about 2 years to date, but now as he said whe could probably hear some new music coming out in the next months, so whe keep finger crossed and hope to see JamesDJJ back on the scene as soon as possible.
The artist remains, as he always did, very discreet on his future projects, he didn’t announced any release date or even the name of the album or of the single,the only thing whe can do is wait until #J2 comes out.
In the video he also said that he will do a Q&A with the Jamerz, his fans, because he took a long break from the music and social scene, apparently from some health problems he has, which constricts him to take a break from the scene in the past months.


Even if JamesDJJ takes breaks from social media he is very attached to his fans , infact he said that he might change another time hair color, and he asked his jamerz which color should he dye his hairs, actually his idea was to dye them pink, but he said: “now that my hairs are growing back black, should I keep them grey / white or change color? The choice is up to you jamerz, I love you”.
Naturally the artist has black hairs, but he always dyed them in many colors, like blue, but however he never dyed his hair pink, so he was asking for an opinion from his fans.
So which color would you like JamesDJJ to dye is hairs in future?

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CatchFood Launches An Exciting Online Platform for A Thriving Restaurant Business

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CatchFood Launches An Exciting Online Platform for A Thriving Restaurant Business

Restaurants and takeaway eateries can now expand their business better with a centralized web application. CatchFood is launched for restaurants to manage their inventory and distribution channels.

18 May 20, USA: CatchFood since 2015 the online platform to make dine-in, pick-up and delivery services more feasible. The modern restaurateurs are in search of a one-stop platform where they can be visible to their clients across the country. The platform also offers auto pricing, inventory management, and online fax printing features.
“Restaurants can partner with us and take their dine-in or delivery services to greater heights. You can achieve better with this business model and even have real-time know-how of the inventory at all times. Besides these, the restaurants also get insights into the sales, urging them to take spontaneous business decisions. Sign up for adding your restaurant at our site free and add a little bit of information to get more business. Besides this, we have other essential cost-efficient services on offer too,” says the CEO & Founder Ahmad A Najar of CatchFood.

The restaurateurs just have to pick a package after signing up to get featured on the site and avail their services of online order printing and fax printing. The online order auto printing and fax printing each comes at unlimited orders online with CatchFood, commission-free. Setup Fee & Printer. Business owners can use the same for unlimited times without the worry of replacing toner and paper. Moreover, this WIFI smart cloud printer does not require connecting with system. It only needs to link up with the internet. CatchFood has already become a chosen partner with several restaurants and takeaway joints

Other features of this platform include no contracts, no hidden charges, no commission on order, direct payment to the restaurant owner’s account, multiple payment methods, and detailed reports. Even customers find it easy to get the restaurant of their choice from CatchFood, giving a window of opportunity to every restaurant online.

Catchfood.com is a free link to the world of taste and flavor assisting you inyour search for flavorful and toothsome cuisines. Be it Halal food, Thai food,Soup, Pizza, Grill, Greek, Spanish, Mexican or Japanese cuisines,Catchfood.com is your reliable partner in finding the best local restaurant menus. As is wisely said, food is symbolic of love when words are inadequate, catchfood.com let you order “love” online and introduce you to the cultural diversity in food available near you. People who love to eat are always the best people and Catch Food offers you the chance to prove yourself the best. Food, being a universal unifier and cultural marker, is all available in a wide range and diverse flavors near you. The website easily links you with these tastes and mouth watering flavors in an easy and speedy way. You can get the app of the Catch Food to order food on the go

Catchfood providing a feature of ordering food online to their customers. Jordan, Lebanon, Egypt, Palestine, Iraq, Mauritania, Saudi Arabia, And some cities where Catchfood is working relentlessly. Providing their customers food as per their wish and also from their selected restaurants in their own cities. Its also quick, secure and easy to pay through this app. Provide features like get the door and enjoy your food. Makes Easier for the restaurants and customers to conduct business smoothly with each other. Now with the release of this new Wi-Fi thermal printer distinguishes Catchfood from other companies.

CatchFood as the platform specialized in food requests in the Middle East and United States does not impose any fees and commissions to use its site and its application to take advantage of all promotional offers run by restaurants and we appeal to all owners of restaurants and shops to activate their services to benefit from them and facilitate services.

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