Doing a Website SEO Audit is essential for all those who want to do a deep web analysis and determine the things to correct in order to improve your organic positioning in Google and thus be able to scale positions in the SERP’s.
In this tutorial, we will see, not only how to do an SEO audit but also the Website SEO tools that you can use to perform them.
Also (at the end of the post) you can download a free SEO audit template.
So let’s start.
Let’s start with the basics …
What is an SEO audit and what is the objective of making one?
In the first paragraph, we talked a little about the objective of SEO audits, that is, to improve a certain web page by thoroughly analyzing each of its elements.
Thanks to a good SEO audit we can know:
- What are our weak points?
- What things we must correct from our website
- What elements work well and we must keep in that state.
Therefore, an audit is an internal analysis of a website, but it is also an external analysis because all the parties involved in SEO, in general, are involved.
Honestly, in new sites, SEO audits can be quite useless.
However, these services can be very useful for companies that want to position themselves better. Not only useful but also coveted.
It will depend a lot on the volume of the web, but sometimes it can take a hard job.
Many things to evaluate and many conclusions to take.
That is why in this article I will try to give you all the important points that you have to recognize to perform an SEO audit perfectly.
The objective of Website SEO audits & Website SEO Stats is to be able to find what are the SEO on-page and SEO-off-page elements that are hindering the organic growth of our website.
In turn, this will not only allow us to correct these errors but we can also find a solution to them.
The SEO OnPage is what we find internally within our website and the SEO Off Page is that we analyze outside of it.
In audits, it is important to keep in mind that these two aspects exist.
As I told you, at the end of the post you will find that you can download a free Website SEO Audit template. In it you will find points that refer to the external audit and other points that refer to the internal audit.
How to do an SEO audit? [Step by Step]
Before starting to list you one by one all the steps you have to follow to perform these audits I need to confess something.
This is an article based on experience and the use of tools (both free and paid).
You can perfectly find free tools to help you perform these audits (and if I know them I will name them throughout the post).
These are the steps I follow to perform a professional SEO audit, I hope they help you and answer your most important question:
Let’s go there!
Indexing of the website
First things first, what pages of my website appear in Google results?
For that, we must go to Google and write in the search engine: «site: dominioaauditar.com».
Here you can start polling for example:
- If the total results reflect the total content of the web.
- If the SEO Titles and meta descriptions are displayed correctly.
- Errors or elements that should not appear.
If you have access to the Search Console of the website you want to audit you can go to the tab: Google Index – Indexing Status.
This graphic represents how many URLs your website has indexed in Google.
In this case, this site has only 26 pages indexed and published.
One of the most important factors of SEO is its titles.
That is why it is essential to control all the SEO titles of each of the pages that exist within the web.
These titles should be:
The keyword by which we want to position the particular page should be present in the title.
If it is to the left, better, but I understand perfectly that sometimes you cannot absolutely respect all the rules that SEO imposes on us.
Here we have an ideal example to explain what we mean by optimized for SEO.
In this article on how to create attractive titles for your posts, the keyword I am trying to position is: create titles.
First, it greatly favors the fact of putting it at the beginning of the title.
Secondly, it is optimized to achieve the highest possible rate or percentage of clicks.
Keywords are one of the fundamental elements of an SEO strategy.
Therefore, in audits it is very useful to know:
- What keywords are being positioned
- What mistakes are being made
- Wasted SEO Opportunities
If you are doing an internal audit and therefore have access to Search Console, you can go to the search analytics tab, there you can see all the keywords for which your website is being consulted in Google.
If you do not have access to the Webmaster Tools (another old way of saying Google Search Console) and you are performing an external audit you can rely on tools such as Sistrix, SEMRush or Ahrefs.
In my case, I love Ahrefs and I think it’s the best SEO tool in the market.
Inside Ahrefs we look for the domain URL to analyze and we go to the «Top Pages» tab.
In this image, we can see the URLs that are receiving more organic traffic and the keyword by which they receive such traffic.
Meta descriptions are overvalued by many and poorly valued by others.
The reality is that they have a certain degree of importance. And as it is something that matters, we must take them into account when doing the analysis.
Maybe the website you want to track has too many URL’s and you’re unable to see all meta descriptions.
For that, I recommend Screaming Frog.
This tool is capable of fully analyzing the website you want to audit and gives you absolutely all the details of what it tracks.
Its price is high, but you can perfectly use the trial version to track web content.
Ideally, meta descriptions have less than 156 characters and also include the SEO keyword by which you want to position the content.
5.Optimization of web content
We have already analyzed SEO titles, meta descriptions, keywords, therefore the only thing missing in this regard is web content.
Is web content optimized? What things can be improved at the SEO level?
This is where you can help your customers the most (if you are a Digital Marketing consultant).
Companies and businesses have a much deeper interest in optimizations and conclusions than in the current state of their website.
That is why we must take advantage of it!
The most direct thing is to do keyword research or keyword search to determine: what keywords I am not positioning and what opportunities I am missing.
Generally, this type of analysis, besides being exhaustive, can be very beneficial. Uploading the positions of the audited website is a priority, that’s why we do the audit!
This would be impossible to achieve if we do not help improve the content that is already indexed on the online site.
Google RankBrain and TrustRank
Google works with an algorithm called Google RankBrain.
This algorithm which is extremely intelligent is able to interpret which results get more clicks than others due to the “attractiveness” of its title and the value of its content.
The Google TrustRank or Google TrustRank which means «Ranking of Trust on the site» is an algorithm that the company manages with the objective of combating spam and with the mission of establishing a certain score for each of the pages.
What is that score for and what does it indicate?
It indicates the degree of confidence that a certain web page has.
Screaming Frog also throws data on the loading time and also on the contents that are loaded.
Many times pages do not compress images. This leads to the web taking longer to load and therefore leads to the possibility that your site is worse valued in search engines. It also influences user usability.
WordPress, fortunately, has plugins that allow you to automatically reduce the weight of images within the web.
If you use WordPress, I recommend ShortPixel to not only compress your images:
But by means of its Adaptive Images plugin, the images will be adjusted according to the resolution of each monitor on which the image is loaded. This way you will eliminate, for example, the “Serve scaled images” problem that appears in several tools where you can control your loading speed, as is the case with GTMetrix.
Internal duplicate content is the amount of text you have repeated on more than one page within your website.
Duplicate external content is the content that you literally repeat word for word on your website and that you have in common with another website that is not your property (or that is).
One of the damage factors and why one may be missing opportunities to rank on Google is that of duplicate content.
Logically, a lot of duplicate content hurts the web
9.Backlinks or incoming links
The famous backlinks or incoming links …
The backlinks are a fundamental leg of SEO to this day.
Thanks to inbound links increase our chances of positioning a page on Google. These links transmit web authority from one site to another.
In this case, we see Ahrefs’ analysis of one of the most important websites in Uruguay, of El País newspaper.
We see that they have 10.3 million links from 18,000 and peak domains. Who could have those numbers …
As you will see on the one hand there are the links and on the other the referring domains, that is, the domains that refer to the newspaper.
First of all, I want to start by telling you something important.
The loading speed of a site is important, but you should not become obsessed with it.
At the beginning of my adventures in the world of SEO, I thought I should have a 100/100 on Google Page Speed, a Google page that measures and analyzes the loading speed of the site you want. You just have to put the URL.
Honestly, the WPO (Web Performance Optimization) is necessary to include in an SEO audit, but it should not always be an extremely large focus of attention. Unless the web loads badly.
What I mean by this is that many times the loading speed cannot be improved in the blink of an eye, and sometimes it is a struggle that is not worth getting into.
Other times, using servers that give a better upload speed solves most problems in this regard.
How to measure the loading speed and what is the best website to do it?
Many recommend the aforementioned Google Page Speed or GTMetrix.
I like to use Pingdom Tools.
To correctly measure the loading speed I recommend:
- Do the test repeatedly and at different times
- Average charging time
Saad Mushtaq was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks
How can one prove a speeding driver caused a Car Accident in Sarasota?
Each year, US roads are becoming more unsafe and problematic. The lack of adequate support can sometimes cause serious accidents, especially when the same includes an unlicensed driver or an overspending one.
Although the accidents may arise from the negligence of more than one party yet the results of an accident arising from the overspeeding vehicle are quite dangerous and terrifying. It may lead to injuries and fatalities, and the lack of the best Sarasota Car Accident Lawyer can make matters worse for all parties involved.
Sarasota Car Accident Lawyer and their impact on your case
Having the best legal professional to look into your case can be a good idea. The aid from the experts can help you to determine the appropriate cause of your injuries and problems. They may investigate the process and help you to achieve the necessary proof.
Using the dashboard cameras and similar products can help you to ease the process to a great extent. They even help to establish that the other party was at fault and indeed driving at high speed that resulted in major issues.
Professionals can also assess the damaged vehicles, and your injuries can be looked at by the medical experts to establish a connection between the parties. Similarly, eyewitnesses can also help to save the situation and attain optimal results.
When to seek the help of a Sarasota Car Accident Lawyer?
The negligence of the other party can prove to be dangerous for you or your family. In case of fatal issues, the Sarasota Car Accident Lawyer can help you get the appropriate payment to cover the recuperations.
However, in case of minor issues, the claims can be managed easily. The lawyers with sufficient experience can help to save the day for you. However, it is important to call for legal aid to achieve the goal immediately. Their help can be beneficial to attain damages from the erring party and your insurance company. Their help can go a long way to recover both economic and non-economic damages arising from the other party’s negligence.
Sarasota Car Accident Lawyer and insurance coverage
In certain cases, your insurance company may not be able to offer you the best results even if you have suffered extensive losses due to the speeding driver. They may force you to accept less than the standard offer, and you may end up paying for the treatment from your pocket. This is why jumping to any conclusion without the help of a Sarasota Car Accident Lawyer can be a detrimental choice.
Without the right help and guidance, you may find yourself fighting against people who wish to profit at your loss. With the best legal experts by your side, you can protect your interests. It can prove to be a major benefit for your family and its future. It can also go a long way in helping you get the best medical attention and care that you need to be back on your feet.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
Tips For Better Sleep
1. Sleep In 90-Minute Cycles
One of the things you should be doing is trying to optimize your sleep. As the professor explains in the video below, your brain continually goes through 90-minute cycles on repeat.
As soon as you fall asleep, you enter what’s known as a light stage. Then, you progress further into a deeper sleep. Eventually, you reach a very deep sleep known as the REM stage. Eventually, it cycles back around towards a lighter sleep. Thus, if you end up timing your wake cycle at a stage when you are supposed to wake up, you’ll feel much more invigorated than you would if you woke up in the middle of a deep sleep stage.
The best way to achieve this type of optimized wakeup is by timing your sleep. Ideally, you want to set your bedtime based on when you will be waking up. Try to count backward in 90-minute cycles. For instance, if you are someone who regularly wakes up at 7:30 in the morning, you’ll want to try to fall asleep towards midnight or around 10:30 at night.
2. Take a Hot Shower
There have been numerous studies that have shown how much of a role temperature regulation plays in getting good sleep according to Jessa Gamble. Our body has a natural clock that dictates our mental and physical health. Our body uses this clock to prep our body to both prepare us to wake up and sleep.
Because a lot of us don’t go to sleep when we should, our body doesn’t function properly. Our body typically drops our internal body temperature to the right level for optimal sleep. However, when you stay up later than usual, your body doesn’t do the same thing. By taking a hot shower, you can help facilitate the lowering of your body temperature. This is because our bodies cool down after we leave the hot shower which can trick our body and mind into being sleepy. Ensure that you get into a comfortable bed, read these Costco mattress reviews.
3. Avoid Artificial Light
Blue light is artificial that is emitted by our devices. This is true for our televisions, mobile phones, and tablets. It’s one of the main reasons we have a difficult time falling asleep at night. Unfortunately, exposure to blue light can stimulate the body and mind. It can trick your mind into thinking it’s daytime because it closely resembles it. Thus, it can keep our body from producing melatonin which is our body’s sleep hormone. Thus, when you expose yourself to blue light-emitting devices, it can shift your body’s clock and cause you trouble when you try to fall asleep.
To get rid of this negative impact, you want to avoid blue light before bedtime. Ideally, you should be avoiding screens for as much as 2 to 3 hours before going to sleep.
Also, you won’t shut off all of the lights in your bedroom when you are looking to prepare yourself for sleep. Doing this will get you in the right mindset and it can help to tell your body that it’s time to prepare for sleep. A lot of scientists believe that you should only be using your bed to either sleep or have sex. Therefore, you should remove your television from your room and avoid watching Netflix or other streaming services while in bed.
4. Get Rid Of Your Clock
One of the things that can keep you from being able to do this is your bedside clock. Having a clock can remind you of the structure in your life and it can keep you from being able to fall asleep naturally. Also, the clock will likely emit light which can cause you from having complete darkness in your room. You want to have your room as dark as possible.
5. Write Down Your thoughts
If you cannot find yourself going to sleep easily, you’ll want to remain calm. Try to calm yourself down and reduce the stress you are experiencing. Rather than getting worked up about how much you have to do the next day, try to focus on putting yourself to sleep. Try to get rid of all of your thoughts before laying down. A good practice to complete before bed would be writing down a list of things you want to accomplish the next day. This can help you get rid of the thoughts that can keep you from falling asleep. You can use a project management software or tool that can help you do this. That way, you can keep your thoughts free at night.
IFun Screen Recorder Actual Review: Is It Really Worth Using?
You may need a screen recorder for your PC for a plethora of reasons, right? Well, iFun Screen Recorder can help with that. So, if you are planning to get your hands on this screen recorder for your Windows 10, then first make sure to go through this actual review article as it will help you get a better understanding of the screen recorder.
Let’s get started and uncover everything you need to know about iFun Screen Recorder!
iFun Screen Recorder Overview
iFun Screen Recorder is a screen recording software from IObit. This great software can record anything on your Windows 10 screen without any performance loss. With this screen recorder, you can record your gameplay or create a tutorial in just 3 simple steps. The best thing about the iFun screen recorder is that it is easy to use and free, and it comes with a built-in light video editor.
With high quality and extra special features, you will get the experience of lag-free screen recording even during gaming. This online screen recorder can help you record everything on your screen in HD with high audio quality at the same time. Thanks to the built-in video editor, which can help you make changes to the recorded video without any hassle.
iFun Screen Recorder has recently launched a new and updated version of the software. So, let’s highlight what’s new in this updated version!
- Record any selected area on your screen
- Support recording audio from speaker and microphone
- Add webcam overlay to video
- Add mouse click effect while recording
- Provide a convenient screenshot feature
- No watermark and record time limit
- Quick-Share to YouTube, Instagram, etc.
What makes iFun Screen Recorder better than the rest?
Are you wondering what makes all things iFun Screen Recorder better than the rest? If yes, we have found the answer for you!
● Free Screen Recorder: It is free to use with a 100% high-quality recording solution.
● Download Replacement: Unstable network environment or content limitation is no longer an issue with the iFun screen recorder as it can replace inadequate downloads.
● Video Saving: Record an amazing video in 4k definition and save it to your personal space later.
● Video Editing: More than a recorder, it is a hassle-free video editor that can fully edit the recorded video.
● Video Transfer: It supports transferring 17 mainstream formats asynchronously and mutually.
How to screen record using iFun Screen Recorder?
Well, using iFun Screen Recorder is hassle-free and quick. You can easily record screens within 3 simple steps which include:
Step 1: Set the priority you want.
Step 2: Record the screen without any time limit.
Step 3: When you are done, stop recording and edit and then save your recording at the end.
That’s all!! You have successfully recorded your screen with iFun Screen Recorder in a few minutes.
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