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How to Do a Complete SEO Audit Step by Step

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How to Do a Complete SEO Audit Step by Step

Doing a Website SEO Audit is essential for all those who want to do a deep web analysis and determine the things to correct in order to improve your organic positioning in Google and thus be able to scale positions in the SERP’s.

In this tutorial, we will see, not only how to do an SEO audit but also the Website SEO tools that you can use to perform them.

Also (at the end of the post) you can download a free SEO audit template.

So let’s start.

Let’s start with the basics …

What is an SEO audit and what is the objective of making one?

In the first paragraph, we talked a little about the objective of SEO audits, that is, to improve a certain web page by thoroughly analyzing each of its elements.

Thanks to a good SEO audit we can know:

  • What are our weak points?
  • What things we must correct from our website
  • What elements work well and we must keep in that state.

Therefore, an audit is an internal analysis of a website, but it is also an external analysis because all the parties involved in SEO, in general, are involved.

Honestly, in new sites, SEO audits can be quite useless.

However, these services can be very useful for companies that want to position themselves better. Not only useful but also coveted.

It will depend a lot on the volume of the web, but sometimes it can take a hard job.

Many things to evaluate and many conclusions to take.

That is why in this article I will try to give you all the important points that you have to recognize to perform an SEO audit perfectly.

Our objective

The objective of Website SEO audits & Website SEO Stats is to be able to find what are the SEO on-page and SEO-off-page elements that are hindering the organic growth of our website.

In turn, this will not only allow us to correct these errors but we can also find a solution to them.

The SEO OnPage is what we find internally within our website and the SEO Off Page is that we analyze outside of it.

In audits, it is important to keep in mind that these two aspects exist.

As I told you, at the end of the post you will find that you can download a free Website SEO Audit template. In it you will find points that refer to the external audit and other points that refer to the internal audit.

How to do an SEO audit? [Step by Step]

Before starting to list you one by one all the steps you have to follow to perform these audits I need to confess something.

This is an article based on experience and the use of tools (both free and paid).

You can perfectly find free tools to help you perform these audits (and if I know them I will name them throughout the post).

These are the steps I follow to perform a professional SEO audit, I hope they help you and answer your most important question:

Let’s go there!

Indexing of the website

First things first, what pages of my website appear in Google results?

For that, we must go to Google and write in the search engine: «site: dominioaauditar.com».

Here you can start polling for example:

  • If the total results reflect the total content of the web.
  • If the SEO Titles and meta descriptions are displayed correctly.
  • Errors or elements that should not appear.

If you have access to the Search Console of the website you want to audit you can go to the tab: Google Index – Indexing Status.

This graphic represents how many URLs your website has indexed in Google.

In this case, this site has only 26 pages indexed and published.

SEO titles

One of the most important factors of SEO is its titles.

That is why it is essential to control all the SEO titles of each of the pages that exist within the web.

These titles should be:

SEO optimized

The keyword by which we want to position the particular page should be present in the title.

If it is to the left, better, but I understand perfectly that sometimes you cannot absolutely respect all the rules that SEO imposes on us.

Here we have an ideal example to explain what we mean by optimized for SEO.

In this article on how to create attractive titles for your posts, the keyword I am trying to position is: create titles.

First, it greatly favors the fact of putting it at the beginning of the title.

CTR

Secondly, it is optimized to achieve the highest possible rate or percentage of clicks.

3.Keywords

Keywords are one of the fundamental elements of an SEO strategy.

Therefore, in audits it is very useful to know:

  • What keywords are being positioned
  • What mistakes are being made
  • Wasted SEO Opportunities

If you are doing an internal audit and therefore have access to Search Console, you can go to the search analytics tab, there you can see all the keywords for which your website is being consulted in Google.

If you do not have access to the Webmaster Tools (another old way of saying Google Search Console) and you are performing an external audit you can rely on tools such as Sistrix, SEMRush or Ahrefs.

In my case, I love Ahrefs and I think it’s the best SEO tool in the market.

Inside Ahrefs we look for the domain URL to analyze and we go to the «Top Pages» tab.

In this image, we can see the URLs that are receiving more organic traffic and the keyword by which they receive such traffic.

Meta description

Meta descriptions are overvalued by many and poorly valued by others.

The reality is that they have a certain degree of importance. And as it is something that matters, we must take them into account when doing the analysis.

Maybe the website you want to track has too many URL’s and you’re unable to see all meta descriptions.

For that, I recommend Screaming Frog.

This tool is capable of fully analyzing the website you want to audit and gives you absolutely all the details of what it tracks.

Its price is high, but you can perfectly use the trial version to track web content.

Ideally, meta descriptions have less than 156 characters and also include the SEO keyword by which you want to position the content.

5.Optimization of web content

We have already analyzed SEO titles, meta descriptions, keywords, therefore the only thing missing in this regard is web content.

Is web content optimized? What things can be improved at the SEO level?

This is where you can help your customers the most (if you are a Digital Marketing consultant).

Companies and businesses have a much deeper interest in optimizations and conclusions than in the current state of their website.

That is why we must take advantage of it!

The most direct thing is to do keyword research or keyword search to determine: what keywords I am not positioning and what opportunities I am missing.

Generally, this type of analysis, besides being exhaustive, can be very beneficial. Uploading the positions of the audited website is a priority, that’s why we do the audit!

This would be impossible to achieve if we do not help improve the content that is already indexed on the online site.

Google RankBrain and TrustRank

Google works with an algorithm called Google RankBrain.

This algorithm which is extremely intelligent is able to interpret which results get more clicks than others due to the “attractiveness” of its title and the value of its content.

The Google TrustRank or Google TrustRank which means «Ranking of Trust on the site» is an algorithm that the company manages with the objective of combating spam and with the mission of establishing a certain score for each of the pages.

What is that score for and what does it indicate?

It indicates the degree of confidence that a certain web page has.

Image compression

Screaming Frog also throws data on the loading time and also on the contents that are loaded.

Many times pages do not compress images. This leads to the web taking longer to load and therefore leads to the possibility that your site is worse valued in search engines. It also influences user usability.

WordPress, fortunately, has plugins that allow you to automatically reduce the weight of images within the web.

If you use WordPress, I recommend ShortPixel to not only compress your images:

But by means of its Adaptive Images plugin, the images will be adjusted according to the resolution of each monitor on which the image is loaded. This way you will eliminate, for example, the “Serve scaled images” problem that appears in several tools where you can control your loading speed, as is the case with GTMetrix.

Duplicate content

Internal duplicate content is the amount of text you have repeated on more than one page within your website.

Duplicate external content is the content that you literally repeat word for word on your website and that you have in common with another website that is not your property (or that is).

One of the damage factors and why one may be missing opportunities to rank on Google is that of duplicate content.

Logically, a lot of duplicate content hurts the web

9.Backlinks or incoming links

The famous backlinks or incoming links …

Great topic!

The backlinks are a fundamental leg of SEO to this day.

Thanks to inbound links increase our chances of positioning a page on Google. These links transmit web authority from one site to another.

In this case, we see Ahrefs’ analysis of one of the most important websites in Uruguay, of El País newspaper.

We see that they have 10.3 million links from 18,000 and peak domains. Who could have those numbers …

As you will see on the one hand there are the links and on the other the referring domains, that is, the domains that refer to the newspaper.

10.Site speed

First of all, I want to start by telling you something important.

The loading speed of a site is important, but you should not become obsessed with it.

At the beginning of my adventures in the world of SEO, I thought I should have a 100/100 on Google Page Speed, a Google page that measures and analyzes the loading speed of the site you want. You just have to put the URL.

Honestly, the WPO (Web Performance Optimization) is necessary to include in an SEO audit, but it should not always be an extremely large focus of attention. Unless the web loads badly.

What I mean by this is that many times the loading speed cannot be improved in the blink of an eye, and sometimes it is a struggle that is not worth getting into.

Other times, using servers that give a better upload speed solves most problems in this regard.

How to measure the loading speed and what is the best website to do it?

Many recommend the aforementioned Google Page Speed or GTMetrix.

I like to use Pingdom Tools.

To correctly measure the loading speed I recommend:

  • Do the test repeatedly and at different times
  • Average charging time

Celebrity

Chris AKA Dream talks about getting back into shape after the long pandemic lay-off

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Chris AKA Dream talks about getting back into shape after the long pandemic lay-off

Chris AKA Dream

A former American pro football player and now a celebrity fitness trainer, Chris AKA Dream is sharing fitness tips with his fans online!

New York, USA – Chris AKA Dream is a famous bodybuilder, celebrity fitness model, personal trainer, weightlifter and former American professional footballer. He has established himself as a major brand in the fitness industry, with thousands of fitness enthusiasts following on his Instagram. Chris AKA Dream is true to his commitment to helping others achieve their exercise goals and has not let the pandemic barrier prevent him from sharing his health secrets with fans on various social media.

Since the beginning of 2020, the coronavirus has posed a serious threat to governments around the world. People all over the world are forced to stay at home and adapt to a new sedentary lifestyle. The closure of gymnasiums and lack of physical activity have caused harm to countless individuals, who now feel more sleepy and more physically unwell. Chris AKA Dream worries that people are addicted to unhealthy habits, such as sitting in one place for a few hours, eating unhealthy meals, and exercising irregularly. He believes that this will lead to many health-related problems.

In order to avoid unnecessary consequences, the certified PT Chris AKA Dream in New York constantly shares useful tips to make life easier and healthier for many people. The famous coach posted motivational messages and courses on his Instagram to help people avoid long-term health problems by adopting a clean diet and regular exercise to help people lead a more balanced lifestyle. In the words of Chris AKA Dream: “Keeping healthy can have a positive effect on depression and anxiety. Regular exercise can help people sleep better and improve overall mood. Age doesn’t matter, exercise can help you improve your mental health. Exercise is a powerful tool to help fight depression. It promotes various positive changes in the brain, including nerve growth, reduction of inflammation, and new modes of activity, which can promote calmness and well-being.”

Everything Chris AKA Dream said has been confirmed by the latest scientific research. Scientists say that exercise will release beneficial chemicals in the brain, making people feel charged, calm, and full of energy. In addition, Chris believes that one’s fitness is based on the four aspects of lifestyle, balanced nutrition, adequate exercise, quality sleep, and detoxification. After years of working as a certified coach of different celebrities, he insisted that regular exercise is very important for individuals, especially in the COVID-19 era, because the amount of physical exercise is greatly reduced.

About this person:

Chris AKA Dream is a coach of bodybuilding, weightlifting, lifestyle, and weight management. After Chris ended his career as an American professional football player, he became a fitness and health expert and has never looked back since. Currently, he uses his Instagram to keep in touch with fans and share important fitness tips with them.

Contact Information:

Contact Person Name: Chris AKA Dream

Company: Chris AKA Dream

Location: New York City, USA

Website: https://instagram.com/itsdreamsworld?igshid=19jvk6zx6edla

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The most vital advantages of a mind map

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The most vital advantages of a mind map

Mind map

If you’ve ever designed a mind map, you would possibly have practiced a number of the advantages of the exercise. These are each advantage that our customers here at MindMeister cite oftentimes, except for this text, we were a lot of curious about learning what the analysis says about the advantages of mind mapping. thus we mammary gland into a spread of survey results and studies to seek out.

We checked out a spread of surveys and analysis studies to seek out the seven biggest advantages of mind mapping. In line with analysis, mind mapping improves learning, data recall, productivity, creativity, and more.

Wide ability

As is understood to all or any that mind map free grows from a central topic and develop in a very bright structure, organizing relevant ideas in a very inventive and pictured map. The human brain works precisely the manner however a mind map grows, so permitting mind maps to be employed on several occasions involving learning and arrangement, like making ready a communicating, taking notes, creating a book outline, designing things, and organizing structured tasks, etc.

Convenient writing

Comparing with ancient linear texts on notebooks, a mind map will on paper change into unlimited branches and levels within the structure. For this reason, it’s straightforward and convenient to feature ideas and data at any time later instead of squeeze texts into margins of the paper with untidily distributed lines and arrows.

Enhance Memory

In addition to the bright structure, the clerk will use pictures and symbols to his map as he likes. These personalized parts are susceptible to build things easier to con.

Get people targeted

When you scan a book, the texts are displayed line by line. However, things are completely different within the layout of a mind map; they remove from word into subordinate word. Such a structure helps you concentrate on the links and relationships between ideas. during this case, you get comprehensive data rather than scattered facts.

Concise data

Since the subject texts of mind maps are keywords and short phrases that may conclude the content of the corresponding plan, mind maps are a good aid in compression lots of data. as an example, once you are making ready the ultimate communicating, it’s way more time-saving to review information on a mind map than scan the full book.

It permits important Learning

There are three levels of learning:

Non-learning is employed to explain a state wherever there’s no measurable distinction between a student’s information before and once being instructed new material.

Rote learning is employed to explain once new information is learned however not connected to any existing information a student has on the topic.

Meaningful learning is employed to explain once students have no heritable new information and have connected that new information to information they already had.

It ignites your power

The last carry away we’ll contribute to from Frey’s survey on the advantages of mind mapping is that respondents aforesaid it helps them increase their power. In fact, beginner and knowledgeable users alike aforesaid that mind mapping provides them with a five hundredth increase in power.

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HOLLYWOOD FORMULA FOR A BLOCKBUSTER FILM

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HOLLYWOOD FORMULA FOR A BLOCKBUSTER FILM

HOLLYWOOD FORMULA

The Hollywood film industry is one of the highest-grossing business platforms ever. It is old money mixed with new. Anyone who has the capital and wants to make it big tries to invest in a good old Hollywood production. Movies are not the only media that is expanding. New-age digital platforms like Netflix, Hulu Amazon too have expanded beyond expectations over the last couple of years. Here in this article, you will know how the producers create binged worthy movies and TV series that capitates us.

  1. Writers: Every artwork starts with a sense of imagination. You need to find the right writers who will write a good mind-blowing script. Without written words, on a piece of paper, we have nothing to build on. So, the producers look for good stories that hold the audience. All the great classics that we remember is mostly for the stories that they tell. Many times producers go for best sellers list, as they already know that the book has sold well. The only downside to turning a book into a story is that audience will more likely to like to book version better than the cinematic one. But as long as they watch the movie it is not a bad deal.
  2. Survey: What do the audience want? You need to understand that and build upon that factor alone. If they like mindless comedy better than an Avant-guard film, comedy it is. You have to think about it from a business point of view. Now there are various modern tools that will help a prospective investor determine what time of movies will sell well in the market. Numerous business analysis tools will help determine factors such as revenue, likability, and profit. Using these tools one can easily analyze the situation at hand and can make an informed decision.
  3. Right Casts: The producers do have a say on who to cast in the film. A thorough background check is needed on every cast member of the project. Though the major decision making falls on the shoulder of the casting director but from an investor’s outlook, the producers do have the right to lay down their opinion. If someone is doing very well in the market and has a reputation for performing well, then he might be the right choice over some theatre kid who does not have a major fan following.
  4. Digital Distribution: This step is crucial. A movie needs to be properly distributed so that it is very well accessible. If the movie is not playing in a hall nearby, people might skip the movie. It needs to be accessible online too so that people who do not want to go out can still pay and enjoy the cinematic experience. The producers need to decide, which streaming service to choose from when it comes to online marketing. They also need to ensure that the movie is not pirated right away. If it is pirated then the company will face heavy loss. Paid campaign with stars is another way to advertise a project. The actors can make tv appearances before the movie, which will promote the project.

In the end, the audience’s response decides the longevity of a film. If they like it, they’ll come back for the second time and tell their friends to watch the film too. So, from a business standpoint, a lot of things need to be taken into consideration while creating a film.

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