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5 things to know before hiring a digital marketing agency

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4 years ago

October 7, 2020

Sebastian

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Digital marketing agency

Anyone who is face to face with the decision to hire an agência de marketing digital is just a few steps away from a very important decision.

And at that time it doesn’t matter if you are a self-confident or indecisive person, well-resolved or hesitant. It is a moment of great tension, since it took hours, days, even months of research.

It also determines much of what will happen in the coming months and years. He is directly responsible for the continuity of work and the financial health of a company.

In order for you to be prepared to decide, I prepared 5 pieces of information that should be very clear to you, when accepting or not a proposal from a digital marketing agency. Check out:

1. A description that builds trust

A digital marketing consultancy is not just a service relationship.

If the proposal that the company presents to you generates a feeling that they are text producers, “email makers” or that they will only solve problems like that, it’s better to turn on the red light.

Believe me, you don’t need people to do the legwork. The best that a digital marketing agency has to offer is a strategy.

We will talk more about this later, but be sure, already in the first lines of the proposal you received, that what is being offered is a partnership and not a provision of services.

Now, of course, it is also this same agency that will execute this strategy. Therefore, look for evidence of the quality of these services in the proposal itself: is the design beautiful and functional? Is the text grammatically correct and quality?

Which clients does this agency currently serve? Do these customers have successful marketing strategies? Remember to ask for details about the problems they have already faced and how they came to the solutions.

I take the opportunity to suggest a video by the account manager Paulo Prudêncio. He enters the same problem, reinforcing the information I bring in this text:

2. Strategy, strategy, strategy!

There I go to talk about it again.

I don’t want to look like a scratched CD, but this part is definitive for the success of hiring an agency and also for the future results of the partnership between you.

An example of an Inbound Marketing strategy: Google AdWords ads, which lead to content on your blog. On this blog, CTAs take forms, collect data from visitors, and deliver rich material, such as an eBook.

Afterward, emails are programmed that nourish your company’s leads, guiding them into the sales funnel until they are ready to purchase or contract your product or service.

Then, and only then, these contacts are sent to your company’s commercial.

They get there well informed, qualified, ready to buy, and deeply confident in the suitability of their solution.

Do you realize that there can be no “magic answer” to your problems, but rather detailed description of what will be done, how and when?

Oh, and if you receive proposals from companies that promise content on your blog and don’t make it clear how this will generate revenue, run!

Content is just one of several aspects of Inbound Marketing.

3. Numbers, goals, charts, sales funnel

Digital marketing can be used for several purposes. It can serve to reach a different audience, to improve the image of a brand, and … to generate revenue!

The latter is definitely the biggest reason for companies to seek digital marketing. And whoever wants to earn more wants to increase numbers. And the way to generate numbers is with numbers.

Is there a graph showing a sales funnel in the proposal that is in front of you? How many people will be brought to your site? How many will become leads? What percentage of leads becomes qualified to the point of reaching your company’s sales department?

Do you realize that there can be nothing abstract about a proposal presented by a digital marketing agency?

A shortlist of items that should be presented to you:

Your company’s current earnings and a projection of that earnings after 6 months or 1 year in partnership with the news agency.

Images that illustrate the stages of attraction, consideration, and the decision of your client’s journey.

Description of the email nutrition flow.

Proposals to nurture customers you already have and keep them always by your side (you should already know that keeping a customer is much cheaper than getting a new one).

A schedule of posts, emails, eBooks, and any other material or action involved in the strategy.

Investment in tools.

4. Investment in tools

digital marketing agency

Investment in tools.

I have repeated this more times than you are willing to read, but I need to draw your attention to this point.

A portion of what you pay to an agency represents money that it will use to enhance your strategy. And this must be done transparently. Perhaps you, who are reading this text, know-how internet ads work.

Whether it happens or not, it doesn’t matter. Do not give up knowing how your resources are used in ads or any other tools such as platforms for triggering emails and creating landing pages.

It seems that this means more work for you, but ideally, the contract with these platforms or tools is made directly.

Do not give up knowing how much of your money is invested in it and, if possible, have invoices – unfortunately, some international tools do not yet offer this option.

Finally, refuse offers from digital marketing agencies that involve the free use of tools. This is a very serious symptom of amateurism on the part of these agencies.

It doesn’t make any sense for you to be forced to share your leads and send emails with a third party logo to avoid fees of less than 100 reais per month.

5. A digital marketing agency must empathize

Empathy is the most important point.

Putting yourself in the shoes of your customers and taking part in their pain is the highest quality of any digital marketing agency.

Understanding the problems you face, studying your market with you, and proposing solutions based on real numbers, benchmarking your sector and other objective data is something that very few people are willing to do out there.

Do you understand now why you need a partner and not a service provider?

Speaking of numbers, how about taking a look at one of Neto Menezes’s successful cases? Together with our CACS Languages partners, we have created a real machine to generate leads and sales!