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How Digital Marketing Works: Why is an Integrated Approach Important?

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Digital Marketing

Digital Marketing helps promote brands and companies through the internet. Since the internet has now become an elementary part of people’s lives, it is imperative that your brand not only has a digital presence but is also visible when the consumer needs your services or products. The aim of digital marketing is to attract, engage, and convert your leads into potential customers.

For a consolidated strategy that ensures profits, you may want to get in touch with Dignitas Digital, a leading digital marketing agency in Delhi that provides strategic and customized online marketing solutions for every business. Now, let’s dive deeper into the subject.

How does Digital Marketing work?

To understand how digital marketing works, you must understand its six key elements and how you can use each one to boost your digital marketing campaign.

Website Marketing

A business website is the first point of contact for any consumer. It is through your website that a lead turns to a customer. Therefore, you should have a stylish and functional website. According to Adobe, close to 38% of people stop using a website if they find it to be too hard to operate or too cluttered, which is why you must have a robust website.

Furthermore, it should be a responsive website that can be accessed via multiple gadgets. This is because more than half of the content consumed online is seen through smartphones and tablets. Creating a website that helps consumers reach you with ease is the cornerstone of a digital marketing campaign.

Social Media Marketing

Social Media Marketing allows you to connect with your audience and engage them in meaningful conversations around your brand. With the majority of the world using at least one social media platform, like Facebook, Instagram, LinkedIn, Twitter or Pinterest, this avenue has now become the best way to promote your brand.

Search Engine Optimisation

According to a study by Forrester, more than 71% of consumers start their buyer’s journey through a search engine like Google. This is exactly why you should create content according to the SEO guidelines to improve your website’s chances of generating leads.

In fact, SEO helps you garner leads of higher quality as they most likely searched for your products or services. You should emphasize on creating content around keywords that see the most traffic to boost your website’s ranking.

Content marketing

No matter what strategy you use in your digital marketing plan, if you do not have high-quality content to back it up, the plan will most probably fail. This is the reason why content marketing plays such a huge role in helping businesses gain more customers online.

Content comes in a variety of forms –  social media posts, blog posts, white papers, case studies, videos, infographics, podcasts – and you can choose the type of content you need based on your audience, and the message you want to communicate.  You must strategically choose the content while keeping the end goal in mind.

PPC Advertising

While you may be using SEO tactics for organic lead conversions, one thing you need to keep in mind is that this approach takes a lot of time to reap results. This is where PPC (Pay Per Click) ads come into play. You just need to pay the ad publisher for each click by a lead on your website’s ad. By this, you can also appear on the first page of SERPs for relevant keyword searches, which will significantly improve your lead generation numbers.

E-mail marketing

E-mail marketing is one of the oldest digital marketing tactics, and it’s managed to survive even in this social media dominated age mainly due to its high ROIs and success rate. Once, you have a database of emails, you can send consumers mails with greetings on special days, promotional content regarding sales or discounts, brochures with downloadable content and so on.

This aspect of digital marketing is used to nurture leads and guide them through the consumer journey. As a result, consumers stay connected to your brand for a long time, thus improving your customer retention numbers.

Why is an integrated approach to marketing

important?

Integrating each digital marketing tactic with each other will make your digital marketing campaign a success. An integrated approach to digital marketing helps you guide your consumers across various points of their journey – from generating awareness to facilitating a sale. Successful digital marketing does not rely on a single strategy such as SEO, instead, it relies on harmony between multiple strategies.

For an integrated strategy that ensures profits, get in touch with Dignitas Digital today. If you would like to work in the digital marketing industry check this post out. They are looking to hire online marketing expert.

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Artificial Intelligence and Robotics in Hair Restoration

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Artificial Intelligence and Robotics in Hair Restoration

Artificial Intelligence, Robotics, and Augmented Reality are becoming widely used than ever before in many industries, more so ever in the health sector.

What is AI?
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, speech recognition, and machine vision.
What is AR?
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.

What is Robotics?
Robotics is an interdisciplinary field that integrates computer science and engineering. Robotics involves design, construction, operation, and use of robots. The goal of robotics is to design machines that can help and assist humans

The use of AI, AR, and Robotics has improved the quality of healthcare and the efficiency of health care providers like never before.
One such example is the HARRTS Robotic Hair Transplant Machine used by surgeons across the globe for performing Hair Restoration Procedures.
The HARRTS Robotic Hair Transplant System Automates the Hair restoration procedure at all 3 stages:
Pre-procedure or Consultation Stage
Procedure Stage
Post-Procedure Follow-up Stage
It is therefore also one of the best Automated Hair Transplant Machines available in the market.
In the Pre-procedure Stage, the HARRTS Hair Studio Hair Transplant Result Simulation Tool assists the surgeon in simulating the hair transplant results for a specific number of grafts on the patient’s own photographs and helps the surgeon in precisely calculating the number of grafts required for optimum results.

In the Procedure Stage, the high magnification HARRTS AI Camera helps in analyzing the Donor Area of the patient with respect to the available number and type of grafts and their location on the scalp.
The 5 DOF Robotic Arm, automates the Camera motion without the need for human intervention and automatically scans the Donor Area for Analysis.
The Augmented Reality Glasses provide 100 inches see-through display, which improves the donor area visibility while extraction and provides a heads-up display to the surgeon, thereby avoiding the need for the surgeon to bend down over the patient’s head for extraction, and as such avoids any postural fatigue.
The special vacuum-assisted handpieces and safety punch couple 2 stages of extraction into a single step and thus reduces the time required for extraction by half, and thus reduces the overall procedure time to half.
In the Post-procedure stage, the HARRTS MRMS Software helps automate the follow-up procedure and this improves patient compliance and therefore also the overall outcome of the hair transplant procedure.

With all these Artificial Intelligence and Robotic Features, the HARRTS FUEsion is the best Hair Transplant Machine available in the market to perform a Robotic Hair Transplant Procedure.

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What Benefits are Offered by WordPress Theme

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What Benefits are Offered by WordPress Theme

In the world of competition of online business, everyone wants to launch his brand. Still, the hurdle created when your brand specifications start matching with the already existed brand in the market ultimately your brand loses its worth before getting visible. Nowadays, the directory listing theme is helping you the most in this regard; it dresses up your ideas and lightens up the path of your online business.

Keep reading down to read more about the benefits WordPress theme offers to you!

#1. Flexibility 

If you are a blogger, a businessman, or an honor of a multinational company, then you are on the right choice because WordPress themes provide you with all the services while developing your web. No matter what a company demands, it fulfills all the needs through its amazing themes. 

#2. Changeable 

WordPress is significant in running large and complex sites. With a free classifieds theme, you can make perfect logos and templates that beautifully explain your ideas behind them. But in case of any changes, you need not worry because you can easily change WordPress themes according to your needs and desires.

#3. Multi-Optional Themes 

You can get a free directory WordPress theme that can elaborate your plans, but it also provides a large collection of premium themes that support your changing ideas. In addition, these themes can be easily reviewed to change the format of the site. 

#4. Gives Uniqueness 

If you want to build your site, you must choose a perfect layout and unique design. WordPress themes provide you with this uniqueness in the market of uniformity. 

#5. Security 

The web developers of WordPress are skillful enough to give security to the content of your website. The directory listing covers all the loopholes regarding privacy. 

#6. Provides Search Engine Optimization 

The WordPress themes make your site visible to the maximum audience and the users by providing your site SEO. In addition, they develop themes for your website by using limited resources to make your site efficient. 

#7. Affordable Price 

The WordPress themes are cheaper as compared to the already developed pieces. However, you have to invest in additional services like plugin development or when you want to create some changes, etc. So don’t hesitate about the price!

#8. Take Less Time to Develop 

Mostly, the clients think that working on an already established template is easy. Still, the reality is different because the templates sometimes do not cover all the aspects and specifications a client demands. When the client misses that specification, he may not be able to stand in the market. 

#9. Emergency Help Availability 

When you design your themes for the website from an expert and professional team of WordPress theme developers, you will be able to contact them 24\7 in case of an emergency like site crashing, etc. 

#10. Smart Phone Friendly 

There is no need to connect your PC and mobile to create the website. The WordPress themes made it easy because the themes are Mobile friendly.

Verdict 

Utilizing the WordPress theme is a profitable idea. Free business directory themes can help you develop a trustworthy environment for the audience through WordPress themes. If you are looking for a perfect theme for your website development, go for HivePress to get a free directory WordPress theme, free classifieds WordPress theme, free business directory theme, free classifieds theme, or directory listing theme!

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What Tools are Used in AWS

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What Tools are Used in AWS

With more businesses going digital and resorting to cloud platforms, AWS has created a niche among cloud services like Azure and Google cloud and emerged as a market leader. One thing that makes AWS desirable to large businesses and developers is the availability of many tools exclusively for people wanting to collaborate with Amazon.

AWS has given people access to cloud management tools and tools developed by third-party vendors becoming truly an open-source solution. However, with so many available tools, choosing the right ones to match your business needs adequately becomes challenging. We bring you this article to give a brief idea of AWS tools and their applications. 

You can gain deeper insights into AWS and the tools used by taking up AWS certification and get your technical knowledge validated for a lucrative career ahead.

Tools Used in AWS

Given below are the tools used in AWS:

AWS CloudFormation

It helps ease out provisioning and management on AWS. You can develop templates for services and application frameworks you want and let AWS CloudFormation utilize these templates for fast and reliable provisioning of applications or services, also known as ‘stacks.’ Furthermore, you can conveniently update the stacks or replicate them as per the requirement. You can easily get started with AWS CloudFormation and build your own templates by collecting sample templates. 

AWS Service Catalog

AWS service catalog helps in central management of deployed IT services and applications, metadata, and resources. It allows firms to develop and manage IT service catalogs that are approved for usage on AWS. These IT services may include everything from virtual machine images, servers, software, and databases to complete multi-tier application architectures. This aids you in attaining persistent governance and meeting the compliance requirements while letting the users deploy only the IT services they need. With the help of AWS Service Catalog AppRegistry, firms can easily comprehend the applications of their AWS resources. Furthermore, you may define and manage your applications and metadata to keep track of cost, performance, security, compliance, and operational status at the application level.

Amazon CloudWatch

Amazon CloudWatch is an AWS tool developed to monitor and observe services meant for DevOps engineers, developers, site reliability engineers (SREs), and IT managers. With the help of Amazon CloudWatch, you get to gain access to data and valuable insights useful for monitoring applications, taking actions against fluctuations in system performance, optimize resource usage, and get a comprehensive view of operations. CloudWatch primarily collects monitoring and operational data like logs, metrics, and events, giving an overview of AWS resources, applications, and services running on the AWS platform. Furthermore, CloudWatch can be used to identify unusual behavior in the environment, set alerts, keep a check on metrics, and find information for the smooth running of your applications 

AWS Systems Manager

This AWS tool helps in viewing and controlling the infrastructure on the AWS platform. By utilizing the system management suite, you can retrieve operational data from various AWS services and get all your operational tasks automated across AWS resources. AWS systems Manager aids in maintaining security as it scans your ‘managed instances’ and reports policy violations detected by it.

AWS CloudTrail

AWS CloudTrail allows governance, compliance, operational auditing, and risk auditing of your AWS account. Furthermore, CloudTrail will enable you to log, constantly monitor and continue the actions across AWS infrastructure. With AWS CloudTrail, you can track event history related to your AWS accounts activities like actions taken via the AWS Management Console, AWS SDKs, command-line tools, and other AWS services. The event history aids in simplifying security analysis, resource change tracking, and troubleshooting. Additionally, CloudTrail can be used to determine suspicious activity on your AWS account. These features of AWS CloudTrail help in simplifying operational analysis and troubleshooting.

AWS Config

This AWS tool helps you in evaluating and audit configurations of your AWS resources. AWS Config allows constant monitoring and recording of your AWS resource configurations and helps in automating the assessment of recorded configurations against desired configurations. AWS Config lets you monitor transformations in configurations and relationships between AWS resources, know in detail about resource configuration histories and ascertain overall compliance against the configurations specified in your internal guidelines. It helps in simplifying compliance auditing, security analysis, transform management, and operational troubleshooting.

AWS OpsWorks

AWS OpsWork is a configuration management tool helping manage Chef and Puppet instances, the automation platforms used for coding and automating your servers’ configurations. With the help of AWS OpsWorks, you can use Chef and Puppet for automating configuration, deployment, and management of servers across your Amazon EC2 instances or on-premises computer environments. OpsWork is offered in the form of AWS Opsworks for Chef Automate, AWS OpsWorks for Puppet Enterprise, and AWS OpsWorks Stacks.

AWS Trusted Advisor

AWS Trusted Advisor offers recommendations that can help you to follow the best AWS practices. The Trusted Advisor assesses your account using ‘checks.’ These checks help determine methods to optimize your AWS infrastructure, enhance security and performance, cut down expenditures, and monitor service quotas.

We anticipate that this article would have helped understand AWS tools used widely by technical professionals. So what are you waiting for? Just get AWS certified and outgrow your competitors!

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