Connect with us

NEWS

5 things to know before hiring a digital marketing agency

Published

on

5 things to know before hiring a digital marketing agency

Digital marketing agency

Anyone who is face to face with the decision to hire an agência de marketing digital is just a few steps away from a very important decision.

And at that time it doesn’t matter if you are a self-confident or indecisive person, well-resolved or hesitant. It is a moment of great tension, since it took hours, days, even months of research.

It also determines much of what will happen in the coming months and years. He is directly responsible for the continuity of work and the financial health of a company.

In order for you to be prepared to decide, I prepared 5 pieces of information that should be very clear to you, when accepting or not a proposal from a digital marketing agency. Check out:

1. A description that builds trust

A digital marketing consultancy is not just a service relationship.

If the proposal that the company presents to you generates a feeling that they are text producers, “email makers” or that they will only solve problems like that, it’s better to turn on the red light.

Believe me, you don’t need people to do the legwork. The best that a digital marketing agency has to offer is a strategy.

We will talk more about this later, but be sure, already in the first lines of the proposal you received, that what is being offered is a partnership and not a provision of services.

Now, of course, it is also this same agency that will execute this strategy. Therefore, look for evidence of the quality of these services in the proposal itself: is the design beautiful and functional? Is the text grammatically correct and quality?

Which clients does this agency currently serve? Do these customers have successful marketing strategies? Remember to ask for details about the problems they have already faced and how they came to the solutions.

I take the opportunity to suggest a video by the account manager Paulo Prudêncio. He enters the same problem, reinforcing the information I bring in this text:

2. Strategy, strategy, strategy!

There I go to talk about it again.

I don’t want to look like a scratched CD, but this part is definitive for the success of hiring an agency and also for the future results of the partnership between you.

An example of an Inbound Marketing strategy: Google AdWords ads, which lead to content on your blog. On this blog, CTAs take forms, collect data from visitors, and deliver rich material, such as an eBook.

Afterward, emails are programmed that nourish your company’s leads, guiding them into the sales funnel until they are ready to purchase or contract your product or service.

Then, and only then, these contacts are sent to your company’s commercial.

They get there well informed, qualified, ready to buy, and deeply confident in the suitability of their solution.

Do you realize that there can be no “magic answer” to your problems, but rather detailed description of what will be done, how and when?

Oh, and if you receive proposals from companies that promise content on your blog and don’t make it clear how this will generate revenue, run!

Content is just one of several aspects of Inbound Marketing.

3. Numbers, goals, charts, sales funnel

Digital marketing can be used for several purposes. It can serve to reach a different audience, to improve the image of a brand, and … to generate revenue!

The latter is definitely the biggest reason for companies to seek digital marketing. And whoever wants to earn more wants to increase numbers. And the way to generate numbers is with numbers.

Is there a graph showing a sales funnel in the proposal that is in front of you? How many people will be brought to your site? How many will become leads? What percentage of leads becomes qualified to the point of reaching your company’s sales department?

Do you realize that there can be nothing abstract about a proposal presented by a digital marketing agency?

A shortlist of items that should be presented to you:

Your company’s current earnings and a projection of that earnings after 6 months or 1 year in partnership with the news agency.

Images that illustrate the stages of attraction, consideration, and the decision of your client’s journey.

Description of the email nutrition flow.

Proposals to nurture customers you already have and keep them always by your side (you should already know that keeping a customer is much cheaper than getting a new one).

A schedule of posts, emails, eBooks, and any other material or action involved in the strategy.

Investment in tools.

4. Investment in tools

digital marketing agency

Investment in tools.

I have repeated this more times than you are willing to read, but I need to draw your attention to this point.

A portion of what you pay to an agency represents money that it will use to enhance your strategy. And this must be done transparently. Perhaps you, who are reading this text, know-how internet ads work.

Whether it happens or not, it doesn’t matter. Do not give up knowing how your resources are used in ads or any other tools such as platforms for triggering emails and creating landing pages.

It seems that this means more work for you, but ideally, the contract with these platforms or tools is made directly.

Do not give up knowing how much of your money is invested in it and, if possible, have invoices – unfortunately, some international tools do not yet offer this option.

Finally, refuse offers from digital marketing agencies that involve the free use of tools. This is a very serious symptom of amateurism on the part of these agencies.

It doesn’t make any sense for you to be forced to share your leads and send emails with a third party logo to avoid fees of less than 100 reais per month.

5. A digital marketing agency must empathize

Empathy is the most important point.

Putting yourself in the shoes of your customers and taking part in their pain is the highest quality of any digital marketing agency.

Understanding the problems you face, studying your market with you, and proposing solutions based on real numbers, benchmarking your sector and other objective data is something that very few people are willing to do out there.

Do you understand now why you need a partner and not a service provider?

Speaking of numbers, how about taking a look at one of Neto Menezes’s successful cases? Together with our CACS Languages ​​partners, we have created a real machine to generate leads and sales!

NEWS

HOW TO PREPARE FOR YOUR TRIAL?

Published

on

HOW TO PREPARE FOR YOUR TRIAL?

When someone faces criminal charges, he is taken to police custody. Of course, the next step is to opt for bail. Once bailed out, the defendant must prepare himself mentally and physically for the upcoming hearing. Winning a case hearing takes strategic hard work. If you know someone who is going to be facing trial soon, this article might be useful to him. Continue reading to learn more about the process of getting ready for the upcoming trial.  

Get Bail: When someone is arrested, he is taken to jail, where he must stay until produced in a courtroom for a bail hearing. Now, a defendant is presented to the court within 48 hours of arrest. After the preliminary hearing, the judge sets a bail amount depending on the severity of the alleged crime. The defendant will have to submit the money to the court and be free from jail. But, not everyone has the financial backup to pay the amount in cash. Therefore, most people opt for a bail bond. 

  • A bail bond, also known as a surety bond, allows the defendant to walk out of jail before the trial. He must follow all the bail protocol and promptly turn up for the hearing on the set date. There are several reputed bail firms in California working to help the innocent defendant get out of jail. For example, one may easily reach out to bail bonds San Diego for a quick bail from jail. 
  • The bail agent takes care of the legal contract, and all one has to do is sign the papers. Most bail firms in California charge about a 10 percent of the whole bail amount as a fee. The fee is non-refundable, but bail bond is undoubtedly a cheaper option compared to cash bail. 

Hire An Experienced Lawyer: Once the defendant is out of jail, it is now time to prepare for the case at hand. The first thing the accused should do is to employ an experienced lawyer confident about winning the case. Of course, one must always select a lawyer depending on the nature of the case. Choosing the right lawyer equates to winning the half battle, but there is surely more work to be done. 

Research About The Presiding Judge: Judges should be impartial, no doubt, but they are human beings, after all, with flaws and qualities of their own. So, when you get to know more about the judge, you would know how they treat each case. Your lawyer, being in this profession for long, can tailor the case accordingly. The goal is to be on the good side of the presiding judge so that he may see the incident with a gentler eye. Skilled lawyers know tricks that can majorly influence any judge and the jury to vote in favor of the defendant.

Prepare Witnesses For Trial: Lawyers are masterminds when it comes to twisting words in a way that serves them the best. A valuable statement from a witness can make or break the case. Therefore, it is not enough to speak the truth, but the whole thing needs to be designed to persuade the judge with the facts laid down before him. Since the witnesses don’t appear in the courtroom often, it is natural for them to get scared. Therefore, if the witnesses are made aware of the type of questions they will face, they are less likely to feel nervous and can provide rehearsed answers in the courtroom.

Continue Reading

NEWS

How pandemic has changed where Britons want to live

Published

on

How pandemic has changed where Britons want to live

The coronavirus pandemic brought a wave of change not only to businesses but individuals as well and now, even the real estate industry in the UK felt the impact.

As lockdown restrictions continue to ease, the impact of the stay-at-home orders has changed the public’s view on the type of property they would love to buy or rent. Spacious houses in rural areas with a big garage and an open garden have become the most preferred option for many Britons.

According to a report, Cornwall has become the most searched location in the UK on the property portal Rightmove, surpassing London. Even Dorset climbed ten places from 20th to 10th while neighbouring town Devon ranked third.

The pandemic has influenced many Brits to seek a long-term escape even with the short-term reality of the COVID-19 crisis. Despite the real estate industry suffering a setback during the peak of the outbreak, sales have now continued to rise at an even faster rate in rural areas, says Rightmove.

So many factors are attracting more people to the coastal and rural life including the hype surrounding its serenity especially during these times where anxiety and stress levels are climbing, the attractiveness of owning both a natural outdoor space and a comfortable indoor space amongst others. Also, the word ‘garage’ was the most popular keyword on the portal within the last eight months, proving the tilt in sentiments due to the impact of the pandemic.

Interest in properties with garages has grown likely due to many homeowners wanting to convert their garage into a home office, gym or workshop. Also, some people just want a good space to park their car, however old-fashioned it may sound.

Owing seaside properties have become the dream of many people living in the UK, with increased interest in areas such as Braemar, Isle of Skye and East Sussex. However, owning a home is no mean feat and estimating mortgage affordability based on income is one of the first steps that need to be taken towards buying a home.

Despite growing interest in other seaside areas, Cornwall still leads the pack, particularly Looe and Truro. For Marshall Moore, who was house hunting during the pandemic, moving to more rural settlement was just what a needed at the time.

“It is such a relief. It is gorgeous and cultural and, in some ways, like San Francisco – but with more wind,” said Moore, a 50-year-old American creative writing teacher.

Before moving to a nice settlement just outside Truro, Moore had spent almost 15 years living in the urban regions of Hong Kong and Seoul and is all too familiar with the high-intensity lifestyle of mega-cities. Due to the nature of his job, he had the opportunity to relocate and is quite convinced about the benefits of moving to a more rural area in the UK.

While government incentives like the stamp duty holiday have encouraged more people to purchase a new home due to the financial relief, but socially, the real inspiration behind the growing interest is getting a more spacious home, staying away from the noise of the city and working comfortably from home.

Continue Reading

NEWS

Things that Golf Sensation Zakiya Randall ‘Z’ does on the golf course – Pretty remarkable

Published

on

“Things that Golf Sensation Zakiya Randall 'Z' does on the golf course - Pretty remarkable”

Today we are going to be talking about the young female golf pioneer Zakiya Randall who has been the internet sensation for being better than many boys playing golf. Z has been conquering stages of success at a young age; let us see more exciting facts about her-

About her:

She started vanquishing Golf at the very young of 10. She followed the Golf Titles the Very 1st year she started playing and also joined the Atlanta Junior Golf Association when it was  2002 and also made it to   “Player of the Year” and won the Championship. She has countless stories of success that are pretty adequate for our youngsters to have inspiration and work on their dreams.

Youngest female winner in LGPA U.S:

Zakiya Randall kept conquering the sports field from the very moment she began playing golf. She made it to some of the tournaments proving that she was playing even better than some of the boys do. The golf phenom then decided to become a pro-golfer after watching Golf Stars on the LPGA.  

What’s more thrilling about this gold prodigy is that she became the first and youngest female in history to win the 1st Place Medal in LPGA U.S. She got whole a lot of global attention in this phase of Women’s Open Qualifier. She has gained worldwide attention as the next lineup star on the LPGA of Women.  

‘Z’ a motivation for young girls:

At 2009 TRUMPET AWARDS ‘Generation Connection’, Zakiya Speaks and gives back to the community she serves on panel discussion April 2009 in jewels conference, where she added: “These Girls Rock, they are made to be more….”

Zakiya is a sign of colossal inspiration and motivation to young girls around. She motivates them to continue excelling as she gives a motivational speech and Golf Clinic to GIRLS INCORPORATED, thus providing millions of girls a motivation since 1864 to be Strong, Smart, and bold and live successful, independent. Not just that, The golf sensation also gives back to charity, a champion, and provides tips to young stars at National Girls Leadership Academy.

Countless Accomplishments:

While taking a look at her achievements, we come to know that Zakiya has accumulated numerous achievements in her life that belong to her academic and sports life. Being a purely God-gifted athlete skill, Zakiya, from the Washington, D.C. Metropolitan area, won the tournaments at a time when she didn’t realize Golf was her passion. She continued conquering the sports field still in 2002-2003 when she won majors nationally as she was named and selected as a part of the ALL-AMERICAN team and also won the championship on the plantations junior golf tour at the Disney resorts in Orlando, Florida.

In addition:

Zakiya Randal has consequently succeeded to excel in many other tournaments which will be a long discussion to mention all of them, we tell you some of the tournaments she conquered that made her stand out in the world of Golf:

  • She won “Player of the year” in many junior leagues and in winning overall champion and winning every tournament played in her division. She also won the championship in 2005 in her division during her Georgia PGA tour.
  • She became the medalist winner in U.S WOMEN’S OPEN Qualifier, 2006.
  • She won the 51st Mid-west national championship in 2006.
  • She has the honor to be the youngest nominated for “athlete of the year” by the Atlanta sports council.
  • She was the youngest to be certified for the event on May 21st, 2007.
  • She won twice The Top Georgian Junior Girl in the National Event at Burgett H.
  • She came into a partnership with the President’s Council on fitness and sports, making it a big achievement for her.

She has won a lot more championships, titles, and tournaments still now. Check it out by clicking on the link here.

Appreciations and recognitions received:

 The golf sensation has been recognized by many big names that include Sergio Garcia, Stewart Cink, Calvin Peete, Lee Elder, Chris Tucker, and American Business, Political and Civic Leaders around the nation for immense achievements. Not only those but the executive and Youth Advisory Board Chair Sandra Bennett also said bout Z:

“She brings so much grace to the sport of golf that embellishes unique praise from fans, followers, and non-followers of the game. Raised by her single-parent in golf presents a unique set of leading pathways and what ‘Z’ is doing for women, men, and children around the nation is UNPRECEDENTED”.

The Golf sensation will continue to make big achievements and bring exciting matches for her fans. So keep in touch with her latest feed.

Continue Reading

Trending

%d bloggers like this: