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5 things to know before hiring a digital marketing agency

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5 things to know before hiring a digital marketing agency

Digital marketing agency

Anyone who is face to face with the decision to hire an agência de marketing digital is just a few steps away from a very important decision.

And at that time it doesn’t matter if you are a self-confident or indecisive person, well-resolved or hesitant. It is a moment of great tension, since it took hours, days, even months of research.

It also determines much of what will happen in the coming months and years. He is directly responsible for the continuity of work and the financial health of a company.

In order for you to be prepared to decide, I prepared 5 pieces of information that should be very clear to you, when accepting or not a proposal from a digital marketing agency. Check out:

1. A description that builds trust

A digital marketing consultancy is not just a service relationship.

If the proposal that the company presents to you generates a feeling that they are text producers, “email makers” or that they will only solve problems like that, it’s better to turn on the red light.

Believe me, you don’t need people to do the legwork. The best that a digital marketing agency has to offer is a strategy.

We will talk more about this later, but be sure, already in the first lines of the proposal you received, that what is being offered is a partnership and not a provision of services.

Now, of course, it is also this same agency that will execute this strategy. Therefore, look for evidence of the quality of these services in the proposal itself: is the design beautiful and functional? Is the text grammatically correct and quality?

Which clients does this agency currently serve? Do these customers have successful marketing strategies? Remember to ask for details about the problems they have already faced and how they came to the solutions.

I take the opportunity to suggest a video by the account manager Paulo Prudêncio. He enters the same problem, reinforcing the information I bring in this text:

2. Strategy, strategy, strategy!

There I go to talk about it again.

I don’t want to look like a scratched CD, but this part is definitive for the success of hiring an agency and also for the future results of the partnership between you.

An example of an Inbound Marketing strategy: Google AdWords ads, which lead to content on your blog. On this blog, CTAs take forms, collect data from visitors, and deliver rich material, such as an eBook.

Afterward, emails are programmed that nourish your company’s leads, guiding them into the sales funnel until they are ready to purchase or contract your product or service.

Then, and only then, these contacts are sent to your company’s commercial.

They get there well informed, qualified, ready to buy, and deeply confident in the suitability of their solution.

Do you realize that there can be no “magic answer” to your problems, but rather detailed description of what will be done, how and when?

Oh, and if you receive proposals from companies that promise content on your blog and don’t make it clear how this will generate revenue, run!

Content is just one of several aspects of Inbound Marketing.

3. Numbers, goals, charts, sales funnel

Digital marketing can be used for several purposes. It can serve to reach a different audience, to improve the image of a brand, and … to generate revenue!

The latter is definitely the biggest reason for companies to seek digital marketing. And whoever wants to earn more wants to increase numbers. And the way to generate numbers is with numbers.

Is there a graph showing a sales funnel in the proposal that is in front of you? How many people will be brought to your site? How many will become leads? What percentage of leads becomes qualified to the point of reaching your company’s sales department?

Do you realize that there can be nothing abstract about a proposal presented by a digital marketing agency?

A shortlist of items that should be presented to you:

Your company’s current earnings and a projection of that earnings after 6 months or 1 year in partnership with the news agency.

Images that illustrate the stages of attraction, consideration, and the decision of your client’s journey.

Description of the email nutrition flow.

Proposals to nurture customers you already have and keep them always by your side (you should already know that keeping a customer is much cheaper than getting a new one).

A schedule of posts, emails, eBooks, and any other material or action involved in the strategy.

Investment in tools.

4. Investment in tools

digital marketing agency

Investment in tools.

I have repeated this more times than you are willing to read, but I need to draw your attention to this point.

A portion of what you pay to an agency represents money that it will use to enhance your strategy. And this must be done transparently. Perhaps you, who are reading this text, know-how internet ads work.

Whether it happens or not, it doesn’t matter. Do not give up knowing how your resources are used in ads or any other tools such as platforms for triggering emails and creating landing pages.

It seems that this means more work for you, but ideally, the contract with these platforms or tools is made directly.

Do not give up knowing how much of your money is invested in it and, if possible, have invoices – unfortunately, some international tools do not yet offer this option.

Finally, refuse offers from digital marketing agencies that involve the free use of tools. This is a very serious symptom of amateurism on the part of these agencies.

It doesn’t make any sense for you to be forced to share your leads and send emails with a third party logo to avoid fees of less than 100 reais per month.

5. A digital marketing agency must empathize

Empathy is the most important point.

Putting yourself in the shoes of your customers and taking part in their pain is the highest quality of any digital marketing agency.

Understanding the problems you face, studying your market with you, and proposing solutions based on real numbers, benchmarking your sector and other objective data is something that very few people are willing to do out there.

Do you understand now why you need a partner and not a service provider?

Speaking of numbers, how about taking a look at one of Neto Menezes’s successful cases? Together with our CACS Languages ​​partners, we have created a real machine to generate leads and sales!

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Abdullah Al-Antari – A Young magician amazing people with his crazy tricks-2022

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Abdullah Al-Antari - A Young magician amazing people with his crazy tricks-2022

The world is full of people as a walking piece of art. One of such people is musicians who succeed with entertaining their viewers and audiences with their exceptional performance and unmatchable material manipulating skills. Frankly speaking, a magician allows us to forget our daily life problems for a moment by taking us to another world by fascinating us with their magic tricks. To explore the thing in more detail and see it from a closer point of view, we had some amazing minutes of joy spent with the most inspiring IMS certifies young magician of 2022, namely Abdullah. So why not share with you the amazing conversation.

Hi Abdullah, how are you doing? You are already the talk of the town especially for magic lovers; would you like to tell people more about yourself and your journey towards magic?

“Hi, my name is Abdullah Al-Antari, 22. I live in Germany. I started learning about magic three years ago.

So what about your academic career Abdullah Al-Antari? Are you pursuing both things simultaneously?

“Yeah, I went to high school in the kingdom of Saudi Arabia and now I am managing to carry out my further studies in Germany.”

What do you like to do in your free time, what more precisely are your hobbies Abdullah?

“Amm well, my hobbies are football and table tennis and that’s what love doing in my spare time. It feels great.”

Tell us about lovely family Abdullah Al-Antari-

“I have a kind of big family of 6 who I love love love love!!! They make my life even better with their insane support and love for me. Their affection encourages me to love my life do my love job and keep growing. They are my better half I must say.”

Abdullah Al-Antari your fans wonder a lot where did you learn magic from? And also you are an International Magicians Society certified. That’s great to know. How did you make it?

“Ahh, well I am a self-trained magician, I learned magic from books, I learned it From Expert card technique and I did it from some paid websites out there. I love what I do. I love my job. Your dedication and commitment earn you a lot more than just fame and appreciation, people would eventually recognize you for your love job.”

Abdullah Al-Antari, you have carved yourself into a real piece of art that is truly fascinating to so many people around you. How do you feel while performing tricks and amazing youngsters? Also, we wonder if you teach any tricks-

“Yeah it is always time-demanding to reach your goals and it takes a lot of patience to get there. I feel great while doing tricks. Magic is much more for me. It is close to my heart. I love when people get amazed by my tricks. I love when people spread the word and more appreciation comes out. I love it even more doing more and more tricks and showing them amazing content over time. And yeah, I don’t teach tricks but I do love doing them.”

It was lovely knowing you from even closer Abdullah, what message would you like to give to young people and how can your fans and new viewers reach out to you on social media?

“My fans can stay in touch on Instagram with me where I post a lot of my fresh videos. And yes the message I would like to give to young people is that they should develop the skills they have to enjoy an exciting and interesting life.

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MeatSpady: An artist by the people and for the people

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MeatSpady: An artist by the people and for the people

We make a living by what we get but, we make a life by what we give. Only a life lived for others is a life worthwhile. There is no denying the fact that people who keep the passion of serving the community by giving back are the true leaders and beacons of hope. One such community servant and philanthropist is MeatSpady. A musician by occupation; by nature, a care giver to others. MeatSpady is the owner of the clothing brand, The Beautiful Letdown Store. Through his brand he has been consistently involved with his community by providing those less fortunate with food and free t-shirts bearing The Beautiful Letdown logo. The brand also offers two scholarships and two grants for qualifying families in the city of Philadelphia.

MeatSpady is a hip-hop artist, born and raised in North Philadelphia, whose deep real-life lyrics speaks to the very people he serves in his community. The Beautiful Letdown Store is an online store where the customers can buy a vast variety of quality apparel for a low price. The products range from t-shirts, hoodies, sweaters, sweatpants, sea moss and more. The brand came about after the 2018 release of The Beautiful Letdown mixtape. The project reflected MeatSpady taking full accountability for who he is as a human being. When the brand was created the objective was to convey the concept of having acceptance of self. Something he considers to be the highest form of self-love.

Through his brand, MeatSpady is striving to become a staple in his community. Leading by example he makes monthly visits into the community to provide food and clothing to the people, sponsoring the For The Love Basketball events throughout the city of Philadelphia and finding various  ways to give back to others.

The brand plans to offer two scholarships to Philadelphia high school graduates this year, as well as two grants to families who deal with the everyday effects of the health issues that their children are faced with. The Beautiful Letdown Store is always looking to sponsor events in the community that can help bring positive change to the people in it. “This is my way of giving back to my community until I can do so on a larger scale” says MeatSpady. When asked about the significance of the variety of colorways the brand offers, he stated “We believe everybody has a story and every story has a color. What color is your story?.

Being a musician and operating a brand to help the community is really an inspiring and appreciable action of MeatSpady. He is determined to continue to impact the lives of others as time progresses. With the continued support of his listener, fans, and customers the future is bright for MeatSpady and all his endeavors.

meatspady.com

https://www.thebeautifulletdownstore.com/

Instagram.com/meatspady

Facebook.com/imeatspady

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How to Set up a Cardano Node?

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How to Set up a Cardano Node?

The constant evolution of the blockchain has made it a more mainstream technology. Such improvement contributes to its rapid market growth. Blockchain technology came along with Bitcoin in 2008, the first-generation blockchain that can facilitate only cryptocurrency transactions. Later, when Ethereum (second-generation blockchain) entered the blockchain space, it set a new definition of how blockchain technology can power enterprise-grade solutions and eliminate the need for third-party authentications.

Amidst the blockchain advancement and the advent of new protocols, scalability continued to create challenges for the first and second-generation blockchain users. Besides, lack of interoperability is another reason that disrupts the global utilization of diverse blockchain use cases. Blockchain experts realized the potential adverse impact of these short flaws, and thus we had the third generation blockchain, Cardano, in 2017. This article will explore Cardano, its diverse use cases and discover how to set up Cardano node. So, let’s start.

What is Cardano?

Cardano is a third-generation proof-of-stake blockchain platform designed to be open-source and decentralized. It addresses the challenges of first and second-generation blockchains. In addition, it eliminates the flaws of POS (proof-of-work) consensus mechanism such as high transaction cost, slow transaction processing, high energy consumption, etc.

Due to its open-source nature, the platform offers a range of Cardano development opportunities for worldwide developers. One can easily participate in the Cardano ecosystem and contribute to its sustainability by developing innovative solutions like a Stake pool, smart contracts, Cardano exchanges, and even a unique ecosystem.

What is a Cardano node, and how it works?

A node is the core component of the Cardano ecosystem that underpins the whole network. Ultimately, every blockchain network consists of various interconnected nodes to validate transactions and blocks via a consensus mechanism. Specifically, in Cardano, users are required to run Cardano node if they wish to join the platform and contribute to the open-source project.

So, how does a Cardano node work?

A Cardano node is a service node that imparts complete transparency across the network by validating how the pool interacts inside the network. The nodes further hold and manage the combined stake in a single entity.

Other core responsibilities:

Production of blocks

Cardano produces independently verifiable blocks across a peer-to-peer protocol through a robust block-producing system. It further adds security layers to decide which blocks should be added to extend the chain.

Validation of transactions

Nodes validate the transaction by appointing slot leaders who determine if the sender has enough funds to meet transaction parameters. Once confirmed, the slot leaders record data and assume it as an active block after the complete verification process.

How to set up a Cardano node?

We will discuss the step-by-step process of setting up the Cardano node from the source node and running the node into multiple operating systems.

For that, you need the following component setup for node installation:

  • The latest operating system- Windows, Linux, or macOS.
  • Dual-core CPU with 8GB RAM and 10GB disk space.

For Linux

Step1: Install operating system dependencies on the Linux system.

Step:2: Install GHC and Cabal using ghcup.

Step3: Download and compile a working directory to store source code and builds.

Step4: Configure the build option.

Step5: Build up and install the node.

For macOS Operating system

Here, we will explain the download, compilation, and installation process for the node.

Step1: Install operating system (OS) dependencies for MacOS.

Step2: Install homebrew packages.

The rest of the steps are the same as the node installation in Windows operating system (from step 3 to step 5).

For Windows operating system

Node installation for Windows is the same as macOS and Linux, but you need WSL (windows subsystem for Linx) that changes the windows environment into Linux.

Conclusion

With a highly mutative nature and the ability to embrace modern technologies, Cardano has brought significant change to the blockchain and its real-world implementations. Such overwhelming popularity has also empowered Cardano-based development & deployment services since this protocol supports scalable, interoperable, and sustainable enterprise-wide solutions at a reasonable cost.

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