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5 things to know before hiring a digital marketing agency

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5 things to know before hiring a digital marketing agency

Digital marketing agency

Anyone who is face to face with the decision to hire an agência de marketing digital is just a few steps away from a very important decision.

And at that time it doesn’t matter if you are a self-confident or indecisive person, well-resolved or hesitant. It is a moment of great tension, since it took hours, days, even months of research.

It also determines much of what will happen in the coming months and years. He is directly responsible for the continuity of work and the financial health of a company.

In order for you to be prepared to decide, I prepared 5 pieces of information that should be very clear to you, when accepting or not a proposal from a digital marketing agency. Check out:

1. A description that builds trust

A digital marketing consultancy is not just a service relationship.

If the proposal that the company presents to you generates a feeling that they are text producers, “email makers” or that they will only solve problems like that, it’s better to turn on the red light.

Believe me, you don’t need people to do the legwork. The best that a digital marketing agency has to offer is a strategy.

We will talk more about this later, but be sure, already in the first lines of the proposal you received, that what is being offered is a partnership and not a provision of services.

Now, of course, it is also this same agency that will execute this strategy. Therefore, look for evidence of the quality of these services in the proposal itself: is the design beautiful and functional? Is the text grammatically correct and quality?

Which clients does this agency currently serve? Do these customers have successful marketing strategies? Remember to ask for details about the problems they have already faced and how they came to the solutions.

I take the opportunity to suggest a video by the account manager Paulo Prudêncio. He enters the same problem, reinforcing the information I bring in this text:

2. Strategy, strategy, strategy!

There I go to talk about it again.

I don’t want to look like a scratched CD, but this part is definitive for the success of hiring an agency and also for the future results of the partnership between you.

An example of an Inbound Marketing strategy: Google AdWords ads, which lead to content on your blog. On this blog, CTAs take forms, collect data from visitors, and deliver rich material, such as an eBook.

Afterward, emails are programmed that nourish your company’s leads, guiding them into the sales funnel until they are ready to purchase or contract your product or service.

Then, and only then, these contacts are sent to your company’s commercial.

They get there well informed, qualified, ready to buy, and deeply confident in the suitability of their solution.

Do you realize that there can be no “magic answer” to your problems, but rather detailed description of what will be done, how and when?

Oh, and if you receive proposals from companies that promise content on your blog and don’t make it clear how this will generate revenue, run!

Content is just one of several aspects of Inbound Marketing.

3. Numbers, goals, charts, sales funnel

Digital marketing can be used for several purposes. It can serve to reach a different audience, to improve the image of a brand, and … to generate revenue!

The latter is definitely the biggest reason for companies to seek digital marketing. And whoever wants to earn more wants to increase numbers. And the way to generate numbers is with numbers.

Is there a graph showing a sales funnel in the proposal that is in front of you? How many people will be brought to your site? How many will become leads? What percentage of leads becomes qualified to the point of reaching your company’s sales department?

Do you realize that there can be nothing abstract about a proposal presented by a digital marketing agency?

A shortlist of items that should be presented to you:

Your company’s current earnings and a projection of that earnings after 6 months or 1 year in partnership with the news agency.

Images that illustrate the stages of attraction, consideration, and the decision of your client’s journey.

Description of the email nutrition flow.

Proposals to nurture customers you already have and keep them always by your side (you should already know that keeping a customer is much cheaper than getting a new one).

A schedule of posts, emails, eBooks, and any other material or action involved in the strategy.

Investment in tools.

4. Investment in tools

digital marketing agency

Investment in tools.

I have repeated this more times than you are willing to read, but I need to draw your attention to this point.

A portion of what you pay to an agency represents money that it will use to enhance your strategy. And this must be done transparently. Perhaps you, who are reading this text, know-how internet ads work.

Whether it happens or not, it doesn’t matter. Do not give up knowing how your resources are used in ads or any other tools such as platforms for triggering emails and creating landing pages.

It seems that this means more work for you, but ideally, the contract with these platforms or tools is made directly.

Do not give up knowing how much of your money is invested in it and, if possible, have invoices – unfortunately, some international tools do not yet offer this option.

Finally, refuse offers from digital marketing agencies that involve the free use of tools. This is a very serious symptom of amateurism on the part of these agencies.

It doesn’t make any sense for you to be forced to share your leads and send emails with a third party logo to avoid fees of less than 100 reais per month.

5. A digital marketing agency must empathize

Empathy is the most important point.

Putting yourself in the shoes of your customers and taking part in their pain is the highest quality of any digital marketing agency.

Understanding the problems you face, studying your market with you, and proposing solutions based on real numbers, benchmarking your sector and other objective data is something that very few people are willing to do out there.

Do you understand now why you need a partner and not a service provider?

Speaking of numbers, how about taking a look at one of Neto Menezes’s successful cases? Together with our CACS Languages ​​partners, we have created a real machine to generate leads and sales!

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Migration from Volusion to BigCommerce

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Migration from Volusion to BigCommerce

BigCommerce

BigCommerce is, and for good cause, one of the biggest players in the eCommerce field. This platform is well-known for being agile and scalable with high SEO success among e-commerce business owners. You have now analyzed the right e-commerce channels and agreed to move to BigCommerce. You are on the right track to meet more clients and offer more goods. In other words, when migrate volusion to bigcommerce, you have a range of crucial items to remember to ensure a seamless transition.

Volusion

Value depends often on the needs of consumers, which vary from day to day. Volusion, started in 1999, was the factor in consumer requests from Kevin Sproles. For all segments, large and small e-shops the all comprehensive and quick to use e-commerce app is an outstanding choice. Volusion becomes a significant e-commerce rival. His developing team puts the most focus on the needs of company and its marketing objectives and the key aspect of Volusion is fast sales. With the convoluted marketing scheme everybody dislikes this peer-flagellation. And here falls the blessed Volusion and with satisfaction you exhale. 

BigCommerce

BigCommerce was released in 2003 and is the smaller, not inferior, sibling of Volusion. This e-solution is designed to support online merchants with all levels of skill and sales of their goods as a cloud-based, simple interface app. With many beautiful models and outstanding customer service, it is a user-friendly, simple to use e-platform. Presently, 79,880 live shops are managed by BigCommerce, which is an imposing amount. It would be ‘strong’ if this site were to be defined by just one word. BigCommerce consumers have a wonderful chance to be in charge of online trading concisely with all the functionality provided.

Price Comparison

The trial edition for BigCommerce is 15 days, while the trial for Volusion takes 14 days. Volusionhas 4 variants to select: family as $29 a month, technical as $79 a month, company as $299 a month and prime as personalized bill. You should strive to save a reasonable sum of money and annual bonus. Then, both plans cost $26.10, $71,10 and $269.10. $269.10. $269 as private.

The e-businessmen have a convenient price package for Volusion, but you should recall to terminate all third-party providers separately in cases of cancelling it so that extra costs are avoided.

BigCommerce has price options are now restricted to four variants: regular as $29.95/month, extra as $79.95/month, pro as $249.95/month and enterprise. Any online retailer who is willing to sell with BigCommerce could also save on an annual payment. The rates in this instance are: standard as $29.95, plus as $71.95, and business as $224.

Easy to Utilize

Volusion is a simple and convenient e-commerce website. It is constantly developed from day to day, and this makes the consumers very motivating. Adding items, upgrading material, and developing new promotions are fast.

BigCommerce: This clean and simple administrative board will satisfy you. Easily available here are all functions. A short guide with answers to questions such as how to use? Or What do you find?. So everything here, and without it, is explanatory.

Overall Design

Volusion offers 11 free and 34 subjects. Everyone is vibrant and fresh. Of default, free models look a little standard and you’ll have to spend $180 to make something special for Volusion ‘s themes.

There are more and cheaper BigCommerce models than Volusion designs. Seven of them seem to be free, costing over a hundred. In particular, there are variants of layout for and template (free, as well as paid), so there is no risk of being replicated. There are fluctuations in rates between $145 and $195.

Prominent Features

Volusion

  • Checkout of one tab
  • Cart documents and e-mails abandoned
  • Tests and ratings for goods
  • Unlimited options for goods
  • Facebook, Amazon, eBay connectivity

BigCommerce

  • Export / Import Volume
  • Groups of customers
  • Embedded Blog
  • Tests of the commodity
  • Checkout of one tab
  • Amazon and eBay native compatibility
  • Cart saver abandoned

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Why should you Compare Different Car Insurance Benefits?

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Why should you Compare Different Car Insurance Benefits?

Car Insurance

Every car insurance policy would cater to you with a unique set of benefits. In such an event, it would be in your best interest to compare different Nissan insurance policy features before purchasing the one suitable for your specific needs and budget. It would ensure that you get what you wish to serve your specific needs. There is no use spending a fortune on a product you do not know much about.

It would be important for you to know about the salient features of the best car insurance coverage suitable for your specific needs and budget.

The foremost benefit you should look forward to would be the type of coverage you intend to purchase for your car insurance needs. It would be pertinent to mention here that you would come across three kinds of car insurance coverage made available in the market. The foremost would be comprehensive coverage. It would offer you the most benefits compared to the other available car insurance coverage. With such kind of coverage, you would be able to claim for the damages done to the vehicles of other people and that of your own.

The other types of car insurance would be the third party only, third party fire, and theft coverage. It would offer restricted coverage and most car owners would not find the coverage useful. The only benefit of them would be the price. Nonetheless, they could be the most expensive car insurance you purchased because they may not serve your specific requirements.

Other than the type of coverage, you would require paying attention to the policy excess as well. An excess would be the type of co-insurance, also known as the deductible. Various car insurance policies would offer different excess. Most would offer high whereas others would be on the lower side. Most car insurers would offer zero excess to allure new customers. Regardless of what it may be, it would be important that you consider the amount you wish to pay before claiming the rest of the repair cost from the insurer. If you wish to increase or reduce the car insurance, you could do so with ease. It would be in your best interest to choose an excess value suitable to your budget or else, you could feel the stress in the event of an accident occurring.

Finally, you would be required to compare the efficiency of the claims. It may not be a feature you could see on the paper. No insurance company would spell it out or promise great efficiency to make the most of the claims. It could be transparent for a majority of customers. However, it cannot be deemed unimportant without you knowing about it. Rest assured that car insurance is meant to protect you from various kinds of financial distress. Therefore, to help the car insurance serve you financially, your insurer should be willing to process your claims without any hassles.

You should get feedback from the clients about this hidden feature. They would have used the service of the insurer, which is both time-consuming and tedious. You could also ask the car insurance specialist about the feature.

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Main Things To Consider When Choosing Oak Doors in the UK

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Main Things To Consider When Choosing Oak Doors in the UK

Oak Doors in the UK

One of the first things people see when they arrive at your home is your door. This is why when choosing exterior doors it is important to think about their overall appearance and impact on your home. Oak doors are one of the best choices for front doors in the UK. Aside from the cool-looking, oak doors are very durable as well. But when it comes to choosing an oak door, what are the main things you should consider?

Why choose oak?

With various door materials available in the market, why should you choose to buy a door made from oak?

✓ Oak vs Steel – Interior or exterior oak doors compared to steel are more durable, especially solid oak doors. Solid oak can tolerate dents, scratches, and warping.

✓ Oak vs. Glass Fiber – Oak does not fade compared to fiberglass and can withstand anywhere without fading. This, not fade, is not true of other types of wood since some hardwoods tend to fade with direct sunlight exposure .. Another great feature of oak is its appearance, nothing can beat the look and feel of oak doors.

✓ Oak vs Composite – Compared to composite doors, oak is more aesthetically pleasing, plus the natural solid oak doors add value to any property.

✓ Oak vs PVC – Oak as opposed to PVC is environmentally friendly. It is also easier to replace locks and door handles on oak doors than on PVC.

✓ Oak vs Glass – When it comes to safety and durability, the oak wood surface is glass. Oak is safer and better keeps heat and cold than glass.

✓ Oak wood versus aluminum – Not only do oak doors look more natural and beautiful compared to aluminum, they are also more energy efficient.

Why is oak better compared to other types of wood?

With so many types of wood available in the market, what makes oak better than other hardwoods?

Oak vs Mahogany

✓ Pros of Mahogany

Mahogany is famous for its durability and beauty. Its straight grain and various shades make it a great choice for doors.

✓ The downsides of mahogany

Mahogany is expensive and an endangered species. The fact that it is endangered makes it difficult to purchase this type of wood because states consider cutting this tree illegal.

Why is oak better

Oak, although an expensive hardwood, is not as expensive as mahogany. It offers the same fine grain and charm of natural solid wood without the hassle of high price and import issues. Oak, unlike mahogany, is plentiful and endangered.

Oak vs Pine

✓ positives of pine nuts

Pine is inexpensive and has good stains. You can find pine wood in many rustic designs since it is white or yellow giving a very warm rustic look. It can develop into a gentle outer layer that the doors can be made from to resist swelling and shrinkage.

✓ Cons of pine nuts

Pine scratches and scratches easily which makes it not suitable for exterior doors or any door that is severely damaged and used.

Why is oak better

Oak can withstand extreme wear and use making it suitable for almost any door. Oak is also very good at insulating and preventing break-ins because it is a hardwearing hardwood.

Oak vs. alder

Pros of Alder

Alder is a well-known hardwood like maple and cherry. It is a durable wood that can last as long as other hardwoods. It is also weatherproof, which makes it great for exterior doors. It can be used as an alternative to rare hardwoods due to its fine grain.

The alder downsides

Alder tends to fade over time and is also the softest hardwood on the market.

Why is oak better

Oak does not fade and is harder compared to alder. Can withstand kicking. Breaking them with beams and other break-in tools can be difficult especially if the door is made of solid oak.

Things to consider when choosing oak doors

Security – Not all types of oak doors provide the same type of security. For example, solid wood doors although more expensive provide more insulation and protection than other types of doors. When you buy oak doors it is a good idea to ask yourself the following questions below:

  • Is it difficult to kick or collapse?
  • Is the structure easy to twist or bend?
  • Compatible with standard quality padlocks?
  • Can the structure withstand weather conditions?

Insulation – Similar to different types of doors, oak doors can come with different insulation properties. Solid oak can provide more insulation than hollow oak doors. Poorly insulated doors can cause your bills to rise especially during summer and winter. Not all oak doors have good heat insulation, so it’s important to check.

  • Does it fit your entrance neatly?
  • Can its mass remain in heat and cold?
  • Does it come with a seal?

✓ LONGER DURABILITY – Oak doors need to withstand time and constant wear. Not all doors have the same life span, so it’s also important to consider life when choosing a door.

  • Can it last more than 30 years?
  • Can it withstand various weather conditions?
  • Has it been treated to be fire resistant?
  • Is it treated to be pest-resistant?

Your door is your choice

No matter what oak door design and structure you choose for your UK oak door, it is important to choose a door that is safe and can last for a long time and add value to your home. Oak doors can give you security, aesthetics, and investment value that can last for decades.

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