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Creative Challenges in Organic Food Packaging

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Creative Challenges in Organic Food Packaging

The rise in the demand for organic food is a sign of rising health and environmental consciousness amongst consumers who are eager to remove chemicals from their food and want to do their bit for the environment. When you are catering to health and environmentally conscious consumers, you have to make sure that along with the food, the packaging is also chemical-free and sustainable. However, when it comes to organic food packaging, manufacturers face a lot of challenges.

Compete With Established Conventional Food Market

The developing organic food market has to compete with the already established conventional food market. Not only is the conventional food market huge, but conventional food products are also much cheaper than organic food. Therefore, to create a space in this highly competitive food market, the organic food market has to come up with creative food packaging. For example, you can use standy pouch, which is also called stand up pouch, with eye-catching graphics to ensure that your products stand out from the other products. The packaging is an effective marketing tool and when rightly used, it can establish a brand in no time. Manufacturers of organic food have to make sure that their packaging is unique, convenient to use, and has eye-catching graphics on the surface.

Cater to a Niche Market

Organic food caters to a niche market, where the consumers have a high level of awareness about the need to eat a chemical-free diet and to protect the environment from harmful chemicals and human activities. In other words, organic food producers not only have to ensure that their food is pesticide and chemical-free but also have to ensure that their packaging is also chemical-free and environmentally sustainable. Thankfully today there are many environmentally friendly packaging options available like,

  • Paper
  • Flexible Packaging
  • Wood
  • Metal
  • Reusable Flexible Packaging
  • Cardboard
  • BPA Free Containers

Growing consumer concern about the presence of chemicals in food and the use of hazardous materials in the food supply chain led to the improvement in the packaging options. The banning of Bisphenol A (BPA) in containers and the advent of flexible packaging, eco-friendly printing inks, and other environmentally friendly technology in packaging are good for the organic food industry. Now manufacturers can promise their customers chemically free organic food and sustainable packaging. Take the example of flexible packaging.

  • It is cheaper to manufacture as compared to other plastic and conventional packaging because it requires fewer raw materials.
  • It is very lightweight, so it is cheaper to transport and store. With flexible packaging, organic food producers cut down on fuel costs and thereby cut down on their carbon footprints.
  • Flexible packaging is recyclable, reusable, and some are biodegradable. Moreover, less energy is spent on recycling flexible packaging than recycling conventional packaging. Here also the manufacturers are able to cut down on the carbon footprints of their businesses.

Organic Food Packaging Has to be About Transparency

Organic food is sold on the premises that it is chemical-free, healthy, high quality, and fresh. A big challenge before manufacturers is to convince the shoppers that their organic products are fresh, chemical-free and healthy so that they buy their products. So how do they convince the shoppers? The answer is in the packaging.

More and more manufacturers are using flexible packaging with transparent windows to package their organic food. The transparent window allows the customers to judge the quality and freshness of the product before buying it. Furthermore, these transparent windows in the packaging tell the customers that the manufacturer is transparent about the products. This transparency helps build trust and convey a message that they are dealing with a reputable brand.

Making Organic Food Cost-Effective

Organic food is more expensive than conventional food and this makes it very hard for organic food manufacturers to find their footing in the market. This is where cost-effective packaging can help the manufacturers to bring down the cost of organic food. When selecting packaging for their organic products, manufacturers have to make sure that they opt for packaging that offers protection, marketability, and affordability. Many manufacturers make the mistake of selecting very expensive packaging thinking that this will help their products compete with conventional food.

There is no doubt that expensive packaging is often eye-catching and may convince some consumers to buy your product. However, it will not help expand your brand in the long run. The fact is that not everyone can afford expensive organic food. The answer lies in flexible packaging, which is way cheaper than conventional packaging and can really bring down the price tag on many organic food items like, pulses, spices, sugar, etc. The cost of organic pulses packed in standy pouch is always less than the ones packed in glass, metal, or BPA free plastic containers.

Finding Packaging That Improves Shelf Life

Since organic foods are preservative-free, they have a shorter shelf life than conventional food products. So it is a challenge for organic food producers to find packaging that improves the shelf life of their organic products. Thankfully, the latest innovations in packaging have greatly improved the shelf life of organic food and allow them to effectively compete against conventional food. One such latest innovation is the oxygen-absorption technology by Mitsubishi Gas Chemical America.

This latest technology, which is in resin form, is layered into a barrier film and is very effective in absorbing oxygen. This technology is so effective that it can bring down the oxygen level to 0.1 percent or less in sealed packaging. Packaging that uses this oxygen absorption technology can help double the shelf life of organic food items like, prepared meals, baked snacks, soups, and sauces. We know that oxidation causes molding and negatively affects the taste, color, and texture of the food. So by reducing the chance of oxidation, this latest technology helps improve the shelf life of organic food.

Keeping Organic Food Free from Contamination

Like the other conventional food items, organic food items also have to be protected from dust, moisture, insects, pests, oxygen, chemicals, fungal, and other physical contaminants. The added challenge with organic food items is that they are preservative and chemical-free, so they are more prone to contamination. However, effective and good packaging can solve this problem to a large extent. Flexible packaging with multiple barrier films is quite effective in preventing food from getting contaminated. Flexible packaging not only prevents oxidation, but is quite effective in preventing dust, moisture, and air from spoiling the packed organic food. If you go for other forms of packaging like glass containers, plastic containers, or paper bottles, you have to make sure that the packaging is effective against contamination.

Organic food is a growing market and with effective packaging solutions in the form of standy pouch, flexible pouch, transparent packaging, and a zipper pouch, this market is only going to expand. With the right packaging, manufacturers of organic food can make serious inroads into the conventional food market.

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Who is a treatment designer and what does he do?

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Who is a treatment designer and what does he do?

Treatment design is a huge and broad field, but when it comes to treatment design — it’s a narrow area that most designers haven’t heard of. Put it simply, treatments are directors’ treatments that are needed by advertising productions and help them to sell a director to a customer. During the tender for a promotional video, directors rarely make treatments and that is why they turn to such special people.

What is important in this profession?

Vision and the ability to make treatments quickly and efficiently play an important role.  Most often, 2 days are given to the project, so clients value the ability to work efficiently and quickly most of all. Sometimes it happens that work has to be done during one night, and it is absolutely normal, there is no concept of “working day” in this field.

It is also very important for a treatment designer to know foreign languages and the more languages he/she knows, the better. In this field, you constantly have to work on treatments in Swedish, German, Spanish, and English. Customers appreciate multilingual designers as they do not have to pay extra for a translator and spend time on translating the information and texts for a treatment.

Every designer has their own cool cases that they can be proud of. In the field of treatment, designers are proud not of their works, but of the advertisements filmed on them. It is not always possible to win a tender, since success is influenced not only by the treatment itself but also by the financial component, the attitude of a client to a customer, and other factors. But when the tender is won, the designer gets a huge plus and subsequent projects with this director are guaranteed to him.

Treatments for Samsung, New Balance, Converse

Before I became advanced in this area, I have been working for 2 years and have done 200 projects. There are such large production companies as Park Production, Caviar, Spark & Riot, and Anonymous Content among my customers. All of them have huge bases of directors who constantly need help with treatments.

One of the most striking projects was the treatments for Samsung. The director and the customer had a goal to see a bright, cool treatment. Here’s what we got after two days of work.

A nice animation project we have created with a young American director for Converse. The brand launched a new footwear collection for February 14.

And one of the best works that the New Balance customer liked was done for the English market for the brand’s fall campaign.

Customer Contact

For two years, I have been personally meeting my clients, flying to other countries to see them in person and say thank for their trust. Customers feel confident when they see someone they are working with or want to work with in the future. For those who want to try themselves as a treatment designer, it is crucial to adapt to “anytime and anywhere” working conditions, speak several languages, be able to communicate with people from different cultural communities, and send their messages professionally.  In addition, you must always ride the crest of the wave and follow the trends in this field, watch new advertisements and cinema premieres. You will never lose the Inspiration for such a job!

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PERFECT OTTAWA COMMERCIAL PAINTERS

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PERFECT OTTAWA COMMERCIAL PAINTERS

Need to refresh your company’s exterior to bring in more business? Trying to make your home the envy of the neighborhood and increase its value on the market?

Well, look no further than Ottawa Commercial Painter. We are one of the leading commercial and residential painters in Ottawa, dedicating ourselves to helping the businesses and families of the entire Capital Region look better each day! Why pay for a brand-new home when a fresh coat of paint is all you need?

Chances are when you contact any painter in the city, they’ll all use the same brushes, paint, and equipment. What makes us different is our dedication to honesty, integrity, and craftsmanship. A great painter does more than just slap a coat of paint on the outside of a building, he works side-by-side with his client to help transform the home or business into a shining example of their dedication to quality service.

We are meticulous in our detail, consistent, and reliable. All of the work we do is fully guaranteed and backed by our spotless reputation.

WHY WE ARE THE BEST PAINTERS IN OTTAWA

Painting is by far one of the most important and popular home improvement tasks, and this has led to heavy saturation in the market. The problem is that everyone thinks that if they have a bit of paint and a good brush they are capable of being a good painter. That isn’t the case. Hiring a professional contractor will save you a lot of time and improve the quality of the finished product exponentially, but you’ve got to hire the right one. The wrong one will cost you money in the long run.

So what has made us a cut above in Ottawa? Why have so many returned to us time and again for all of their commercial and residential painting needs? There are a few reasons.

Experience – few companies have been around as long as we have and that have the experienced teams that we do. Our work is proudly on display all around the city, and we’ve made a great reputation for ourselves as one of the best painting companies in Ottawa.

 Our Team – we hire more than just guys who think they can paint. We hire tested professionals with years of experience in the industry. Our thorough background checking process ensures that only the best are backed by our name.

Ottawa Commercial Painters VS OTHER OTTAWA PAINTERS

Choosing the right Ottawa house painter is a big decision. You want to make sure that they are doing a good job, that they are reliable, and that they are affordable. But what about the quality of the paint? How can you tell if it is worth the money? Well, of course, you are going to want to make sure that the company you are working with is reputable, but what else? After all, you are going to want to paint your walls regularly, so you need to make sure that the paint you are using is the best for the job.

At Ottawa Commercial Painters, we work hard to earn your trust and confidence. Our commitment to excellence has made us a leading painting contractor in Ottawa. Our extensive experience means you get the best possible value for your money. We’re proud of our reputation for professionalism and quality workmanship. We’ve been in business for over 24 years and have built our reputation on being reliable, trustworthy, honest, and affordable. We’re proud of our track record of satisfied customers and we’re happy to share our experiences with you.

2021 Home stars winners:

Our dedication to work has won us not only the trust of thousands of owners but also led us to the winning title of 2021 Home stars winners for “’ The best Painting company in Ottawa” where we won #1 Ottawa painters votes with a 10-star rating. You guys must be wondering how we reached where we are today, so I would love to mention how we are committed to our work:

•          Our instant price estimate and work schedule.

•          Our way of honoring you is by starting the work on the day we commit/schedule.

•          We paint professionally and respectfully each day on time with the perfect finish of your building.

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La Reina Del Mariachi Receives Special Recognition, from the United States Congress!

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La Reina Del Mariachi Receives Special Recognition, from the United States Congress!

La Reina Del Mariachi , Katherine Glen was recognized n the city of New York where she received a prestigious recognition from the United States Congress as Outstanding Singer of Ranchera /Mariachi Music . Glen, the only female Mariachi singer to have broken barriers in a musical genre dominated by men , has won numerous awards as best Mariachi singer for many consequitive years throughout the City of New York.

United States congressmen Mr. Adriano Espaillat handed her the distinguished recognition for being the only singer in the state of New York to excel and bring that musical genre internationally. The Special award ceremony was held at The Summer Festival, in Plaza De Las Americas in the city of New York. The festival projects outstanding artists from different cultures and genres. The singer closed the Festival by singing songs from her most recent music album .

The audience cheered while singing her songs. The singer, , has been showcased on the Prestigious Premio lo Nuestro transmitted by the Univision Network and winning Awards as Best Ranchera Singer, in The Mexican Music Awards, Premios Gruperos Awards, Festival De La Voz, and among others, for several consecutive years making her the maximum exponent of the Ranchera Music and of Greatest Projection in the United States, especially in New York City.

 La Reina Del Mariachi performed at Univision primer festival del Mariachi in in 2013 where she was the only winner in the state of New York to compete with another 6 very talented singers of the same musical genre. She has participated in television programs such as Sabado Gigante, and La Voz Kids where she gave advice to young aspiring contestants for the contest. The singing competition The Voice , transmitted by the Telemundo Television network, welcomed her as a special guest artist. The album “La Reina Del Mariachi ” has received positive reviews, and is being highly requested on major Radio stations . Her second album titled “Ingrata Paloma” was nominated for a Latin Grammy.

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