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Why Understanding Consumer Psychology Is Important to Your Sales Strategy As Shown By Dakota Burford

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Why Understanding Consumer Psychology Is Important to Your Sales Strategy As Shown By Dakota Burford

In a business landscape where virtually every category or niche is heavily saturated, today’s consumers have endless options when choosing which company to purchase from. A target audience of new moms may have 50 similar crib retailers vying for their attention and it’s this level of competition that is forcing businesses to think strategically when it comes to executing a sales plan.

While many businesses will spend their ad dollars simply highlighting the functions and features of a product, the companies that ultimately close a sale are relying on consumer psychology to drive revenue. Consumer psychology is the understanding of shoppers’ behaviors and the motivators behind their purchasing decisions. By collecting data through surveys, focus groups, social media polls, or results from various marketing campaigns, businesses can home in on specific influences.

“Understanding these insights will help companies form authentic connections with their target shopper, helping boost sales and customer loyalty,” says Dakota Burford, owner of Luxvoni Marketing. “As a marketer, my job is to spark interest, build relationships, and drive revenue. To do this successfully, I need to evaluate whether the product or service I’m supporting solves a problem, elicits an emotion, or enhances social identity, among other motivators.”

Focus On Desires

By focusing on consumer psychology, Burford and his team have helped more than 200 businesses, ranging from startups to Fortune 500 companies, design high-converting sales funnels. He encourages business owners, now more than ever, to take a deeper look into the desires of their customers. The COVID-19 pandemic has changed many shoppers’ behaviors, with more consumers placing emphasis on convenience and overall value. Retailers that don’t transform their sales strategy to align with this change may find a decrease in customer loyalty, which can heavily impact sales.

“I’m very passionate about the subject of consumer psychology. I’ve studied the topic extensively and am constantly reading books that dive into the modern psyche. I understand what makes consumers tick and I apply these learnings to every sales funnel I create,” says Burford. “Business owners have an opportunity to relate to customers on a deeper level by leveraging this strategy and I’m eager to show entrepreneurs how.”

Evaluate Behavior

This principle will continue to shape the world of commerce for the foreseeable future, so it’s important for business owners to sit down and evaluate consumer spending habits. Taking a look at changes or consistencies in behavior will only aid companies in their efforts to create a relevant and sustainable sales strategy.

For those looking for resources that clarify some of the intricacies involved in understanding consumer psychology, Burford and his team will be offering a course called Sale Ops Academy. The goal is to share the mind-hacking techniques that his team leverages to effectively influence and persuade. The course will include three levels of training, each providing a step-by-step blueprint, and is aimed at business owners who are struggling to scale their business or those with no sales background. 

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BUSINESS

Consider Venturing in the First Cross-Launchpads Platform

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Consider Venturing in the First Cross-Launchpads Platform

WhalesShare, the very first cross-launchpads platform, has traveled the space and reached us with a great vision. It addresses the complications crypto investors face and provides the ultimate solutions for their sake. “Now wonderous doors for development are to open before you, and crypto investment has never been more easily facilitated,” said Whalesshare.

The First and Only Cross-launchpads Platform

According to CryptoMinati Capital, “Launchpads provide regular investors the opportunities that were previously only available to venture capitalists and other large-scale investors.”

However, as golden as the process of entering an initial coin offering (ICO) is at first glance, things are not always as they seem. A significant number of the most favorable launchpads has preserved great opportunities for those whales with large capitals and left the early investors to take the crumbs.

WhalesShare says that their Cross-launchpads Platform is the way to go from now on.

Three Main Problems Solved 

First, Crypto investment barriers are resolved as guaranteed allocations become a reality.

WhalesShare’s mission, as they claim, is to bring the best to their community. Crypto launchpads platforms provide a space to launch new coins, crypto projects and raise liquidity. Everybody knows that they will be the next big thing in the crypto landscape.

WhalesShare, being a community-oriented firm, provides the first cross-launchpad to compensate for the pain points of the current launchpad model. WhalesShare aims at restoring the democratic air to the crypto landscape so that more people can put their hands on lucrative tokens and significant investments.

The problem with the conventional launchpad model lies in it being controlled by a few global corporations. It usually involves complex tier systems and insufficient IDO allocations. WhalesShare introduces a brilliant pooling system that stands in a class by itself to solve this problem.

The main premise for WhalesShare is based on a massive scale collaboration where the best opportunities, tasks, and revenue are distributed accordingly. This offers the community members and investors fair access to their favorite projects’ allocation pools. Moreover, it is always guaranteed, and everyone can benefit from it regardless of their tiers or budgets.

We are the Bridge for those unable to join the Launchpads.

Since its inception in 2009, Bitcoin has been subject to controversy. Other cryptocurrencies are no exception, of course. Among the criticism hailed at cryptocurrencies, one hears of its volatility and the absence of governmental legality, which might open the door for nefarious transactions. Some countries have banned cryptocurrencies, while others have imposed limitations on the way people use them. It is unfortunate that investors may miss such a great chance only for this reason.

Residents of some countries such as the United States of America, United Kingdom, Canada, Australia, and many other countries are blocked from participating in many starters’ platforms due to the laws of the countries in which these platforms were established. WhalesShare aims to act as an intermediary or a bridge that enables investors to participate in the launchpads’ projects they desire.

Supporting nodes and validators that serve the blockchain have become more lucrative for everyone.

WhalesSahre has given much thought to this aspect of its blockchain business. Nodes and validators constitute the backbone of blockchain networks. Validators seek to fulfill the network’s needs to get the most high-performance blockchain. Based on their purpose, which can range between processing, verifying transactions, solving complex computational math problems, and participating in consensus, their requirements and tasks vary from one blockchain to another.

More importantly, validators are the moderators of the staking system. Thus, they play an essential role in authoring new blocks on the chain. To secure the most decentralized space ever, Whalesshare fore-seeks many excellent validators. This creates a variety in the staking options for the community. More importantly, it ensures high system protection as it does not allow any wealthy individual or entity to control the network.

WhalesShare claims that they will cover all technical requirements and create easy-to-join pools where shareholders share the expenses and the tasty rewards! For starters, tens of attractive node-validator opportunities would be available very soon on the platform. They begin with Solana, Polkadot, Avalanche, and Cardano, as they are trendy and super-fast growing blockchains.

To conclude, WhalesShare, as the slogan says, aims to create democratic opportunities for anyone with any budget and join and benefit.

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BUSINESS

Black Insure a personal finance company founded by Michael Aremu & George Oni

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Black Insure a personal finance company founded by Michael Aremu & George Oni

Founded by Michael Aremu & George Oni in October 2020, Black Insure is a personal finance company that serves as a digital matchmaker to underserved communities. 

A core problem within the communities they serve was a Lack of knowledge regarding finance & finance related products, low trust between minority communities and financial instituitons due to historical financial discrimination among minority communities.

“After experiencing the disparity and limited inclusion of people of color within the financial system, we knew that something had to change and that is why we started Black Insure to build better bridges. By educating, leveraging technology, people and partnerships, we hope to create a better society where finance is open to everybody and it is our life’s mission to accomplish that.” As said by the founders.

Black Insure has built a free and easy to use platform that provides  7 financial pillars of services which include: Insurance, Loans, Credit cards, Debt Solutions, Business, Banking & Investing. They  tailor-make content & services in these various pillars that are specifically made and targeted to our target demographic. They  also put a twist on it to make it fun & relatable.

They have built some notable partners with big financial institutions in America from Insurance companies to Lenders, debt solution providers, brokerages and much more. 

Their 3 main pillars are Insurance, Loans & Debt Solutions :

  • Growing demand for various Insurance products within the community
  • Lack of awareness of loan products that majority of households qualify for
  • The black median household debt is $30,800. Only 40% of these families have good credit leaving 60% with fewer options of acquiring debt for growth such as homeownership, starting/growing a business

Black Insure is mission-driven and focused on bridging the financial wealth gap and financial disparity in America.

To learn more about Black Insure, check out their platform

https://www.blackinsure.com/

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BUSINESS

Magento Development – Best Way to Develop and Design Your Online Store

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Magento Development - Best Way to Develop and Design Your Online Store

Magento is one of the most significant websites available on the internet. This website is famous for offering the best and the most common customization options to users. Nowadays, Magento has become the most efficient and popular e-commerce market in the world. A person must know about Magento Webshop.

There are several benefits that you can have by using Magento. Magento has helped a lot of people in building, designing, and developing their online stores. Some of the most prominent features and benefits of using Magento for development are as follows.

1.      Powerful and efficient platform

The first and the most significant benefit of using Magento for developing and designing websites is that this is one of the biggest and strongest platforms. This is a powerful platform that can meet all your needs and requirements of starting an online business. So, if you are using Magento for store development, you do not need to worry about its performance and efficiency. 

2.      SEO friendly website

The second most prominent benefit of using Magento for business development is that Magento is SEO-friendly. This website was built by keeping SEO in mind. This website generates SEO-friendly options and URLs. 

3.      Fast loading website

One of the most important benefits of Magento 2 is that it is a website having great speed. The world is full of users, and Magento 2 is famous for having a matchless loading speed. According to Google statistics, the majority of the users do not use those websites that take more than 3 seconds to load. Magento is often used as it has a great loading speed.

4.      Flexible and better content management

One of the most important factors and benefits of Magento and Magento 2 shows that Magento is one of the most flexible websites. Magento allows the most customizable options to the customers. Magneto has an efficient, intuitive page editor. 

5.      Highly customized website

Another prominent point that can show that Magento Development can be beneficial for you is that it offers customized options for the people. People can have the right chances and categories to improve things. Everything is customizable on Magento Development. You need to develop a highly developed and customized store that is equally coded from the start. The platform should also offer several options for payment methods, shipment options, and different languages for better ease of customers. Magento has proved to be the most functional platform.

6.      Better reporting 

Last but not least significant thing that can show Magento development is a great way that helps in designing and developing the online store is that they offer advanced reporting. Countless high-end reporting features offer almost 20 reports in the web interface. The major insights of the business, such as custom products, services, and orders, are given a reporting feature. 

The final words

These are some of the most significant points that show the benefits of Magento Development. These points show that Magento Development is the best way to design and develop your online store. 

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