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What is media? Definition and meaning



What is media? Definition and meaning

The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data. It includes physical and online newspapers and magazines, television, radio, billboards, telephone, the Internet, fax and billboards.

In the English language, “media” refers to the various means or channels of communication and information dissemination that are used to reach and influence a large audience. It encompasses a wide range of formats and technologies through which information, news, entertainment, and messages are transmitted to the public.

Media can be broadly categorized into different types:

  1. Print Media: This includes newspapers, magazines, brochures, and any other printed materials.
  2. Broadcast Media: This refers to the transmission of audio and video content through radio and television channels.
  3. Digital Media: With the advent of the internet, digital media has become increasingly popular. It includes websites, blogs, social media platforms, online news portals, podcasts, and streaming services.
  4. Social Media: These are online platforms that facilitate user-generated content and interaction, such as Facebook, Twitter, Instagram, and YouTube.
  5. Electronic Media: This covers media transmitted through electronic devices, like DVDs, CDs, and online streaming services.

The primary purpose of media is to inform, educate, entertain, and create awareness among the public. It plays a crucial role in shaping public opinion, influencing social and political discussions, and reflecting cultural trends. Media also serves as a platform for advertising and marketing products and services.

However, it’s important to note that with the rise of media, there are concerns about accuracy, bias, and the potential spread of misinformation or “fake news.” Therefore, it is essential for consumers to be critical and discerning when consuming media content from various sources.

It describes the various ways through which we communicate in society. Because it refers to all means of communication, everything ranging from a telephone call to the evening news on television can be called media.

When talking about reaching a very large number of people we say mass mediaLocal media refers to, for example, your local newspaper, or local/regional TV/radio channels.


We used to get all our news and entertainment via TV, radio, newspapers and magazines. Today the Internet is gradually taking over. Print newspapers are struggling as hundreds of millions of people each year switch to news sources online.

Different types of media

Media can be broken down into two main categories: broadcast and print. The Internet has also emerged as a major player, as a rapidly-growing number of people globally get their news, movies, etc. online.

Print Media includes all types of publications, including newspapers, journals, magazines, books and reports. It is the oldest type, and despite suffering since the emergence of the Internet, is still used by a major proportion of the population.

Broadcast Media refers to radio and TV, which came onto the scene at the beginning and middle of the 20th century respectively. Most people still get their news from TV and radio broadcasts – however, experts predict that it will not be long before online sources take over.

Over the past twenty years, cable news has grown in importance.

The Internet – specifically websites and blogs – are rapidly emerging as viable and major channels of communication as more and more people seek news, entertainment and educational material online. The term ‘viable,’ in business, means capable of generating profits for many years.

Virtually every part of the Internet has become a medium of communication – most free email services have little boxes that display ads and other messages.

The Internet as we know it today did not really take off until the 1990s. In 1995, just 1% of the world’s population was online, compared to over 49% today. The notion of the Internet started in the 1960s in the USA during the Cold War, when the military and scientists were worried about a missile attack, which could knock out the telephone system.

Stephen Hawking, a British theoretical physicist, cosmologist, author and Director of Research at the Centre for Theoretical Cosmology within the University of Cambridge, once said: “The media need superheroes in science just as in every sphere of life, but there is really a continuous range of abilities with no clear dividing line.” 

What is social media?

Social media is a collective of online communication channels where communities interact, share content and collaborate.

Websites and apps dedicated to social networking, microblogging, forums, social bookmarking, wikis and social curation are examples of some types of social media.

The most famous social networking companies are Facebook, Twitter, Google+ and Instagram.

Internet Growth

Just twenty-one years ago, very few people across the world knew what the Internet was. Today it has become a part of our lives. It is destined to become the number 1 channel for communicating with the world’s population. (Data Source:

Media ‘is’ or ‘are’?

If media is the plural of medium, then one would think that it should be used grammatically in the plural – the verb that follows it should be in the plural form, shouldn’t it?

However, in most literature it is used as a singular noun, and is interpreted as a collective singular, similar to other collective nouns such as ‘team’ or ‘group’. Therefore, to write the ‘media is’ is perfectly acceptable today. Some people may insist it is wrong, but it is still acceptable – languages are constantly evolving.

According to Collins Dictionary, media is:

“The means of communication that reach large numbers of people, such as television, newspapers, and radio.”

It all started thousands of years ago

Human communication through designed channels – not through speech or gestures – dates back to many tens of thousands of years ago when our ancient ancestors painted on the walls of caves.

The cave paintings at Lascaux in southwestern France, estimated to be over 17,000 years old, are no less viable expressions of media than our current TV shows and magazines.

The Persian Empire – c. 550–330 BC – played a major role in the history of human communication through designed channels. Persian Emperor Cyrus the Great (c. 550 BC) developed the first ever real postal system. It was an effective intelligence-gathering apparatus, called Angariae, a term that later indicated a tax system.

Thomas Carlyle (1795-1881), a Scottish philosopher, satirical writer, essayist, historian and teacher claimed in the 1830s that the printing press created the modern world by destroying feudalism. Many historians say that the advent of the printing press was the birth of what we know today as media.

The term media in its current application relating to channels of communications was first used by Marshall McLuhan (1911-1980), a Canadian professor, philosopher, and public intellectual who said: “The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists, because they are art forms.”

By the mid-1960s, the term spread to general use in the United States, Canada and the United Kingdom.


Maximizing Convenience: Understanding Piso WiFi Pause Time



Maximizing Convenience: Understanding Piso WiFi Pause Time

In today’s digital age, access to the internet has become a fundamental necessity for many people. Whether it’s for work, education, entertainment, or communication, a stable internet connection is essential. In various parts of the world, Piso WiFi services have gained popularity as an affordable and accessible way for individuals to get online. One crucial feature of Piso WiFi services is the “pause time” option, which can significantly enhance the user experience. In this article, we’ll explore what Piso WiFi pause time is and how it contributes to the convenience and satisfaction of users.

Understanding Piso WiFi

Piso WiFi is a business model that allows entrepreneurs to set up Wi-Fi hotspots in public areas, like cafes, waiting rooms, or even their own homes, and charge users a small fee for internet access. It’s a common sight in many developing countries, where access to the internet can be expensive or limited. The term “Piso” is derived from the Filipino word for “coin,” emphasizing the concept of pay-per-use internet.

One of the key features that Piso WiFi operators can offer is the ability to pause the internet connection for a specified duration, which is commonly known as “pause time.” This feature is particularly valuable for both users and operators alike.

The Significance of Pause Time

  1. User Convenience: Pause time allows users to maximize their internet connection. Whether they need to attend to other tasks, take a break, or simply conserve their data usage, the ability to pause and resume their connection is invaluable. This flexibility ensures that users get the most out of their money and time.
  2. Data Management: In many cases, users have limited data plans, and every megabyte counts. Piso WiFi pause time lets users pause their connection when not actively using the internet, preventing unnecessary data consumption. This helps users save money and ensure their data lasts longer.
  3. Privacy and Security: Pausing the connection adds an extra layer of security. Users can rest assured that their devices are not continuously connected to the network, reducing the risk of unwanted intrusion or data breaches when they are not actively online.
  4. Operator Benefits: For Piso WiFi operators, the pause time feature can help manage network traffic and ensure a fair distribution of bandwidth among users. This prevents a few users from monopolizing the network, resulting in a better experience for everyone.

How Pause Time Works

Pause time is a user-friendly feature that can be accessed through a dedicated mobile app or a web portal provided by the Piso WiFi operator. Users typically purchase internet access by inserting coins or using digital payment methods like mobile wallets. Once the user has paid for a specific duration of internet access, they can use the pause time feature as needed.

To pause the internet connection, users log in to the Piso WiFi network and navigate to the pause time section of the app or portal. They then select the desired duration for the pause, which can range from a few minutes to several hours. Once the pause is activated, the user’s internet access is temporarily suspended. They can resume their connection by deactivating the pause time feature when ready to continue browsing.

The Future of Piso WiFi Pause Time

As technology continues to evolve, so too will Piso WiFi services and their pause time feature. Here are some potential developments and trends to watch for in the future:

  1. Enhanced Control and Customization: Piso WiFi operators may introduce more advanced pause time features that allow users to customize their internet pause schedules further. This could include setting recurring pause times, specifying different pause durations for different devices, and even integrating with smart home automation systems for seamless control.
  2. Mobile App Integration: Many Piso WiFi operators are likely to develop dedicated mobile apps with intuitive interfaces for users to manage their pause time. These apps may also provide real-time data usage tracking, notification alerts, and other user-friendly features to enhance the overall experience.
  3. User Analytics: Operators can leverage pause time data to gain insights into user behavior and preferences. This information can be used to tailor pricing plans, improve network performance, and provide personalized recommendations to users.
  4. Payment Integration: Streamlined payment methods, including in-app purchases, subscription models, or loyalty programs, may become more prevalent. This will simplify the process for users and encourage customer loyalty.
  5. Wi-Fi 6 and Beyond: The adoption of advanced wireless technologies like Wi-Fi 6 and beyond will enable faster and more efficient connections, reducing the need for users to pause their internet to conserve bandwidth. This may lead to a shift in how pause time is used, with a greater emphasis on privacy and security.
  6. Global Expansion: Piso WiFi services may expand beyond their current markets and become even more accessible in various regions worldwide, providing affordable internet access to underserved populations.
  7. Security and Privacy Enhancements: With the increasing focus on cybersecurity, Piso WiFi operators will continue to prioritize the security and privacy of their users. Advanced encryption methods and robust security protocols will be implemented to safeguard user data and online activities.

In conclusion, Piso WiFi pause time is a valuable feature that enhances the user experience and contributes to the overall success of this pay-per-use internet service. As technology continues to advance, users can expect even more convenience and customization options, while operators will benefit from increased control and insights into user behavior. With these improvements, Piso WiFi services are poised to remain a relevant and accessible solution for providing affordable internet access to people around the world. Whether it’s for work, study, or entertainment, Piso WiFi pause time ensures that users have the flexibility they need to make the most of their online experience.

In the world of Piso WiFi services, pause time is a valuable tool that enhances the user experience and benefits both users and operators. It offers convenience, data management, privacy, and security to users, ensuring they get the most out of their internet access. Simultaneously, operators can efficiently manage their network and provide a fair and reliable service to a broader customer base. As the demand for accessible internet continues to grow, the pause time feature will remain a pivotal element of Piso WiFi services, contributing to the satisfaction and convenience of users worldwide.

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