When your family and friends go home for the first time that you want to make a good impression on them, right? She tries to give them a snack she likes and everything is stylish and clean. Well, the same should happen with your website.
You have a little time to catch the attention of your users before they leave your page. According to the Nielsen Norman Group, users read only 20% of the words on a website. So, if your mess does not have a clear message or a call to action, users will go elsewhere immediately.
Here are 10 keys to optimizing your website design, increasing your conversions and making users want to visit again.
How to improve website design
- Add a valuable suggestion
The value of the offer to your visitors is what you do and why you do.
Put your value offer on the home page of your website, as address if possible. Also, add it to your blog and social networks. You must tell users exactly what they will get if they hire you, buy your product, sign up for your newsletter, or read your blog.
According to Joe Polzi of the Content Marketing Institute, the value proposition should include the following elements:
For an illustration, we’ll see the suggested value for Orbit Media Solutions:
“On the Orbit blog, digital marketers (our audiences) can find an expert and practical advice on web design and content marketing. Our goal is to help you get better results with your website.”
- Navigation site
Browsing your website has two purposes:
Help the user find what they’re looking for.
Improve your search engine position.
Your visitors should always be your priority. Use descriptive navigation that speaks the language of your users. Do not use terms. You must be sympathetic and know how to choose the words they will use to find your products. Website Design Arizona will be the best number of clicks a user should take.
“Empathy is the greatest marketing skill.”
- The text of the call to action
One of the most important elements of web design is business advocacy or CTA. Once you have users on your website interested in what you do, you should tell them what you want them to do.
Invitations to the procedure usually appear in the form of buttons with the following texts: “Download it now”, “Get a free sample”, “Subscribe”, “Open an account”, etc. The text of the button must start with an action. Otherwise, it is not a call to action. “More information”, for example, is not a call to action.
- CTA colors
The CTA button should stand out from the rest of the website design elements. A good idea is to use complementary colors. This way you will make sure to capture the user’s attention.
- Distance test
Open your webpage in the browser, wake up from the desktop and leave ten steps back. Can you say what your Scottsdale Web Design Company is doing just by taking a look? If not, you need to reinforce your message and be more specific.
Unbouncy is a good example of this technique. When you open her website, you know exactly what you can get: “Create a landing page quickly and get more conversions.”
- The social guide
Use social evidence and testimonials so that your potential customers have another reason to trust your company. Try to include these certificates at home so that users can see them the first time they visit your website.
- Who are we?
Like social guides and testimonials, the “Who We Are” page gives your website a point of confidence. Let the visitors know who is behind the company.
In addition, using individual team pages gives you the opportunity to rank in search engines when users search specifically for these names.
- Mobile friendly
On April 21, 2015, Google updated the mobile search ranking algorithm. Mobile-friendly webpages are now ranked in search results for mobile devices.
And there is a good reason for this. Google wants users to have a good experience when browsing a website. So, if you don’t have a mobile version of your page or responsive website, you will miss many conversion opportunities.
- Internal linking
Do not let users reach a dead end on your website. Always keep it. All pages must contain a link or contact form. The home page should reach all others. It’s also a good idea to include the landing page name in the link so that the user knows where to go once they click.
- Long trips
Many web design and internet marketing specialists believe that important information should be placed at the top of the page. But scrolling down is a natural procedure for internet users.
Yes, more attention is being paid to the things above this cut because it’s the first thing you see. But this does not mean that you must put all the information there.
Put the most important message on top and give users a good reason to navigate if needed. If you try to put everything in there, your web will look very messy and messy.
Saad Mushtaq was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks
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Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.