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How To Market You Website With SEO

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How To Market You Website With SEO

How to keep web visitors for longer

When an entrepreneur sets up a bar, he will not want customers to piss and leave. It is not for that that he has invested his time and money. Although the first step is to call customer service and get them to access our store, what really interests us is that it consumes, the more the better, and if we can make it come back we will often have loyalty to a customer. We want a happy customer.

But to get to this point it is not enough to “be”, we will have to work it out. We will do it by keeping our bar clean, with personalized attention, promoting items, etc. We will definitely take care of different aspects that make the king of the mambo feel the client. And we will see the results in the daily box.

And if in our bar we can track in real-time the behavior of our visitors, we can also measure the actions of our users through Google analytics.

Bounce rate

However, it is important that you know what this bounce rate is about: it is the percentage of visits that enter your website, spend more than a few seconds on it, or enter and leave. For example, a 50% rate means that of every 100 visits, half left without entering another page of your site and in record time. The lower the bounce rate on your website, the higher.

And, precisely to get quality traffic, that is, for our visitor to come back, feel at ease and consume our content, I am going to propose a few techniques or strategies to apply to our site.

1.- Quality contents

typewriter It seems obvious, and yet the phoenix web design agency is full of content that does not provide any value worth considering. I am not at all in favor of creating content without minimally elaborating and vomiting them to the web in search of normally ephemeral visitors.

Many of the factors involved in the quality of our content will be discussed in some points of this post. Basically, write about something you know, always document and generate original content that adds value.

2.- Clean design

quotes Although the content is important, it is no less how it is presented. Visitors decide in seconds if they remain or leave your page, and a chaotic design makes that decision very easy.

Eliminate unnecessary distractions from your page, such as mindless animations, unnecessary widgets, etc., and look for simplicity; Your visitor will appreciate it.

Use the spaces to give air to your texts. Margins and fillings around the elements of your page will help create a pleasant visual impact. Flee from the excessive concentration of content.

3.- Fast loading of your page

rocket cargo-web-fastOptimize you’re website so that the load is fast. Surely you have spent a lot of time generating that content but many of your visitors will not give this content a chance if they are not loaded immediately. Check out this post to get some ideas on how to optimize your website.

4.- Add indicators that generate credibility

Resume-image Depending on the characteristics of your website, it may be a good idea to include indicators that reinforce the confidence in the information you offer. Some proposals:

Testimonials Most users are influenced by the opinions of other users. So including testimonials from satisfied customers will increase confidence in your site, especially if you sell a product or service. But don’t be cheater, fooling your visitors with false testimonies will turn against you sooner than you can imagine.

Introduce yourself with a “Who I am” type section where you can explain your knowledge and why they should trust you or your company.

Another strategy that can work is to make visible the people who follow you on social networks, facebook, twitter, google +, etc. Eye, do it only if you have enough followers if not, it could have the opposite effect.

5.- Improve readability

icono-typography Legibility, especially if your site has many contents, is essential for your visitors to take advantage of them. Some of these tricks may be useful:

Clean backgrounds: Although sometimes it may be justified, it is usually not convenient to distract the user with backgrounds with images, patterns or colors that do not contribute anything interesting. In most cases, a white background is a good option.

Use a readable font. If you use a complex typeface that is not easy to read, you are contributing to the development of the pharmaceutical industry by promoting the use of headache pain relievers (from your visitors). So, use easy-to-read fonts and a sufficiently large size that allows you to read your content correctly on any device.

Structure your content. Use the headings (h1, h2, h3 …) correctly to organize your content. Use lightly heavy paragraphs, lists or bullets when necessary. Bold or italic can also help reinforce ideas, ultimately use the resources you have to get consistent and readable texts. In this way, in addition to contributing to the visitor not getting lost among your texts, you will be improving the SEO Tempe AZ of your website.

6.- Reinforce concepts with internal links to other contents of your website

If the contents of your blog or website deal with a certain topic, which is to be assumed, surely you can reinforce ideas expressed in your articles with others developed also in other posts on your own website. Take advantage of them by creating internal links that will surely enrich your content.

7.- Open the external URLs in a new window

new-window-web-icon Linking to internal pages is not the only way to increase the quality of your content. The content offered by external links that you provide can (and should) show interesting additional information and reinforce what you are trying to explain.

However, if you do not make external links open in a new window, you will be losing connection with your visitor to generate traffic to another website that is not yours.

8.- Keep the contents updated

Many of your articles are likely to be updated. If you have created a tutorial and it turns out that the software has evolved, it makes no sense to keep a post that has become obsolete. A good idea is to also update the content, although sometimes it is not only for this reason. It may be interesting to add a pdf that reinforces the contents, or a video that adds value and facilitates the understanding of what is stated in your article, etc.

9.- Interact with your visitors

Offer supplementary material attached, activate comments and reply to all. Returning to the example with which the article began, customers of your bar will feel increasingly identified if you know them and take care of them, if you inform them and recommend them…

Interacting with your visitors will give you more knowledge about their preferences and will allow you to focus your web objectives with greater precision.

10.- Optimize site for mobile devices

Today, more than 60 percent of users use their tablets or mobile phone to surf the web. Not having a website that suits any device is to create a huge exit door for your users to other websites. Your website must be accessible from any device; Moreover, it must not only be accessible but also must provide a simple, practical and fast navigation that enhances optimal user experience.

11.- Monitor your 404s

error-404-iconic Another factor that you should keep in mind is that the visitor does not find himself with the unpleasant surprise that when he clicks on a link he will find that this page does not exist. The best way to combat this problem is not to have it (heh, heh).

It seems obvious, but if you stay alert and regularly check that all the pages of your website are where they should be, you will avoid being affected by your positioning and you will avoid annoying your visitor.

12.- Do not take anything for granted

We are all very smart and dominate our field of action more than anyone else. Also, the more technical (and pedantic), we get, the cooler will think who reads to me that I am. Fuck, this guy knows what!

Well serious mistake, there is put in the skin of a user who starts on the subject you are dealing with. If you start reading concepts that you do not understand, you will need time to close your website. It will go to another that explains it better. Advanced users will simply skip what they already know and go directly to the contents that interest them.

13.- Experience multimedia

Take advantage of the advantages provided by multimedia content, but do not abuse. A video can be an excellent ally to complement the information. Or to reinforce a tutorial. Podcasts, short audios integrated into our pages, can also enrich our content.

In short, the introduction of video, audio, 3D, animations and other multimedia elements will favor the user experience as long as they are inserted consistently and in a carefully planned manner.

14.- Create related links

We have already spoken before creating links to content that are on our website to reinforce certain concepts throughout the post. We can increase your efficiency by creating at the end of our article a list of articles related to the topic specifically addressed.

You can do it manually or use a plugin that facilitates that work and select those related articles based on the categories or labels, for example. There are a lot and good. As I have commented on other occasions, you must be cautious when selecting and using plugins on your site.

15.- Do not be invasive

Yes, we already know that many bloggers live on advertising, affiliate programs and so on. It is understood. But from there to turn a web into a nightmare of overlapping messages, panels that add to you and constant interruptions, I think it is excessive.

Something like: Download my magic PDF and you will win a pastón in 5 minutes! And in 90% of the cases, the PDF is shit like a house copied from another website. But they already have your email …

Parliament, I prefer to visit websites that are not very invasive and that respect the user more. Surely you can find similar or better information without causing a headache.

I hate invasive websites! Noticeable?

16.- Do not cheat, meet visitor expectations

Well, in part, this point is related to the previous section. They sell you something that differs a lot from what you later find.

For example, a website that sells SEO optimization and you check that your Google pages page score is 30 out of 100.

Or a guy who sells you how to lose 20 kilos in 2 weeks. Or how to learn WordPress in 5 minutes. Anyway, you understand. Be honest.

17.- Offers infographics

Infographics help us understand processes at a glance. Creating a summary of the steps in a tutorial, or similar, can be a good option.

 

In addition, as it is usually an image or PDF document or standard format, they can be easily downloaded and spread quickly through social networks or other blogs, an always interesting option.

18.- Optimize your images

optimize-images-icon In section 3 we talked about the importance of our pages loading fast. Well, possibly optimizing your images is the most important point to get it. Not optimizing your images is the most widespread error on the web. If we did an analysis of all the pages, surely in a 90% we would find some optimization problems related to the images.

19.- Responsive design

Responsive-iconoIt is important that our page adapts to the width available on the device being viewed, whether mobile, tablet, desktop, etc.

Today, almost all premium themes facilitate responsive design, that is, adaptable to all devices without creating specific versions for each case.

Obviously, if a user cannot see your website correctly, for example, from his mobile phone, he will leave it immediately.

20.- Measure your results in google analytics

analytic-web-icons There are many web analytics tools that can help us recognize strengths to exploit or weaknesses to correct. The most widespread is undoubtedly the one provided by Google: Google analytics.

It is not about becoming professional analysts, but it is certainly a source of knowledge about the behavior of our very interesting website. This knowledge will enable us to offer our visitors what they are looking for. It will allow us to know your preferences and understand how they navigate and interact on our site.

Surely you have some more advice to offer to keep our visitors more time. Do you tell us?

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Pohyal Stori: The Bannerman Of Dr. Kabir’s Legacy

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Pohyal Stori: The Bannerman Of Dr. Kabir's Legacy

Dr. Kabir’s Legacy

Kunar, a town in Northeastern Afghanistan, is home to more than 2 million Pashtuns. The land is famous for its rich cultural and political history. It has produced people who have influenced generations. One of these personalities is Dr. Kabir Stori, a well known Pashtun nationalist who was a great poet.

Dr. Kabir Personal and Political History

He was born on 6 April 1942 in Khas Kunar. He got his early education from Government elementary school and later moved to Rehman baba lyceum in Kabul. Thus, Dr. Kabir excelled there and was later sent by the Afghan Government on a scholarship to Germany to perceive higher education.

In Germany, apart from education, he also established a political set up by the Pashtun Social Democratic party’s name. The ideology and works of Dr. Kabir Stori have inspired millions of Afghans around the world. He was a true patriot and loved his language very much. In his poetic works, he openly expressed his emotional attachment to his homeland and people. His dream of loy Afghanistan and the unification of Pashtuns has enlightened the thought process of many. It’s said that great people leave behind a great legacy. Apart from the poetry and long political struggle, Dr. Kabir Stori has left behind his son and Gram.

Nasir and Pohyal Stori

The legacy of Dr. Kabir stori has successfully been preserved by his son Dr. Nasir Stori and now His grandson Pohyal Stori. Pohyal Stori was born on 11 March 1998, a young man with significant accolades. Like his name, which means a knowledgeable star in Pashto, he has lightened the world by his miraculous talents. Pohyal Stori is a self-made man with a passion for computers and the way it works. Start programming at the age of 9; he got an internship in one of the world’s best tech companies. He was even the managing director of his language department. He is fighting the case of his mother tongue, Pashto, in a new and more effective way. Pohyal has done a bachelor’s in computer science and owns several IT companies. He has done things that people of his age can only dream of.

Pohyal’s achievements

At the age of 16, Pohyal developed a translator by the name of Mandara GmbH. The idea behind this was to give an insight into Afghan youth about their language. It works similarly to Google translate or Microsoft bing translate, but it’s algorithms are way more secured against hacking. The system is secured, and your words are deleted right after you leave the page. He has also published Pashto WebFonts and has created an open-source database used by sites like Google and is soon used by Bing.

Pohyal developed this system at the age of 16 years. It helps to ensure that Pashto, his mother tongue, and Afghanistan’s official language is automatically developed further. The system offers unlimited text translations. There is no limit. You can translate as much as you can. You can even translate a whole document with the original format being retained. It can help people save a lot of time.

Pohyal’s political views

Pohyal Stori is a devoted follower of Manzoor pashteen. Manzoor pashteen, which too is fighting for the rights of Pashtun and preserved their culture and language. Just like the grandfather, Pohyal too wants the unification of Pashtuns. Contrary to many people, he hasn’t abandoned his dream of an independent state for Pashtuns. He is a source of inspiration for Afghans who have been living outside their country. He has lived in a multicultural environment but has still retained and preserved his roots.

Why Pohyal’s struggle is important?

Languages and culture define a nation. The rich the culture and the beautiful the language, the more is the chances of survival of that nation. People like Pohyal Stori are Frontline warriors protecting the true essence of Pashtun culture and language. In today’s world, everything is getting revolutionized. Languages have come out of books and have been uploaded to the digital world. A country like Afghanistan, which has faced 40 years of war, could come back to its true only because of stars like him. The war of survival that he has been fighting is not merely required appreciation but also support.

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Several benefits of utilizing and implementing the tech screening tools

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Several benefits of utilizing and implementing the tech screening tools

Tech screening tools

Tech screening has become the latest trend in the world of Human Resource Management. Nowadays business owners have to deal with several things in their companies which are the main reason to implement the tech screening tools to ease and efficiently undertake the processes. This is considered to be the best possible way to conduct smart hiring procedures. The companies of all sizes and operations are going with the option of candidate screening software so that tech screening is done efficiently.

The following are some of the benefits of tech screening:

It helps to save a lot of time and efforts of the companies: With the implementation of tech screening, a lot of efforts and time of the people in authority in several companies are saved. In this was the job seekers have a perfect idea of how to apply and precede the process in a particular organization. On the other hand, this concept is highly preferable for the employers because it will help in saving several dollars and for them, there will be no need to sort the good ones from a huge pile of CVs. The processes which used to take several days can now be done in a few hours with effective implementation of the concept of tech screening.

The whole concept is highly convenient and is based upon the relevancy: The whole concept is based upon the processes like communication with the help of several documents. So, the implementation of this concept will also help to make sure that everything is in a convenient location and can be searched very easily. The whole concept of manual searching in the documents like a cover letter, resume, and CV has been eliminated that will help to make sure the profitability aspect is improved.

It will also facilitate the easy uploading of jobs on websites: The concept of tech screening will also help to make sure that everything is easily uploaded on the job search-related websites as well as social media that will help in widening the reach of the company. Most people underestimate the power of social media but actually, it is very much helpful in the whole corporate and HR world.

The concept is based on psychometric evaluations: Many times the companies go with the option of conducting a psychometric evaluation of the people before hiring them. This type of evaluation helps to provide several benefits to the companies and will always help to make sure that the best people are hired for the job vacancy and in this way the organizations will have proper access to the best possible talents. These kinds of tests will also help to have proper ideas about the values, personality traits, and behavior possessed by the individuals so that their skill matching can be done with the requirements of the job and best people are placed on the best job opportunities.

The whole concept also helps to provide customized interviews and testing procedures: The staff needs sometimes differ in terms of interviews and other kinds of tests. So, the companies need to have a truly good fit so that each of the company can provide the job seekers with the best of the product and services and interviews which is the main reason customization element should be there in the interviews so that hiring procedures can be made efficient as well as personalized. So, the concept will also help the companies to conduct customized interviews that will help them to have an in-depth idea about the candidate which will help the companies to make several kinds of decisions of placing what kind of employ on what kind of job.

It also helps to eliminate the costly calls of screening: The whole concept of Screening is also associated with several kinds of costs and sometimes these kinds of costs can prove to be a great burden for the organizations in terms of loss of valuable time. So, implementing these kinds of systems of tech screening will also help to make sure that companies take good advantage of the valuable time of the employees and screening solutions are highly streamlined That will further help to make the processes easier as well as simpler to implement and achieve the goals effectively and efficiently.

It is considered to be a great way of seamlessly integrating with the talent management solutions: Nowadays the whole concept of employee files, as well as performance evaluations, is no more in existence because of the investments in technology and simplification into the screening software. The screening software is considered to be a great getaway that will help the company to improve the existing tenant management and always hire the highly talented employees and place them all the best possible jobs that best match with their skills possessed by them.

It is considered to be a great way of cutting down on the time in terms of interviews: The concept of candidate screening also comes with several kinds of expenditures in the form of time, effort, and money. All these things collaboratively help to make sure that employees possess the right skills for the job. So, the implementation of the concept of tech screening will help to make sure that unsuitable candidates are eliminated in the very initial stage and shortened interviews are conducted with only the best of the candidates So that they can be efficiently placed.

It helps in decreasing the turnover rates and making highly confident heading decisions: Sometimes all the candidates who do not have the right skills but are placed on the jobs will hurt the culture of the company and will lead to several kinds of losses. So, the implementation of the concept of tech screening will always help to make sure that turnover rates of the organizations are decreased and companies make highly confident hiring decisions. In this way, problem-solving and interpersonal skill adjustment will also be undertaken very well.

Hence, to hire a full stack developer the companies must go with the implementation of the concept of tech screening so that the best person can be hired to fill the vacancy of the job in the organization.

 

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Advice For Dealing With Wrongful Death

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Advice For Dealing With Wrongful Death

Wrongful Death

Based on modern research, there were 169,936 intentional injury deaths during 2016. This demonstrates the common nature of these deaths and how important it is to fight for your legal rights.

Being put through a period of grief can be challenging and it can become troubling to see the wrongful death case not push through as intended. By going with the right attorney, it’s possible to file a wrongful death claim on behalf of your family member and make sure justice is provided.

Here is a look at some of the most important advice for dealing with wrongful deaths.

These tips are going to make it easier to find a good fit for your legal needs.

1) Know Your Standing in the Claims Process

As a family member, you will want to make sure you are a viable candidate for the wrongful death claim. This means you have to be an immediate family member or a specifically appointed representative of the person’s estate. This can include someone like a domestic partner, spouse, children, and/or grandchildren.

2) Collect Relevant Documents

The proof is a must and that is going to be a big part of the wrongful death claims process. You are going to want relevant information to support future earning potential, financial issues, parental guidance, companionship, and/or inheritance. Have the paperwork ready for all death-related expenses as well such as the funeral costs and medical fees.

It’s best to have as much valuable information in hand to help with your claims process. This can also include information such as the deceased birth/death certificates, pay stubs, and tax records.

You can also calculate the child’s age when it comes to losing their parent.

3) Act Quickly

Time is of the essence when it comes to a situation such as this. If you are going to be filing a wrongful death claim, it’s imperative to know the statute of limitations. There is a specific period in which the claim can be filed before it becomes invalid whether you have a case or not. This is often going to be associated with the cause of death and is going to begin from the time when the injury took place leading to death.

It’s essential to pay attention to the statute of limitations in a case such as this to make sure you speak to an attorney right away.

4) Viability of the Claim

You will want to go through all of the relevant details that come along with the case including potential negligence. You will want to share this information with the attorney and let them guide you in the right direction when it comes to the wrongful death claim.

There are different types of wrongful death claims that can be put forward such as medical malpractice, nursing home abuse, occupational exposure to hazardous conditions, and/or accidents (car, airplane).

5) Speak to a Legal Professional

Speaking to a legal professional is one of the best things a person can do when it comes to consulting with an attorney. Contact this Florida wrongful death Lawyer company, you will learn a lot about the process and what’s going to take place moving forward.

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