Top 8 explainer videos used by businesses to tell their brand story

If you are struggling to beat your competitors, you must have thought of trying to use promotional video content to tell your brand story. 

You might also have heard that video content is gaining popularity because of various reasons.

•   It’s easy to make animated videos and reach many people.
•   YouTube gets more than 500 million views per day. 
•   Explainer videos can tell your story quickly in a way that the viewers won’t forget.

If you want, your videos could be among those getting 500 million views per day.

Video products can increase conversion by 144%. Here is a roundup of explainer videos examples that helped some businesses to bring awareness of their brand and increase conversions.

You might want to take note of what helped them stand out.

Here we go. 

1. A landing page explainer animated video

Do you have a promotional campaign? A landing page could be the best place to promote your product. To make it fun, you could use an animated explainer video. 

Here is an example of a short landing page video. It starts with addressing the viewer’s problems and then shows how to solve them. 

It has also offered the product (PowToon) that can solve them. 

The video ends with a call to action. That means that any user who had such a problem would immediately take action and buy the product.

2.Thank you explainer video

Here’s yet another example of a simple animated explainer video that you can send to your audience.

If you are planning to thank your followers or wish them a happy holiday, this is a great format to emulate.

You can either use it on social media platforms and emails too.

3. Homepage explainer animated video

Use your website to explain what your business offers. This home page video explains what RealityNinja.com offers in their services. 

It’s short, clear, and less formal. From this animated video, you can already understand what you are going to experience when you use their services.

This is an excellent way of increasing conversions.

4. Unroll. Me Junk email explainer video

The unroll.me uses a funny and exciting explainer video to tell you more about cleaning junk email. This exciting video starts by showing some people who seem tired of too many unnecessary emails. 

The video also shows that cleaning the junk can be so easy using the app. It’s simple, short, and showcases real people who use it for the first time and successfully clear their email.

5.  The Shift explainer video

Storytelling can be a great skill in trying to sell something to your audience. That’s what the Shift successfully attempts to do using their animated explainer video. 

In this video, they managed to create stressful situations and characters. It’s something that everyone can relate to in life. 

While it is brief, they offer a solution as you come closer to the end of the video.

Their main point of focus is the story behind their product and how you can use it. 

6.  Paypal explainer video

Would you like to help your audience get started using your services or products? You can use an explainer video with imagery to tell what your company does. 

Paypal does a superb job in doing this using an explainer video. In the first 8 seconds, they describe what their company is all about. 

There’s a voice behind this video accompanied by words that tell you how to use Paypal and even link cards.

This is one of the most uncomplicated videos than anyone could use to create an account with them. By watching it, get to understand everything about them.

7.  Dollar shave club explainer video

People love someone who entertains them and keeps them engaged. Such videos on Facebook get many likes, comments, and shares. 

Dollar shave club uses humor in its explainer video to deliver their message. Below is an ideal example that helps them to develop their story.

 In this case, their target audience is men who shave often. They explain more about their product in a humorous and informative manner.

What makes people laugh most is the behind the scenes view at their offices.

8. Promotional explainer video

When you plan to launch a product, it can be hard to explain it in words only. An explainer video can help you tell more about it briefly. 

For example, you might be planning to have a webinar where you want people to sign up. Here is an excellent video that can inspire you. 

They have put features about their product and how you can benefit from them. Besides being brief, they have some sense of humor.

 You can use such videos on social networks and blogs and get many sign-ups.

Animated explainer videos are one of the easiest ways of reaching a broad audience within a short time. The best thing about video content is that they can show you the number of views you got. 

You need to choose the right animation company to make high quality animated explainer videos. Otherwise, you may end up creating boring low-quality explainer videos. These are just examples to give you ideas on how to create yours.

Sebastian

Sebastian was born and raised in the busy city of Abbottabad. As a journalist, Saad Mushtaq has contributed to many online publications including the PAK Today and the Huffing Post. In regards to academics, Saad Mushtaq earned a degree in business from the Abbottabad UST, Havelian. Saad Mushtaq follows the money and covers all aspects of emerging tech here at The Hear Up.Thanks