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Tips For Successful Facebook Marketing Initiatives

Published

4 years ago

September 28, 2020

Sebastian

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Facebook Marketing Initiatives

In order to use Facebook successfully to market your enterprise, it is necessary to take some time to gain an understanding of the varied potential the platform represents and why it is distinctive from other forms of media. In the same way, you would adjust your approach depending on whether you were advertising on radio or tv, you must also adapt your technique when promoting your business on Facebook instead of on your own website or in a magazine.

No “Hard Selling”

Keep in mind that most Facebook users look to the platform as a place to engage in fun social activity, view photos, talk to friends, and have fun. As such, it is important for you to engage with the community in much the same way. Avoid being viewed as an outsider who is there solely for money-making purposes.

The typical methods used in “hard-selling,” such as making repetitive posts about a service or a product, offering product lists and pricing without any context, are things that will likely turn off potential customers, cause them to unfollow your, or even result in negative comments from users.

Define Your Goals And Your Strategy

When using Facebook for business purposes, make certain to define your goals as well as the strategies through which you will achieve them. For instance, a small cafe may determine that its goal is to boost Facebook-generated sales by 15% over the course of three months. A strategy designed to achieve this objective could include:

Writing a post each day that features a new special with a unique Facebook-specific coupon code, naming a customer of the day using photos posted by users who frequent the shop, or soliciting photos and comments describing users’ visits to the cafe.

Develop A Human Voice

Those who use Facebook tend to be social people who like to talk to others. They may not be interested in engaging with an impersonal or distant business. As such, the person charged with operating a Facebook page needs to write with a voice that is truly friendly and relatable to those likely to patronize the particular business. They must be free to speak in their own voice and not just in official corporate-speak. Contact 24onlineservice social media services who will help you to develop a social media strategy.

Make Regular Posts

A key difference between social media and more conventional forms of advertising like tv and raio, social media thrives on frequent posts and constant content. As such, make sure to stay on top of a posting schedule that provides users with fresh contact all of the time.

Studies have suggested that most Facebook users look at pages no less than 25 times weekly, and they want to know that your business is just as engaged as they are. Posting once a day may be a wise strategy, but the main key is to post primarily when you have quality content to share, while also taking a measure of how frequently you think your target audience is interested in looking at what you have to contribute.

Welcome User Commentary And Always Post Replies

Create an environment in which user comments are welcome, and make sure you always respond rapidly to anything your audience posts. Not responding to user posts will likely discourage engagement, and this will in turn cause users to fall away from reading your content.

Make Liberal Use Of Videos And Photos

Facebook thrives on the use of videos and photos, so make these a major part of your marketing strategy. This will foster ongoing engagement with the audience you are hoping to reach. Consider integrating these media into surveys, games, contests, and the like. If you provide a Facebook experience that is fun, users are likely to return time after time.

Many people follow business Facebook pages simply because they find giveaways and coupons there, and as such, it is wise to incorporate these kinds of elements whenever possible. Customer surveys can also be initiated via Facebook, though it is best to keep them brief and easily clickable so that users are not turned off by the time-intensive nature of participation.

Build On Relationships

Developing strong Facebook-based relationships does not happen overnight. Take the time necessary to engage deliberately and thoughtfully with users, produce valuable content, and find ways to thank loyal patrons of your business to strengthen long-term connections.

Increase Your Facebook Page’s Visibility

If your enterprise operates a Facebook page, be sure to give it lots of promotion on all of your advertising channels. Use your Facebook address on business cards, websites, letterheads, in-store signage, and more.