Business
The Ultimate Guide to Construction Marketing Strategies
Achieving a word-of-mouth reputation is a goal that every business, including construction companies, should strive for. When you do that, your company will benefit from the additional customers and revenue that come with it.
Utilizing owned channels can help with this. Email marketing is one such channel. It’s important to keep in mind that it takes time to build a following.
Website Optimization
While many construction companies still rely on word-of-mouth referrals and name recognition, it’s becoming increasingly important for these businesses to embrace digital marketing strategies to remain competitive. Construction professionals, for example, should implement strategies to optimize their websites to increase their visibility and search engine rankings.
Pay-per-click advertising is another way to increase a company’s visibility online. Tech Jury reports that these ads can generate a high return on investment for contractors by attracting qualified leads.
Additionally, construction firms should incorporate local SEO tactics into their construction marketing strategies. This will help them target customers who live in their service area. This strategy also includes claiming your Google Business page, requesting client reviews after completing projects and creating content geared toward local customers.
Blogging
Blogging is a great way for construction firms to highlight their expertise. Guest articles and informative blog posts will help expand the company’s reach and voice.
SEO is another effective digital marketing strategy. According to Ahrefs, only 0.63 percent of users search on Google make it to the second page, so ranking high is important. SEO can be a minefield. But Mediaboom’s experts can help you to improve your ranking and increase traffic.
Paid advertising is also a good way to generate leads, particularly when combined with landing pages that convert. Depending on your campaign’s goals, you may target a specific demographic or promote a particular service or product.
Social Media
Unlike traditional marketing materials like flyers and brochures, social media allows your construction company to nurture leads with regular posts that showcase your work, share information about new building techniques, and answer questions from potential customers. Additionally, you can use social media to show off exemplary customer service by promptly responding to messages and comments.
You can also post photos of completed projects, videos, and tutorials. For example, MT Copeland Construction offers video-based online classes that teach construction basics or specific skills like building a freestanding deck. By incorporating these strategies, your construction company can increase brand recognition and instill trust in potential customers that billboards and yard signs simply cannot. Then, you can start growing your business!
Email Marketing
A solid email marketing strategy lets your construction company connect with leads and customers. By collecting emails from clients and potential customers, your team can stay in contact with them throughout their project, which will help build up your perceived value.
The ultimate goal of content marketing is to provide value to your audience. Use trend reports, blogs about home remodeling or construction projects, or videos to help your audience reach their goals.
Marketing for construction companies can seem daunting to those new to the field. But by breaking down the strategies into smaller, more manageable tactics, you can start implementing digital marketing tactics to help you reach your construction business goals.
Competition Analysis
Construction companies face fierce competition regardless of the market conditions. When the market is hot, new construction companies can enter the scene to drive down prices, and the best companies must fight to secure the work they can.
Marketing provides a way to differentiate yourself from the competition and generate qualified leads. These leads are further down the sales funnel and can be converted to customers more easily because they have already researched your company.
Defining marketing goals and setting KPIs (Key Performance Indicators) to measure your success is important. Once you have a clear picture of what your business is trying to achieve, it can be easy to zero in on the digital marketing tactics that can get you there.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.