The Best SEO Strategies 2021 Rank Your Site 2021

SEO Strategies

Because of the great technological movement, seeking to leverage sales and mainly keeping an eye on the competition, companies are increasingly improving and climbing the best SEO strategies to rank their website in 2021.

In this atypical year, companies have invested heavily and used various strategies directed to the content area through SEO tactics for Google, with the objective of achieving positive results in the quality score.

A positive factor that must be taken into account in the digital marketing era is the intuitive way in which the tools are made available to generate momentum and visibility of the website.

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We can take the SEO strategy as an example, which has the function of working organically, without the need for financial investments, as a focus on keywords that are selected in the content of the page itself, in order to win the best positions on Google.

Due to the ease of access that the digital marketing platform provides and the facilities that technology offers the power of decision when buying online, it has grown at an accelerated rate in recent years.

That is why companies that work providing products or services whose main focus is consumers who use digital platforms to search for their suppliers, have become aware that one of the formulas of success in the digital environment is to appear in the top three positions of Google. This is considered to be a decisive factor that can determine the success or failure of the company.

From this information we have made a list with a focus on the main tactics that will put you in the top positions on the Google site.

Check out the five best techniques for you to rank your site on Google:

• Focus on keyword research and optimization
• The importance of the Title
• Keep an eye on the meta description
• Building
• Accessibility

If you set your goal and aim to be in the top three positions of Google, the ideal is to get focus on keywords. This is one of the main SEO tactics for your website as it ranges from the title to the content that will be published.

 Ideally, do a search to find out if the words are relevant and work on the keywords that have the most searches

To do this for free, researching the very tools that Google provides. The Google Adwords Planner is very suitable, as it has a very effective search engine that will help you find the best words to be inserted in the text.

Now let’s talk about the second step which is to optimize and enhance the title. It is essential that the keyword appears in the title of the text and that title must be between 50 to 70 characters long.

You can also not forget to use the title tag (HTML code that shows the title of a web page such as a blog, websites, ads …), which is essential when ranking the page since Google’s own algorithm has the function of bring us the results of the searches that are most relevant.

Example, if you do a search and no result is related to the keyword you searched for, it is strictly impossible to enter the Google search ranking, compromising the result in a negative way.

With that, the title should be brief and objective and should help us what we are looking for efficiently, reflecting exactly what the content in the text addresses.

An important tip is if you use a program other than WordPress and need to program your content by hand, the title should be used in the title tag format that is displayed in the source code of the page.

But beware! When writing the title of a page, we need to use SEO techniques for Google and the people who are going to read and search for titles in the results.

It is important to note that poorly written content, even if it is well positioned on Google, will not receive many accesses. That is why it is important to put yourself in the public’s shoes and imagine how he would do research on your title and content.

The third step is the meta description, with the name partially in English, this is nothing more than a quick description about the content of the page, which in turn must obviously contain the keyword chosen in the text with approximately 153 characters.

It is worth mentioning that since the meta description is not a ranking factor in Google, the content produced does not influence its positioning in it. And the focus should be on reporting the content of the page in an objective way in order to attract the largest amount of users in an organic way. One of the good tactics for website SEO suggests that it is super attractive.

The penultimate step is the important task of obtaining internal and external links that are expressive on the web and on research sites.

Internal links have the important function of directing you to another page within the same domain. They also help to improve the authority of a website (a factor that indicates the strength and relevance of a website in a particular niche.)

That is, if you are an expert in the area of ​​information technology and maintain a page on the internet, which receives a lot of clicks, that means you have created authority. When the user searches for this topic, they are automatically directed to your page.

With internal linking you can gain authority without “losing” your domain user to other sites

But calm down! everything should be done in a moderate way. Nothing to fill your page with links this can have a reverse effect, complicating the reading and keeping the user away. Use it in a practical and coherent way in order to help and facilitate the user’s life.

External links, on the other hand, depend on the importance of the content, so it is worth investing heavily when creating texts. This is the only way to gain external links from other sites.

A tip is to always seek information with users who consume your content and from there create external link building partnerships (strategy that aims to acquire skilled and relevant links from other sites), as a way to promote your page

Last and not least, we can mention accessibility and usability. This functional mechanism is usually found in searches containing all the “expected” information, surprising and making life easier for visitors to the page.

This factor makes it extremely necessary for the SEO professional to work together with the website developer, all because the website is in no position at the top of the Google ranking and is well positioned in searches, if users are not satisfied with content. It is worth mentioning that website with excellent content without ranking is also not interesting.

 Reasonably using the number of clicks is an ideal strategy for anyone who wants to rank their page among the top positions on the Google site. This alternative makes it easier for the user to access the site. Since the ideal is for the user to give a maximum of 3 clicks to reach the page they want.

For those who do not know or are looking for a mechanism, the sitemap is a recommended program to facilitate the counting of the number of clicks on a given page, in addition to doing this it has the function of indexing the content in an agile way, avoiding the drop of ranking on the Google website.

Looking to the future!

In the era of digital marketing, where there is the facility and power of visibility and purchase, through broadband and wi-fi connection, consultation and search for products and services has become increasingly routine. This fact only shows us the importance of building techniques to rank your website or blog on Google.

It is no secret that the Pandemic opened the eyes of many companies and mainly of entrepreneurs who already participated in the online market, since more than 60% of the population of the globe, except the countries that were already more connected, started to buy and search more information over the internet.

We can prove this through content marketing, which is increasingly present in the lives of companies. Using the technique of creating and producing content relevant to content marketing that focuses on large audiences, comes up with a strategy to solve problems and meet the wishes of those who have an active online life using strategies that improve the image of companies generating visibility and credibility.