Hari Tahov: Many brands don’t have a way to connect and talk to their customer about their business or product. Thankfully nowadays we use phones to shop, research, and surf online to get information.
Before the quarantine I co-produced events with the Artist Project LA and entertainment industry colleagues or companies. When organizing events, we always have different companies which have brand activations at the events that engage the guests and let’s them be socially interactive. That was a huge part into even starting to create an event. People came just so they can have fun and document it for social media. But after covid happened that era of event organizing seized to exist.

After covid started, I was in distress we had to stop creating events and making people happy with all the great brand activations. That’s why after graduating with BS from Film School, I found another way to make interactive events, but keep them online. So I set to create Filter experiences for Instagram and Facebook user.
This opened new doors to what’s possible.

XR filters are great brand activations if a company needs to promote themself. Just like at an event filters can provide a user with an experience they can share online. The filter is a mask, game, product, or experience which anyone with an Instagram or Facebook account can use and share. To share a customized brand experience is very contagious as the followers of the person who shared it can see and use it themself. Therefore creating a chain reaction of shares between everyone’s followers and viewers. Filters are special way of promotion because it is applied on every person’s face using it in stories, reels, or Instagram LIVE. If a filter goes viral, it can reach up to a million uses which can be literarily millions of impressions. It is a marketing secret and a very new way of promotion which companies are just discovering.

I think events are a great way to connect people, so filters can really replace them. At an event there’s allot of people you can network with. This makes it impossible to be replaced, but eventually filters will help events and brand activations at events or at home to be more engaging and amusing through XR. However, filter can be used in so many ways that we are just about to see and discover the possibilities of the programs used by the many talented creators.

Written By: Hari Tahov.

Website: www.haritahov.shop

Tyrone Roberts, who is well known for his name in the music world as TyviOctober, is from Philadelphia, Pennsylvania. He is a rapper, songwriter and a dancer. He got influenced by extraordinary, musicians such as Michael Jackson, Chris Brown, and rappers like Jay-Z and Lil Wayne. TyviOctober is an inspiringly talented Musician whose dedication to music is beyond any doubts. He has made up his name in the music world by his impeccable performances and creativity.

TyviOctober has the crazy love for EDM and Lo-Fi. Starting his career with Hip Hop dancing and acting before coming to the music world was not an easy choice for him, but the love of music didn’t leave him hanging there. Dancing and creating music have been his passion since early childhood. He took the world by storm by his first single ‘Crazy Life’ which received critic appreciation from the globe and won for him fans around the world.

TyviOctober is a creative musician, with his amazing way of creating class music. When making music, his mind first creates a beat of his choice, and then he writes the lyrics with that beat. The rhyme and beat he practices again and again to improve the overall sound. That is how he creates his music after so much hard work. In the end, he brings that music into life-giving many a people’s life to dance to his beat.

His single ‘Chill Tyvi’ will take you on a journey with positive chill vibes as it is a lo-fi melody that has an instrumental this song is one of a kind. He says “Fans that have a love for beats would gravitate to this song. They can dance or vibe out to the lo-fi feel that ‘Chill Tyvi’ gives off.”

He does not produce all the time, there is a team which works with him. His team work very hard with him in each project. His love for music in his words goes as, “I love to make music with beats all around going in my head. Its such that something extraordinary is coming to my mind, and I love to bring this into life”.

His recent track ‘Beat around da bush’ is in the social media and is already grabbing fans for him. It has a very chill vibe to it, which everyone is in dire needs of – especially right now.  It’s also for the people who just genuinely enjoy having some reliably chill music in their playlist.  Keep your sights on him, he’s a wavemaker at heart.

About – Tyrone Roberts aka TyviOctober born in Philadelphia PA, October 27, 1986

https://www.tyvioctober.com/

https://instagram.com/tyvioctober?igshid=55pqzdq9ywhl

Http://Twitter.com/TyviOctober

The end of 2020 was a time for a new beginning for model and influencer Ana Nello. She has been a successful model for years but has recently transitioned her focus to the music industry. A couple of months ago, the new musician debuted her first three releases, begging her journey for a passion she always had secretly had.

Growing up in Miami, Florida, Ana Nello would always sing everywhere she went. She would also often use music as a coping mechanism anytime she was going through hardship. Once Ana could make a stable income as a model in 2020, she then decided it was time to focus on what she’s always been meant to do.

Now managed by the renowned Dillon Shamoun, the two together have taken the Miami music scene by storm. Even though most of the clubs are closed due to Covid-19 restrictions, Ana Nello still has found a way to market herself via the internet. Her first release, “Basement,” went viral on Tik Tok and was promoted just as heavily on Instagram.

Music industry stardom is just around the corner for the Miami native, but she will need to stay consistent to achieve this. About her future releases, she said, “I have big plans for 2021. I’m going to be releasing one song each month for the rest of the year”. If Ana Nello is able to stick to this schedule, she will soon be playing at every major festival come summertime.

Follow Ana Nello on Instagram here.

Stream Ana Nello’s music on Spotify here.