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Made in India Short Video Application social app Raask, similar to TikTok receives an overwhelming response and social media celebrity support



Video Application social app Raask


In a swift and innovative move, reputed Rupnagar Punjab based, digital media marketing and web design & development agency Media Officers has recently launched a TikTok like an app – Raask.

The company has retained a strong focus on the Indian spirit starting with its logo, by incorporating the image of the Peacock India’s National bird and infusing it with vibrant colours as a symbolic depiction of the unity in diversity culture of India. The name itself is a derivative from Sanskrit to mean a form of entertainment.

This user-friendly, highly engaging and advanced app allows short video creation and sharing through its social media platform. Other advanced and engaging features of video dubbing, availing a wide choice of filters, and other unique add ons are also on offer. To continue the totally immersive experience, the users are free to edit, share, like and comment too.

As part of its commitment to society, Media officers have set aside 10 % of its revenue as a donation to deserving artists for their betterment and upliftment.

The Directors Rudhrah Keshav, Rudhrah Gourav and Saurabh Dingra, were elated that Raask has received an overwhelming response from social media users who had questions like:

“Is there an app like TikTok available in India? “  “Are there any apps like TikTok Made in India? “ Is there an alternative to replace TikTok after it is banned in India?”  They said that they were happy to come up with a one-word answer for all these questions – Raask.

The users are eager to explore and receive this fully indigenous initiative. This enthusiasm and support have permeated to well know personalities and celebrities.

Director, Rudhrah Gourav mentioned one of the reputed personalities, a popular celebrity face and social media influencer – Dr Shabnam Asthana who has come forward to support this Made in India app – Raask.

Dr Shabnam Asthana stated that “apart from supporting the entire Made in India initiative as a proud Indian of which Raask is an integral part, as a PR expert I understand the extremely important role that social media plays in our lives.” She mentioned that not all social media apps were meant for business, an app like Raask allows you to engage your audience socially through high-quality content, delivered in the form of posts or videos. I for one am a great social app user. It de-stresses me and allows me room for creativity, joy and fun.”

When well- known and Internationally respected voices like hers and others join the Raask movement, the app is well poised on the springboard of success ready to captivate the hearts of its users.


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The Importance of Using Paper Cup Sleeves for Hot Drinks



The Importance of Using Paper Cup Sleeves for Hot Drinks


As we all know, hot drinks are a staple in our daily lives, be it coffee, tea, or hot chocolate. One of the most commonly used items to keep these drinks warm and comfortable to hold is a paper cup sleeve. Paper cup sleeves are a simple yet effective way to keep drinks warm and prevent the hands from getting too hot. They are not just beneficial for the customer but also for the businesses. These sleeves can be a great branding opportunity for businesses to promote their logo or message. With the rise of environmental awareness, paper cup sleeves are becoming an increasingly popular option as they are made of biodegradable and renewable resources. 

In this article, we will discuss the various benefits of using paper cup sleeves for hot drinks, the different types of sleeves available, and how to properly use them to ensure maximum comfort and satisfaction for the customer.

Benefits of Using Paper Cup Sleeves


The primary purpose of a paper cup sleeve is to provide insulation to keep hot drinks warm. The added layer of paper helps to slow down the transfer of heat from the cup to the outside environment, which helps to keep the drink at the desired temperature for a longer period of time.

Hand Protection:

Holding a hot cup of coffee or tea can be uncomfortable, even painful. Paper cup sleeves provide an extra layer of protection for the hands, making it more comfortable to hold hot drinks for extended periods.


Paper cup sleeves provide a blank canvas for businesses to promote their logo or message. They are an excellent opportunity for businesses to advertise and increase brand recognition.

Reducing waste:

Paper cup sleeves are made of paper, which is a biodegradable and renewable resource. They are an eco-friendly alternative to plastic sleeves and can help reduce waste.

Types of Paper Cup Sleeves

  1. Single-use Sleeves: These sleeves are disposable and are intended for one-time use. They are most commonly found in coffee shops and fast-food restaurants.
  2. Reusable Sleeves: These sleeves are made of thicker paper or fabric and can be used multiple times. They are perfect for businesses looking to reduce waste and promote sustainability.
  3. Custom Printed Sleeves: These sleeves are custom printed with a business’s logo or message. They provide a great opportunity for businesses to promote their brand and increase brand recognition.

Proper Use of Paper Cup Sleeves

  1. Use the right size sleeve for the cup: It is important to use the right size paper cup sleeve for the cup to ensure a proper fit.
  2. Position the sleeve correctly: The sleeve should be placed on the cup with the open end facing up, to allow easy insertion and removal of the cup.
  3. Avoid over-tightening the sleeve: Over-tightening the sleeve can make it difficult to remove the cup and can also cause the cup to collapse.
  4. Use the sleeve for its intended purpose: Paper cup sleeves are designed for hot drinks, and should not be used for cold drinks or food items.


The use of paper cup sleeves for hot drinks has become increasingly popular in recent years due to its insulation and hand protection properties, as well as its branding opportunity. They are an eco-friendly alternative to plastic sleeves and can help reduce waste. There are different types of paper cup sleeves available, such as single-use, reusable, and custom-printed sleeves. It is important to use the right size sleeve for the cup, position the sleeve correctly, avoid over-tightening the sleeve, and use the sleeve for its intended purpose. Overall, paper cup sleeves are an excellent addition to any business that serves hot drinks and can help keep customers happy and comfortable.

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