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SerpLogic Discuss The State of SEO in 2020

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seo in 2020

There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.

2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.

 1. Voice Search: People Will Use Voice Search More

“Google, can you help me find a taco place near me?”

In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.

Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.

Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.

It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.

To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.

2. Featured Snippets Will Continue Dominating Search Results

What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.

Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.

Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.

Resources

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO SEO for Website Redesign and Migration

Analytics How to Do Online Competitor Analysis

Development Improving SEO & Developer Relationships

 3. Many Marketers Leverage Influencers for SEO

Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.

Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.

What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.

Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.

How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.

seo in 2020

4. BERT Will Remain

Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.

BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.

If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.

To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.

Intent matching is important when creating successful content, so optimize for the intent behind search questions.

Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.

5. People Want Digital Experiences

Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.

Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.

Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.

Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.

Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.

6. Video Will Become the King of Content

Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.

You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.

You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.

7. The Length of Content Determines Search Rankings

To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.

There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.

However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.

Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.

 

BUSINESS

7 eCommerce Operations Strategies to Ace the Omni channel Experience

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7 eCommerce Operations Strategies to Ace the Omni channel Experience

The eCommerce business is trending worldwide. Wonder why else the world’s richest person would be from the e-commerce industry? Most people prefer shopping online from websites like Amazon, eBay, Ali Express, and so. People who were traditionally confined to shopping from the regular market are switching to the online shopping mode. 

According to Brainvire, a leading eCommerce development company the reasons for the preference for eCommerce are obvious. Firstly, customers get better deals by shopping online than from the local market. Secondly, they can browse all the products from the category before finalizing the purchase. Also, shopping online has a range of benefits that someone does not get from the local market. One of them is doorstep delivery; this was the biggest reason why most people switched to the online shopping mode during the COVID-19 lockdown period. 

For this reason, most businesses also sought the importance of going digital and increasing their digital presence. This way, they offered sales online as well as from their store outlets. Moreover, the digital presence also helps these firms in marketing themselves online. 

Thus, the omni channel eCommerce business model is the most beneficial, which has been accepted in 2020.

7 eCommerce Operations Strategies: 

Here are seven eCommerce operation strategies that will help you get the most out of your omnichannel business model.

  1. Aim big yet go local

Most brands aim to go global and set a strong foothold in the international market. Hence, some of them also go for different websites for the country and global levels. However, some firms, in their pursuit of making their brands a global leader, often tend to forget the country’s local needs and needs. 

Things like a local website with the local language can be the best way to meet the local as well as global pursuits of your business.

  1. Make your brand unique

Not all businesses are lucky to have a monopoly in the market, and most companies have to go through tough competitions. A firm needs to have a good brand voice. 

You can make a brand voice by checking and improving the current content on your website, social media pages, blogs, and so on. 

Another essential factor to consider is to change along with the time. As you have upgraded yourself from a physical store to an omnichannel, it is important to upgrade with the passing time. 

  1. Optimize your website for mobile 

The online business is mostly dominated by smartphones. Most people who shop online do so using their smartphones. Therefore, smartphone eCommerce outweighs that of laptops and desktops. Customers get discouraged due to the slow loading time of a website. 

Making the website as responsive and mobile-optimized as possible will be the key to a better e-commerce experience for your customers.

  1. Use digital marketing options well

Customers won’t stumble across your website unless you are a well-known brand. There are ways to increase the traffic to your website, either organically or inorganically. SEO, i.e., intensive use of blogs and paid search engine results, are the two main options for you. 

You can also put videos and intriguing articles on your social media sites. Using digital marketing options will help you increase brand value and revenue. 

  1. Make use of user-generated content

Apart from making use of the digital marketing options, optimizing other modes like user-generated content, i.e., feeds by the users with elaborate stories of satisfaction with a brand and its products, can help you get better customer engagement.

Many brands have used platforms like Instagram to the fullest of their benefits with the help of user-generated content. 

  1. Using discounts and coupons well

Customers are always in the pursuit of better deals. Using discounts, coupons, and promotional offers are the best way either to attract them or to keep them attracted to the brand. Therefore, using promotional offers helps increase revenue or retains customers. 

You can have good promotional offers for new customers and separate discount offers for loyal customers and increase brand value and revenue.

  1. State clear buying guides

Buying guides for the season help customers in two ways; firstly, they help the customers know what the things they need to purchase and make the purchase convenient for them are. 

It is worth noting that the buying guide does not promote sales but is insightful for the reader to purchase their required product in the right quantity. It also enlists the differences between two or more products from the same category. Therefore, it helps a customer make a sound buying decision.

Conclusion:

Due to the multifaceted nature of omni channel, you have adopted a future-proof business model. You can get better sales both online as well as in the traditional method. With the help of these omni channel strategies, you can give your business the right push it needs. 

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Find Your Best Loan Installment Plan

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Find Your Best Loan Installment Plan

Best Loan Installment Plan

An ‘installment loan’ applies to the vast majority of both personal and commercial loans extended to borrowers as a large general phrase. Installment loans include any debt that is repaid with deposits or installments that are periodically scheduled. The redemption of a part of the principal sum lent and thus the charge of interest on the loan shall be included with any payment on the installment debt.

Mortgage loans and car loans are forms of installment loans. Many installment loans are fixed-rate loans, aside from mortgage loans, which are variable-rate loans. They are paid an interest rate that is constant from the period of borrowing for the lifetime of the loan.

Types of Installment loans:

Installment loans are known to be two of the more popular forms of loans that people take out. Both types of installment loans are car loans, rentals, personal loans, and student loans.

Mortgages:

If auto loans are for purchasing vehicles, mortgages are for owning a home. Many mortgages generally have a maturity period of 15 to 30 years, as well as a fixed interest rate and defined regular payments that don’t really alter.

Loans for Personal Installment:

Consumers looking to consolidate revolving debt or pay off current credit card debt typically utilize personal installment loans. It is also necessary to take out these loans to support marriages, holidays, or other luxury expenditures. Personal loans should be used as a building stone for long-term financial purposes, such as building credit, in comparison to payday loans, which are used mainly for financial crises.

Loans for Auto:

Auto loans are a type of installment loan that is supposed to be utilized while preparing to buy a vehicle. This kind of loan is usually repaid within a range of 12 to 96 months. Take notice, though, that not all lenders have monthly installments of the same length.

Benefits of Installment loans:

There are many explanations why several individuals, including repayment length, higher credit cap, and successful use as some of its advantages, favor installment loans over any other form of a loan. In particular, here’s a roundup of the reasons why you may be the best with an installment loan.

Support your credit score build-up:

You would also be allowed to repay if you have a poor credit score. In reality, it would allow you to build up your credit score by borrowing money and keeping to your repayment plan. This would boost your odds in the future of having decent interest rates.

Fewer interest rate:

Installment loans often provide the security of ensuring that by a defined date the mortgage will be paid off. Your mortgage can be paid off in full once you have finished paying the number of payments needed by the lender. You will get out of debt quicker and would definitely pay less interest if you get a loan for the shortest payment period you can realistically handle.

Financial Burden Reduction:

Being willing to take out a personal loan would financially take the pressure off you. Since money problems will trigger great tension, there’s one less thing you’ll have to think about. Your loan may not be anything to think about as long as you are borrowing within your budget.

The borrowing limit is high:

Since installment loans have a more extended maturity period, you will be granted a higher credit cap by banks and other lenders. When you need a huge sum of capital, particularly during crises, this is extremely beneficial. Plus, the risk of qualifying for several loans in the future is eliminated by a greater credit cap.

Be sure you accept the terms and conditions of the loan that you commit to if you are seeking an installment loan. If you appreciate what is being sold, with your unique case, you should carefully shop around for the right installment loan.

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Internship.co.in is all set to compete with Internshala in India

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Internship

There are several internships finding websites in India. They all provide internships from various industries to lakhs and crores of students! 

In this article, we are going to compare an emerging internship platform – Internship.co.in with Internshala and know how this new platform is going to compete for head to head with it. 

How Internship.co.in will help the students find internships easily:

Internship.co.in is going to be launched to compete with Internshala. The platform will be listing internships from thousands of categories so that the student from every field, background, interests can find and work on your dream internships. We all know the importance of internships in one’s life!

Internship.co.in’s main goal is to provide the students with quality internship opportunities. The platform will also be having a startup internship for the students. Startups from all over India can post internships and even get premium benefits like download resume options so that hiring can become easier.

Here are some premium benefits the students can avail themselves with Internship.co.in:

  • Internship in each field from a large number of checked, prominent companies. 
  • Apply to any internship within a couple of moments with a speedy apply alternative. 
  • Payment channel according to your inclination. Just set the stipend and get internships with your ideal allowance. 
  • Grounds envoy and get an opportunity to win vouchers. So allude and acquire exciting treats. 
  • Company profiles with full subtleties, so you don’t have an unclear, however clear, though.

How are internships necessary for your professional career?

Financial considerations when looking for an internship can make a huge difference in the decision-making process. In some cases, students will take a part-time or full-time job to supplement the time they spend in their internship. Whether an internship is paid or not, many factors need to be considered in determining whether an internship is important. It is important to determine whether the internship will ultimately be in the student’s best interest to help meet the requirements required when applying for a full-time job.

Some colleges offer student scholarships. Ask your college if they offer a funded study program that can help meet your college curriculum’s needs while providing the experience that employers need when recruiting college graduates for entry-level jobs.

Many foundations and organizations donate money to college students to try to write to most of them to see if they are donating money to college students who want to pursue studies in their field. Students may choose to do a summer internship a few days a week while working part-time. Those who need to increase the amount of money they make during the summer may look forward to doing an internship during the academic year when they are less likely to expect to make money to help pay for their college expenses.

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