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SerpLogic Discuss The State of SEO in 2020

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seo in 2020

There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.

2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.

 1. Voice Search: People Will Use Voice Search More

“Google, can you help me find a taco place near me?”

In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.

Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.

Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.

It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.

To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.

2. Featured Snippets Will Continue Dominating Search Results

What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.

Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.

Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.

Resources

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO SEO for Website Redesign and Migration

Analytics How to Do Online Competitor Analysis

Development Improving SEO & Developer Relationships

 3. Many Marketers Leverage Influencers for SEO

Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.

Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.

What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.

Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.

How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.

seo in 2020

4. BERT Will Remain

Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.

BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.

If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.

To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.

Intent matching is important when creating successful content, so optimize for the intent behind search questions.

Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.

5. People Want Digital Experiences

Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.

Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.

Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.

Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.

Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.

6. Video Will Become the King of Content

Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.

You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.

You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.

7. The Length of Content Determines Search Rankings

To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.

There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.

However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.

Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.

 

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Kanye West Merch

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Kanye West Merch

Kanye West is a popular rapper, musician, and clothing designer. He has many fans, who adore his music and fashion. Recently, Kanye West Merch has started selling merchandise on his website. His fans have been eagerly buying it up. The merchandise includes T-shirts, hoodies, hats, and other items. Some of the designs feature popular lyrics from Kanye’s songs. Other items feature graphics or designs that are inspired by Kanye’s music or fashion sense. So far, the feedback from fans has been positive. They love the quality of the materials used and the designs of the items. They also appreciate that they can buy merchandise that is exclusive to Kanye West Merch website. If you’re a fan of Kanye West, be sure to check out his online store for some great merch.

Kanye West Hoodie

Kanye West is a hip-hop artist who has gained worldwide popularity. He is known for his unique style, and many of his fans love to imitate it. If you’re looking for a way to show your support for Kanye West and look good at the same time, consider buying a Kanye West hoodie. Hoodies are a great way to keep warm in the winter, and there are many different styles available. You can find hoodies that feature Kim Kardashian, North West, or any other of Kanye’s famous family members. You can also find hoodies with the lyrics from some of Kanye’s most popular songs. No matter what style you choose, you’ll be sure to look cool and stylish when wearing a Kanye West hoodie. Kanye West is one of the most popular and influential rappers in the world. His music is expressive and unique, and his fashion sense is always on point. If you’re a fan of Kanye West, you’ll love this hoodie! It’s made from high-quality materials and it looks great. It’s perfect for a cool autumn day or a winter evening.

Kanye West Shirt

In anticipation of his upcoming Saint Pablo tour, Kanye West has released a new line of merch. The line includes a shirt that is gaining a lot of attention. The shirt bears the phrase “I Feel Like Pablo”, which was popularized by Kanye on Twitter. Fans are already rushing to get their hands on the shirt, and many are saying that it will be a hot commodity during the tour. Whether you’re a fan of Kanye or not, this shirt is sure to turn some heads. Be sure to check out the rest of the line, which includes hats, jackets, and more! As a Kanye West fan, I was excited when I saw he was selling shirts on his website. I quickly went to the website to buy one. However, when I got there, I was disappointed to find that the shirt cost $90! That’s way too expensive for a T-shirt. I’m sure Kanye could do better than that.

Kanye West Sweatshirt

Kanye West’s influence in popular culture is undeniable. From his early days as a hip-hop artist to his recent foray into fashion design, Ye has always been one step ahead of the curve. His latest album, “The Life of Pablo,” was released in February 2016 and spawned hits like “Famous” and “Father Stretch My Hands Pt. 1.” If you’re looking for some new Kanye West gear to show your support for the rapper, check out our selection of sweatshirts. Made from 100% cotton, these hoodies are comfortable and keep you warm on those cold days or nights. They’re also machine-washable so they’re easy to take care of – perfect if you’re on the go! Whether you’re listening to Ye’s latest album or just hanging out with friends, these Kanye West sweatshirts will let everyone know that you’re a fan of the artist extraordinaire! Order yours today! (Sharing an exciting giveaway opportunity here as well if available)

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6 Home Remedies to Relieve TMJ Pain

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6 Home Remedies to Relieve TMJ Pain

Talking, laughing, smiling, and chewing are all jaw movements that you make daily without much thought. However, these simple movements can cause much pain if you have temporomandibular joint dysfunction (TMJ). TMJ Leander discomfort may have a significant impact on your quality of life.

Teeth grinding is a common cause of temporomandibular joint disorders (TMJD), which can cause chronic pain and stiffness in the jaw, among other symptoms. There are a variety of therapies available to assist you to ease your discomfort.

Here are some home remedies to treat TMJ;

1.  Eat soft meals

 To prevent your jaws from overworking, eat soft meals like mashed potatoes, yogurt, mashed potatoes, soup, cottage cheese, salmon,   scrambled eggs, cooked fruits and vegetables, beans, and grains. Avoid Hard and crunchy foods (such as pretzels, hard rolls, and raw carrots) and chewy foods (like taffy and caramels). In addition, avoid chewing gum.

2.      Wear a bite guard

A bite guard (also known as a stabilizing splint) can protect your teeth from clenching or grinding. Bite guards are typically made of plastic, and they fit over your lower and upper teeth to keep them from rubbing together. Bite guards come in various styles; for example, you can wear a firm or soft bite guard.

Consult your physician or dentist to determine how long you should wear the bite guard. If the bite guard is causing you discomfort or changing the way you bite, stop using it immediately and consult your doctor.

3.  Use heat or cold therapy

Applying wet, warm heat packs or ice packs to your jaw might assist in relaxing the muscles in your face and jaw. Your doctor will tell you how long to leave the ice pack or heat pack on and where to put them.

4.      Learn to manage stress

Stress is one of the leading causes of TMJ. When people are worried, they tend to clench their jaws unconsciously throughout the day. If you are stressed, go for a walk daily to clear your thoughts, write down your concerns in a notebook, talk to a psychologist, try yoga, meditate, or soak in a bubble bath. Make every effort to relax and enjoy yourself.

5.      Limit jaw movement

Your jaw may strain your jaw if you yawn, scream, or sing at the top of your lungs frequently. To give your Temporomandibular a respite from movement, try to limit any severe jaw motions in your daily life. This may help to alleviate some of your discomforts.

6.      Try acupuncture or massage therapy

TMJ discomfort can also be relieved with acupuncture. The acupuncturist will insert needles in places surrounding your jaw and other areas to ease pain and enhance jaw function, enabling you to open your mouth easily. In addition, gently rubbing your TMJ joint can also help ease up the muscles surrounding your jaw and relieve pain.

Temporomandibular joint disorders may cause severe headaches, grinding and locking in your jaws, ringing in your ears, and neck pain. Fortunately, you may treat TMJ pain using home remedies. However, if the pain persists, you should seek further medical treatment. Contact Pendleton Orthodontics to book your appointment for TMJ treatment.

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Benefits of Regularly Visiting a General Practitioner

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Benefits of Regularly Visiting a General Practitioner

Regularly seeing a primary care physician may positively impact your health. Your trusted general practitioner (GP), Dr. Kalpana Desai is well-versed in dealing with various medical conditions and may tailor treatment to meet your requirements. You have a solid partnership when you have a long-term connection with a professional who treats the person, not just the condition. There are several additional reasons why it is a good idea to have a regular general practitioner, including:

Someone who understands you

GPs are typically the initial point of contact for your health. Having a regular GP gives them the chance to know you and develop a better grasp of your medical history. Every time you go to the doctor, you do not have to describe your medical history. The more often someone sees their primary care physician, the more likely they are to be open and honest with their doctor about their health. They believe that their concerns are taken into account.

An experienced general practitioner (GP) will be able to spot any problems with your health right away and recommend the right course of action. As soon as a problem becomes severe, persistent, or even life-threatening to the patient, the doctor takes measures to prevent it.

Integrated health care

If you have a medical problem that necessitates the participation of additional health care providers, your general practitioner is your primary point of contact. If a medical expert or allied health practitioners like a psychologist or podiatrist is necessary, this might be the first step.

Advice on health and wellness from a professional

Your general practitioner is your best bet when diagnosing and treating different health-related issues. In addition, they are likely to be the initial point of contact for most health difficulties you encounter in your lifetime. In addition to treating colds and flu, they are one of the most acceptable sources of science-based advice on maintaining a healthy lifestyle and avoiding illness in the first place!

A complete medical history kept in one place

Every time you see a local doctor, they take down essential information about your health, such as your family medical history, results of medical tests, prescriptions for drugs, allergies, etc. Regularly seeing your doctor ensures that your medical history is thorough, accurate, and up-to-date. When you visit your doctor, they will consult your medical file, and if you have been to more than one doctor, your information spreads out. As a consequence, your medical issues may be misdiagnosed and treated inappropriately.

General practitioners can identify and treat a wide range of common health issues. They might refer you to specialists if your problem is outside their practice area.

Accessibility

Because regular doctors are accessible at times convenient to you, you will have to wait less time for an appointment with them. You can expect to be seen within a few hours after seeking an appointment with a regular GP rather than a few days. Patients should expect to be seen on time by most frequent GPs, and the time spent in the waiting area will be substantially less than when visiting a different doctor.

You and your family’s health and well-being are best served by seeing a general practitioner regularly. Choosing a GP may be a complex process that requires a lot of trial and error. Finding a doctor with whom you are comfortable and who can work on your health for the long term is critical.

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