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SerpLogic Discuss The State of SEO in 2020

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seo in 2020

There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.

2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.

 1. Voice Search: People Will Use Voice Search More

“Google, can you help me find a taco place near me?”

In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.

Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.

Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.

It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.

To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.

2. Featured Snippets Will Continue Dominating Search Results

What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.

Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.

Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.

Resources

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO SEO for Website Redesign and Migration

Analytics How to Do Online Competitor Analysis

Development Improving SEO & Developer Relationships

 3. Many Marketers Leverage Influencers for SEO

Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.

Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.

What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.

Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.

How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.

seo in 2020

4. BERT Will Remain

Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.

BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.

If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.

To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.

Intent matching is important when creating successful content, so optimize for the intent behind search questions.

Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.

5. People Want Digital Experiences

Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.

Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.

Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.

Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.

Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.

6. Video Will Become the King of Content

Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.

You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.

You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.

7. The Length of Content Determines Search Rankings

To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.

There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.

However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.

Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.

 

BUSINESS

5 Tips To Put Together Your Digital Marketing Strategy

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5 Tips To Put Together Your Digital Marketing Strategy

When you start a business, it is not enough for you to invest in an ecommerce website and have a presence on all existing social networks.

To make your channels more effective, develop a digital marketing strategy that leads your brand to become better known among your customers and prospects, and with a better projection over time.

Entrepreneurship involves more than having an idea and carrying it out and then making it known to the world. It also involves developing a strategy that allows your business to grow. And this has nothing to do with the amount of capital you have for it.

In this sense, it is key that you understand the digital world, especially if your intention is to prosper mainly in the online format.Whether you set out to develop a website or want to build a strong social media presence or both in parallel your efforts will be more effective if you design and implement an effective digital marketing strategy.

These are the best ways to do it:

1. Define Your Target Audience

As stated in the Digital Marketing Manual for Entrepreneurs of the Doing It site, the first thing to do is define the target audience or “buyer persona” of your brand through a fictitious representation of what your ideal client would be like.

To do this, investigate their behavior, their demographic characteristics, their motivations, their hobbies, what they do, and if they have family or children, which will also help you better empathize with them and devise more effective strategies to capture their attention.

At this point it is key that you focus on people and not on the numbers or number of followers that you can reach on social networks, since not all people are likely to buy what you offer and, therefore, not all of them are your consumers.

On the contrary, when you create value through your business, the good numbers and results come by themselves.

2. Generate Valuable Content

Once you define the buyer person (s), generate quality content and share it on the platforms that your prospects frequent the most.

For this phase of your strategy you have at your disposal the same website of your business, social networks, ads in search engines such as Google or other web pages, content marketing and even email marketing.

Whichever platform (s) you choose to reach your customers or prospects, consider that your content should be differentiated according to each of the engaged channels.

As this Business and Entrepreneurship material points out, today there are several types of content that you can use to reach audiences: videos, articles, infographics, ebooks, podcasts or webinars.

It all depends on the objectives of your strategy: Positioning the brand, building trust, educating people, building customer loyalty and even converting new prospects.

3. Interact With People

It is crucial that your marketing strategy considers that people no longer want to be simple consumers. If they like a brand, they want to be part of it and even create new products and services together.

And what, then, is the best way to listen to them so that, in this way, a community of people is generated that moves your brand on its own?

Among the actions that the creative marketing agency site like eventige.comindicates as the ideal ones to interact with consumers and clients, the following stand out:

  • Speak with an appropriate and empathetic tone.
  • Respond quickly to your questions.
  • Counter negative comments.
  • Send them simple, non-intrusive questions every so often.
  • Analyze the results of opening newsletters if they are used.

 All this, added to the fact of being creative to stand out among so many other brand customer services.

4. Invest In Online Advertising

When you invest money in online advertising, in addition to improving you’re positioning in search engines or social networks, you can segment your ads according to your different target audiences.

As the Business and Entrepreneurship experts also point out, the good news about this is that online advertising is much more accessible than traditional advertising, being able to obtain positive results with a small budget.

This section includes email marketing, which is a direct channel with your customers, who explicitly agree to receive information about your brand and / or products, as long as it is not invasive, as also explained by the Doing it site.

5. Measure the Results Of Your Strategy

To close the topic, we recommend that you analyze all the aforementioned actions, not only to verify that your investment of energy and money are triggering good numbers and results, but also to realize in time in the event that any action of your strategy is failing.

To do this, you can set your own KPIs such as a growth percentage, number of clicks on a certain ad or publication, and number of visits to your website.

As the Marketing Manual for Entrepreneurs suggests, in the case of social networks, each of them offers its own information on analytics and results, although there are also tools where you can see all the data you need to see if you are obtaining the proposed objectives.

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BUSINESS

Why E-Commerce Shopping is Better Than Traditional Retail

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Why E-Commerce Shopping is Better Than Traditional Retail

E-Commerce shopping has grown to be a widespread notion, overtaking traditional shopping by miles. Its dominancy is due to its ability to reach more customers, and attract purchasers through the realization that more than 90% of phone holders shop online every once in a while.

Say you’re an expat, it’s Christmas, and you want to send a gift to a loved one. All relatives in your home country are busy and you’re almost out of time. The easiest and fastest way to shop would be online, hence its availability is a plus. You can visit websites at any time, browse through many products and buy the perfect gift. In addition, you would be sitting in the comfort of your home without the need to dress up and shop in a store; this helps you save time and minimize your efforts.

E-commerce stores have shown great numbers since the start of the pandemic. People are relying on online shopping because it proved to be the safest option among other exposable ones. Online shopping from credible and safe websites also emphasizes the confidentiality of their customer’s security information. This leaves a positive impact, encouraging them to shop more. Ultimately, it acts as positive feedback, expanding e-commerce platforms. Furthermore, security reasons can also extend to non-repudiation. This means that parties involved in the transaction cannot deny sending previous information. Emails cannot be deleted, so the proof will always be present.

Another point that articles of similar topics don’t focus on is the employment rate. Due to the rapid growth of e-commerce platforms, more employees are needed to fill the spots. It allows the free flow of the global marketplace and opens opportunities for people who are in need of jobs.

Another advantage for the shopper would be ‘easier comparisons’, which means that people from different sites can come and compare prices and other aspects that come with the item(s) such as coupons, free delivery, etc. All these can be done without the exhaustion from roaming around a large mall, checking price tags and sizes, for long periods of time. The easy and fast accessibility from anywhere and anytime is what makes people favor online shopping more. You could be sitting having a quick lunch in your break hours and have time to access the internet and shop.

The limitations set by traditional shopping are broken. A small shop in the countryside wouldn’t be visited frequently by the countable villagers residing there but would have a bigger audience online due to the international surfers reaching the website due to paid or organic media. Even advertising is easier when performed online. Instead of searching for coupons on a newspaper or on the back of receipts, you can simply apply promo codes provided from different pages that direct customers back to the main e-commerce website that shop on.

All the above information is just a generalized article on how e-commerce shopping is better than traditional retail. One last proof would be Presentail.

Presentail is an online gift ordering and delivery platform catering to the Lebanese, both locally and abroad. Lebanese expats can now send gifts to Lebanon for every occasion with ease. You can visit us at https://presentail.com/

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BUSINESS

Innovative Impacts of Diamonds

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Innovative Impacts of Diamonds

It’s amazing how diamonds are making a great impact on our lives. No matter the size, each of them has significant uses in various aspects. Today industry and machinery are using diamonds, especially synthetic ones for manufacturing items. We can now see how these gemstones don’t work only as a part of jewellery only but also in other important aspects of our lives.

These diamonds resemble the natural ones in all properties and are widely used for different purposes. This is because they are easier to mine artificially and produce in bulk. So, industrial production gets massive. Mainly because of their hardness and conductivity they are very useful. Experts have invented artificial ways of creating new diamonds to increase the supply. The natural ones don’t occur so readily or come at hand sooner. Considering the huge impacts in the industrial fields, lab grown diamonds nz are contributing all over the world with their supply.

Firstly, they are used for cutting or grinding tools. We can now get powerful drills and saws that are upgraded with diamonds. These tools can be given high heat for glazing the blades to make them highly sharp. They also work well as abrasives for polishing concrete surfaces. They are also very durable so these tools and materials are environmentally friendly, reducing wastes.

Mostly the edges or tips are added with diamond bits to make them sharper. Drilling tools can then effectively work. Some powder forms of diamond are made into a paste for polishing. Small bits of these gemstones are needed for oiling the tools and equipment before application. Even, the jewellery that contains diamonds is polished and cut using tools that also are sharpened with these stones.

Other than heavy machinery, manufacturers now use diamonds in technology as well. One such unique invention is the speakers. These are made into domes to vibrate faster and produce better quality sounds. Besides computers are replacing silicon chips with diamonds as a semiconductor. So, our computers won’t heat up soon while in use. In addition, this heat conductivity allows diamonds to be used in microelectronics greatly, as well as medical equipment. It will absorb the extra heat and cool down, working as a heat sink for any machine.

We want that our technical gears can run well and fast without heating up. As time advances, these gears are continuously upgraded to improve their conditions to work effectively. Hence, a diamond in place of silicon will improve this heating problem. As it is highly resistant to heat, it can heat itself to prevent heating the machines. In addition, diamonds also withstand high voltages, so they are used in semiconductors to provide larger current and make the computer or other machines faster, lighter, faster, and very easy to use.

These lab grown diamonds are called diamond simulants that enhances the performance of the real ones. Even though they are man-made, they are easily advancing towards greater development. Hence, it is time for industrialists to continue with their production and meet the demands.

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