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SerpLogic Discuss The State of SEO in 2020

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seo in 2020

There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.

2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.

 1. Voice Search: People Will Use Voice Search More

“Google, can you help me find a taco place near me?”

In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.

Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.

Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.

It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.

To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.

2. Featured Snippets Will Continue Dominating Search Results

What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.

Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.

Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.

Resources

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO SEO for Website Redesign and Migration

Analytics How to Do Online Competitor Analysis

Development Improving SEO & Developer Relationships

 3. Many Marketers Leverage Influencers for SEO

Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.

Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.

What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.

Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.

How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.

seo in 2020

4. BERT Will Remain

Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.

BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.

If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.

To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.

Intent matching is important when creating successful content, so optimize for the intent behind search questions.

Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.

5. People Want Digital Experiences

Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.

Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.

Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.

Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.

Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.

6. Video Will Become the King of Content

Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.

You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.

You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.

7. The Length of Content Determines Search Rankings

To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.

There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.

However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.

Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.

 

BUSINESS

DIY Maintenance on Your Pool

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DIY Maintenance on Your Pool

Having your own pool is no more a luxury, yet it is one of the best things that your home can have  .Even if you’re not an Olympic swimmer, you can still enjoy a swim any time of the day. Some do feel it more of a body workout session and shy away from it but wait till you see its benefits:

  1. Gets your heart rate going up and takes the stress away
  2. Builds endurance, muscle strength, and cardiovascular fitness
  3. Helps maintain a healthy weight, healthy heart, and lungs
  4. For muscle toning and building strength
  5. It provides an all-over body workout, as nearly all of your muscles are used during swimming.

Now that I have provided you with the benefits of what you can do in your amazing pool, you would surely feel like taking a deep dive. In order to do that, your pool needs to go through the necessary maintenance services.

It doesn’t matter whether it has been a year or a month since you checked up the pool or cleaned its surface. Before diving in, there are many things you need to consider.

What comes under pool maintenance?

A pool has a list of things to make it safe for you and your family. Here are some of them and what must be done.

1.   Cleaning the surface of the pool

The pool is mostly under open skies, which means dirt and leaves surely cover the surface as soon as you stop cleaning it daily. The surface needs to be cleaned off as well as the sides of the pool. It’s no use cleaning the pool while leaving the area nearby dusty.

2.   Scrubbing debris from the water’s surface

After some time, your pool starts to become a habitat of algae similar to aquatic organisms living underwater. If they are not scrubbed off periodically, they can become dangerous, for you, also spoils the looks of the pool.

Various companies offer painting services on the inside walls of the pools, removes all the impurities and dirt. Different colored paint can give your pool a fresh look as well.

            Emptying and clearing the skimmer basket

There are times of the year when your pool gets more debris. Emptying the baskets is vital for the pool’s circulation. A skimmer basket traps the debris, but it reduces the amount of water that goes into the pump reducing the circulation when it’s already filled.

The baskets need to be taken out correctly and emptied to regulate the water, ruin the pool, and have a clean pool as a result.

            Checking the pools PH level

A scheduled water testing ensures the pool has the right ph level for you to swim in, it is also beneficial for the longevity of the pool. If a pool’s ph level is not maintained; it decorates the pool features, materials, and equipment.

It should be a permanent part of your pool’s maintenance services; there are many kits used by professionals and also in DIY project. 

There are many more tips and essential steps to ensure a safe and clean pool, however these were some of the major hurdles in achieving the safety.

Contractors and Pool’s Maintenance Services

There are numerous companies proudly boasting of exceptional pool services, Most of the contractors have expert professionals, and certified labor to do the jobs. They mostly work on larger pool sizes, which need a full-service package including all the services for restoration.

Most of the time, they have all the equipment to do their job, including testing kits, telescopic rope, leaf skimmer nets, vacuum cleaners, etc.

Disadvantages of Contractors

When you hire contractors for your pool’s maintenance, there are some things you might not enjoy so much. I will list some of them:

·         They take too much time

·         Leave out some important areas

·         Not having the liberty to direct instructions

·         Heavy on the Pockets

·         Inexperienced workmen

I will not be discussing the points in detail, but you get the point!

Maintaining your pool as a DIY project

You can easily prepare yourself and get the tools to manage your pool. It may sound like a big ask but trust me, it isn’t!

No one can cares about the pool as much as you do. It will not be the contractors using it in the future, but you and your family. Therefore, you need to take of it yourself.

Besides, the satisfaction you get when all is done is my friend, something you have to experience. I clean my pool every month just to enjoy the therapeutic experience I get while doing it.

You can call a painting company in Greenville SC for all painting related tasks and you take care of the rest independently.

Advantages of DIY

Lighter on the budget

Hiring a contractor is not for the ones who go about a budget. The contractors have a hefty price depending on the services you need, size, and material of the pool. It is way better for you to buy the equipment’s once and do it yourself every couple of months.

Satisfaction and fulfillment

Most of the people love the feeling of satisfaction after having worked hard and seeing the results for yourself. Cleaning and maintaining the pool gives you that satisfaction. After your done with the pool, the pleasure will relieve you from all your stress and anxiety for the entire month.

Following Proper Standards

Sometimes the contractors may not follow proper procedures and work on your pool in a haste. Only when they have completed their job, you see their inefficiencies or things not still needed servicing.

It is best to make your own SOPs according to your top requirements and then work on them one by one.  

Designing and Decorating

You’re not bound to follow how contractors operate but can also design different things and make your pool look prettier. You can add different colors, materials on the porch while adding chairs and tables will give you more opportunities to spend time on it.

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BUSINESS

Best practices for resource capacity planning

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Why is planning important for your brand? Make successful digitization that will help you make changes. Cloud-ready to use the software, but easy to use, is the key to the success of any growing company. From now on, it can provide you with the ability to plan changes, implement specific projects, and eliminate errors. With resource capacity planning software you can solve your performance problems once and for all.

Capacity resource planning is a result of workshops co-creating with clients and the hard work of several dozen programmers, trainers, coaches, implementation consultants, and product managers who know their work like no one else. Without an appropriate plan or schedule, it is very difficult to achieve the set goals and maintain order in the organization. With the capacity planning tool, we have a chance to keep up with current trends.

Planning that meets the changing needs of users
Changes in the company are necessary and there is no room for excuses. After all, it is well known that no choice, no concept, not even a strategy is completely perfect. The whole process is to be facilitated by dedicated tools, such as resource capacity planning software. You’ve certainly used different planning tools more than once, trying to optimize your organization’s resources.

Everything needs to be modified, changed, improved – unfortunately, not every tool (in theory adapted to this) works perfectly in this role. We need to open up to new, better, and much faster solutions that will allow for real development. The Capacity planning tool is used by many Fortune 500 brands, many of which are among the world’s largest pharmaceutical companies. Cloud planning software can be intriguing if you look at it closely.

How do dedicated tools work?
Resource capacity planning software automatically generates work requirements based on a machine learning operating model that describes work patterns. This reduces the effort required to maintain the demand picture and additionally uses advanced algorithms to adjust demand and capacity accordingly. Binocs deals with the work of human resources, moreover, it is the only solution on the market that uses algorithms based on artificial intelligence that takes into account work rotation, employee preferences, and well-being. It’s an undoubted achievement.

The tool provides attractive performance control panels that allow contractors’ teams to focus on the business that matters. As if that were not enough, the software has features that allow it to find realistic solutions to resource capacity problems. In summary, best practices for resource capacity planning are those that will facilitate the entire resource planning process. The modern tools offered can easily solve your resource efficiency problem. Change means a transition from the current state to the future state and is something else, a certain difference which in this case may prove to be salvation for your company.

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BUSINESS

How Companies Like NetBase Quid Can Assist with Market Intelligence

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Market Intelligence

Introduction: Market intelligence is the collection of data regarding a company’s competitors, target market, and consumers. This information is collected and reviewed to make informed business decisions. Knowing how to analyze market information is vital in getting an edge over the competition in a world where information is more readily available. The four market intelligence hallmarks are a competitive advantage, product intelligence, marketing understanding, and consumer understanding. This process can be conducted internally by a department devoted to collecting and analyzing market intelligence. However, many companies choose an external company, who are experts at collecting and analyzing complex market data.

Tools: For a growing company that is looking to expand its business, luckily, there are myriad of options when it comes to market intelligence. Below is a list of some of the most helpful tools currently in the market.

NetBase Quid: NetBase Quid is a marketing tool that allows users to analyze data related to social media posts and comments regarding a company or market. Companies can utilize this data to see how consumers feel about a market or product, and then decide whether to enter a product into the marketplace. NetBase Quid offers social media analytics solutions to businesses using Natural Language Processing (NLP) technology. The company can take information such as social media posts, blogs, business filings, consumer reviews, and provide the information to connect with consumers and build brands. NetBase Quid’s artificial intelligence (AI) tools help the business understand consumers and the industry and introduce new products and services. NetBase Quid is a trusted partner with such companies as Coca-Cola, Microsoft, and American Airlines.

Pew Research Center: Another helpful online tool is, Pew Research Center. The site provides interactive tools that allow you to search across an aggregate of news stories and public opinion surveys.

Statista: Statista allows you to search among studies and reports, across more than 150 countries, regarding more than 200 markets and provides market and consumer outlooks.

Crunchbase: Crunchbase relies on information from its online community and has a tool that has an array of information regarding topics like company funding, leadership, investments.

Owler: Owler is a useful website that stores information on 13 million private and public businesses, utilizes crowdsourcing to collect competitor information. This site is especially useful when you are trying to gather information on competitors. The site allows you to create customized news alerts.

Google Think: Google Think can allow users to analyze how your website compares to the competition. Also, it can help a company find new customers based on data related to consumer spending habits.

Moody’s Analytics: Moody’s analytics utilizes Excel, making it easy for businesses to use their platform, which features cashflow and comparative analysis. Also, Moody’s differs from other sites because they focus on credit management.

Conclusion: Market intelligence can help companies find new customers, new markets, and new areas of opportunities. Market intelligence is vital for a company contemplating entering a new marketplace, looking for new customers, or for any company with an eye for growing.

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