There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.
2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.
1. Voice Search: People Will Use Voice Search More
“Google, can you help me find a taco place near me?”
In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.
Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.
Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.
It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.
To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.
2. Featured Snippets Will Continue Dominating Search Results
What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.
Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.
Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.
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3. Many Marketers Leverage Influencers for SEO
Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.
Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.
What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.
Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.
How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.
4. BERT Will Remain
Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.
BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.
If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.
To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.
Intent matching is important when creating successful content, so optimize for the intent behind search questions.
Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.
5. People Want Digital Experiences
Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.
Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.
Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.
Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.
Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.
6. Video Will Become the King of Content
Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.
You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.
You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.
7. The Length of Content Determines Search Rankings
To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.
There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.
However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.
Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.
Addison is a student of the Aust Abbottabad University of Science and Technology. He started his graduation in 2016 and graduated in 2020. I’m a professional article and blog writer, has written dozens of content on different topics and worked with professionals all over the globe. Feel free to contact me for any assistance. [email protected]
Finding The Perfect hair salon north lakes For Your Baby Shower Look
Baby showers are joyous occasions that mark the impending arrival of a new family member, and you want to look and feel your best at this joyous celebration. Finding an experienced hair salon north lakes like BeckyB can make all the difference when selecting your look; choosing one can transform how confidently you appear for this important event. In this blog we’ll help guide you through finding a top North Lakes stylist for your baby shower celebrations.
Search For Referrals
Begin your search by gathering personal referrals of North Lakes hairdressers who have had positive experiences. Personal recommendations can be an invaluable way of quickly and reliably finding an experienced stylist.
Read Online Reviews
Reviews found online such as those provided on Google, Yelp and Facebook can provide valuable insight into local hairdressers. Pay particular attention to reviews that mention special occasion styling as these indicate their expertise in creating looks suitable for events like baby showers.
Explore Hair Salon Websites and Social Media
Explore the websites and social media profiles of North Lakes hair salons to gain an idea of their portfolios, services offered and atmosphere of each establishment. Keep an eye out for photos that fit with your vision for a baby shower theme.
Check Qualifications and Experience
It is crucial to select a professional hairstylist with experience styling for special events like baby showers. Look for stylists with appropriate certifications as well as portfolios displaying their work for clients attending such events.
Consultation and Compatibility
Speak to potential hairdressers or salons about scheduling a consultation meeting to discuss ideas and preferences for your baby shower look. Observe whether the stylist listens attentively and offers helpful suggestions based on listening carefully to what your vision is and working together towards its achievement.
Scheduling and Availability
Make sure your chosen hairdresser or salon can accommodate the date and time of your baby shower by scheduling an appointment and making necessary arrangements.
Request a Trial Run
If you have an idea for an attractive hairstyle for the baby shower, consider scheduling a trial run beforehand to assess how it will look on you and make any necessary modifications prior to its application. This way you will know whether it suits you well enough before your event begins.
Cost and Budget
Discuss the costs associated with styling services to make sure they fit within your budget. Keep in mind that some salons offer packages including hairstyling, makeup application and other beauty treatments.
Product Knowledge and Hair Care
A skilled hairdresser should possess expert knowledge about maintaining your look with appropriate products to keep it in its prime. Speak to them about which ones they recommend using throughout your baby shower celebration to keep your look in great condition.
Ask for Referrals
When in doubt about choosing a stylist, asking the hairdresser for referrals of past clients who had similar services provided is an effective way of gathering valuable insight. Speaking with these previous customers can give invaluable information.
Trust Your Instincts
In general, when selecting a North Lakes hairdresser for your baby shower event, trust your instincts. Select someone whom you feel confident with as this will contribute to a positive experience with stunning results.
Your baby shower is a special milestone, and finding the ideal hairdresser in North Lakes will ensure you look and feel your best as you celebrate. By following these steps and conducting adequate research, you can select an experienced stylist who understands your vision to create stunning styles to compliment any look while increasing confidence. With their help on hand, your joyous celebration will radiate beauty and happiness all day long.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.