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SerpLogic Discuss The State of SEO in 2020

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seo in 2020

There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.

2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.

 1. Voice Search: People Will Use Voice Search More

“Google, can you help me find a taco place near me?”

In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.

Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.

Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.

It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.

To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.

2. Featured Snippets Will Continue Dominating Search Results

What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.

Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.

Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.

Resources

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO SEO for Website Redesign and Migration

Analytics How to Do Online Competitor Analysis

Development Improving SEO & Developer Relationships

 3. Many Marketers Leverage Influencers for SEO

Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.

Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.

What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.

Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.

How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.

seo in 2020

4. BERT Will Remain

Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.

BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.

If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.

To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.

Intent matching is important when creating successful content, so optimize for the intent behind search questions.

Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.

5. People Want Digital Experiences

Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.

Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.

Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.

Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.

Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.

6. Video Will Become the King of Content

Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.

You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.

You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.

7. The Length of Content Determines Search Rankings

To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.

There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.

However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.

Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.

 

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What Is Microsoft Teams and Why Use It for Your Business?

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What Is Microsoft Teams and Why Use It for Your Business?

Businesses are always looking for ways to collaborate and communicate better in the organization. Among the best platforms to choose from, one that stands out is Microsoft Teams, and it’s something included free in Microsoft365 and Office 365.

So, let’s not delay further and dive into why you should be using this great collaboration tool for your business.

Microsoft Teams Key Features

Microsoft Teams is part of the Office 365 productivity suite. Teams is a platform that allows you to collaborate using unified chat, file sharing, video, and voice. It hosts different features, including hybrid Microsoft Teams calling solution designed to fit office, remote, and distributed workgroups.

Here are Teams’ key features:

Chat

Users can both enjoy one-on-one messaging and group chat. These also include modern messaging features such as emojis, text formatting, and priority flagging. Users are also able to share files directly through chat sessions.

Channels

The true ability of Teams lies in the users’ ability to collaborate through different channels. You can set channels to be either public and open to everyone or private and focused on specific topics. Channel owners have the control to authorize new users to join their channel.

Meetings

Video meetings are open for over 100 users per session, and Microsoft Teams is actively working on increasing the limit and adding new features. Users can schedule video calls on a channel’s calendar or simply create them instantly. Users can also enjoy screen-sharing options during video call presentations.

Audio Conferencing

This is a kind of feature you don’t usually see on most collaboration platforms. Within Teams’ audio conferencing, anyone can take part in an online meeting through their phones. Even users who are not in the office can participate with no internet required through a dial-in number. But take note, this will require additional licensing.

Calling

This is one of the most overlooked features in Microsoft Teams. Its ability to offer outbound calls to clients is an excellent way for mobile or remote users to stay connected in one single, reliable connection.

Document Storage

With Teams, every organization that uses the platform will have its own site on SharePoint Online, containing a default document library folder. All files that you and your team shared across all conversations will also automatically be saved to this folder. You can also customize permissions and security options for sensitive information.

 

Why Use Microsoft Teams?

Microsoft Teams is a powerful tool, so why not use it? If you’re still having second thoughts, here’s what you and your workers can enjoy from this collaboration solution.

Secure Collaboration

Microsoft Teams provides all the security features of the Microsoft 365 suite. This includes two-factor authentication and encryption in transit and in the cloud. Moreover, t has ISO 27001 and SOC 1 and SOC 2 compliance.

Microsoft Teams may be locked and secure, but it doesn’t;t in any way hinder you from working with internal and external collaborators. Your admin can generate guest accounts that let you collaborate on calls on different channels with clients or any external stakeholders.

Data Visibility and Better Management

As a business leader, you get excellent visibility and insight into the work carried out in your organization. Since conversations within Teams are persistent, they become valuable information assets on Office 365’s governance and management tools.

For instance, all files and conversations in channels are saved in the Microsoft 365 cloud. You get to see which channels users are working in, how work speeds up or slows down, among many other things.

Microsoft Office Integration Options

Teams is tightly integrated with the rest of Microsoft 365. This means users can create and manage Word, Excel, PowerPoint, and OneNote files and work with other content in their team’s SharePoint sites. Teams is also unified with Microsoft Power Apps, which allows any user to create a low-code app and share it with a team.

Comprehensive Third-Party Integrations

Microsoft also opened up Teams to third-party integrations. Many providers joined in, including ZenDesk, Asana, and CalendarHero.

Audio and Video Calling

Teams’ calling capabilities don’t end with its robust video conferencing tool. It also allows outbound calls from PCs and mobile devices, making Teams a great way to offer consistent communication to hybrid users.

If you’re someone or your employees shift from the office to home, on the road, and back again on an unpredictable schedule, Teams is the best tool for you.

Automation Tools

Microsoft Teams boasts different bots that’ll help you automate time-consuming tasks. Statsbot can pull reports from sources like Google Analytics or Salesforce and send them directly in channels. Teams’ Polly Bot can also poll coworkers for streamlined and automated feedback. While T-Bot answers common questions about Teams, lowering the burden for service and support providers.

How does your workspace operate?

If you’re searching for a cloud-based collaborative workspace for your organization, you don’t have to look further. Microsoft Teams, with its rich mix of communication and automation tools, can bring together different working groups even in the most challenging circumstances.

Teams lets you have a great team space so that your employees can make creative decisions and communicate with one another more effectively. This shared workspace software makes this easier to achieve, especially if a team is based in a large company, has several remote employees, or comprises a huge number of team members.

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NRIA’s NYC Rentals Report

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NRIA’s NYC Rentals Report

According to NRIA and other data we’ve collected and analyzed from various sources including, Street Easy and Elliman, New York City has not taken quite the hit that everyone expected coming out of the pandemic.  Sure, several restaurants shuttered their doors permanently while more than a handful of NYC residents packed their bags for Florida, but, maybe Seinfeld had it right all along.   New Yorkers, real New Yorkers, are here to stay.  They come for the opportunity and stay for the energy.   Maybe that’s right and maybe it isn’t.  Only time will tell if NRIA and others following suit in their analyses, are on the money with their predictions.  But if rental rates are any indication of the city’s future, our money is with NRIA and Jerry. 

Rentals in New York City

Manhattan, Brooklyn, and Northwest Queens have all seen a surge in new lease signings in 2021, with their highest total showing in February.

Manhattan

Admittedly, and contrary to our thesis, Manhattan’s rents have indeed fallen sharply, leading to the monthly concession rental equivalent being the second-highest on record. Though listing inventory has been lower than it was in October, when it was at its peak, it nearly tripled the levels from years ago. So rents have fallen but haven’t been cut in half the way one would expect from a city about to lose it’s mojo.   According to NRIA the rents and occupancy rates are set to rebound once the summer ends and people return from the Hamptons and students return to college.  Look for heavy lease signing in August and September, 2021.

Brooklyn

In the February report, the number of lease signings in Brooklyn was the highest since Douglas Elliman began tracking. The average amount people pay in rent fell more quickly in 2021 than it had in nearly a decade. According to NRIA, another aspect that has lent itself to the high number of leases in Brooklyn is that landlord concession market share has stayed high this year, though it has declined slightly since its peak in November.  Brooklyn, more than any other borough of NYC is poised for a rebound.  Even after Manhattan’s super-dense populational draws have lost their luster in the new world of six-feet distance, Brooklyn has always maintained an unique brand that defines itself distinctly as what could be labeled “not-Manhattan.”  And with Manhattan rents not taking the hit that the fatalists predicted, Brooklyn continues to benefit as those looking to emigrate, but not really, can choose to leave NYC without leaving NYC.

Northwest Queens

Douglas Elliman Real Estate has been tracking new lease signings in Northwest Queens for nine years. February’s report saw the highest number of new lease signings since that tracking began. The cost of rent has fallen year over year for ten months straight. The landlord concessions’ market share has risen year after year for six months straight and was the second-highest amount on record in the February report.

New York City, New York is also a hot market for renting. According to NRIA, with landlord concessions up and rental costs down, if you’re looking to rent, now is the time to do it.

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Safezone.ai is already the talk of the town- Check out the latest and exotic smartwatch

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Safezone.ai is already the talk of the town- Check out the latest and exotic smartwatch:

Safezone.ai has grabbed the attention from around the globe in almost no time after its introduction into the market. The features-enriched smartwatch is now the talk of the top technology experts for its extraordinary and astonishing attributes.  The collective hard work of the tech-savvy engineer’s group and some medical professionals resulted in the concept behind the smartwatch.

Safezone.Ai -An absolute revolution:

Safezone.ai can be seen as a revolutionary product in the world of smartwatches. It is all unique for its exceptional work. Equipped with dynamic health monitoring properties, it has an in-laid oximeter that is capable of taking the measurements of blood oxygen in real-time and uploading that data to the server every ten minutes. Safezone.ai aims to establish a safe society experiencing a safe tomorrow in the influence of the latest technology like AI.

About:

Safezone.ai serves by helping educational and business structures through its surveillance of covid-19 possible victims and provides them with a safety zone of their own.  Just deploy a safety strap and it will monitor the blood oxygen and body temperature of its user every ten minutes. It serves to monitor BP, ECG, and heart rate.

What makes it unique?

A feature that Safezone.ai a unique innovation is its capability of reading blood oxygen and body temperatures. These are later used for the further calculations of smart/ML-based probability scores. This helps the prediction of infection in a user. This procedure is followed by the identification of coronavirus symptoms in users and limiting the possible spread of the virus among people.

The most in-demand product:

Safezone.ai is being introduced in the U.S, India, and other states of the world. We can say that is it already highly in demand because it is an ultimate life-saving product and people are going crazy for it to help their loved ones keep themselves safe at work.

Working procedure:

Safezone.ai works in three simple steps, for a clearer understanding, I will list them out in an easy way below:

  • Initiation:

It implies the establishment of zone and zone numbers by your organization. This helps people to be identified by their safe strap IDs.

  • Visibility & control:

It implies getting notifications by administrators as any suspect is identified. It helps to prevent the suspect from entering into physical activity.

  • Welfare & advancements:

It is followed by helping your zone administrators with their roles and responsibilities. It also involves helpdesks and monitoring services at hospitals.

Technical builds:

SafezoneAI smartwatch operates on Android 4.4 and above iOS 8.2 versions. It tracks and measures blood oxygen and body temperature, ECG & BP. It operates with multi-exercise mode, it monitors when a user is asleep. It uses USB plug-and-play supported by 4.0 BLE and can work up to 5-10 days.

Get yours today-

Want to order one for yourself? the starting price is barely 100$. See the astonishing designs with a large variety by visiting their official website at this link, or visit Facebook, or see the detailed unboxing on Youtube.  For more details, Call 18007640593 or send a mail to them at [email protected] or 1108 East Main Street, Ste 906 #567 Richmond, Virginia 23219, USA.

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