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SerpLogic Discuss The State of SEO in 2020

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seo in 2020

There are over 200 factors that Google takes into account when looking to rank a website – so it’s often hard to know which ones matter more.

2020 has been a wild ride so far for SEOs according to Tommy McDonald from SerpLogic. Google algorithm updates and other changes have made for a tumultuous landscape. However, SerpLogic is always ahead of the game and their testing and analysis have shown that these are the factors that are working in 2020.

 1. Voice Search: People Will Use Voice Search More

“Google, can you help me find a taco place near me?”

In 2017 alone, 33 million voice search queries were recorded. In March 2019, the data shows that voice searches were 20% of mobile searches.

Voice search allows people to use their spoken voice commands to type search queries, so voice search is becoming more popular.

Remember people type very specific and long-tail search queries. Why? They want the correct answer to the question they are asking.

It is easy to convert users searching long-tail keywords because they are in the consideration stage, but it is hard to convert users in the awareness stage.

To rank for voice queries, use bullet lists, and optimize your website for local SEO because most voice queries are local.

2. Featured Snippets Will Continue Dominating Search Results

What is a featured snippet? It is the summary of the answer to a search question. It is displayed on top of Google’s SERP results, above organic and paid ads.

Featured Snippets have been around for a couple of years and they have led to big changes in the search results of Google. Users get the answer they are searching for from the SERPs, so around half of all searches lead to no clicks. Ahref studied 2 million featured snippets and the study revealed that featured snippets receive more traffic than the first page on top of the search results.

Target question-based keywords and queries. To get more related questions, check the questions from the “people also ask” section. This will also help you write a more in-depth answer.

Resources

Analytics Ever-Changing GoalPosts – SEO Challenges and How to Overcome Them

SEO SEO for Website Redesign and Migration

Analytics How to Do Online Competitor Analysis

Development Improving SEO & Developer Relationships

 3. Many Marketers Leverage Influencers for SEO

Around 17% of business owners will spend more than half of their marketing budgets on influencers. Statistics show that businesses can benefit from influencer marketing, especially the businesses in lifestyle, travel, eCommerce, beauty, and fashion.

Ads overwhelm online users. They want authentic and trustworthy information. In most cases, reviews from influencers are the source of that information. So, it is easy for them to trust information from their favorite influencer than from an ad.

What is the relationship between SEO and influencer marketing? You can amplify your content reach, increase your online visibility, and generate traffic by working with an influencer.

Most businesses fail to plan and execute their sponsored content properly, so they do not see a return on investment using influencer marketing. If your marketing does not align with your audience’s needs, then your marketing will fail.

How do you increase your return on investment? You work with the influences in your niche, especially the ones who have a good relationship with your target audience. You will get backlinks from influencers. These backlinks enhance your SEO efforts because they show your authority to Google.

seo in 2020

4. BERT Will Remain

Since RankBrain in 2014, BERT is the first main change Google has made to its search algorithm. BERT allows users to train their question answering system. BERT is Bidirectional Encoder Representations from Transformers.

BERT impacts one in every ten questions. SEO marketers can increase their chances of ranking for the featured snippets in Google’s search engine results by applying BERT models.

If the prepositions, such as “for” and “to”, matter to the meaning of the search questions, then BERT will have a big impact on these conversational questions.

To clarify this, it is not possible to optimize for BERT. To better understand the natural language, Google uses BERT.

Intent matching is important when creating successful content, so optimize for the intent behind search questions.

Analyze the pages on the first page of Google’s search results for your specific search query before writing your copy. Is the result navigational, transactional, or informational? Create content matching the user’s intent that is based on the analysis you did.

5. People Want Digital Experiences

Many companies want to improve customer experience, so 44% of companies have already shifted to a digital-first approach. 56% said their revenue has grown since they made the improvements.

Another important ranking factor is page load speed. If the web page has a complex user interface or takes a long time to load, then great content means nothing.

Successful businesses focus on improving the customer experience because they understand the importance of building a long-term relationship with their customers. Also, improving customer experience can help with search ranking because the users will spend more time on the website due to the good user experience.

Your user experience should help customers find the information they are looking for. And allow your users to proceed to the next step easily.

Wearing the shoes of your visitors can help you provide the best user experience because you will know the cause of poor experiences. Use simple words because many people do not understand complex words. Lack of clarity in your message can negatively affect the SEO of your site because it increases your bounce rate. Speak to the experts at SerpLogic and ensure that your visitors have an enjoyable experience on your site.

6. Video Will Become the King of Content

Videos should be an important part of digital marketing efforts and SEO strategy because Google loves video. Forrester Research shows that a video is 50 times more likely to appear on top of the search results than a web page with just plain text. Also, video is included in the 62% of Google universal searches.

You can support your existing content on your website by creating helpful YouTube videos. Even though videos are not guaranteed to rank on the first page of Google, you will still get traffic once Google indexes your video.

You can get more traffic by embedding videos on your website. Do not forget to optimize the video for the width of your blog. To help Google under the content of your video content, add a copy on the page.

7. The Length of Content Determines Search Rankings

To beat your competitors to page 1 ranking, create highly-quality content. It is also important to consider the quantity of content.

There are so many opinions on the perfect length of a blog post. Research shows web pages with high-quality, long-form content appear on top of the search results and the average length of the top 10 search results is around 2,000 words.

However, the content needs to answer the user’s search query comprehensively and it should also answer the queries related to the main search query.

Long articles increase dwell time, which shows Google that your website visitors love your content. Increasing dwell time can help you build authority, so Google will rank your website for the search question.

 

BUSINESS

Afzul Rehman Businessmen – Biography, Wiki, Personal and Career Newcastle, South Africa

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Afzul Rehman Businessmen

Afzul Rehman Businessmen

Afzul Rehman, a 45-year old businessman, turned politician, was born and brought up in Newcastle, South Africa. He is the former Mayor of Newcastle Local Council, where he earned accolades in developing the city’s municipality through various noteworthy reforms.

He is the son of the former IFP MPL (1994-1999), Farouk Rehman, and was brought up in a community-oriented home. While growing up, he helped his family in managing their building material business and also used to assist his father during his tenure of the legislature.

In 1991, Rehman completed his matriculation from the Lincolns Heights Secondary School, Newcastle. During 1992-94, Afzul Rehman studied at the University of Kwazulu Natal but left to join his family business. In 1996, he managed his family business, where he got the exposure of interacting with the local community and dealing with various customers. Soon after joining, at just the age of 22, he won the election as a Ward Councilor at the Newcastle Local Council in 1996, which paved the beginning for his political career.

In 1996, Rehman entered the service as the Councillor of the Umzinyathi District Municipality and continued in the same position until 2000. He also accomplished in earning the role as a member of Newcastle Council’s Executive Committee in 2006. Soon after, he had also acted as the Finance Councillor at the local Portfolio Committee. After this role, his life’s important achievement came when he won the position of Deputy Chief whip at the ANC Caucus.

Between 2004 and 2006, Rehman held the member’s position at the regional committee of the then ruling ANC. After which he also earned the Board Membership at the KwaZulu-Natal Trade and Investment Council. In the year 2007, he further got selected as the Product Chairperson of the local labor forum and as the regional treasurer of the ANC Emahlahleni region. In 2009, he functioned as the Deputy Mayor and also as the acting Mayor of the Newcastle City Local Council.

His most notable achievement came in 2010 when he won the election as the Mayor of Newcastle and became the youngest Mayor the city ever had. In 2015, he earned the title of the most consistent performing Mayor in the province and was praised for bringing substantial reforms to the city’s municipality.

During his tenure as the Mayor, he was honored as the KwaZulu-Natal’s best Mayor, consistently for three years. Under his leadership, the ANC’s position skyrocketed from 47% in 2009 to 72% in 2014. His decision to cancel all free lunches to councilors and staff of the municipality and stop printing council agendas in all of their meetings resulted in surplus savings as a result of streamlining. The savings were allocated to the capital expenditure budget of KwaZulu-Natal’s city of Newcastle. It resulted in a fivefold increase in the CAPEX budget of the city, from R86 Million in 2009, R229 Million in 2013, and R492 Million in 2014.

His dedication and hard work in uplifting the local community helped him secure the same position as Mayor consecutively for four years. Among his many remarkable measures, his decision to conduct paperless meetings at the council earned him several accolades and was praised by many people, especially the environmentalists. As the Mayor, he was credited with developing the municipality’s infrastructure by investing in the township with more than R2 billion during the five years of his term.

In 2016, he enrolled himself in the Diploma in Public Administration at the University of Pretoria. He was recently appointed as the speaker of the Amajuba District Municipality in 2016 and was in service until the year 2018.

On the personal front, Afzul Rehman is survived by his wife Farhana, with whom he got married in the year 2005, and two sons (Mohammed Zia and Umar) and a daughter named Maariya.

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STEP BY STEP GUIDE FOR MILLENNIALS TO BUY FIRST RENTAL PROPERTY From Ligon Brothers

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Ligon Brothers

As a millennial, have you ever thought about investing in rental property but don’t have a clue from where to take a start? If the answer to this question is yes, then don’t worry the Ligon Brothers will guide you to buy your first rental property. The Ligon Brothers, Michael, and David Ligon are seasoned Real Estate Investors and own one of South Florida’s most profitable real estate investment firms.

The Ligon Brothers provide a step by step guide for millennials to buy their first rental property. This guide is about how to prepare and save up for the first rental investment.

The first step is to establish your spending and saving habits. If you want to become a rental investor, you should know how to manage your money. If you embody a frugal lifestyle, it will be easy for you to afford your first rental property. Take a start by tracking your budget, and watching your spending.

The next step is to discuss your investment ideas with your family/spouse. To discuss rental investing, start by having budgeting meetings with your partner. You should teach your children and family members about money and spending. You can also discuss your retirement goals with your partner.

Once you decide to invest, the next step is to understand your current financial situation. It is crucial to know about your net worth so that you can plan accordingly. If you do it right, you will be able to watch your spending, learn about your cash flow, and prepare for your financial journey.

The fourth step is to get rid of your debt first. You should consider how much debt will be added when you begin investing in rental properties. If you already have debts to pay, you can minimize future stress by paying off your small debts. To reduce debt, you can use either a debt snowball method or the debt avalanche method.

The next step is to tackle your student loans. As a millennial, you may have student loans to pay. Before investing in rental properties, you should establish a plan to get rid of your student loans. If you plan well, you can even pay off your loans from rental properties.

The sixth step is to understand the market. You should learn important topics about rental investing. To learn about rental investing start attending open houses. You can also find a realtor in the open houses. Once you learn about rental investing, you will look at a home-like an inspector.

Ligon Brothers

The last step is to research and learn to become a successful rental investor. Learning will increase your chances to buy perfect properties, make good financial decisions, and build your wealth. You can educate yourself through books, podcasts, and taking courses.

The above-mentioned guide by the Ligon Brothers is a pathway for millennials to start rental investment. A millennial must follow these steps to succeed in becoming a successful rental investor.

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Top 5 Benefits of Digital Advertising for Small Businesses

Umar Nisar

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Top 5 Benefits of Digital Advertising for Small Businesses

Digital campaigns can be a boon if you want to boost up your visibility and drive sales of your brand. There’s a large number of audience online that small businesses can tap into. For that, your need to align your online marketing campaign with your goals.

All the small businesses start with a single goal in the mind, i.e. growth. To make more and more people aware of their brand and increase their sales. And with the right online advertising strategy, you can set your business to a completely new level of growth.

In this article, we will look at the top 5 benefits of digital advertising for small businesses that include these campaigns in their marketing strategy.

1. Cost-effective

Digital advertising is really cost-effective, especially when compared to its alternate counterpart, traditional or offline advertising. For small businesses, budget is a big factor when it comes to marketing their products or services. Since they are on a limited budget, they need to be more careful about where they are going to spend their money.

Hire a professional graphic designer if you want your ads to look cool and branded. If you want to go on an extra mile, you should consider hiring Dignitas Digital, a full-service digital agency in Philadelphia, to help you with your digital advertising campaigns.

2. Highly Targeted

With digital advertising, you will have absolute control over who sees your ads as well as where you are spending your money. Since they are highly targeted, you can make sure that your ads are seen by only interested people.

With keywords that are relevant to your specific services, you can target users within a certain age group to buy your products or services. You can go further by adding more specifications, such as location, interest, etc. With digital advertising, you will have more power to turn your target audience into potential customers.

3. Easy Tracking

Digital advertising is easy to layout and track. If you want to gain insights about your ad campaigns, you can do that easily by going through your digital ad campaign. You can easily measure all the key aspects of your ad campaign by going through the analytics.

For example, if you want to measure the success rate of your email newsletters, you can track how many of the people, who are receiving the newsletters, are actually opening it and taking action based on that.

4. Fast and Effective

One of the key advantages of digital advertising is that they offer fast and effective results, which cannot be said about its counterpart, traditional advertising. It requires much less turnaround time to plan and execute digital campaigns than the traditional ones.

Apart from that, going digital gives you the option to make changes in your campaign quickly whenever you need it. For small businesses and companies, time is an important commodity and having the power to save it gives opportunities to get good ROI.

5. Easy to Update

Since digital advertising is easy to keep track of, they are also easy to update. Whether you need to make any major or minor changes, you will have the flexibility to make it happen easily. With traditional ad campaigns, you cannot make such advancements.

Suppose you want to make changes in your ad copy the next day you publish it. You can update your copy by just going through your ad platform. While, in traditional copies, you will need to double or triple check your copy before you publish it since you cannot make quick changes afterward.

Final Thoughts

Digital advertising has plenty of benefits over its traditional counterparts. But there’s no secret formula for digital marketing campaign that works right every time. Having the experience, insights, and vision laid out in the right strategy can surely pay off in digital advertising for small businesses.

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