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SEO Checklist-12 Steps For Content Ranking

Bobby Jansson

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content marketing

If you are looking into content marketing, you have probably heard of search engine optimization (SEO). Content ranking within the search engine result pages is the place where the people can find the relevant content, this is known as SEO. Majority of people think that SEO is an easy task but that’s not the case. If you are going to write a piece of content as per the SEO rule, then you need to be familiar with the important points while writing the content.

Here we will go through a simple on-page SEO checklist that you can use each time you write a piece of content.

Introductory SEO-content checklist

To optimize your content, the steps you can take are fairly simple to implement. Following the on-page SEO checklist will tell you the 12 steps you should follow for every piece of content you write.

1. Choose a target keyword

When you are ready to write a piece of content, start by figuring out a targeted keyword. The first step should be a target keyword because content keywords tell us what the content is about. Make sure the keyword you choose is one you can rank for — rather a long-tail keyword with adequate to low competition — and that you do not already have a content ranking for. 

2.  Find some related keywords

When you are going to write a piece of content, then you should have your primary target, these are important to be added within your content. You can easily do this by using tools like Google Keyword Planner. Choose a tool and then search for your primary keyword. Then select 3–5 related keywords from the results.

3. Determine search intent

Now, look at the list of keywords you have, particularly your target keyword, and determine their user search intent. In other words, what information are the users looking for? When they search for those keywords, what are they expecting to find in the search engine results? Google’s algorithms are too smart to judge how well pages’ match search intent, so it’s important to understand this before you start writing your content.

If you are not able to do it on your own, then you should get the SEO services from the skilled agency to get the things done as per your needs.

4. Research your topic

Now that you know what the users are searching for when they look up your target keyword, now all you have to do is write content that provides that. Before you start writing on a topic do some research for unique content. Make sure you look at what’s already ranking for that keyword. That will tell you what you can imitate and what you can build on with your topic.

5. Write your content

Now you are ready to start writing. As you draw a draft of your content, Keep search intent in mind. Try to make a unique piece of content that’s better than what is already out there.

You should not write in huge blocks of text, for readability writes in normal fonts. Include your content keywords throughout the piece at different places. Implement each of your keywords at least a few times. If it’s possible, try to include some keywords in your headings also.

6. Optimize your title tag and URL

Our SEO content checklist doesn’t stop at writing content. You can still do several things if you want to improve your content. Your content itself is not the only place you should include your target keyword. You can also include it in your title tag and URL for that page to further improve your SEO. The URL should be short.

7. Optimize your images

If your content consists of any images, make sure you optimize them for SEO. For this, firstly you should not upload oversized image files. Compress your images where you can. Secondly, use alt text to give the images matchless descriptions. It will let Google read your images so they can contribute to your rankings, and it helps with accessibility and creates a better user experience.

8. Include internal links

SEO linking is an important practice in the process. It is important for you to link pages with each other as this will help your user to spend more time on the website by viewing other relevant stuff as well. Whenever you have an opportunity to link to other pieces of content, avail of it.

9. Pursue backlinks

Internal links are valuable but backlinks are perhaps even better. If you get enough reputable websites to link with your site, Google will reward your content. You can get these backlinks in multiple ways, one way is to post on other websites and link to your content from there.

content markting

The second way is to contact them directly and ask them to link their website to you.

10. Use responsive design

Google ranks pages not based on desktop format; it is based on the mobile format. It means that if you don’t use responsive design everything else on this SEO content checklist will be in vain. Check the content in both formats to see whether it looks good or not.

11. Ensure fast load speeds

Make sure your page loads quickly. Most users expect pages to load within two seconds, so you want your page to be one of them. You can optimize this in different ways. As we describe above, make sure you compress your images. You can also put script references at the end.

12. Analyze your page with Google tools

Without having a means of analyzing it can be hard to know if your page is optimized. Fortunately, Google provides you some free analyzing tools that allow you to do this.

Google Analytics, Google Search Console, and Lighthouse are some Google tools that allow you to view various sites related to website traffic, page speed, and more. You can use an online SEO Checker to audit your website’s on-page and off-page SEO in under a minute.

Technical SEO Checklist

Technical SEO helps you to ensure that your site can be crawled and indexed and helps to create a solid foundation. The following are the most common areas of best-practice that you need to pay attention to.

Make Sure You Are Using HTTPS

It’s 2020, from 2014 HTTPS has been known as a ranking factor. Not using HTTPS encryption on your site is inexcusable. It is time to migrate if you are still running on HTTP. By taking a look at your browser, you can really easily confirm that your site sits on HTTPS.

Check Duplicate Versions Of Your Site In Google index. It is important to allow Google to only index one of your sites. All these are versions of your site and should all point to a single one.

Find and Fix Crawl Errors

Through Google Search Console you can quickly or easily identify any crawl errors. In the coverage report, you will see both errors and excluded pages and also with warnings and those which are valid.

Crux

This checklist can be helpful for both beginners and also for advanced SEO. All the above points and information surely make your piece of content different and unique from others. You will be able to rank your content in no time. With the help of all these tricks and information, you can achieve great results with SEO. Hire a professional SEO company like Brawon to get  satisfactory results.

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How to Acquire and Process a Shelf Company in Hong Kong

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How to Acquire and Process a Shelf Company in Hong Kong

Because of the positive direction that the economy and market of Hong Kong are heading, more and more entrepreneurs are looking for ways to invest in Hong Kong. However, not many are willing to get through the tedious steps of starting a business from scratch. The good thing is, you don’t have to, as Hong Kong is also home to many shelf companies entrepreneurs can easily take advantage.

What is a shelf company, and how can one acquire it? This article lays down the complete essentials of what you need to know before purchasing an offshore company in Hong Kong. 

What is a Shelf Company?

A shelf company, or a ready-made company, is meant for investors who plan to start a business instantly and not go through the lengthy registration process. Simply said, shelf companies are pre-registered businesses that are ready to be used. 

Some incorporation intermediaries pre-register several companies to resell. Upon purchase of a third party, the will acquire ownership of the company. This change of ownership will be legally reflected in the companies registry by filing for an amendment of directors and shareholders. Once the changes are filed and approved, the company is ready to use it under the new owners’ charge

Acquiring shelf companies prove to be more convenient for investors in Hong Kong. It is a profitable way for entrepreneurs to jump-start their business. It is less hassle and takes a shorter time to process than starting a business from nothing. 

How to Buy and Process a Shelf Company?

Many firms in Hong Kong deal with selling shelf companies. Youselling company’s help can acquire a shelf company that is closest to the ideal business you are looking at a fee. Buying a shelf company is much simpler because you also get the selling company’s help to process the purchase. 

You do not have to go through a registration process any more. Instead, you only have to apply for transfer of ownership and changes in the business’s details. To buy a shelf company, you have to consider the following information:

  • Business Name
  • Office Address
  • Company Secretary (optional)
  • Filling Out of Relevant Business Application
  • Articles of Association

Other necessary documents may also be required, depending on the industry applied or on other exceptional circumstances. To process the acquisition of the shelf company, you will have to pay a fee, partly for the purchase of the company itself and partly for the processing of amendments. Upon signing the necessary materials, the companies registry will issue the amended articles of incorporation after 2-3 days.

Advantages of Buying a Shelf Company

Investing in business though a shelf company in Hong Kong is advantageous because of the following benefits:

  • Faster and more convenient processing
  • Eliminates registration processing
  • Allows the business owner to focus more on business functions
  • It gives a sense of longevity and confidence
  • Easy opening of a bank account 

Compliance Requirements of a Shelf Company

A shelf company works as well as any other regular company. As such, the obligations of a shelf company is ultimately the same as that of other Hong Kong companies. The company has to maintain records and file for taxes appropriately.

Acquire a Company in Hong Kong

Are you looking for ways to invest in Hong Kong? Buy a company in Hong Kong today with expert teams from Easy Buy Sell Business. We can help you find the right business for you and provide you with a business for sales portal that allows for convenient purchasing of a business. Contact us today to get assisted in choosing the ideal business for sale in Hong Kong.

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The Story Behind Nilam Coaching Mental & Physical Transformation

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The Story Behind Nilam Coaching Mental & Physical Transformation

This week we had the chance to get to talk to one of the most inspiring health coaches on the internet, Nilam Coaching. If you haven’t heard of her yet, now is the time to learn some stuff from her. By the end of this article that will be a blast from the past…  

Nilam is a passionate health coach who loves to inspire and help other women from all around the world to become the best version of themselves. She had a mental & physical transformation herself so she knows what she is talking about.

Nilam The world wants to know, who are you, and what exactly is it that you do? :

Thank you for asking me these questions. I am a simple soul who just wants to help others to become healthier and more aware… I love to help women out to love themselves more and more every day. To help them out with their health, with fun workouts, and with upgrading their self-love and mindset. I truly believe that when you take care of yourself your life will be so much better. I am alive to inspire. Alive to show women that they can become anything they want in life and that they deserve it all!

Nilam Transformation

That’s Awesome Nilam, How exactly did you get started? :

Well, personally a few years ago I was super insecure and not feeling good in my skin. I was overweight and I didn’t know how to live myself. So I decided to change myself physically and mentally. I had a lot of ups and downs during my process but I appreciate all the lessons.

After I helped myself out I coached many women from all around the world. I helped them to achieve their (body) goals and helped them to accept and love themselves the way they are. I showed them that a transformation is about them… You don’t change yourself for another person, you do it for yourself! The smile we created together on their faces is priceless. It gives me the energy to see them happy!

So Nilam as I can see you’ve been able to accomplish quite a lot in your career so far, what’s the most challenging stuff that u had to deal with? :

I won’t lie… It was hard in the beginning to make my lifestyle changes. I’ve made a lot of mistakes because I didn’t had the right education and knowledge about how to change my life forever. But I am very happy that my clients don’t have to make the same mistakes which means they save a lot of time and energy!!

I find it also super challenging to see that in this world we live in right now a lot of people feel the pressure that they need to live a ‘perfect’ life. But life isn’t perfect. It comes with ups and downs, what you see on social media are just highlights of someone else’s life. You don’t have to be perfect, you just have to be consistent and your life will change.

The last big challenging thing I find is all the supplements people are promoting to grow their business. When someone wants to change their body you don’t need them. If you like it it’s fine Of course, but you don’t need them. It’s about naturally creating a healthy lifestyle! There is no quick fix, no magic pill. Just you who needs to put in the work with the right knowledge and good support is always a plus.

Amazing Nilam, Love the motivation you have, so do you teach others how to achieve with their body what you were able to do? :

Thank you, I’ll try to inspire them that if I can do it, they can do it too. Even better! I want to show all those beautiful women that it doesn’t matter where you come from, what your background or age. The only thing that matters is if you want to make the lifestyle change. Nothing dramatic. You just need to be willing to make tiny changes that will lead to remarkable results.

 What makes you different from other Health Coaches? :

Well, I don’t want to compare myself to other coaches. I just hope everyone is doing the best they can for other people. I’ve seen many great coaches which is great. I just want to show women that a transformation is not only about the outside. It’s about the inside as well. It’s about to look at yourself in the mirror and love yourself.

Work on your mind first and your body will follow!

I want to show those amazing woman that you don’t have to be so hard on yourself.. you don’t have to starve yourself or cut any food group. I want to show them that you can still enjoy the foods you like and achieve your goals.

They just need to know that it’s important to keep your body moving.. to keep their body moving in a way they like it. That you can lift weights at home or the gym it doesn’t matter! And that you don’t have to be scared to lift some weights, lifting will make you feel stronger, you will create that amazing body shape this way and you will still look super feminine.

Last but not least, I want to show how to create a lifestyle change. how to achieve your body goals and how to keep them as well! I think that’s so important. Long term results.. that’s what it’s all about.

How Hard You Think it is for a new person to get into this? :

It might be a bit uncomfortable in the beginning but that’s normal because your body and mind resist everything new automatically, but if you are willing to change then there is nothing to worry about.

Just remember that you don’t have to be perfect. Some days will be better than other days and that’s fine. Just keep believing, keep pushing and you will get there.

Just know that you got this, If I were able to have the transformation you will be able to as well!!

And not to forget to mention the Nilam Coaching community. Women from all around the world who are supporting each other. We are in this together. Together everyone achieves more.

 Nilan, Thanks for taking the time to sit down with me, wish you all the success. Anything you have to add for the end and where people can find you :

I don’t think I would add anything else for the moment, just want to tell all the women from all around the world! That you can do it!!

And for everyone who want to connect with me you can check my website : www.nilamcoaching.com as well as my Instagram Page @nilamcoaching

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The top myths about auto insurance

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The top myths about auto insurance

The complexities and lack of clarity about the methods of calculating premiums and including certain exceptions in car insurance policies have left people guessing and this has resulted in some myths that float in the air. No one knows for sure as to what can qualify for an insurance claim and what might be debarred from claiming. Myths are often considered to be true and this leads to misunderstandings.

This article attempts to break some myths and throw light on facts and actual conditions that are applicable for car insurance. This should help car owners to know their limits and avoid being on the wrong side of the law that can even result in rendering car insurance policies invalid. Let us see what the truth really is.

Specific colors of car can make insurance expensive

The color of cars does not matter to insurance companies in working out the cost of insurance.  The type of vehicle is the main concern of insurance companies as it relates to the safety record of the category and how attractive it is to thieves. The cost of repairs that the type of car might entail is also what is looked into. History of accidents, total distance driven in a year, driving preferences – during the day or night and the preferred driving routes are all considered to work out the premium but never the appearance of vehicles.

Accidents from others’ fault would exempt the payment of excess

In the event of any claim the insured person has to pay a certain sum of money that is known as excess. This condition is built into the agreement that a car owner enters with the insurance company and it has to be honored regardless whether the accident has happened for the fault of someone else or even if the car is stolen.

Prior driving conviction disqualifies the driver from getting auto insurance

Click4Warranty says car insurance companies have factored the risks of driving conviction into the insurance products that they offer and does not disqualify a person who has been convicted for some reasons of breaking the road rules from obtaining car insurance. However, the record of driving conviction would make the policy costlier except for speeding conviction that does not entail any extra cost of insurance. Even if you have been convicted for driving any other types of vehicles likes van or motorbike it is better to disclose it at the time of taking the insurance so that you are not taken by surprise at the time of settlement of claims.

No claim bonus is affected by windscreen claims

Claims pertaining to windscreens only do not impact the no claim bonus status of the policy in any way. Only the insurer has to pay his or her share of excess as per agreement.

The insurance company takes the liability of loan repayment when the car is written off

This is not true as the written off value is lower than the outstanding loan. To make the insurance company repay the loan you have to get cover of GAP insurance.

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