Jessie Sims takes on TikTokLaunched in 2016, the video-sharing platform TikTok has enjoyed a surge in popularity, amassing more than 800 million users since its inception and earning its spot as one of
the most-downloaded apps of the year in 2020. Its engaging design and smart algorithm
make it hard to put down, delivering the most interesting and relevant content to users
around the globe. It offers viewers hours of enjoyable escapism and content creators
the opportunity to spark the next viral craze.
TikTok has become the must-have social media platform for influencers who want to
grow their following and reach new fans. The app’s design serves up content to viewers
who are likely to find it interesting and engaging, giving it an edge over other popular
video content platforms Like YouTube. A range of social media stars find their fanbases
and increase their exposure on TikTok, some building up a steady following gradually,
and others propelling themselves to viral fame in a matter of hours.
One of these stars is Jessie Sims, who made the switch from life in small-town Maine to
a career as a social media influencer. Sims dropped out of nursing school to become a
model and actor, but her lack of a social media following made it tough to get jobs.
Realizing that it could be the key to success, she turned her hand to creating content on
YouTube and Instagram. In 2018, she discovered TikTok, and that was when her career
really took off.
Although she enjoyed decent success on YouTube and Instagram, TikTok is where
Sims found her largest following. However, a huge fanbase didn’t come overnight. Sims
speaks about the time it took her to gain a tribe of loyal followers.
“My Tiktok started growing fall last year. I went from 20k to 1M in a few months then 2M
within maybe around 6 months but as the platform began to grow due to COVID it
became harder to gain followers due to over-saturation.”
While the way content finds itself on users’ ‘For You’ pages is shrouded in mystery, it
partly comes down to how saturated a given genre is. The algorithm uses information
on who a user follows, which content they watch, and how long they watch it for. As
TikTok became more popular during the Covid-19 pandemic, many genres were flooded
with new content, making it harder for creators to stand out from the crowd. Sims
remembers that it became more challenging to get content onto users’ ‘For You’ pages,
and the number of new users following her slowed down.
“COVID didn’t really affect making content— obviously collars became harder and
basically non-existent but it also became harder to get on the FYP and gain followers.”
Sims’ niche of choice is comedy and prank videos, and she had to try a range of
strategies to get her content in front of audiences before she found the winning formula.
She speaks of the importance of engaging with her followers in the comments section to
promote her personal brand and encourage people to interact with her videos.
“I think it is important to be relatable and approachable to your audience. I don’t want to
feel disconnected from them. I make content for my own entertainment but mainly for
them. I want to make people laugh.”
So, why does Sims prefer being a social media influencer to a regular nine-to-five? The
answer, she says, is all down to job satisfaction. Her favorite part of the job is
collaborating with other video content creators to come up with fresh ideas and
experimenting with creative ideas. However, not every idea she has is a winner.
“I follow trends but I also think of things randomly but sometimes they are awful and I
never post them.”
Like anyone in the spotlight, Sims’ content receives its fair share of criticism. While a
certain amount of negativity is inevitable, she chooses to rise above it. Sims advocates
blocking and deleting hateful comments as the best way to cope with naysayers.
Arslan Fazal is a student of the Aust Abbottabad University of Science and Technology. He started his graduation in 2016 and graduated in 2020. I’m a professional article and blog writer, has written dozens of content on different topics and worked with professionals all over the globe. Feel free to contact me for any assistance. [email protected]
Otto Releases 80’s-inspired, Nostalgic Pop Debut EP “Still Picture You”
Earnestness is a quality we often lose touch with as we grow up. For Otto, earnestness is a defining characteristic. With the release of their debut EP “Still Picture You,” Otto aims to capture the candid thoughts and feelings of someone falling in and then out of love – a young soul navigating the changes that accompany that journey. With energetic, 80’s inspired instrumentals and candid lyricism, Otto captures the nostalgic essence of the John Hughes era with a modern, alternative twist.
“Still Picture You” was written virtually, growing up over the airwaves in online songwriting sessions in the winter of 2020. The first time the band members were all in the same room at the same time wasn’t until March the next year, to record their project in Nashville, TN. The resulting collection of songs follows the creative evolution of the band’s personality and individual influences over the year they spent getting to know each other virtually, and brings together groovy, rhythmic guitar riffs, anthemic arpeggiation, and a Tears-For-Fears-Esque nostalgia for an electronic synth.
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
The Coming Messiah, Shawn LaShay Armour, Jr., Takes The World By A Storm!
Shawn LaShay Armour, Jr., is the proclaimed Coming Messiah, Conqueror, Ruler with a Rod of Iron, Root of David, Lion of Judah, Lamb of God, Lord of Lords, King of Kings, Faithful One, True One, and Coming Son of YHWH.
From his powerful name synonymous with “A Gracious Gift from YHWH; The Carrier of Armour” to the great revelations and insights about Yahweh, the 26-Year-old celebrity takes the world by a storm with his exceptional biblical understanding. After all, he’s the only one who got the hidden heavenly formula that makes the difference.
Mr. Armour is a staunch follower of Yahweh and Yahweh’s laws in the Torah. With his sole goal and zeal to enter heaven and lead the house of Israel into heaven with him, Shawn Armour plans to build a Tabernacle. His upcoming Book of The Law will be used as the ultimate guide to God-promised New Jerusalem.
Due to his strong determination to save God’s chosen people, the upcoming star quit his DJ job and embarked on his role in ensuring the house of Israel enters the New Jerusalem. And with a spirited effort, he strives to change the world’s biblical perception and make things simpler.
Born and raised in Atlanta, Georgia, USA, where his grandparents served in slavery, Armour, Jr., went to multiple schools for elementary and middle schools before joining Carver Early College for high school. He later attended Savannah State University and graduated with BA in journalism from Georgia State University.
However, he didn’t have much Biblical knowledge due to the corruption, deception, and ignorance that dominated Christianity.
Yahweh introduced him to the truth about God, and his ancestors, the Israelites, through Brother Yarashalam’s Youtube documentary called Hidden Identity of African Americans. The documentary inspired a new beginning in his belief and motivated him to research more concerning Yahweh. His self-education endeavor later made a difference in him, stirring up a renewed hope and a new way to do things.
Being a self-taught follower of Yahweh’s laws, Shawn now considers himself the mastermind on YHWH and YHWH’s Word. His dedication to his work and his ever-futuristic problem-solving expertise put him on top of many famous personalities in the US. After all, he’s the first person to simplify The Book Of The Law (Torah) and inspires the whole world in a totally different way.
The Book of The Laws provides Yahweh’s laws in a simplified form without the elements of deception, and false information. While the book of the law is still in its final stages, free digital copies will be available on the official website for The Coming Messiah upon the premiere.
Besides working on the guide, a crucial roadmap to the New Jerusalem, The highly inspired and gifted Shawn is currently creating mixtapes for promotion and massive online presence. However, the tapes are also used for motivation and entertainment purposes.
In his drive to disseminate his crucial information to the world, the talented Shawn has already released 6 tapes: The Coming Messiah’s Motivational Playlist, Life So Far, The Coming Messiah’s Fuck Your Opinion Playlist, Fulfilling Prophecy, 1 4 The Ladies and I AM.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
Annabgo shares her secrets to making money
The Colombian model Annabgo explains to us how she can dedicate herself to creating content for her profiles on Tiktok @annabgoitsmeagain and Instagram @annabgomodel from the comfort of her home and at the same time generate large amounts of money.
When we ask her what her magic formula is to generate money, she states with laughter that we are not the first to ask her this question and that although many believe that it is an easy process, they give up when they see that the secret is constancy and create their community, “Anyone can create a profile on social networks and get money from there, I used to have a dropshipping store for sunglasses and before that, I also had a clothing store and the formula has always been the same. Create relevant, valuable content, quality photos, and videos that will redirect your audience to your store and therefore help sell your product or service. Of course, all accompanied by excellent customer service ”.
On her Tiktok profile @annabgoitsmeagain with close to 900k followers, she follows dance trends and makes humorous videos, stating that now it is easier to connect with his followers because she is no longer after photos of glasses and pants and can exploit his effusiveness and hyperactivity to the maximum, which makes people have fun with it and even identify with her. However, in the stories on her Instagram profile @annabgomodel, it is a space where she shows her lifestyle, her travels and experiences around the world, being a more aspirational profile and “free of advertising” she always affirms in the middle laughs because he assures that nowadays we only follow those who tell us what to buy but in @annabgomodel you only find photos of their activities in Medellín (Colombia), the model’s hometown, their fun adventures with friends in the USA and others a little more fashionistas in Europe.
“I am aware that the people who follow me want to know more about me and that is why in each of my profiles they will always find different content made with love for them and that is the key. Segment your audiences and not make the mistake of replicating content everywhere. For example, I have a profile on Tiktok, Instagram, YouTube, and others where access is paid but to earn money in these is precisely to publish something different and attractive to be able to give value to exclusive content”.
Talking a little more with Anna, we discovered that she studied Social Communication and Journalism at a prestigious private university in Medellín, Colombia, and almost immediately began her master’s degree in Marketing and Sales in the same city, which allowed her to apply what she learned and pay the remainder of their studies. Anna does her best to learn and to improve every day more in the field of customer service in sales.
“What I want the most is for all of us to learn that we can create businesses and be profitable without having to be large companies, you cannot imagine how many times I have paid for makeup courses, English classes, and even dance or how I buy everything online, but to get there and achieve that happens, you decide to add value to your business and put it on the internet as if it were the most valuable treasure. When you believe it, others see it and that is how the idea of selling a simple lipstick becomes a business that turns into billionaires who society said that they could only earn money because of the size of their attributes”.
After this little interview, I managed to understand that online businesses must pursue more than short-term sales; they must have as a goal survival in time that helps the community need their products (whatever it is) and convert them themselves into a referent.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
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