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SEO AGENCY

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SEO AGENCY

Because it multiplies your visibility. Today, Google and other search engines are the starting point for researching products online, so they are an essential source of users who might be interested in your product or service. If you manage to rank among the first search engine results, you will be putting yourself in front of thousands of potential customers.

Because you will get more out of your website. Creating a brand website is an important investment of time and resources, but without a proper positioning, you will be losing traffic and therefore opportunities to monetize that investment.

Because it brings reputation, trust and credibility. In general, users attribute a positive value to being among the first Google search results and perceive these websites as more relevant, which contributes to improve the perception of the Brand as say agencia seo.

Because it’s a fantastic long-term investment. Today’s SEO agency work will translate into tomorrow’s organic traffic. The sooner you start implementing your SEO plan, the sooner you will enjoy the benefits.

Because it improves your website. The goal of Google and other search engines is to deliver the best possible result to users. Therefore, the techniques that help search engine positioning are aligned with improving the user experience and with it, the results in general.

Because it increases your impact on social networks. A secondary benefit of doing SEO is to improve your results in social networks. Optimizing titles and descriptions makes web link previews more user-friendly and therefore will encourage more users to click and share.

Because it brings measurable results. SEO positioning translates into concrete and measurable results, so it is very easy to see what results your strategy is giving and correct the course if necessary.

Because it will be more profitable in the long run. You may think that hiring an SEO agency is a very expensive investment. But if you evaluate it in terms of how much it would cost you to train your team and dedicate resources to do SEO in-house, or the benefits you are missing out on by not doing quality SEO, you will see that it can be a very profitable solution.

What is an SEO agency?

An SEO agency is a company that is dedicated to improving the positioning and visibility of its clients in search engines (in our country, mainly Google). To do this, the goal is to get your brands, products and websites appear among the first search results when users enter related terms.

The web positioning depends on a multitude of factors, therefore, it is normal that within an SEO agency we find professionals specialized in various areas such as:

Content creation: the articles of a blog, the different pages of a website, the product descriptions in an ecommerce and even the YouTube videos of a brand channel must be properly optimized to improve positioning.

SEO on page: this includes aspects such as titles and descriptions or the structure of the pages. It also covers different technical aspects, such as ensuring a good loading speed and avoiding URL duplication.

User experience: we must not forget that the audience of web pages are people, not robots. Therefore, SEO and UX must always go hand in hand.

Off page SEO: mainly focused on improving the reputation of a website by creating quality inbound links.

What does an SEO agency do for its clients?

You may be wondering what an SEO agency can bring you in more concrete terms. Typically, their work is carried out in a series of steps:

Elaboration of an SEO briefing together with the client. Communication is very important for the relationship between client and SEO agency to work. Therefore, the first step is always to sit down together to draw up a document in which the objectives to be achieved, what products or services we are interested in promoting and other issues.

SEO audit. The most common is that the brand already has its own website or other online content, so the first thing to do is to study how they are in terms of positioning and what are the gaps to fill. This study should also include the main competitors.

Elaboration and execution of a positioning plan. With all this information, the SEO agency will be in charge of defining the actions to be taken and carrying them out. It must be taken into account that SEO is a continuous process: after the initial set-up, it will be necessary to carry out a number of tasks

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Great Resignation: How to beat Great Resignation with Employee Experience

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Great Resignation: How to beat Great Resignation with Employee Experience

Great Resignation

The world was forever changed in late 2019 when the Coronavirus made its appearance. Countries shut down. Streets were empty. Companies held as best they could or were forced to close their doors. Many would believe that such an event would lead to employees wanting to hold on to their jobs. Typically, large numbers of resignations signify a good economy and abundant availability of jobs allowing people to follow passions instead of necessity.

Post-COVID employee experience is much different.

For two years, and some a bit more, people were forced to spend time alone, realigning the importance of human interaction, well-being, and happiness. This drive for more personal fulfilment, satisfaction, and growth stemmed The Great Resignation.

No longer were employees basing staying with jobs out of need or comfortability. Now they look for work-homelife balance, greater satisfaction and better employee experiences, or they will leave. So how do companies face this? How do they increase employee retention and improve employee engagement?

The secret is in employee experience.

Holistic Employee Experience

There are, of course, no quick fixes for the Great Resignation, small wins can motivate and drive longer-term goals for your organization. The Great Resignation—and COVID by extension—taught many employees that life meant so much more. That the daily grind working in offices with long commutes, stress, lack of rest or relaxation, and the hustle of strenuous work weeks while normal was not conducive to happiness and mental well-being.

But this shift can be used as a blueprint for better employee experience!

Companies who work on being human-centric in ideals, strategies, and decision-making can improve greatly their chances of stemming mass exodus. Post-covid employee experience is now the new golden standard, and it looks at taking a more comprehensive and holistic view of experiences.

How can you be more holistic and how does it help?

  1. Think beyond probationary periods – Your employees are more important than the first 30, 60, or 90 days of employment, and yet many companies stop professional development and training after these dates. Normalize career growth, evaluations, employee 360 reports, and feedback loops to keep learning and advancement in the scope of your employees. While doing this, you’re also keeping your strategies and Key Performance Indicators—KPIs—fresh as you go.
  2. Communication is key – Talk to your employees about what they need, want, desire, and what their ambitions may be. Learn your people like you want them to learn your company. With transparent and open communication, you are engaging with your employees and creating an environment of consistency, openness, and inclusion—aspects employees’ desire.
  3. Employee-centric Corporate Culture – It may seem like the best idea is to center your company culture around the company’s values, vision, and strategies, but this is only half the battle. Integrating employee experience into the fabric of company culture ensures the company is as focused on their employees’ happiness as their own. It creates a bond to grow engagement, which has an effect on employee satisfaction and experience. As these rates increase, so to can employee retention numbers and customer experiences.
  4. Life and work-balance Erasure – Should your employees have to ask for more work-life balance? No, they shouldn’t. When built directly into work environments or expectations, it becomes something standard instead of something to be sought after. Examples of this could be:
    1. Flex hours
    1. Unlimited PTO
    1. Work-from-home or hybrid offerings
    1. Expanded benefits to include mental health and free resources
    1. Altered work hour schedules

Rise of Human Experience

Human Experience is a viewpoint that blends aspects of customer experience with employee experience, important in a post-COVID world. Instead of viewing them as separate entities entirely, companies can connect metrics and measurements of both to view a more comprehensive experience. Employees are customers—or potential ones—and as such, so too can customers become employees. With this view, it refocuses employee experiences in direct answer to the needs stemming The Great Resignation.

Ways you can use CX strategies within EX:

  1. Employee Journey Mapping – Like in customer experience, companies can work on mapping journeys for positions within the company overall, building in professional development and growth from the outset. They can then alter these journeys through personalization when an employee fills that role.
  2. Monitoring metrics – connect goals, milestones, and trajectories with metric directly linked to KPIs. Think employee net promoter score (eNPS), employee experience (EX), employee satisfaction (ESAT), and employee engagement (EE), for example, as they can correlate with operational success as well as customer success with your organization.
  3. View of employees – view your employees with the importance you view your customers. You cannot survive without either, and just as you court customer loyalty for more profitable relationships, so to can employee relations boost revenue, growth, and expansion.

Remote and Hybrid Work

One of the lasting effects of COVID was the desire to work from home or have the flexibility to. According to Gallup, nearly half of full-time working Americans—45%—are still working remotely.  White collar workers have even higher percentage, coming in at 70%. After the shutdown, many leaders were surprised to find employees still wanted to work remotely. The Pandemic exposed an internal need for conducive work environments and flexibility.

The office and all it entailed wasn’t as attractive as some leadership believed.

It was agile leadership who switched to maintaining remote or hybrid options who won out against competitors. Record job openings only further highlight how living is more important, and work can no longer be focused on only paying bills. Organizations who shift better with their employees retain talent better.

Remote work is not the only fix, but it does show how views of work’s place have vastly changed.

Act on Meaningful Feedback

Closing the loop between you and your employees is more important than ever before. Simply hearing them is not enough. Active, empathetic listening pair with actions on a consistent basis is the wining combination. Employees not only want to know they are heard but that their input is valued.

Regularly checking in with your employees, and not only attaching it to their performance, creates a culture of partnership.

Ways to gain meaningful feedback to inspire data-driven action:

  1. Employee 360 Review [LN1] [SP2] – not to be confused with an employee evaluation, the 360-degree review is a way for all employees to gain feedback from peers, subordinates, and managers to assist employee self-evaluation.
  2. Pulse checks – a powerful anonymous survey tool. Pulse checks are in between annual reviews and keep the feedback coming for HR initiatives, but it can also inform business strategies that are employee-focused as well.
  3. Surveys – From satisfaction to engagement, the best thing you can do is ask your employees. Working from assumptions can lead you down costly mistakes. By asking directly you can get their true opinions—think of using anonymity to influence candid responses.

Final Thoughts

The biggest takeaway from this is: employee experiences is an important part of operational success. The evolution of its importance and what it means cannot be discounted. Doing so can led to higher employee turnover rates and you won’t retain your best talent. As employee experience continues to change, the forward-thinking companies with innovative leadership will make it to the top.


 [LN1]Would it be okay to tag our template here?

Yes, we can [SP2]

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