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SEO Agency – What does it do and how to choose the best one?
Before we talk in depth about an SEO agency: what it does and how to choose the best one, we will give you a brief and basic introduction to SEO, its meaning and reason for use.
SEO, called Search Engine Optimization, is the part of digital marketing focused on improving the visibility and positioning of a brand, product or service in search engines.
We all make queries on Google to find the product we need; cosmetic products, restaurants, fashion or an SEO agency to help you position your business. Any kind of need you can imagine is consulted on the internet, as say the agencia seo madrid amarok.
When we perform these searches on Google, we start to see the different results that appear, saving preference and clicking on those that are in the top positions. Imagine you have searched for “SEO Agency” in Google, and you have obtained the following search result;
SEO Agency: What they do and how to choose the best one – Dobuss
The first thing you would do would be to click on the first result, and if this one doesn’t convince you you will visit the next 3, at least. Therefore, as a general rule, you will pay attention to the top 4 of your search result, being able to expand up to the top 10 of the first page of Google.
The SEO Agency is composed of a group of experts who focus on working on the organic positioning of a website in order to improve its position in the search engine results pages (SERP). Therefore, an organic positioning in search engines is one of the fundamental pillars of any website, but do we know how to choose the best SEO agency to achieve this goal? These are 3 basic characteristics that an SEO agency must have;
Specialized team: The profile of an SEO expert is very broad, he/she must have knowledge about marketing, notions of web programming, analytics, CRO, databases, market research, linkbuilding, etc.
Projection: SEO Agencies that last over time and offer a quality service, are constantly updating, offering a service and strategy adapted to market fluctuations and Google algorithm.
Investment in tools: Not all SEO agencies or professionals have access to the wide range of tools offered by the organic positioning sector; Semrush, Ahrefs, Keywordtools, Botify, Google Analytics, etc. Many of these tools involve a large monthly and annual investment, so we must find those SEO agencies that have as many as possible.
Now that we have the basics in place, let’s talk about what an SEO agency does.
What does an SEO agency do?
Organic positioning on Google is a slow process, requiring constant work and optimization. SEO agencies are in charge of this function, in addition to being always informed and aware of possible changes made by Google in its algorithm. Their function is oriented to your visibility, to get traffic to your website and to be placed in the first results in organic searches.
How SEO agencies work
The professional work of an SEO is mainly focused on getting your website to obtain the best results in search engine rankings. Each SEO agency will work in a different way, so each one will carry out its own strategy to achieve the desired objective. There are a number of characteristics to know if the agency is truly committed or not.
First of all, they will offer you a budget and a strategy tailored to your project, they will speak to you in a clear and precise way, so that you understand each of the actions to be carried out and can understand them, they will keep in constant contact with you, since it is your own project, they will implement only those actions that your website needs, they will issue periodic reports and they will make changes and incorporate new keywords whenever necessary.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.