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PopWonders Become The First Subscription Marketplace in Malaysia That Disrupt The Way We Shop
KUALA LUMPUR, 1 September 2020 – Malaysia will launch its first joint e-commerce platform in September. Unlike other e-commerce platforms and marketing portal, PopWonders allows merchants to build their own subscription business by targeting the person on the street.
The brainchild of CEO and founder Sean Leung – the launch of the marketplace platform – has had a profound impact on consumers’ lives in the global COVID-19 epidemic. “When home orders and lockdowns start to ease nationwide, consumer behavior is driven by new personal scenarios, such as discretionary income and leisure changes, and the values and priorities being reassessed,” says Sean.
One of the responses we saw to how people approach this period of isolation and uncertainty is the huge changes in overnight shopping behaviors. People change what they buy, when, and how they buy, from bulk buying to online shopping. As most cities are closed, unnecessary businesses are ordered to close, and customers often avoid public places. Limiting shopping to all else is the new normal. Brands must adapt and adapt to meet changing needs.
“The challenge facing small retailers is more acute because of lower revenue, lower customer numbers, and lower bargaining power when it comes to product production needs.”
With the majority of the population adhering to requirements at the time of the current epidemic, many may be surprised to see the subscription business model grow steadily – and in some cases increased -. At a very uncertain time for customers, subscriptions provided flexibility and convenience, proving that the subscription industry is built to scale. Many retailers and brands have used the platform provided by PopWonders to further innovate, tweak and launch new products, strengthening their businesses even as the economy and consumer spending habits return to normal.
Several Industries See Surge In Subscription Box Demand
According to a recent subscription impact report, more than 22% of companies have experienced subscriber acquisition rates during the current pandemic. The demand for subscription boxes for food and drinks has increased, as many residents cut travel to the grocery store to a minimum.
Joining the PopWonders platform has enabled retailers and brands to expand their customer base with the ability to launch a subscription business model and data-driven influencer marketing for sales during this challenging time. The hope is that this influx of new customers will build strong businesses in the long run.
With the assist of PopWonders, merchants show understanding, provide transparency with regard to product availability and deliverability, and offer the flexibility to temporarily close accounts, defer payments or pause subscriptions, consumers are likely to remember that and feel a sense of loyalty to the brands.
Subscription Marketers Have The Opportunity To Convert Customers Into Long-Term Members
Stay-at-home orders are already subsiding, so subscription brands that have benefited from coronavirus need to prepare to adjust again. With circumstances changing every day, subscription marketers should use this unique time to establish long-term buyers.
Subscription brands must convey that their services have the ability to deliver much more than just beauty products, workbooks and easy meals. When marketed correctly, the appeal of subscriptions for consumers is found in value, access, and convenience. And now more than ever, those factors are of the utmost importance in the eyes of many people.
Are You Looking To Start Your Own Subscription Business and Improve Your Subscription Capabilities?
PopWonders is an e-commerce marketplace that allows users to create their own subscription deals. It is an all-in-one subscription commerce platform that allows users to manage websites and subscriptions to shipping and billing cycles.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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