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Top Ways For Moving Your Business Without Losing Productivity

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Top Ways For Moving Your Business Without Losing Productivity

Whatever the reasons are, moving your business can be seen as your way toward astonishing success. But despite its positive aspects, it also comes with plenty of challenges that can affect your company’s productivity. Many things will be disrupted, thereby making the whole process a complex and stressful one. Fortunately, several ways can help your business stay productive during a move.

Keep reading this article to learn the top ways of moving your business without losing productivity.

  • Develop A Game Plan

First and foremost, you should create a game plan that can help reduce the relocation’s disruption to your business operations. Meet with your managers and supervisors to explain the reasons for moving. This can make the process less tedious if your employees know why the company is relocating.

Also, take the meeting as an opportunity to discuss with them your moving game plan, timeline, and the schedule of the move. That way, you’re able to hear your workers’ insights as to how you can make this process less disruptive to your business.

  • Get Your Employees In The Moving Process

Apart from creating a moving plan, you should also get your employees involved in the actual relocation process to minimize the disruption of work throughout the transition. For example, you can move a department one at a time so the others can stay productive while the move is going on.

Moreover, you can ask your employees to pack their own desks as well as label and organize them properly. That way, you can make the transition more seamless because you have coordination with your employees.

  • Hire Professional Movers

Unlike a household relocation, moving business to New York or other metro cities nearby requires more time, money, energy, and other resources. With all the heavy equipment and furniture you have in the office, you certainly need the expertise of professionals to transport these items safely and without damage.

For example, if your office keeps a few musical instruments such as piano, drum, and a lot more for entertainment, you should hire experienced piano movers New York to help you relocate these heavy items to your new office. They use the appropriate gear and moving equipment to ensure the safety of everyone and everything involved. From packing to unloading, they can keep your office equipment and furniture safe until you get settled in.

And while the professionals take care of the logistics, you and the rest of your team can focus on business operations to avoid losing a significant level of productivity.

  • Notify Your Customers And Business Associates About The Relocation

When moving your business, it’s also essential to inform your customers and business associates, such as suppliers, vendors, partners, and many more about the transition. Like your employees, they also deserve to know the potential disruption of work while the move is going on.

By doing this, you can avoid any inconvenience that the process will cause your business. Remember, a productivity loss might encourage your customers and business associates to stop doing business with you. When this happens, you’ll not only lose productivity but as well as profitability.

Therefore, if you don’t want this to happen, create a team that will be assigned to notify these people before the moving day. Also, let them handle any queries your customers and associates have about the move. That way, they’ll know how well organized you are in terms of moving.

  • Allow Remote Work For Some Portions Of Your Business

Although some of your departments require a physical office or a storage facility to operate, you can still prevent any productive loss by allowing remote work for portions of your business. Restructure your business operations in a way that some of your workforces can perform their jobs from the comfort of their home without losing productivity. This flexible approach can make the shift easier on everyone’s workload.

The Bottom Line

Indeed, the process of relocating a business to a new location is difficult. Without proper planning and coordination with the employees, you might lose the momentum and make a move more disruptive to your business operations.

Therefore, if you want to ensure you’re moving your business without losing productivity, follow these tips, and everything will go smoothly.

BUSINESS

Five Reasons to Bid on Branded Terms in PPC

Umar Nisar

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Five Reasons to Bid on Branded Terms in PPC

Branded terms in PPC can be very profitable, and many companies bid to all the keywords that mention their brands. However, some advertisers don’t target these terms and resist this strategy because they believe they would get that traffic anyway because of the organic listings. In this article, you can read five reasons why you must bid on branded terms in PPC.

1. Bidding On Branded Terms Helps You Dominate The Search Results Page

The organic results for keywords that mention your brand probably have your website and your social media profiles on Google’s first page. Google searches for the most relevant results, so you expect pages that send visitors to your website. However, it can include mentions from third-party websites or brands. While these mentions can be positive, they can get some a part of your traffic.

If you bid for branded terms, the visitors will see at least one extra option to visit your website or learn more about your business. Also, you show them where to click right away. These types of ads have high click-through rates because users want to learn about your products.

Another thing to consider is that you help your visitors avoid distractions in the search results page by showing your ads. The organic results can have anything from complaints to irrelevant topics that somehow got ranked under your branded terms. Decreasing the visibility of these pages can help you to get more traffic, leads, and customers.

Dominating your brand keywords means that they will show results that send users to your pages and social media profiles. At the same time, these third-party websites will get lower rankings or get ranked on the second and third page of Google.

2. You Control Your Message

Organic traffic is free and has many marketing benefits. However, it has one main limitation. You can’t just change the metadata of your pages and expect Google to update the listings instantly. Changes on your metadata can negatively affect your rankings, while they can take from a few days to a few weeks to get updated.

On the other hand, you can control every part of your Pay Per Click campaigns. If you want to share a specific message with the potential customers that search for your business on Google, you can create a new ad with your message.

The ads can include discounts, prices, new products, mentions of benefits, and many more that can’t be included in the organic results without affecting your rankings. Even if you don’t want to mention something special, you can add the right message for your business. This process can help your company grab the attention and get

more clicks on the search results page. If you focus only on the organic results, a part of your branded keywords’ traffic will get wasted.

3. Competitors Can Bid For Your Keywords

No rule says that your competitors will not bid for your branded terms. Google Ads allows them to target any keywords they want. If they have the option to get traffic and potential customers from you, they will do it.

So, if you bid for your branded terms, you prevent traffic loss on third-party websites and competitors. Another part that you can avoid is negativity. The competitors can put any message they want out there. They may try to create doubt or mention negatives of your business compared to them. It would be better if their ads appear below yours.

The good news is that you have an advantage compared to competitors that try to outbid you. Branded keywords will have better click-through rates and conversion rates for you because the users already want to learn more about your business. The competitors must set much higher bids to outbid you, so your presence alone can be enough to win that battle.

4. Brand Terms Are Cheap For You

If you want to find keywords that convert with high volume but low CPC, you must first check your branded keywords. Two big parts of PPC that affect your results are the relevancy of the ads with the keyword and the quality of your landing page. You already have both of them in this case.

When people search for something relevant to your brand and see an ad with your brand’s name and a link to your website, they will click it most of the time. The same applies to products and services that you may offer, the owners’ names, and anything related to your company. Google Ads uses the Quality Score to determine your rankings. It goes up when the ads get clicks and are relevant. If you target branded terms, the Quality Score will explode, improve your

rankings, and decrease your average CPC.

5. Get High-Quality Leads

The people who search branded terms on Google have many chances to convert into leads and buyers. They already know about your business or your products and try to get more information. They want to confirm that you have a trustworthy brand or find your products’ features in many cases.

When they visit your website, they can go directly to the pages that mention your products or just search for communication methods. These people can have questions about anything that prevents them from buying something.

They tend to know the type of product they want, and your company can offer it. With a few words, they are in a late stage of the buying journey. For this reason, they have high conversion rates, and many competitors will bid for these terms. A good offer or some extra details can be enough to convert them into buyers.

Conclusion

Branded terms have traffic with many potential customers. Some of them already want to visit your website or learn more about your products. You just need to have a presence on the search result page to make sure that you don’t lose traffic.

Usually, the ads on branded terms have a high click-through rate, high conversion rate, and boost the Quality Score for all the reasons that are explained in this post.

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BUSINESS

How the Coronavirus Impacts on Local Pawnshops for Increased Profit

Umar Nisar

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How the Coronavirus Impacts on Local Pawnshops for Increased Profit

Since the pandemic Coronavirus broke down, people’s lifestyles have been changed drastically. You are not the same person you used to be a year ago. A lot has changed, including your living and small details of your personality. Though most businesses fail to rise during this pandemic, the pawnshop business increases significantly with an enormous profit.

This article is all about how this pandemic Coronavirus opened the door for pawn dealers within a few months.

The Coronavirus horror hasn’t gone away till now; however, it’s been more than a year already. People are still looking for solutions to get rid of the losses they’ve encountered during this situation. Many of them have survived, and the rest is struggling with all of their hearts.

Pawnshops, in that case, are one of the top leading businesses that hold onto the situation. People are looking forward to going more to local pawnshops for buying and selling old stuff. Since everyone is struggling in this period, they want things at a cheap rate. 

The income sources are now blocked in most cases. Those who used to earn a lot now can barely bear daily expenses. This is why they’re moving on by selling their precious items at a pawnshop. Gold, diamond, silver, designer bags, watches, etc., are easily found at local Sydney Pawn Shop.

The thing is, the lockdown situation in almost every state or city has made people’s lives miserable. They couldn’t run the business on their own. The production was closed, and the entire economy collapsed. The only way to lead a life in that period has been selling old or unused items. And pawnshops have been there for the people.

Not only selling stuff, but people also have taken loans from pawn stores since they offer instant cash. If you don’t know much about pawnshops already, check out this site sydneypawnshop.com.au.

It has been found that people also buy electrical items, such as TV, gaming set, and other home entertaining products from a pawnshop. It is because the lockdown in the pandemic has made people stay at home with family. They have looked for ways to spend time in the best way they could make. So, buying these entertaining things at a cheap rate from a pawnshop couldn’t be a wiser option. 

Besides, local pawnshops are in a high rising situation for increased business because people wouldn’t go out too far for the Coronavirus. They would meet their requirements and daily living within their residence. So, the profits all went to the local stores. 

However, pawnshops offer a high-interest rate for loans. People look for buying and selling unused products here, especially those they don’t need for now. This pandemic Coronavirus has made our lives challenging, but at some point, we are becoming more organized to lead our lives. It is necessary to be realistic once in a while for a better living.

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BUSINESS

10 Web Design Statistics Every Business Should Know

Umar Nisar

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10 Web Design Statistics Every Business Should Know

Here are some interesting and carefully selected web design industry statistics.

1. Design has a 75% influence on a website’s credibility.

(Source: Web FX)

Web design stats for 2020 indicate that many customers are skeptical about a website with poor design. Website design is so robust that customers can conclude on a business’s legitimacy just by glancing over its website.

2. Websites that load slowly lead to a $2.6 billion loss in revenue every year.

(Source: Web FX)

Take it or leave it – people are generally impatient. According to website design industry stats for 2020, customers take just 15 seconds to decide about a purchase. This means that a slow-loading website will affect this decision negatively, thereby reducing the number of new customers.

3. Users spend an average of 5.94 seconds looking at a website’s main image.

(Source: SWEOR)

To make a lasting impression on a customer, a company’s website needs to have a beautiful, simple, yet well-detailed main image that communicates the brand effectively at just one glance. 

4. 88% of online consumers will not return to a website following a bad experience.

(Source: SWEOR)

An unattractive website, at first sight, is bad business. Website facts for 2020 show that even for well-designed websites, only a very few visitors are patient enough to give their content a chance.

5. 74% of users will likely return to mobile-friendly websites.

(Source: Web FX)

According to mobile-friendly website statistics, users prefer websites that are easily accessible on mobile devices. Reports show that as of April 2019, about 4.2 billion of the 4.57 billion active users of the internet use their mobiles. What’s more, 57% of internet users claim that they cannot recommend a business with a website that’s not mobile-friendly to anyone. 

6. On average, users spend 5.59 seconds on a website’s written content.

(Source: SWEOR)

This is just enough to convey a brand’s positive image. Web design facts for 2020 show that revealing content in a step-by-step approach is more effective than flooding people with content. A step-by-step approach means that the user can find more useful material by exploring more of the website if need be.

7. Pages with videos keep users on them for 88% longer.

(Source: Web FX)

Videos have been proven to get people’s attention better than images and texts. Animated videos are viral among both users and designers because of their attractiveness and liveliness. Overall, videos increase the engagement of customers with a website page and can influence purchasing decisions. 

8. 85% of shoppers say that color is a primary factor that affects their purchasing decisions.

(Source: Crazy Egg)

Reports go further to tell us that 66% of customers claim that they won’t buy products that do not come in their color of interest. People are naturally sentimental about colors. It is, therefore, essential that a website has the perfect colors to suit different images on a page. 

General Website Design Statistics

Representation is super important when discussing website design.

Here are the most important 2018 to 2020 website design facts you need to be aware of.

9. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

(SourceBlue Corona)

That’s almost half of all users!

Your website will reflect the impact on your target audience. It is the image you project for all to see. People will know you through it and will judge your company by the quality of your website.

10. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device.

(SourceIronpaper)

Now that’s good news!

There are so many reasons to invest in your website. And now you have added one more in your basket of muffins – content formatting that looks good on every device will be highly appreciated by 80% of users.

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