NEWS
MUCSE introduces first commercial post-quantum cryptography chip ready for the post-quantum era

Beijing, July 11, 2022, MUCSE, a pioneer in security and integrated circuit, announced its latest secure chip — PQC 1.0. The PQC 1.0 is believed to be the first commercial post-quantum security chip supporting the recent post-quantum cryptography algorithms selected by National Institute of Standards and Technology (NIST) for standardization in PQC solutions.
Releasing the PQC 1.0 security chip is the first step of MUCSE to conform the global trend of switching to quantum-resistant Public Key Infrastructures. MUCSE continuously cooperates with partners and customers to embrace this inevitable transition and to prepare the community against the threat of quantum computers yet to come.
Google said, in 2019, it has achieved the so-called “Quantum Supremacy” with its 54-qubit Platanus, an experimental quantum processor which has completed a calculation in a few minutes that would take a traditional supercomputer thousands of years.
In large-scale quantum computing, Shor’s and Grover’s quantum algorithms put devastating threat to the mathematical foundation of the current asymmetric cryptography algorithms. To confront this upcoming catastrophe of the modern security infrastructures, quantum-resistant cryptography algorithms, which are secure against both quantum and classical computers, need to be developed, implemented and deployed.
December 2016,NIST initiated a competition-like standardization process to solicit, evaluate and select quantum-resistant public-key cryptographic algorithms. After six years, on July 05, 2022, NIST announced the first group of four quantum-resistant cryptographic algorithms to be standardized. After six days, on July 11, 2022, MUCSE announced its first commercial post-quantum cryptography security chip, supporting two winners: CRYSTALS-KYBER for public-key encryption and key-establishment,and CRYSTALS-Dilithium for digital signature.
The PQC 1.0 is fabricated to 28nm technology, with a footprint less than 3 mm² and a power consumption of 150 mW. Compared with mainstream CPUs such as Apple M1 and ARM cortex-a72, the performance of PQC 1.0 could achieve an acceleration of, at maximum, 20 times. The energy efficiency is improved by two orders of magnitude. Together with PQC 1.0, MUCSE released the PQC development kit, providing complete quantum-resistant solutions to their partners and customers.
The successful release of the PQC 1.0 security chip is a milestone for both MUCSE and the industry to counter the threat posed by quantum computer attacks. It also affirms years of dedicated works from the R&D of MUCSE. For the industry, the PQC 1.0 can be used to evaluate the replaceability of post-quantum algorithms in existing industry platforms, and to facilitate the construction of the next-gen public-key systems in real-world applications.
MUCSE has always positioned itself as a pioneer in the forefront of the security field; and a connector bridging the gap between the academic results and industrial solutions. In the past, MUCSE has successfully introduced its two generations of high-performance cryptographic chips to the domestic market of China.
About MUCSE
MUCSE (Micro Innovation Integrated Circuit) is the rising leader in IC Design and the global provider of cybersecurity solutions for both high performance servers and embedded systems. Founded in Dec 2018, MUCSE is a Spin-off of the Institute of Microelectronics, Tsinghua University. A character of innovation, perpetual passion, and experienced R&D team, have allowed MUCSE to establish itself as a pioneer and a leader in the field of security solutions. Its two main product lines are security chips and intelligent network controller chips.
Company: WUXI MICRO INNOVATION INTEGRATED CIRCUIT DESIGN CO., LTD,
Contact Person: Pu Jiaohua
make email: [email protected]
Website: www.mucse.com
Telephone: +86 15905177613
Location: Wuxi,Jiangsu, China

Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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NEWS
Understanding the Roles and Responsibilities of a Sales Coach

A sales coach’s primary responsibility is to guide the sales team toward achieving their goals. They provide training, support, and mentorship to help them develop their skills and improve their performance.
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The role of a sales coach is not restricted to training alone but extends to nurturing and developing a positive sales culture within the organization. They should foster a growth mindset and encourage collaboration and communication among the team members.
Additionally, a sales coach is also responsible for creating a positive and motivational environment that will encourage the sales team to strive for better performance. They help in building self-confidence and resilience in the team, essential traits for success in sales.
Powerful Techniques of Effective Sales Coaching
Effective sales coaching requires a combination of various techniques tailor-made according to the needs and skills of the team. One such powerful technique is providing regular feedback. Feedback should be constructive and actionable, helping the team improve their performance.
Role-playing is another technique that can help reveal areas of strength and weakness. It enables the sales team to practice dealing with different situations and improve their problem-solving skills.
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Maximizing Sales Team Performance through Coaching
Adequate coaching is the key to maximizing a sales team’s performance. Consistent coaching helps the sales team stay on top of the latest selling techniques and strategies.
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Besides, coaching personalizes the training process, making it more effective. A sales coach understands the unique needs and challenges of each team member and can provide personalized guidance, thereby helping them improve their weaknesses and leverage their strengths.
Key Tips to Enhance Your Sales Coaching Strategy
ALT: A sales coach and a salesperson in a one-on-one coaching session, discussing performance metrics on a laptop
An effective sales coaching strategy can drastically alter the performance of a sales team. One key tip is establishing clear goals and expectations. Goals provide a roadmap to the sales team and help them stay focused and motivated.
Prioritizing coaching sessions and making them a regular part of the schedule is another tip. Regular coaching sessions ensure that knowledge and skills are consistently updated.
Another tip is to encourage open communication during these sessions. The sales team should feel comfortable discussing their challenges, successes, and ideas. This promotes a positive coaching environment and paves the way for continuous improvement.
Also, measure the success of your coaching sessions. Use quantitative and qualitative data to evaluate whether your coaching efforts are making a difference. This will help in refining the coaching strategy as needed.
Nurturing Sales Talent: The Impact of Regular Sales Coaching
Sales coaching has a profound impact on nurturing sales talent. Regular coaching sessions help hone the skills of the sales team and enhance their selling capabilities, ultimately leading to improved sales performance.
They keep the sales team motivated and focused, which is essential for staying competitive in today’s dynamic sales environment. Motivation plays a crucial role in talent retention, and a motivated team is likely to be more productive and successful.
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In conclusion, a good sales coach does not just train – they transform. They foster a culture of continuous learning and take active measures to keep their team’s performance at its peak.
Altogether, sales coaching is an ongoing process of nurturing and enhancing sales talent. Leveraging the right techniques and strategies can significantly enhance coaching effectiveness, thereby boosting the overall sales team performance.
