Connect with us

NEWS

Which languages will be most frequently translated in 2021?

Published

on

Which Languages will be most frequently translated in 2021?

Languages

The translations industry has grown enormously over the last decade or so. With a continuous globalisation and constant developments in technology, businesses and organisations are today able approach foreign markets with ease. Trading with international consumers allows businesses to grow their revenue significantly and create new sale channels. Approaching foreign and international audiences however, isn’t as straightforward as it may seem at first. In order to successfully enter the overseas market of their choice, a company will need to undertake several steps. One of the most important ones on the list is translating documents and other relevant content to allow the potential foreign consumers to access information directly in their native language.

As a result, a rapidly growing number of UK based businesses decide to work closely with providers and agencies offering professional translation services and convert their documents and content into the market’s native language. In order to better understand whether the translation trends follow the general economy movements, we’ve decided to take a closer look at the specific languages, which experts predict to be most frequently translated in 2021, and see, whether a correlation between those languages and import/export figures of UK based organisations exists. We’ll also explain the different approaches you can take in order to accurately translate your documents – from working with translation agencies to using free online tools, such as Google Translate.

French

France has always been an important overseas destination for UK based business. Despite Brexit, this won’t change any time soon. As a result, French is predicted to be one of the most frequently translated languages in 2021. Translations in French are also expected be popular amongst private customers, who will wish to obtain visas or other legal documents required when entering France.

Additionally, as French is an important language in some of the fast-growing economies around the world, such as Cameroon, or Senegal, translations may also be frequently required by businesses intending to approach and expand onto such markets.

German

German without a shadow of a doubt will be one of the most translated languages this year, for both – business as well as personal reasons. Germany is one of the strongest, or perhaps even the strongest, European economy with a relatively high GDP, and so approaching the market can be very appealing prospect for UK based organisations and companies.

Spanish

Spain is, undeniably, one of the key destinations for UK tourists. Nonetheless, with Brexit, traveling and living in Spain became somewhat more complicated for a typical British citizen, and so in order to, for example, purchase a holiday home, UK residents are now required to translate a number of official documents – from bank statements, to criminal records and other such materials.

Although the tourism industry currently suffers, practically across all of its aspects, enormously due to the Covid-19 restrictions, once these restrains are fully lifted by the governments and people are yet again allowed to travel freely, translations providers are expecting a very high influx of documents, which will be required to be translated into Spanish.

Polish

Poland, for a number of consecutive years now, has been one of the fastest developing countries in Europe and has one of the most frequently translated European languages. Interestingly, a growing number of UK citizens decides to visit the country not only for tourist reasons, but also to work. With fast growing salaries and relatively low costs of living, Poland is certainly an attractive destination for expats. Additionally, a high number of UK businesses chooses Poland as a market they wish to explore and so the amount of corporate and business materials needed to be translated into Polish is expected to grow even further in 2021.

Mandarin

With around 1 billion speakers, Mandarin is one of the world’s most commonly spoken and important languages today, and it’s significance is expected to grow even further in the coming decade. UK companies, fortunately, recognise the meaning of this, and so the number of documents requiring translations into Mandarin grows significantly each year.

With such an immense consumer base, approaching the Mandarin speaking market is often a priority for many business owners.

Nonetheless, as the cultural aspects are so different between China and the UK, when converting content, translation agencies must consider not only the linguistic aspects, but also cultural and socio-demographic factors, which can directly affect the suitability of a translation within the Chinese market.

Arabic

Arabic is a native language to a number of Middle Eastern and African countries. These particular regions of the world are predicted to grow significantly in the coming years, and so UK business owners regularly decide to approach them as early as possible in order to establish their presence and build a positive, trustworthy brand. This attitude can certainly pay off in the long term.

Arabic however, similarly to Chinese Mandarin, can be a difficult and challenging language to translate accurately. There are several aspects, which can affect how your translation is be perceived by the audience within the chosen market. Making sure that your content is professionally translated by a native Arabic speak, who not only understands the linguistics, but also knows the culture and customs is essential for your company to prosper within an Arabic speaking marketplace.

Where to translate your documents

There are several different approaches you can take in order to accurately translate your content or documents – whether for business or personal use. One of the most popular strategies is to contact a translation agency directly. This method, although slightly more expensive, allows for fast turnaround times and highest possible accuracy. Translation agencies generally work only with native speakers of the target language, and this is certainly significant when translating for markets where cultural and social aspects are important.

Additionally, as professional translation agencies work with a large pool of linguists, it allows them to ensure that the person converting your documents has an in-depth understanding of your particular business sector. This guarantees that any sector specific jargon or lingo will also be accurately translated.

Alternative solutions include working with a freelance linguist or using free, online tools such as Google Translate. Each of these come with their very own benefits and drawbacks. 

Google translate, for example, is a free tool widely used to by people requiring translations for a personal use, such as contacting friends or family. The accuracy of the tool grows with each year and it is currently able to accurately translate even complex phrases.

Freelance translators, on the other hand, are more commonly used for corporate and business reasons, similarly to working with a translation agency. Although this solution is cheaper than working with an agency, it usually involves longer turnaround times and slightly lower accuracy. Businesses requiring translations into more than one language may also spend much longer looking for the appropriate language provider, as freelance linguists are usually only able to translate into one target language.

NEWS

Who is a treatment designer and what does he do?

Published

on

Who is a treatment designer and what does he do?

Treatment design is a huge and broad field, but when it comes to treatment design — it’s a narrow area that most designers haven’t heard of. Put it simply, treatments are directors’ treatments that are needed by advertising productions and help them to sell a director to a customer. During the tender for a promotional video, directors rarely make treatments and that is why they turn to such special people.

What is important in this profession?

Vision and the ability to make treatments quickly and efficiently play an important role.  Most often, 2 days are given to the project, so clients value the ability to work efficiently and quickly most of all. Sometimes it happens that work has to be done during one night, and it is absolutely normal, there is no concept of “working day” in this field.

It is also very important for a treatment designer to know foreign languages and the more languages he/she knows, the better. In this field, you constantly have to work on treatments in Swedish, German, Spanish, and English. Customers appreciate multilingual designers as they do not have to pay extra for a translator and spend time on translating the information and texts for a treatment.

Every designer has their own cool cases that they can be proud of. In the field of treatment, designers are proud not of their works, but of the advertisements filmed on them. It is not always possible to win a tender, since success is influenced not only by the treatment itself but also by the financial component, the attitude of a client to a customer, and other factors. But when the tender is won, the designer gets a huge plus and subsequent projects with this director are guaranteed to him.

Treatments for Samsung, New Balance, Converse

Before I became advanced in this area, I have been working for 2 years and have done 200 projects. There are such large production companies as Park Production, Caviar, Spark & Riot, and Anonymous Content among my customers. All of them have huge bases of directors who constantly need help with treatments.

One of the most striking projects was the treatments for Samsung. The director and the customer had a goal to see a bright, cool treatment. Here’s what we got after two days of work.

A nice animation project we have created with a young American director for Converse. The brand launched a new footwear collection for February 14.

And one of the best works that the New Balance customer liked was done for the English market for the brand’s fall campaign.

Customer Contact

For two years, I have been personally meeting my clients, flying to other countries to see them in person and say thank for their trust. Customers feel confident when they see someone they are working with or want to work with in the future. For those who want to try themselves as a treatment designer, it is crucial to adapt to “anytime and anywhere” working conditions, speak several languages, be able to communicate with people from different cultural communities, and send their messages professionally.  In addition, you must always ride the crest of the wave and follow the trends in this field, watch new advertisements and cinema premieres. You will never lose the Inspiration for such a job!

Continue Reading

NEWS

PERFECT OTTAWA COMMERCIAL PAINTERS

Published

on

PERFECT OTTAWA COMMERCIAL PAINTERS

Need to refresh your company’s exterior to bring in more business? Trying to make your home the envy of the neighborhood and increase its value on the market?

Well, look no further than Ottawa Commercial Painter. We are one of the leading commercial and residential painters in Ottawa, dedicating ourselves to helping the businesses and families of the entire Capital Region look better each day! Why pay for a brand-new home when a fresh coat of paint is all you need?

Chances are when you contact any painter in the city, they’ll all use the same brushes, paint, and equipment. What makes us different is our dedication to honesty, integrity, and craftsmanship. A great painter does more than just slap a coat of paint on the outside of a building, he works side-by-side with his client to help transform the home or business into a shining example of their dedication to quality service.

We are meticulous in our detail, consistent, and reliable. All of the work we do is fully guaranteed and backed by our spotless reputation.

WHY WE ARE THE BEST PAINTERS IN OTTAWA

Painting is by far one of the most important and popular home improvement tasks, and this has led to heavy saturation in the market. The problem is that everyone thinks that if they have a bit of paint and a good brush they are capable of being a good painter. That isn’t the case. Hiring a professional contractor will save you a lot of time and improve the quality of the finished product exponentially, but you’ve got to hire the right one. The wrong one will cost you money in the long run.

So what has made us a cut above in Ottawa? Why have so many returned to us time and again for all of their commercial and residential painting needs? There are a few reasons.

Experience – few companies have been around as long as we have and that have the experienced teams that we do. Our work is proudly on display all around the city, and we’ve made a great reputation for ourselves as one of the best painting companies in Ottawa.

 Our Team – we hire more than just guys who think they can paint. We hire tested professionals with years of experience in the industry. Our thorough background checking process ensures that only the best are backed by our name.

Ottawa Commercial Painters VS OTHER OTTAWA PAINTERS

Choosing the right Ottawa house painter is a big decision. You want to make sure that they are doing a good job, that they are reliable, and that they are affordable. But what about the quality of the paint? How can you tell if it is worth the money? Well, of course, you are going to want to make sure that the company you are working with is reputable, but what else? After all, you are going to want to paint your walls regularly, so you need to make sure that the paint you are using is the best for the job.

At Ottawa Commercial Painters, we work hard to earn your trust and confidence. Our commitment to excellence has made us a leading painting contractor in Ottawa. Our extensive experience means you get the best possible value for your money. We’re proud of our reputation for professionalism and quality workmanship. We’ve been in business for over 24 years and have built our reputation on being reliable, trustworthy, honest, and affordable. We’re proud of our track record of satisfied customers and we’re happy to share our experiences with you.

2021 Home stars winners:

Our dedication to work has won us not only the trust of thousands of owners but also led us to the winning title of 2021 Home stars winners for “’ The best Painting company in Ottawa” where we won #1 Ottawa painters votes with a 10-star rating. You guys must be wondering how we reached where we are today, so I would love to mention how we are committed to our work:

•          Our instant price estimate and work schedule.

•          Our way of honoring you is by starting the work on the day we commit/schedule.

•          We paint professionally and respectfully each day on time with the perfect finish of your building.

Continue Reading

NEWS

La Reina Del Mariachi Receives Special Recognition, from the United States Congress!

Published

on

La Reina Del Mariachi Receives Special Recognition, from the United States Congress!

La Reina Del Mariachi , Katherine Glen was recognized n the city of New York where she received a prestigious recognition from the United States Congress as Outstanding Singer of Ranchera /Mariachi Music . Glen, the only female Mariachi singer to have broken barriers in a musical genre dominated by men , has won numerous awards as best Mariachi singer for many consequitive years throughout the City of New York.

United States congressmen Mr. Adriano Espaillat handed her the distinguished recognition for being the only singer in the state of New York to excel and bring that musical genre internationally. The Special award ceremony was held at The Summer Festival, in Plaza De Las Americas in the city of New York. The festival projects outstanding artists from different cultures and genres. The singer closed the Festival by singing songs from her most recent music album .

The audience cheered while singing her songs. The singer, , has been showcased on the Prestigious Premio lo Nuestro transmitted by the Univision Network and winning Awards as Best Ranchera Singer, in The Mexican Music Awards, Premios Gruperos Awards, Festival De La Voz, and among others, for several consecutive years making her the maximum exponent of the Ranchera Music and of Greatest Projection in the United States, especially in New York City.

 La Reina Del Mariachi performed at Univision primer festival del Mariachi in in 2013 where she was the only winner in the state of New York to compete with another 6 very talented singers of the same musical genre. She has participated in television programs such as Sabado Gigante, and La Voz Kids where she gave advice to young aspiring contestants for the contest. The singing competition The Voice , transmitted by the Telemundo Television network, welcomed her as a special guest artist. The album “La Reina Del Mariachi ” has received positive reviews, and is being highly requested on major Radio stations . Her second album titled “Ingrata Paloma” was nominated for a Latin Grammy.

Continue Reading

Trending

%d bloggers like this: