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Burn Rate: know the secret of success of Webtrends and apply to the business NOW



know the secret of success of Webtrends and apply to the business NOW


Burn Rate is one of the secrets that Webtrends recently revealed that successful startups do not currently count. This is because this metric is of great help for you not to slip financially. Come and see how to do it!

Several bureaucracies involve the opening of a new enterprise, in addition to investments that must be scalable.

So, counting on a metric that helps you not to be in the red is one of the ways for you to grow constantly.

And this is the function of the Burn Rate, which, when calculated correctly, prevents you from having unpleasant surprises with your business.

Are you curious? So come and find out what Burn Rate is!

  • What is Burn Rate
  • Understand the importance of Burn Rate meaning
  • Learn how to calculate the Burn Rate
  • The Burn Rate within Digital Marketing
  • Do you already know what Burn Rate is? So get to work!

What is Burn Rate?

Burn Rate is the metric used to calculate the speed at which a company takes to reach break-even.

In other words, it represents the capital spent over a month by an enterprise to pay off debts and keep operations running.

When you know what Burn Rate is, it becomes much simpler to find out how long a brand starts to generate profits.

Thus, we can say that the Burn Rate means the rate of burning of the company’s capital.

Knowing when your business capital is about to burn is essential for cost management.

Now that you know what Burn Rate is, let’s discover the importance of this metric.

Understand the importance of Burn Rate meaning

It takes responsibility and a lot of planning to open a company, not least because a good investment will be made before achieving all the necessary financial returns.

Speaking of investment, every business owner needs to be aware of the money they will need to spend each month.

Thus, surprises can be avoided, and prospecting for new customers can be achieved, as the business will always be in business.

Therefore, it is necessary to separate your spending into fixed and variable and make the Burn Rate calculation meaningful so as not to burn your capital.

With this, you can measure the health of your business and make your growth predictable and scalable.

Once we understand the importance of the concept of what burn rate means, it’s time to go to the practical part and find out how to calculate it!

Learn how to calculate the Burn Rate

You already know the importance and what Burn Rate is, so it’s time to know how to calculate this metric.

To do this, you must subtract the financial statement at the end of a year from the financial statement at the beginning of a year.

The formula will look like this:

Burn Rate = financial balance at the beginning of the year – financial balance at the end of the year

From the result of this calculation, you will be able to make better investments of your money, avoiding the worst surprises.

The Burn Rate within Digital Marketing

With Digital Marketing everything is easier, including calculating the Burn Rate of your enterprise.

The golden tip we give is that you use this tactic in short periods of time, placing this metric within the calculation of ROI (Return on investment).

To do so, try to understand which products are having more success, what is the customer profile that is accessing your website and their habits on the web, as well as the conversion rate, for example.

This is because with this it is possible to understand how long your company will work “in the red” before starting to have any return on the investment that was made.

That way, you are able to take cautious steps to not compromise the health of your business and still stipulate predictable and scalable growth for it.

Do you already know what Burn Rate is? So get to work!

In this content, you discovered what burn rate means and saw that this is an important rate for the financial health of your business.

This is because with it you can know how long your business will be “in the red” until it has reached break-even, that is, equal to your spending on your earnings.

And more than suitable for companies that are starting their market journey, you can also use the burn rate to know when your investment in digital marketing strategies will bring some return.

Now that you know all of this, check out our content on how to implement Inbound Marketing and Inbound Sales in your business to improve your results.

Good Business!

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