Unique ways to improve your website’s conversion rate

The more daunting task than creating marketing campaigns is to increase the sales. A business has to go through numerous rejections only to hear that one ‘yes’ from the customer. The consumer world isn’t looking for flashy products and high-end brand endorsements anymore! Every customer wants to relate to the product while also ensuring that it is created cruelty-free.

So, how would you consider all their requirements and convert a potential lead to a successful conversion? Here are some pointers that you can use for your website,

Conversion Rate Optimization

Invest in CRO by using the applications that analyze the visitors on your website and offer you suggestions for the areas to improve on. Analyze why a customer is driven to your site, what makes them abandon, and understand what persuades them back! These 3 points are enough to give you a heads up for your next strategy.

Another crucial aspect to consider is to highlight your reviews on the website’s main page. Do you know? That 89% of the consumers look for reviews before making any purchase. And the initial 3 reviews play a significant part in the customer’s decision. So, not only should you include the reviews but maintain a good stance to ensure positive feedback.

Email campaigns

Not many are aware of this but, emails are still massive drivers for customer interaction with the website. Curate engaging content like Behind the Stage for product preparation, your business’s journey and struggles, and of course, offers & discounts! The more relatable your content is, the more people will be interested in the product.

Now, thanks to technological advancements, you don’t have to worry about gathering your potential lead’s email addresses. Email search tools like GetEmail.io does the job for you in more than half the time you’d spend searching the contacts. You can find an email address by name or in bulk using the website and LinkedIn/Gmail extensions.

The payment options

The audience wants easy payment options so they can buy what they desire. And, as business owners, we need to understand their requirements and offer different payment terms. It is quite common to see different types of online, credit and debit card payments & people prefer them too. However, to increase the purchasing power of the customers, businesses are now introducing Buy now – Pay later schemes.

The benefit of subscribing to this is the flexibility that consumer gets during pay back. You can decide how and when the customer should pay the amount back or even offer easy monthly installments. Sometimes, managing all these accounts can be confusing but having a third-party company handle them will ease your stress. Of course, they will take a minimum cut, but it is worth all the hassle.

Final thoughts

The whole point here is to keep the cash flowing in and out. Offering discounts, sharing valuable insights through newsletters ensures that the customer is hooked on to your product! And when the customer shows interest in your content then they are highly likely to begin their purchasing.

Ulani Uriah

Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.

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