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The Impact of a Key Opinion Leader in an Organization, according to NetBase Quid
Each organization needs a committed team to excel in its operations. Several professionals exist with varying responsibilities, where each must show dedication to achieve specific objectives. In most cases, companies rely heavily on digital marketing to reach their clients and maintain their online presence. That way, they need the input of KOLs.
Understanding who the KOLs are
Anyone with the ability to influence clients through social media is fit to be a key opinion leader. Such individuals have high statuses in various areas such as politics, entertainment, and business, among other industries. Those who follow KOLs listen to them and take whatever they say as legit. Most see them as experts, which makes it easy for them to influence crowds.
Understanding the difference between KOls and influencers is rewarding for any organization. Several factors draw the line between the two titles. People trust key opinion leaders because of the skills they seem to have. Some have professional backgrounds that make them famous in the communities they represent. It is not a must for KOLs to have a continuous online presence, but it is an ultimate approach to influence more people.
On the other hand, social media is the primary platform for influencers. It is where they meet most of their followers and earn much of their income. An influencer gains popularity with an increase in the number of social media followers. Unlike KOLs, the influencers rely on their social media presence to remain relevant. However, most people believe that influencers are KOLs when they have a massive following on social media. Arguably, some key opinion leaders are fit to be influencers, and the opposite is also true.
How KOLs come to be
People gain influence quickly when they already have a public profile. Professionals such as media personalities, movie actors, and politicians have fair chances of making a successful career as KOLs. With such backgrounds, people are likely to follow what one says regarding a particular trending topic.
Nonetheless, people with no public profiles can also scale the heights and become reputable KOls. However, they must show commitment, discipline, and the zeal to network with people around them. That way, people should not shy away, even if they do not have a political impact or a social media following at the start.
Marketing through KOLs
One of the most effective marketing approaches is when you utilize the power of key opinion leaders. Many organizations may see that as an option, while others consider it a business opportunity to make extra income. In the 21st century, institutions have invested in KOLs heavily, a factor that has largely fueled growth.
Reputable organizations such as NetBase Quid deliver top-notch marketing services to businesses and companies. It provides a platform for institutions to utilize reliable KOLs in the market. Most brands have developed significantly, and the highest percentage of their breakthrough is because of the impact of the KOLs they engage.
Why companies must invest in KOLs
Businesses have a chief potential to reach their objectives if they work with a reputable KOL. They create a link between a company and its clients, improving the way the two entities relate. Utilizing a KOL boosts the credibility of your product, as people tend to trust the key opinion leaders more than anyone else in the chain.
The use of KOL marketing is effective yet affordable compared to various options in the advertisement industry. You can strategize on the most appropriate approach with your chosen Key opinion leader to boost your sales and draw more customers to your products.
Earning trust from the consumers is a reliable foundation for any business. People use various approaches for customers to trust them and choose them among other competitors. KOLs promote the consumer-producer relationship, providing a ground for continuous growth.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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Being diagnosed with cancer can be devastating and affect anyone at any age. Several factors, such as genetics and lifestyle, can cause it. However, cancer can also be caused by the negligence of others. In such an instance, you can sue the people responsible for causing your cancer and claim compensation for the diagnosis and any associated damages.
Determining when and who to sue for getting cancer can be a complex process. So, it’s a wise idea to hire a lawyer to get you through the process and get the compensation you deserve. The attorney can advise you on when, how, and whom to sue for getting cancer.
With that said, here’s when you can sue for getting cancer:
- Product LiabilityÂ
You can sue for getting cancer from a defective product. For example, in one hair product cancer lawsuit, a claim was made that a hair straightening product was causing uterine cancer in women. The defects in the hair product increase the risk of developing uterine cancer for whoever uses it. If you think you’re in a similar situation, you can sue the manufacturers if a certain product increases your risk of developing cancer.
However, proving your case and claiming compensation can be challenging. In such a case, you must prove the defective product caused your cancer to sue the manufacturer or retailer. You’ll have to request tests on the products to prove the defect and the relationship to cancer development. The product defect has to have caused your cancer diagnosis directly. One example is when the product has excessive amounts of lead. You’ll need to hire experts or resort to government authorities to investigate the product to prove this. This way, you have a piece of solid evidence to sue the product manufacturer.
- Medical Negligence
Medical negligence is one of the most common reasons to sue for getting cancer. You could sue for medical malpractice if the doctors, healthcare facility, hospital, or other medical professionals failed to offer the standard of care causing your cancer diagnosis. For example, if the doctor failed to order necessary tests or misdiagnosed your case resulting in cancer progression, you can sue for medical negligence.
To successfully sue for medical negligence, you must prove that the medical practitioner’s actions directly caused your cancer diagnosis. You must also show that you suffered damage because of the negligent actions of the medical practitioner. By doing so, you can claim compensation for treatment of progressing cancer, lost wages if you cannot work, and pain and suffering.
- Environmental Factors
Exposure to environmental pollutants and toxins is a common risk factor for cancer. Prolonged exposure to asbestos at the workplace, radiation, and other chemicals can increase cancer risk. If you can prove your cancer was caused by exposure to a certain environmental toxin like asbestos, consider suing the company or entity responsible for the pollutants.
Suppose a company’s activities produce excessive radiation that affects the population in a specific area and results in cancer. In that case, you can sue that company for exposing you to toxins that caused the development of your cancer.
Like the previous points, you must prove your cancer was directly caused by a specific substance you were exposed to. You’ll also have to show that the exposure was from the negligence of the company or entity you’re suing. Another aspect you must consider is the entity’s knowledge of the potential risks of exposing people to the toxin or substance. Since you’ll also claim that the company or entity was negligent, expose their bad practices that contributed to the development of your cancer.
Additionally, working in a hazardous environment may expose you to substances or toxins that can increase your cancer risk. For instance, if you’re a construction worker with constant exposure to asbestos, you’ll be at risk of developing cancer. Working as a firefighter can also expose you to asbestos and other carcinogenic substances that cause cancer.
You can sue your employer for getting cancer while working in a hazardous environment. To be successful, you must prove the cancer was caused directly by exposure to a specific chemical or substance at the workplace or in the line of duty. For example, getting cancer from asbestos exposure at a construction site.
In such a suit, you’ll claim compensation for the medical expenses covering the diagnosis and treatment, lost wages, damages for the pain and suffering caused to you and your family, and other associated costs.
Conclusion Getting a cancer diagnosis because of someone else’s negligence can be traumatizing and devastating. However, you can get a little relief through compensation for the medical expenses and other related damages, such as pain and suffering. The process of suing for getting cancer can be complicated, and it’d be best to hire an experienced lawyer to handle the litigation process. An attorney can also advise on the available legal options available and the compensation to seek.
Khalil ur Rehman is a proud born and raised in Abbottabad. Khalil has worked as a journalist for nearly a decade having contributed to several large publications including the Yahoo News and The Verge. As a journalist for The Hear Up, Khalil covers climate and science news. [email protected]
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