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How will the end of 3rd party cookies affect retargeting?



How will the end of 3rd party cookies affect retargeting?

Even though the vast majority of browsers, including Firefox, Safari, and Edge, have already stopped the use of 3rd party cookies, a genuine change in the market will occur when Google finally will stop supporting them. After all, Google Chrome, with a 60% market share, is the most significant player in the game. But how will that change the influence of retargeting? Let’s find out.

What is the situation with ads based on 3rd-party cookies?

Cookies are small text files that collect data about the online habits of users and feed that information to the browser, allowing it to match the look of each website to the preferences of the user. 3rd party cookies have been used for years to personalize content for internet users, including the ads they see online. Many of the most effective advertising techniques are based on 3rd party cookies, including retargeting, which uses the user’s previous browsing history to display ads for services and products that have been already interesting to him. The crucial possibility of recognizing particular users across various websdaites is available because of 3rd party cookies, which only highlight their importance. 

The future of 1st party data

We know that 3rd party cookies won’t be supported anymore from 2023, but what about 1st party data? Will it be available? Yes! Let’s focus on the approach that is supported by the most popular browsers nowadays, including Chrome and Edge. This particular technique is based on privacy-preserving marketing APIs that enable advertising while still guaranteeing plenty of privacy to internet users. How will it work in real life?

The 1st party data will continue to work the same as it is now, and technology vendors will use it as a foundation to form user groups that contain consumers with similar characteristics. That means users won’t be identified as individuals but rather as groups of users. All the data, including information about the groups to which users are tied, will be held on their devices. During the process of preparing new ads, you will be able to select interest groups to which you want to guide your marketing message. The recommendation engine will take into account the advertiser’s data and personalize the ads accordingly. Of course, you may bid for users from the groups that are the most important to your company.

What are the most pressing challenges that need to be addressed?

The approach we just lined out is very promising, but it still has some details that need addressing. The most pressing issues concern the creation of personalized ads for a group of users and the potential to precisely estimate the value of the users within them. One of the best ways to address the first challenge could be Product-level TURTLEDOVE. It’s a solution that helps marketers to show relevant product recommendations, optimize content dynamically, and keep the personalization of user experience in ads. Outcome-based TURTLEDOVE can help with the second issue as it broadens the bidding functions, allows the individual assessment of users, and distribution of marketing budgets in an efficient way.


Homestays in Coorg: 5 Reasons Why It Is Perfect For Family Getaways



Homestays in Coorg: 5 Reasons Why It Is Perfect For Family Getaways

The latest vacation trend has people living in local homes rather than hotels. There are many reasons for this. However, the primary reason remains that every tourist wants to enjoy the authentic local culture. What better way to do so other than staying in a villa in Coorg?

Local Experience Is Always Authentic

The reason why people travel is to experience new things. Wouldn’t you like to experience the local atmosphere if you visit a place? When you are on vacation and choose to live in a homestay, you find yourself amidst the most local and authentic experience.

Hotels can have many luxuries, but all those pale in comparison to the homely atmosphere of a homestay. You can truly enjoy the essence of a place when you stay with and mix with the locals. The locals can show you around and make your visit more memorable.

Your Home Away from Home

We all love enjoying our favourite activities from the comfort of our homes. Hotels do not offer the same level of comfort. However, when you stay at a private villa, you receive the convenience of being home.

You can enjoy the view from the balcony at the villa and even swim in the private pool villa in Coorg. You can also form connections with the other visitors and end you making new friends at this new place. Staying in a homestay allows you to enjoy the same basic amenities and a comfortable atmosphere back at home.

Quality Time

Homestays are perfect for you if you want to escape the hustle and bustle of your life. Homestays only allow a few people to stay at the accommodation. It means you can enjoy more time and not have to experience a crowd.

Also, since most homestays are residential, you can enjoy its benefits. For instance, a villa in Coorg has easy transport access, and you can easily spend time with your family and friends at the homestay.

Beneficial for The Local Economy

Mostly local families run homestays which are simple establishments. It helps to contribute to the local economy as you contribute to it. Also, with homestays comes privacy. In commercial hotels, you will not have any privacy if you want to use the pool or bathhouse. But, at your homestay, you can enjoy your time in the private pool villa in Coorg.

Enjoy Good Company

Another great thing about homestays is the troop of people you can meet. You can make new friends. The owners of the place and even the local people are very welcoming and accommodating. You can have meaningful conversations and even form a great bond with them.Book a homestay to enjoy your vacation and explore the local culture, food, pace and people. Make the most of your vacation with homestays as they are inexpensive compared to private hotels, and you can make unforgettable memories.

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