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How to make them buy me, stay with me and keep buying me

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Target Holiday 2019 Deals

One of the challenges that every micro-entrepreneur faces are having customers, loyalty and making strategic alliances that bring you more customers, can be achieved but you have to take into account a number of factors which we have to nurture, here we are going to Review some with the Target Holiday 2019 Deals the purpose that by applying them they will generate direct benefits

  • Know your customers

It may seem a bit obvious but the amount of business that does not have its target defined and that they see themselves as being able to sell to everyone is incredible and in those cases “everyone” becomes “nobody”, the knowledge of your customers It has the purpose of knowing the preferences of consumption of your customers, which allows you to anticipate their needs and do an Upselling * or cross-selling **, the way to do it can vary by item and can range from observation to e-campaigns -mail marketing, the purpose is to know everything about the consumption patterns of your client or the target market that you want to focus on, that is, you have a vegan food business and your customers accompany it with natural water because they do not have another option, you can include the drink for an extra, drink that you make, original and homemade,You will see it as a decisive option to your needs.

Do not forget that you can ask your customers to sign up in the contact list to communicate promotions and offers, that information will be useful in other ways that we will see later, it is important that you take into account that this information is not misused because It may be counterproductive.

  • Create a closeness

This does not necessarily make friends with them, it is to be present in a more non-invasive cordial way, for example, you have a party business and last year for the present dates the client was stocked in your business, you can contact him with the data of the contact list, offering your services with an attractive price, a home delivery service or a promotion created to stay with you and you be the option when you require your services, people like to have things resolved because they facilitate life, remember to make the approach cordially but taking care of the ways so that they do not see you as an invader of your space.

  • Promotions and discounts focused

This is a sensitive point because we have to be careful with discounts and promotions to customers, because we can dig a hole where we bury our business, we cannot give promotions and discounts left and right because we are sacrificing an important part of our profits and we can get as a result that after every customer just for buying us want to get a benefit, in addition to each time they will ask for more and we all know that we have a limit which we should not cross, however, if we can offer promotions and discounts but with a purpose,

for example if we sell clothes for women, if we can offer a percentage discount in the month of the client’s birthday, or maybe with a minimum purchase of $ 1,000.00 We will give a free masquerade or scarf all this in the month in which our business registers low sales, or a promotion where the client gives an initial for the couch course and the remaining 50% to 30 calendar days (obviously before starting the course), loyalty cards with points also work, with discounts per visit, for example for a beauty salon, in the first color the client pays 100% and in the second one only pays 90% and in the third one 80 %, as we see the promos and discounts focused if we can win loyal customers and not losses. For example, for a beauty salon, in the first color the client pays 100% and in the second one only pays 90% and in the third one 80%, as we see the promos and discounts focused if we can win loyal customers and not losses. For example, for a beauty salon, in the first color the client pays 100% and in the second one only pays 90% and in the third one 80%, as we see the promos and discounts focused if we can win loyal customers and not losses.

  • Quality Customer Service

We have all acquired a product or service and customer service leaves us with a bad taste and we swear that we do not buy from them again, every business has that risk, do not let the attention of your customers be bad, from the moment you get or this is coming, the experience with you begins to tell from that moment, the way you explain, listen to them, and attend to their needs counts, many businesses can have a very original proposal but if you only go for the $ you will receive I predict many first sales, but nothing more, the service attitude produces more $ because people feel really understood, do not forget to guide your customer step by step, remember that he does not know what you do and the purpose of your purchase is or an experience or solve a need, make the process pleasant and help it,Sometimes they just need to feel that you listen to their requirements and complaints and that you see them as an individual, not one more purchase, do not forget, there is no company without customers, it is not a company, ethics about customer treatment is as important as the heading of your business .

  • Integrity

This point is very wide but here we will reduce it to have a transparent behaviour that does not lead you to uncomfortable situations where the client feels cheated or cheated, this is always done by telling the truth, if the product we are selling does not make it go down 10 kilos in one day to tell you, if the kitchen robot you are thinking of buying does not make espresso and cookies, inform it, think that if you do not only feel cheated but also lose your potential as a regular customer will get a bad impression that will be in charge of letting everyone who listens to you know, not only do you lose the trust of that client and other futures also the reputation of your business. The same happens when promising things that are impossible to achieve,

Part of the integrity is that you also behave transparently and comply with your agreements, delivery dates, total prices without increments, not disclosing confidential information, sticking to the terms and conditions of your contract and delivering exactly what the customer is acquiring, All this will help you sell more than the best network management you can afford.

  • Respect for competition

The competition is not the enemy, it is the teacher, it is not someone we have to beat, it is who we have to learn from, and we may learn that we are so different that we can share the market, so as such, we respect not speaking horrible things of them, or of their defects, that says more about us than of them, give them respect and if the client asks you directly for your competitors make assertive comments of their strengths and areas of opportunity only of what the client asks of That way your image will remain intact.

  • Evaluation of results

The best way to evaluate the quality of your work is to receive a retro feed from the client, you can ask him to give you the filling of a format on your website, a satisfaction survey, or short call with some basic questions and if you also get a promotional object or a benefit of a discount (which you planned to give it anyway) will be easier to help you and you will get a general idea of ​​your areas of opportunity and how to work on them, do not forget that we all make mistakes but working on them For constant improvement, talk about our commitment and quality.

Don’t forget to tell us your experiences when applying these strategies, we wish you much success in generating loyal customers.

* Up selling, an elevation of the sale, for example, you sell business signs, the customer goes for a sign and once he has decided, you talk about the sale of an electronic board in neon colours, with more benefits, durability, modernity and higher cost and is decided by the latter.

** Cross-selling, an additional sale to the already made of a complementary product, for example, you sell hairdryers and the customer buys you one but also you have the maintenance kit that will increase the life of the device, and the customer decides to take both products.

 

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Five Reasons to Bid on Branded Terms in PPC

Umar Nisar

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Five Reasons to Bid on Branded Terms in PPC

Branded terms in PPC can be very profitable, and many companies bid to all the keywords that mention their brands. However, some advertisers don’t target these terms and resist this strategy because they believe they would get that traffic anyway because of the organic listings. In this article, you can read five reasons why you must bid on branded terms in PPC.

1. Bidding On Branded Terms Helps You Dominate The Search Results Page

The organic results for keywords that mention your brand probably have your website and your social media profiles on Google’s first page. Google searches for the most relevant results, so you expect pages that send visitors to your website. However, it can include mentions from third-party websites or brands. While these mentions can be positive, they can get some a part of your traffic.

If you bid for branded terms, the visitors will see at least one extra option to visit your website or learn more about your business. Also, you show them where to click right away. These types of ads have high click-through rates because users want to learn about your products.

Another thing to consider is that you help your visitors avoid distractions in the search results page by showing your ads. The organic results can have anything from complaints to irrelevant topics that somehow got ranked under your branded terms. Decreasing the visibility of these pages can help you to get more traffic, leads, and customers.

Dominating your brand keywords means that they will show results that send users to your pages and social media profiles. At the same time, these third-party websites will get lower rankings or get ranked on the second and third page of Google.

2. You Control Your Message

Organic traffic is free and has many marketing benefits. However, it has one main limitation. You can’t just change the metadata of your pages and expect Google to update the listings instantly. Changes on your metadata can negatively affect your rankings, while they can take from a few days to a few weeks to get updated.

On the other hand, you can control every part of your Pay Per Click campaigns. If you want to share a specific message with the potential customers that search for your business on Google, you can create a new ad with your message.

The ads can include discounts, prices, new products, mentions of benefits, and many more that can’t be included in the organic results without affecting your rankings. Even if you don’t want to mention something special, you can add the right message for your business. This process can help your company grab the attention and get

more clicks on the search results page. If you focus only on the organic results, a part of your branded keywords’ traffic will get wasted.

3. Competitors Can Bid For Your Keywords

No rule says that your competitors will not bid for your branded terms. Google Ads allows them to target any keywords they want. If they have the option to get traffic and potential customers from you, they will do it.

So, if you bid for your branded terms, you prevent traffic loss on third-party websites and competitors. Another part that you can avoid is negativity. The competitors can put any message they want out there. They may try to create doubt or mention negatives of your business compared to them. It would be better if their ads appear below yours.

The good news is that you have an advantage compared to competitors that try to outbid you. Branded keywords will have better click-through rates and conversion rates for you because the users already want to learn more about your business. The competitors must set much higher bids to outbid you, so your presence alone can be enough to win that battle.

4. Brand Terms Are Cheap For You

If you want to find keywords that convert with high volume but low CPC, you must first check your branded keywords. Two big parts of PPC that affect your results are the relevancy of the ads with the keyword and the quality of your landing page. You already have both of them in this case.

When people search for something relevant to your brand and see an ad with your brand’s name and a link to your website, they will click it most of the time. The same applies to products and services that you may offer, the owners’ names, and anything related to your company. Google Ads uses the Quality Score to determine your rankings. It goes up when the ads get clicks and are relevant. If you target branded terms, the Quality Score will explode, improve your

rankings, and decrease your average CPC.

5. Get High-Quality Leads

The people who search branded terms on Google have many chances to convert into leads and buyers. They already know about your business or your products and try to get more information. They want to confirm that you have a trustworthy brand or find your products’ features in many cases.

When they visit your website, they can go directly to the pages that mention your products or just search for communication methods. These people can have questions about anything that prevents them from buying something.

They tend to know the type of product they want, and your company can offer it. With a few words, they are in a late stage of the buying journey. For this reason, they have high conversion rates, and many competitors will bid for these terms. A good offer or some extra details can be enough to convert them into buyers.

Conclusion

Branded terms have traffic with many potential customers. Some of them already want to visit your website or learn more about your products. You just need to have a presence on the search result page to make sure that you don’t lose traffic.

Usually, the ads on branded terms have a high click-through rate, high conversion rate, and boost the Quality Score for all the reasons that are explained in this post.

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How the Coronavirus Impacts on Local Pawnshops for Increased Profit

Umar Nisar

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How the Coronavirus Impacts on Local Pawnshops for Increased Profit

Since the pandemic Coronavirus broke down, people’s lifestyles have been changed drastically. You are not the same person you used to be a year ago. A lot has changed, including your living and small details of your personality. Though most businesses fail to rise during this pandemic, the pawnshop business increases significantly with an enormous profit.

This article is all about how this pandemic Coronavirus opened the door for pawn dealers within a few months.

The Coronavirus horror hasn’t gone away till now; however, it’s been more than a year already. People are still looking for solutions to get rid of the losses they’ve encountered during this situation. Many of them have survived, and the rest is struggling with all of their hearts.

Pawnshops, in that case, are one of the top leading businesses that hold onto the situation. People are looking forward to going more to local pawnshops for buying and selling old stuff. Since everyone is struggling in this period, they want things at a cheap rate. 

The income sources are now blocked in most cases. Those who used to earn a lot now can barely bear daily expenses. This is why they’re moving on by selling their precious items at a pawnshop. Gold, diamond, silver, designer bags, watches, etc., are easily found at local Sydney Pawn Shop.

The thing is, the lockdown situation in almost every state or city has made people’s lives miserable. They couldn’t run the business on their own. The production was closed, and the entire economy collapsed. The only way to lead a life in that period has been selling old or unused items. And pawnshops have been there for the people.

Not only selling stuff, but people also have taken loans from pawn stores since they offer instant cash. If you don’t know much about pawnshops already, check out this site sydneypawnshop.com.au.

It has been found that people also buy electrical items, such as TV, gaming set, and other home entertaining products from a pawnshop. It is because the lockdown in the pandemic has made people stay at home with family. They have looked for ways to spend time in the best way they could make. So, buying these entertaining things at a cheap rate from a pawnshop couldn’t be a wiser option. 

Besides, local pawnshops are in a high rising situation for increased business because people wouldn’t go out too far for the Coronavirus. They would meet their requirements and daily living within their residence. So, the profits all went to the local stores. 

However, pawnshops offer a high-interest rate for loans. People look for buying and selling unused products here, especially those they don’t need for now. This pandemic Coronavirus has made our lives challenging, but at some point, we are becoming more organized to lead our lives. It is necessary to be realistic once in a while for a better living.

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10 Web Design Statistics Every Business Should Know

Umar Nisar

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10 Web Design Statistics Every Business Should Know

Here are some interesting and carefully selected web design industry statistics.

1. Design has a 75% influence on a website’s credibility.

(Source: Web FX)

Web design stats for 2020 indicate that many customers are skeptical about a website with poor design. Website design is so robust that customers can conclude on a business’s legitimacy just by glancing over its website.

2. Websites that load slowly lead to a $2.6 billion loss in revenue every year.

(Source: Web FX)

Take it or leave it – people are generally impatient. According to website design industry stats for 2020, customers take just 15 seconds to decide about a purchase. This means that a slow-loading website will affect this decision negatively, thereby reducing the number of new customers.

3. Users spend an average of 5.94 seconds looking at a website’s main image.

(Source: SWEOR)

To make a lasting impression on a customer, a company’s website needs to have a beautiful, simple, yet well-detailed main image that communicates the brand effectively at just one glance. 

4. 88% of online consumers will not return to a website following a bad experience.

(Source: SWEOR)

An unattractive website, at first sight, is bad business. Website facts for 2020 show that even for well-designed websites, only a very few visitors are patient enough to give their content a chance.

5. 74% of users will likely return to mobile-friendly websites.

(Source: Web FX)

According to mobile-friendly website statistics, users prefer websites that are easily accessible on mobile devices. Reports show that as of April 2019, about 4.2 billion of the 4.57 billion active users of the internet use their mobiles. What’s more, 57% of internet users claim that they cannot recommend a business with a website that’s not mobile-friendly to anyone. 

6. On average, users spend 5.59 seconds on a website’s written content.

(Source: SWEOR)

This is just enough to convey a brand’s positive image. Web design facts for 2020 show that revealing content in a step-by-step approach is more effective than flooding people with content. A step-by-step approach means that the user can find more useful material by exploring more of the website if need be.

7. Pages with videos keep users on them for 88% longer.

(Source: Web FX)

Videos have been proven to get people’s attention better than images and texts. Animated videos are viral among both users and designers because of their attractiveness and liveliness. Overall, videos increase the engagement of customers with a website page and can influence purchasing decisions. 

8. 85% of shoppers say that color is a primary factor that affects their purchasing decisions.

(Source: Crazy Egg)

Reports go further to tell us that 66% of customers claim that they won’t buy products that do not come in their color of interest. People are naturally sentimental about colors. It is, therefore, essential that a website has the perfect colors to suit different images on a page. 

General Website Design Statistics

Representation is super important when discussing website design.

Here are the most important 2018 to 2020 website design facts you need to be aware of.

9. 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

(SourceBlue Corona)

That’s almost half of all users!

Your website will reflect the impact on your target audience. It is the image you project for all to see. People will know you through it and will judge your company by the quality of your website.

10. 8 out of 10 consumers would stop engaging with content that doesn’t display well on their device.

(SourceIronpaper)

Now that’s good news!

There are so many reasons to invest in your website. And now you have added one more in your basket of muffins – content formatting that looks good on every device will be highly appreciated by 80% of users.

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