One of the challenges that every micro-entrepreneur faces are having customers, loyalty and making strategic alliances that bring you more customers, can be achieved but you have to take into account a number of factors which we have to nurture, here we are going to Review some with the Target Holiday 2019 Deals the purpose that by applying them they will generate direct benefits
- Know your customers
It may seem a bit obvious but the amount of business that does not have its target defined and that they see themselves as being able to sell to everyone is incredible and in those cases “everyone” becomes “nobody”, the knowledge of your customers It has the purpose of knowing the preferences of consumption of your customers, which allows you to anticipate their needs and do an Upselling * or cross-selling **, the way to do it can vary by item and can range from observation to e-campaigns -mail marketing, the purpose is to know everything about the consumption patterns of your client or the target market that you want to focus on, that is, you have a vegan food business and your customers accompany it with natural water because they do not have another option, you can include the drink for an extra, drink that you make, original and homemade,You will see it as a decisive option to your needs.
Do not forget that you can ask your customers to sign up in the contact list to communicate promotions and offers, that information will be useful in other ways that we will see later, it is important that you take into account that this information is not misused because It may be counterproductive.
- Create a closeness
This does not necessarily make friends with them, it is to be present in a more non-invasive cordial way, for example, you have a party business and last year for the present dates the client was stocked in your business, you can contact him with the data of the contact list, offering your services with an attractive price, a home delivery service or a promotion created to stay with you and you be the option when you require your services, people like to have things resolved because they facilitate life, remember to make the approach cordially but taking care of the ways so that they do not see you as an invader of your space.
- Promotions and discounts focused
This is a sensitive point because we have to be careful with discounts and promotions to customers, because we can dig a hole where we bury our business, we cannot give promotions and discounts left and right because we are sacrificing an important part of our profits and we can get as a result that after every customer just for buying us want to get a benefit, in addition to each time they will ask for more and we all know that we have a limit which we should not cross, however, if we can offer promotions and discounts but with a purpose,
for example if we sell clothes for women, if we can offer a percentage discount in the month of the client’s birthday, or maybe with a minimum purchase of $ 1,000.00 We will give a free masquerade or scarf all this in the month in which our business registers low sales, or a promotion where the client gives an initial for the couch course and the remaining 50% to 30 calendar days (obviously before starting the course), loyalty cards with points also work, with discounts per visit, for example for a beauty salon, in the first color the client pays 100% and in the second one only pays 90% and in the third one 80 %, as we see the promos and discounts focused if we can win loyal customers and not losses. For example, for a beauty salon, in the first color the client pays 100% and in the second one only pays 90% and in the third one 80%, as we see the promos and discounts focused if we can win loyal customers and not losses. For example, for a beauty salon, in the first color the client pays 100% and in the second one only pays 90% and in the third one 80%, as we see the promos and discounts focused if we can win loyal customers and not losses.
- Quality Customer Service
We have all acquired a product or service and customer service leaves us with a bad taste and we swear that we do not buy from them again, every business has that risk, do not let the attention of your customers be bad, from the moment you get or this is coming, the experience with you begins to tell from that moment, the way you explain, listen to them, and attend to their needs counts, many businesses can have a very original proposal but if you only go for the $ you will receive I predict many first sales, but nothing more, the service attitude produces more $ because people feel really understood, do not forget to guide your customer step by step, remember that he does not know what you do and the purpose of your purchase is or an experience or solve a need, make the process pleasant and help it,Sometimes they just need to feel that you listen to their requirements and complaints and that you see them as an individual, not one more purchase, do not forget, there is no company without customers, it is not a company, ethics about customer treatment is as important as the heading of your business .
This point is very wide but here we will reduce it to have a transparent behaviour that does not lead you to uncomfortable situations where the client feels cheated or cheated, this is always done by telling the truth, if the product we are selling does not make it go down 10 kilos in one day to tell you, if the kitchen robot you are thinking of buying does not make espresso and cookies, inform it, think that if you do not only feel cheated but also lose your potential as a regular customer will get a bad impression that will be in charge of letting everyone who listens to you know, not only do you lose the trust of that client and other futures also the reputation of your business. The same happens when promising things that are impossible to achieve,
Part of the integrity is that you also behave transparently and comply with your agreements, delivery dates, total prices without increments, not disclosing confidential information, sticking to the terms and conditions of your contract and delivering exactly what the customer is acquiring, All this will help you sell more than the best network management you can afford.
- Respect for competition
The competition is not the enemy, it is the teacher, it is not someone we have to beat, it is who we have to learn from, and we may learn that we are so different that we can share the market, so as such, we respect not speaking horrible things of them, or of their defects, that says more about us than of them, give them respect and if the client asks you directly for your competitors make assertive comments of their strengths and areas of opportunity only of what the client asks of That way your image will remain intact.
- Evaluation of results
The best way to evaluate the quality of your work is to receive a retro feed from the client, you can ask him to give you the filling of a format on your website, a satisfaction survey, or short call with some basic questions and if you also get a promotional object or a benefit of a discount (which you planned to give it anyway) will be easier to help you and you will get a general idea of your areas of opportunity and how to work on them, do not forget that we all make mistakes but working on them For constant improvement, talk about our commitment and quality.
Don’t forget to tell us your experiences when applying these strategies, we wish you much success in generating loyal customers.
* Up selling, an elevation of the sale, for example, you sell business signs, the customer goes for a sign and once he has decided, you talk about the sale of an electronic board in neon colours, with more benefits, durability, modernity and higher cost and is decided by the latter.
** Cross-selling, an additional sale to the already made of a complementary product, for example, you sell hairdryers and the customer buys you one but also you have the maintenance kit that will increase the life of the device, and the customer decides to take both products.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
A Comprehensive Overview of Customer Satisfaction
Customer satisfaction is a crucial indicator of loyalty. However, it’s essential to remember that it’s not enough. It needs to be paired with NPS and CES, measuring different aspects of customer experience.
CSAT surveys use a simple rating scale and require low effort from respondents. They also produce numerical data that is easy to interpret.
Customer satisfaction is a metric.
Understanding what is CSAT, or Customer Satisfaction, is crucial for any business to assess their customers’ happiness with their company or product. It provides valuable insights into areas that require improvement, allowing them to enhance their goods and services and ultimately drive customer retention and loyalty. Using an external customer satisfaction survey company to conduct CSAT surveys can save time and ensure unbiased results. These companies will work with you to design a custom approach and methodology tailored to your specific needs, ensuring your CSAT survey captures the most relevant feedback. They will also assist you in developing a plan for analyzing your feedback, transforming raw data into actionable insights that can guide your decision-making and improve your customer experience.
Customer Satisfaction Index (CSI) measures overall customer satisfaction, including quantitative and qualitative data. It considers several factors: product quality, support effectiveness, and brand perception. The CSI score is an excellent benchmark for evaluating customer loyalty and retention.
It can assist businesses in identifying areas that require improvement and improve their goods and services. To increase your customer satisfaction, you can use a variety of tactics, such as analyzing customer feedback, improving navigation and design, implementing a knowledge base, streamlining processes, and more. However, a critical factor in customer satisfaction is understanding what customers say.
CSAT focuses on customer satisfaction with a specific product or service, so it can be more challenging to compare across different business units. Regional differences in customer responses can also impact it. For example, a user from Australia may rate the quality of your service differently than a user from the United Kingdom.
A focused survey is the most efficient way to gauge client happiness. Typically, it consists of one question and a five-point scale that customers can choose from. A four or five is regarded as a decent score. A score of 1 to 3 indicates dissatisfaction, while a score of 2 or below is neutral.
It is a crucial indicator of customer loyalty.
Customer satisfaction (CSAT) is a crucial indicator of customer loyalty, but it should not be the only KPI businesses track. CSAT focuses on the happiness level of your customers, but it doesn’t necessarily tell you what they’re willing to do for you in return. Personal life experiences and agendas can also influence it.
Companies use CSAT surveys to gauge buyers’ perceptions of their products, services, and overall experience. They can take many forms, from simple number-driven scales to verbal responses and symbols such as stars or emojis. Some use open-ended questions to identify specific pain points. The results inform the development of new products and services, improve existing ones, and enhance the customer experience.
The benefits of CSAT include improved product quality, reduced churn, increased customer lifetime value, and increased referrals. It can also help you avoid acquiring new customers, up to 30 times as expensive as keeping existing ones.
One drawback of CSAT is that it’s often based on a one-time reaction to an interaction or event. Most people who respond to a survey are likely to be on the happy or unhappy end of the spectrum, which can give you an inaccurate picture of your customer base. Moreover, it can be challenging to collect data from those who have had a neutral or negative experience.
Using CSAT can also be an excellent way to monitor recurring issues in your customer support processes. For example, if you make significant changes to your interface design or software, a quick CSAT survey can reveal how well customers adjust to these changes. In addition, a regular check-in can help you detect early signs of churn and take corrective action before they escalate into full-blown dissatisfaction.
It is a crucial indicator of customer satisfaction.
One of the most extensively used and frequently benchmarked customer experience measures is customer satisfaction (CSAT). It measures buyer happiness using a simple question and can be easily compared to competitors. This metric can help companies identify problems and focus their retention efforts to prevent churn.
CSAT surveys are easy to design and implement, and the results provide valuable information about your buyers’ experiences. You can use a pre-defined rating scale or let your buyers select from various options. Most businesses use a 3-, 5-, or 7-point scale. Whatever rating scale you choose, defining what you consider a positive score is essential. It would help to determine how often you want to measure CSAT. Ideally, you should survey customers with similar backgrounds to compare results over time.
While a positive customer experience is good for business, it is essential to understand what causes dissatisfaction. Dissatisfied customers are more likely to leave and write negative reviews online. They may even share their bad experience with friends. To avoid these adverse outcomes, it’s vital to identify customer pain points and resolve them quickly.
The Net Promoter Score is an additional widely used statistic (NPS). This single-question measure of customer loyalty can be collected through a customer feedback survey. NPS is an essential metric for Customer Support teams because it focuses on a product or service and can predict future buying behavior. However, it can be challenging to distinguish the impact of pricing, product performance, and brand on NPS scores.
Although both CSAT and NPS are helpful metrics, it’s important to remember that they have different limitations. While both rely on self-report data, they are vulnerable to bias. Self-report data can be influenced by personal mood, life events, and other factors that have nothing to do with the quality of a product or service. Additionally, CSAT is a macro view of a customer’s experience and does not capture nuances or granularity.
Harper Harrison is a reporter for The Hear UP. Harper got an internship at the NPR and worked as a reporter and producer. harper has also worked as a reporter for the Medium. Harper covers health and science for The Hear UP.