Business
How to Design Product Packaging: The Complete Guide for Businesses
With over 163 million pieces of mail delivered daily, packages currently make up a large amount of those deliveries as online shopping has skyrocketed in popularity.
If you’re a small business, ensuring that your packaging is up to par is essential to help you grow your brand. Not only does it show that you take pride in your products, but it’s an extra form of advertising!
If you’re wondering why you need to learn how to design product packaging, keep reading. You’ll discover why it’s essential and how to make the most of your packaging.
Define Your Audience
Before you begin, ensuring that you understand your brand and target audience is crucial.
For example, if you’re selling items that may cause others to blush with embarrassment, ensuring that you keep your packing discrete is essential.
However, if your target audience is young women interested in pop culture, taking the time to create packaging design ideas that appeal to your target customers is essential. This helps make the experience of getting a parcel more enjoyable.
Incorporate Your Brand
As previously mentioned, the packaging you use is an ideal form of advertisement for your company.
Ensuring you get your company name or logo on your packaging is a great way to build brand awareness. In many instances, you may find that custom-printed boxes using packaging design software are a great option for your company.
If custom boxes aren’t in your product packaging budget, using a sticker or tape with your logo is an effective way to get your brand out there.
Explore Different Materials
Next, you’ll need to determine the best materials for your brand. With so many options, it can be overwhelming to decide which choice is best. However, narrowing down your price point and any specific requests can help make the decision easier.
For example, if you’re an eco-friendly brand selling sustainable products, choosing environmentally-friendly packaging is essential. This helps keep your brand in line with your values.
Determine Layers
When shipping fragile items USPS is one of the best carriers as it helps keep your products safe during the shipping process. This is a crucial step in the product packaging strategy.
However, taking the necessary steps to protect your packaging is crucial to ensure your products arrive to the customer in perfect condition. For example, on the inside of many packages, a tin layer of bubble wrap coat the box to help keep the products safe.
Similarly, you may choose to use inserts when creating packaging for fragile items. This helps prevent products from getting jostled and breaking during transport.
Make Design Product Packaging Simple
Though it may seem unnecessary, the packaging you invest in s[eaks volumes about the pride you take in your brand.
If you’re ready to design product packaging with ease, thanks to the help of this guide, you’ll want to check out the rest of our website. There, you’ll find more of the best business tips and tricks to help your company succeed.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
