Business
How to Create an Exceptional Customer Journey With Your CMS-Powered Website
We have a question for you: how do you think giant food hubs like McDonald’s or multinational automotive companies like Tesla can deliver extraordinary customer journeys?
Well, we’re sure they’ve got strong strategies defined to make their business stand out and their customers happy. And here we are to share one such strategy with you to help create an exceptional customer journey.
It’s no secret that the customer journey is one of the most important elements of a successful business. You want customers to be able to find what they need quickly and easily, while still having an enjoyable experience.
Now, that might sound like a lot. But all of it is necessary for a smooth customer experience while increasing the value of your services. And with content management systems (CMS), it’s easier than ever to create an intuitive website that makes for a seamless customer journey.
Let’s look at how websites powered by a CMS like Drupal, can help you build a better customer experience.
Organize Content with a CMS-Powered Website
With a CMS, searching for information doesn’t have to be like trying to find a needle in a haystack. There’s no more need of scouring through countless pages and feeling like you’re going in circles.
Instead, a CMS helps you to sort your content into neat little packages, so that your customers can quickly zip through and find what they’re looking for. This way, they’ll feel like they’ve got a personal tour guide, rather than being lost in the wilderness. All in all, a CMS makes for a smoother and snappier customer experience.
Improve Search Engine Visibility with SEO Tactics
If you want your website to get noticed, having solid search engine visibility is crucial. Luckily, using a CMS-powered site makes it easy to weave in powerful SEO strategies.
By leveraging tools like keyword analysis and backlink building, you can effectively steer potential customers straight to your site. Plus, with optimized titles and descriptions, they’ll find what they need without the headache of endless results pages.
Gather Analytics with Advanced Reporting Tools
A top-notch CMS can help you find out whether or not your customers are getting the experience they want. With advanced reporting tools, you’ll be able to track customer behavior and pinpoint the shining stars of your site, as well as areas that might need a little sprucing up.
Armed with this data, you’ll be able to invest your time and resources where they’ll make the biggest impact. By focusing on what matters most to your customers, you can create an unbeatable experience that’ll keep them coming back for more.
Create an Impactful Landing Page
Capture your audience’s attention with a powerful landing page. While blogs can help promote your services and business, a well-designed landing page is an ideal platform to make a great first impression. A landing page is usually the first point of contact that visitors have with your website, and it’s the perfect opportunity to make a statement.
Using a customizable CMS, you can determine the content, style, and format of your landing page, opting for a visual, text-based, or static layout to create a lasting impact.
Set up Effective Forms and CTAs
Attracting visitors to your website is one thing, but turning them into loyal customers is another. That’s where forms and calls-to-action (CTAs) come in. By creating effective forms and CTAs, you can gather valuable information from your audience and incentivize them to take action.
With a flexible form builder, you can easily create and insert forms into your content to capture important data that can be stored in your database. This not only helps you better understand your audience, but it also allows you to tailor your content to their needs and interests.
CTAs, on the other hand, are marketing automation tools that encourage visitors to perform a specific action, such as subscribing to a newsletter or downloading a free guide. By integrating these tools through APIs, you can boost engagement with your content and drive more conversions.
Convert Website Visitors into Customers
Attracting website visitors is only the first step to driving sales. To stand out in a crowded online marketplace, you must provide your visitors with an experience that retains their attention and builds their trust.
By leveraging the powerful search functionality of your CMS, you can deliver the right content to the right person at the right time. This will allow you to not only educate your audience on your products and services but also forge a lasting connection that ultimately turns them into loyal customers.
Be Consistent to Delight Your Customers
Once you’ve captured a lead, the work is just beginning. The secret to keeping your customers delighted is through your content management system (CMS). With the right CMS that integrates easily with marketing and email automation tools, you’ll have access to a powerful database management system and cross-channel capabilities.
Not only that, but a great CMS can also feed content to external services, meaning timely content is always at your fingertips. So don’t let your marketing efforts peter out after conversion – keep things consistent to keep your customers happy!
Closing Thoughts
Crafting an optimal customer journey doesn’t have to be complicated or time-consuming if you leverage the power of a content management system like Drupal. With its user-friendly interface and robust feature set, Drupal enables users to quickly build high-quality sites while still having plenty of room for customization and personalization.
For this purpose, they have a wide catalog of modules and responsive design tools. Ultimately, these features help ensure that no matter where customers access your website—whether it’s their desktop computer or mobile device—they get an optimal experience every time they visit!
The next steps? Talk to an expert Drupal Development Agency and learn about your options to switch to Drupal or upgrade your existing Drupal website in ways that optimize your audience experience.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].
