Conversion rate is a powerful indicator of an e-commerce store’s performance. If you are finding a way to improve this number, upgrading your website to a Magento 2 PWA can be a potential solution.
Before going into details, we need to know what the conversion rate is and why it is so important to the business.
In simple words, the conversion rate is the number of customers that meet stores’ expectations such as signing up for events, placing an order,… out of the total number of visitors.
A good conversion rate is around 10% but achieving this number can be challenging.
Technology development has forced many firms to expand into e-commerce. With one product, customers can find so many providers available online. How to convince them to buy from a certain store?
This post will introduce Magento PWA as a tool to enhance customers’ online shopping experience and successfully convert them into buyers.
Let’s start!
Why Is The Magento Store’s Conversion Rate Often Low?
1/ Slow Loading Speed
Long waiting time can result in bad first impressions. If the loading time is longer than 5 seconds, customers may exit the site before seeing anything.
If they are patient enough to wait, the loading time still limits the number of products they can view.
In the end, the waiting time causes buyers to feel like surfing the site time-consuming and unsatisfying with the browsing experience.
The conversion rate cannot be high when customers find the web performance of low-quality.
2/ Unresponsive Design
Generally, Magento websites are best used on laptops but consumers start to show their preference towards mobile phones.
The reason is simple. Mobilephone is small and portable. We can bring them with us anywhere. Besides, phones do not require so much time for turning on and off.
However, as most Magento websites have yet to optimize the mobile shopping experience, the conversion rate from mobile users is inferior to desktop ones.
3/ No News Updates
Promotion and sales events are the best time to get the highest conversion rate. Everyone loves buying products with discounted prices and has the desire to own limited items.
However, these events usually take place in a short amount of time and size can run out so quickly. Thus, customers need to be informed on time but a website cannot notify customers of the news.
Emails and messages are possible ways to send this information but it is costly. There are also high chances that customers consider this spam and won’t open it.
4/ Unstable Connection Quality
Incidents like suddenly lost connection or low-quality connection can negatively affect the site performance.
While this problem does not fall into merchants’ responsibility, it can still cause a poor shopping experience for customers.
Of course, we all know that in these situations, conversion cannot happen.
The worst case is that purchasers are about to finish their order when the connection gets lost and they don’t remember to refill the information after reconnecting.
So conversion rate might decrease with connection quality.
5/ Irrelevant Traffic From Search Engines
To get a good SEO score, firms need time and expertise to execute an effective strategy.
Many firms have not worked on this stage carefully and got irrelevant traffic. This means they get the customers to the store but they are not the targeted customers.
As a result, they just leave the site without doing any further action and push the conversion rate lower. High bounce rate in turn causes SEO score to drop with Google ranking.
How Can Magento 2 PWA Solve The Puzzle?
With those problems the Magento website encountered, let’s see how Magento 2 Progressive Web App fixes those limitations.
1/ Less Waiting Time
Magento 2 PWA supports merchants in boosting the loading speed by 2-3 times faster than that of the original website. For a revisited page, it takes zero loading time.
This function also makes it easy for consumers to memorize brand names and logos. Without extra fees spent on marketing activities, PWA has increased brand recognition just by a simple function.
2/ Mobile-friendly Website
Magento Progressive Web App is the combination of a normal website and a native app. By converting the website to Magento 2 PWA, firms can enhance the store’s mobile-friendliness.
Magento PWA can adapt to different screen sizes. Whether buyers surf on tablets, laptops, or phones, they still have the best shopping experience.
Besides, PWA provides consumers with app-like features: offline mode, push notification, and fullscreen display,…
3/ Better Communication Channel
Progressive Web App’s push notification function allows shoppers to get reminders from the e-commerce website just like any other native apps. Customers no longer suffer from disappointment for missing the sales promotion.
It also pushes the conversion rate to the highest when all targeted customers get the notifications.
This feature also saves merchants money on using other communication channels like SMS or email.
4/ Less Dependence On Network Connection
Offline mode and background sync features of PWA let Magento store visitors enjoy browsing even without the Internet connection. This is applied to preloaded content.
With any orders that are completed during lost connection, the information will be recovered and sent to merchants as soon as reconnection takes place.
Moreover, offline mode gives customers more time to view the products and revisit the store. Thus, it also increases the likelihood for them to complete a purchase.
5/ Search Engine Optimization
Magento 2 PWA will help merchants in pushing the store to the first page on Google or other popular search engines.
With a better browsing experience, this also comes with a lower bounce rate and longer session duration. These two improvements can enhance the site’s ranking on Google search results.
Faster loading speed and high responsiveness are other criteria that are highly noticeable when Google ranks the sites.
By installing Magento PWA, all of these standards are met and merchants can see a rise in organic traffic and sales revenues.
Magento 2 PWA – The Answer To Conversion Rate Optimization
Clicking the website is not enough to raise store revenues. We need to form engagement and trust within customers before finally persuade them to place an order. Improving conversion rate is hard in the increasingly competitive e-commerce industry.
With Magento PWA, it can eliminate most of the barriers preventing the store from reaching a higher conversion rate like long waiting time, mobile-unfriendly storefront, no news updates and heavy dependence on the connection.
We hope that this post has provided Magento merchants with a solution to the unsolved problem related to the conversion rates.
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