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HOW EYAH CARVED HIMSELF A NICHE IN THE MUSIC INDUSTRY
No one took Sven Zwetsloot seriously when he stated his intentions of getting into the music industry. Even those closest to him thought it was a phase because, after all, he didn’t come from a musical family. However, Sven was determined to prove everyone wrong. Despite the mockery, he’d work hard and silenced his detractors once and for all.
Today, Sven Zwetsloot, better known by his stage name Eyah, is a Reggaeton music producer based in Texel, the Netherlands. Eyah is popular in the industry for originality, which is showcased in his last tracks.
As a composer, Eyah takes pride in his original compositions and tunes. One would believe that his journey in the music industry has therefore been easy, but that is not the case.
Eyah has had to learn a few things that have kept him going. By the time he was in the 12th grade, he was making house beats despite having no support system. Even though he didn’t have a proper place to practice, he made 2 tracks every day for two years until he got his own place. That’s how he developed his adaptable workflow, something he appreciates as a producer today. When Eyah turned 18, he started looking for ways to turn his passion into something profitable, but it didn’t happen overnight.
Eyah’s biggest influences are Tainy and Sky Rompiendo. He has learned how to creatively incorporate influences from science fiction and horror genres to create a sound that resonates with a wider audience.
Crafting recognizable lyrics, coupled with a groovy beat that the listener can appreciate is one of Eyah’s greatest joys. He conveys his feelings through every song he works on, and this is something very few producers can do. For now, he is working on some new projects that are waiting to be released. He’s been working with three big names in the industry and the works are in the final stages of production.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.
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