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Ghost Mannequin Photography is Gaining Popularity Among Fashion Brand Owners

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Ghost Mannequin Photography is Gaining Popularity Among Fashion Brand Owners

Only 30 years or so ago, fashion product owners were mailing product catalogs or brochures to prospective buyers in an attempt to promote their fashion products. While this catalog mailing practice is still not obsolete and still being utilized by the fashion brand owners to some extent, the whole notion of fashion product photography transformed to a new era. Fashion brand owners are now utilizing clipping path service as well as ghost mannequin service to promote their fashion brands on their ecommerce stores as well as on product catalogs.

The Shift to Ghost Mannequin Photography

If we look at the fashion product mailings before, we remember that the product images were just like that. A picture of the product itself. There not even any model wearing the products at the beginning. Need for models then surfaced to promote the products and we started seeing fashion model displaying or showcasing the clothing product by wearing them In front of the cameras.

Use of fashion models for clothing products has since then been a common practice. While it is still a very much common practice to let the fashion models showcase the clothing products, creative minds got together and figured out effective alternative that not only saves the brand owners huge deal of money in model cost, it promotes their products in a way that otherwise were not possible with the use of models. This new way of promoting the clothing products is ghost mannequin photography.

Reason for the Shift to Ghost Mannequin Photography

Reason for the shift to utilizing ghost mannequin photography instead of using bare products or fashion model is simple. A simple clothing image picturing the product as it, either on a clothing hanger or on a flat table or any other way makes it look very plain, dull and unattractive. It also doesn’t display other unique features, curves and angles of the product effectively. Buyer therefore don’t get too pleased looking at the image as they cannot make a purchase decision not knowing how the product will look on them. The entire thought that influences the buyers in their subconscious minds in how the item will fit them or look on them.

This entire guess work is eliminated by the use of fashion model where a model is showcasing the apparel item wearing is and posing for the buyers. Buyers now can see how the clothing item will look on them. It is the statistics that model photography boosts product sale. Fashion brand owner long since utilized models for this reason.

It is however very costly to use models for fashion products. Especially for small clothing brand owners, private label brand owners, and marketplace sellers who sell their products on Amazon or Esty cannot afford fashion models to display their product. One reason is the high cost of models and second reason is the time and resource it takes to undertake a model photoshoot session is beyond their scope. Budget and other resources make it not so practical for these sellers to use model photography. Clipping path service along with ghost mannequin editing therefore is an alternative. Not only this type of product photography works and boosts product sale, it also keeps the cost low as there is no models involved.

BUSINESS

How an iOS App Will Give You Your Desired Customer Base?

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How an iOS App Will Give You Your Desired Customer Base?

Smartphones are common and it is a rare occurrence that you will find someone without one. Moreover, Android and iOS are the only two key players when it comes to the mobile operating system as they control 99+ market share.

But among them, if we’re to compare then Google’s Android would take a lead with its 73% acquisition of user base out of the total smartphone users present in the market according to consensus 2021.

Then why are we suggesting you go for an ‘iOS App’ for your business instead of an android one? Well! There are reasons and not one, but we have a total of four of them.

Builds Brand Reputation

Brands work all their life towards building a brand reputation and they cannot manage to hamper that at any cost. With everything that they do, whether it be a big campaign or a social media post, they try to embed their brand inside everything.

Having an app developed for your business will provide a strong brand recall, recognition, and reputation system. Every time a notification pops up, or they get to see your app logo, which is usually your brand logo, they get to think about your organization, and such kind of free marketing should be bootstrapped at the earliest.

Customer With Better Purchasing Power

While targeting the audience should be your priority, many tend to ignore it, and then it hurts your business overall. But do you know that even with a 27% acquisition of user base in the smartphone market, iOS users would be a much better audience?

They have comparatively more purchasing power. Duh! They already have one of the most expensive phones on the market. So, they would end up subscribing to your services or purchasing the product that you sell.

Such a user base means that you’re sitting on a pot of gold and all you have to do is make sure your service/product is of some use and that it reaches your potential audience.

Better Security Than The Android Platform

The iOS platform is much more secure than Android and with that, we can say that it automatically makes sense that an iOS app will be much more secure than an Android one, wouldn’t it?

If you don’t believe that then you can refer to the San Bernardino terrorist case where Apple refused to decrypt iPhones acquired by the FBI from a group of terrorists. They claimed that with the iPhone they sell privacy and they cannot break their oath for whatever reason it might be.

So do you agree now that having an iOS app would be much better for your business? Well! You should, but one question still stands: ‘How To Get an iOS App Developed’?

Well! You would need to go and search for IOS App Development Company that can fix one up for you. But why go looking for one, when you can refer to the industry leader with about 11+ years of experience in the industry.

We are talking about ‘TechAhead’, a company that has been continuously bagging awards after awards and being the best Android App Development Company continuously.

What is their USP? Well! Not to say much, but they have been the trusted choice of Audi, AXA, ESPN, ICC, and much more high-profile clients. Now, what does that tell you about TechAhead?

Yes! They are the most trusted and preferred among the best, which is what you need for your business too because we believe that you’re someone who wants the best of the best only.

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BUSINESS

Virtual Receptionist Guide: Start To End Game

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Virtual Receptionist Guide: Start To End Game

In the course of your work, how frequently did your phone ring? As a consequence of not being able to pick up the phone, how many new positions have you lost during the current month? Have you forgotten to get in touch with them? Your probability of losing a couple is high. There are probably a lot of them.

Perhaps a reliable virtual receptionist for your business is an arrangement you are looking for. It is possible for them to handle that load of calls for you and to deliver exceptional client support. A seaward call reply mail is definitely not this.

Why does it need to be so complicated? How is this going to work? To help you make sense of virtual receptionist facilities for your business, we have gathered all the data you need to know here.

Is A Virtual Receptionist Service Right For Your Business?

Reevaluating conventional receptionist occupations for actual client support professionals is a virtual receptionist service. The virtual receptionists for your business are contacted by phone calls at your business number (or versatile). An accomplished client support expert at that point replies to those inquiries. You determine how they respond to a call based on the type of business you have and the type of cooperation you need from your customers.

Involvement in significant exchanges is a profound part of the work of virtual receptionists for your business. The answer to questions is unhesitating and exact owing to the information they possess.

A reliable virtual receptionist for your business provides you with the flexibility to use the facilities as much or as little as you require, which is a key distinction between a conventional secretary and a reliable virtual receptionist for your business.  

  • Full-time availability during business hours
  • During times when you are inaccessible or unable to contact you in a nonchalant manner
  • Break over the Easter holiday or Christmas
  • An absence of a current employee or their inaccessibility

Also, you can choose if the virtual secretary for your business handles only messages or everything related to reservations. Additionally, the system can be customized to meet the evolving needs of your business. To improve the business cycles and consolidate data for the receptionists, the facility is continually evaluated.

In Conclusion

To have it up and to run, you need to take action or present data to the virtual receptionist for your business to have it up and to run. Follow these steps to complete the process:

Your mobile phone and landline should be configured for call redirection. You can ask for directions if you do not know how to do this.

Access all the products you use to manage your occupations, including email, schedules, installment stages, and the administration framework. More importantly, we can provide guidelines on how this can be achieved.

Provide any business security you may need to oversee client requests and appointments, including client group record access, the value of the facility, and value records.

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BUSINESS

Tips from An Bui: Avoid These Dumb Mistakes That’ll Tank Your Marketing Business

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Tips from An Bui: Avoid These Dumb Mistakes That’ll Tank Your Marketing Business

Have you made any costly mistakes or wasted opportunities in your small business

And are you worried about the success of your marketing business? 

Don’t fret, let’s break the back of the beast and turn your marketing business into a success with An Bui Marketing.

Sometimes everyone makes dumb mistakes in their small business. Read this blog to become fully aware of the marketing mistakes that will ruin your business.

7 Dumb Marketing Mistakes You Must Avoid

In this blog post, you can grasp useful information by heeding red flags in the business world. So here are 7 marketing mistakes you must avoid:

1. No idea who the ideal customer is

Many marketers have a worldview that entirely focuses on their products. They know their product inside and out, but they have only an indefinite concept of who could want or need it or how they would utilize it. Worst case scenario, the marketers don’t care because their product is so state-of-the-art that it’s evident why it’s a worthwhile investment.

As a digital marketer, you need to be clear on your target audience, who your ideal customer is, and learn about them so that you can tailor your marketing message directly to them.

2. Create a meaningless message to the customer

Even when marketers have a vision of their ideal customers, they rarely spend time listening to them. They conduct “market research” and compile demographic data, but simply sitting down and listening (actually listening) is not on the agenda. Unfortunately, the marketing messages they create are meaningless to the individuals who are supposed to buy.

3. No idea what that customer’s customer wants

Even when marketers do listen to their ideal customers, they listen for the wrong things. They try to figure out how the product can meet the needs of the customer. In business-to-business sales, what matters is not satisfying the customer’s needs but the needs of the customer’s customer. Your product is only valuable if it is valuable to the end-user.

It is unlikely that you will have the resources to sell everything to everyone when you first start your business. So you need to figure out who your ideal customer is and get to know them well enough to tailor your marketing message to them. It is insufficient to know their age and location.

You better understand their hopes, fears, and frustrations about your product or service to solve their problems by communicating with them via your website. Identifying a niche allows you to become laser-focused on solving your customers’ problems and getting very clear on your marketing message, which will help you stand out and drive more sales.

By narrowing down your ideal customer and defining a niche, you should clarify your offer and make it easier to communicate that offer effectively in your marketing materials, website, and branding.

Before you begin building a website, consider your niche and how you can best serve your customers to become the obvious choice among the online noise.

3. Never set SMART Goals

How can you achieve your business objectives if you don’t know what they are? Are your marketing objectives in line with your business goals? 

To identify what marketing strategies to use, you need to consider your business goals. What do you want to accomplish in 2021?

Setting SMART goals is a good idea! To make your goals SMART, make sure they are Specific, Measurable, Attainable, Results-driven, and Timely. However, without SMART goals, you may be unable to select the best small business marketing strategies for your company.

4. Not Researching marketing Trends

Marketing trends, like technology, change all the time. If your company is not keeping up with the latest trends, you are officially falling behind. As a result, customers may opt for a competitor who is up to date and relevant.

Research marketing trends for each marketing tool that you use. Fortunately, if you work with a reputable SEO company, they will send you daily updates for any changes. They also keep you updated on how they are changing their strategy to comply with the new guidelines. If they are not doing it, it may be time to look for a new service provider. 

You are passing up opportunities to grow your business if you are not keeping up with trends like augmented reality marketing!

5. Abusive use of Social Media

Social media is an effective strategy for reaching out to and communicating with your customers. Unfortunately, a small business can take advantage of this method.

If you don’t understand how social media can help your business, you will likely be abusing it inadvertently. 

The primary goal of social media in terms of marketing should be to increase Brand Awareness while also providing a medium for you to interact with your customers in a non-sales capacity. Posting fun milestones of your business, such as a grand opening or having an outlet for customers to communicate with you.

But gaining sales directly from social media posts should never be your primary goal. You can create ads or pay-per-click strategies, but these should be kept separate from your primary goal.

6. Never ask for referrals or retargeting

This mistake boils down to capitalizing on traffic or customers with whom you have already interacted. It is less expensive to target previous customers or website visitors than it is to acquire new ones. 

Small businesses spend their valuable cash constantly to attract new customers rather than leveraging the ones they already have.

Do you know what happens when a customer abandons your website without making a purchase? Did you know there are ways to track them down and bring them back? 

Many small businesses do not use retargeting because they are unaware of its existence. Retargeting (also known as remarketing) allows you to reconnect with previous website visitors.

7. Forgetting about CTAs

Avoid the common marketing mistake of failing to include a call-to-action (CTA). A powerful, effective CTA is both impactful and compelling. Be sure it is specific and directs readers to take the desired action, such as completing a contact form.

Then, examine your company’s website for a moment. How many times on your homepage do you specifically ask the user to take any action that benefits the business? At the very least, include CTA in your website’s header or navigation bar if you want to make it simple for them to contact you.

What’s the Best Solution?

The best solution is to set your small business up for success in 2021 by developing a practical business strategy, smart marketing goals and a definite target market.

You can reach more potential customers and gain more sales if you have smart goals and strategies. Then, research potential customer bases, who they are, and how their businesses work.

But be mindful of those dumb mistakes to avoid wasting marketing opportunities. Focus on your ideal type of customer and treat them like a precious gem.

Your potential customers are the lifeblood of your digital marketing business so treat them well.

Are You Making These Dumb Marketing Mistakes?

If you have tried these marketing mistakes, it’s time to change your marketing plans and stay updated on marketing trends. 

How to make it possible?

Choose the best marketing experts or marketing agency that would assist your small business, and get fresh perspectives from someone who specializes in the area of your business. We strongly advise you to contact An Bui and sign up for his Online Career Accelerator.

An Bui is a successful entrepreneur who is willing to share his expertise and knowledge about Digital Marketing. He will help small business owners to make their business stay on top in this very tough economic environment. 

His Online Career Accelerator is a good platform to kickstart your small business and break the chain of marketing mistakes.

Here are some relevant things you can learn:

  • Digital Marketing Tactics
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Creating Effective Marketing Plan
  • Right Way to Use Different Search Engines to Reach Potential Customers

If you are an aspiring digital marketer or a veteran wanting to learn more about Digital Marketing and gain multiple industry-recognized certifications, enroll at Online Career Accelerator.

You can also use Online Career Accelerator to get career guidance from experienced mentors and coaches to prepare for what lies ahead and benefit from their expertise to launch your business and become a successful digital marketer.

Enroll now and get an 80% OFF Deal today!

Interested in learning more?

SUBSCRIBE to An Bui Youtube Channel for more videos! 

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