With 2020 behind us, we look at what became the biggest luxury in the lives of most people irrespective of geography and wealth. Seasoned luxury market analyst and founding Managing Director, Maison India — Gaurav Bhatia has called our ‘homes’ to be the biggest luxury last year.
Our homes – the greatest blessing amidst the pandemic
For the first time in the post-World War 2 era, 2020 was one of the most devastating years for the whole of humanity.Perhaps for the first time in history, the world came to a standstill. When the world outside our houses almost became a threat to the entire humanity, our homes became a sanctuary, a cocoon for almost all of us.
“We tend to take our lives for granted and often forget our greatest blessings until an outside force makes us realize how valuable the little joys are. Last year made us appreciate how warm and safe our homes are, and how cocooned we are, irrespective of psychographic and demographic, where you live and how large or small your home is”, he says.
‘Stay at home’ became the tagline to ‘flatten the curve’ worldwide. Our homes became our comfort zones, and the workplace for millions of people. People from different regions across the globe started posting their experiences and pictures through various social media platforms. “Instagram, Facebook, and Twitter were filled with filled with posts pictures of people sharing their experiences at home. Often with anecdotes of their refuge – cooking, baking, music, yoga, poetry, and so on and so forth,” Gaurav Bhatia Sotheby’s Ex MD adds.
“With the access of a smartphone and social media, the joke has been that people have actually become more ‘anti-social’ adversely affecting relationships amongst the family members. In 2020, the ‘staying at home’ gave the opportunity to the families to reboot and rebuild their bonds as they got an immense opportunity for long and engaging conversations, and doing things together”, he says.
Bhatia also indicated towards homes turning places where people started empowering themselves via education and developing skills. He said that couches became places of learning where people learned how not to share negative and unverified information. “From developing new skills, introduction to new areas such as human rights activism to learning how to become a responsible user of social media, our homes became the place of learning and self-expression.”
What did he enjoy the most staying at home? “Living with all my art and actually learning how to appreciate it more. That and of course the bonding with the children over elaborate meals. We all became Michelin star chefs. Or so we think!” he chuckles. “But yes, more than anything else, just breathing and being thankful for a roof over our heads and being safe” he concludes.
Touché we say. What after all can be more luxurious than being safe at home while living life to the fullest? However, we must also not forget the ones who were away from their homes and families, found last year one of the most challenging times of their lives. Hence, to cherish what Bhatia calls the greatest luxuries amidst the pandemic — our homes.
With over two decades of experience in the industry, Gaurav Bhatia is well known for his divergent ideas in the luxury industry. From helming leadership positions in Sotheby’s India to LVMH Moet Hennessy, he has led a number of high-end international luxury brands in India and abroad.
Hamza Fazal is a reporter for The Hear UP. After graduating from the University of Abbottabad, Hamza got an internship at the NPR and worked as a reporter and producer. Hamza has also worked as a reporter for the Medium. Hamza covers health and science for The Hear UP.
The Importance of Using Paper Cup Sleeves for Hot Drinks
As we all know, hot drinks are a staple in our daily lives, be it coffee, tea, or hot chocolate. One of the most commonly used items to keep these drinks warm and comfortable to hold is a paper cup sleeve. Paper cup sleeves are a simple yet effective way to keep drinks warm and prevent the hands from getting too hot. They are not just beneficial for the customer but also for the businesses. These sleeves can be a great branding opportunity for businesses to promote their logo or message. With the rise of environmental awareness, paper cup sleeves are becoming an increasingly popular option as they are made of biodegradable and renewable resources.
In this article, we will discuss the various benefits of using paper cup sleeves for hot drinks, the different types of sleeves available, and how to properly use them to ensure maximum comfort and satisfaction for the customer.
Benefits of Using Paper Cup Sleeves
The primary purpose of a paper cup sleeve is to provide insulation to keep hot drinks warm. The added layer of paper helps to slow down the transfer of heat from the cup to the outside environment, which helps to keep the drink at the desired temperature for a longer period of time.
Holding a hot cup of coffee or tea can be uncomfortable, even painful. Paper cup sleeves provide an extra layer of protection for the hands, making it more comfortable to hold hot drinks for extended periods.
Paper cup sleeves provide a blank canvas for businesses to promote their logo or message. They are an excellent opportunity for businesses to advertise and increase brand recognition.
Paper cup sleeves are made of paper, which is a biodegradable and renewable resource. They are an eco-friendly alternative to plastic sleeves and can help reduce waste.
Types of Paper Cup Sleeves
- Single-use Sleeves: These sleeves are disposable and are intended for one-time use. They are most commonly found in coffee shops and fast-food restaurants.
- Reusable Sleeves: These sleeves are made of thicker paper or fabric and can be used multiple times. They are perfect for businesses looking to reduce waste and promote sustainability.
- Custom Printed Sleeves: These sleeves are custom printed with a business’s logo or message. They provide a great opportunity for businesses to promote their brand and increase brand recognition.
Proper Use of Paper Cup Sleeves
- Use the right size sleeve for the cup: It is important to use the right size paper cup sleeve for the cup to ensure a proper fit.
- Position the sleeve correctly: The sleeve should be placed on the cup with the open end facing up, to allow easy insertion and removal of the cup.
- Avoid over-tightening the sleeve: Over-tightening the sleeve can make it difficult to remove the cup and can also cause the cup to collapse.
- Use the sleeve for its intended purpose: Paper cup sleeves are designed for hot drinks, and should not be used for cold drinks or food items.
The use of paper cup sleeves for hot drinks has become increasingly popular in recent years due to its insulation and hand protection properties, as well as its branding opportunity. They are an eco-friendly alternative to plastic sleeves and can help reduce waste. There are different types of paper cup sleeves available, such as single-use, reusable, and custom-printed sleeves. It is important to use the right size sleeve for the cup, position the sleeve correctly, avoid over-tightening the sleeve, and use the sleeve for its intended purpose. Overall, paper cup sleeves are an excellent addition to any business that serves hot drinks and can help keep customers happy and comfortable.
Umar Nisar was born and raised in the busy city of Abbottabad. As a journalist, Umar Nisar has contributed to many online publications including PAK Today and the Huffing Post. In regards to academics, Umar Nisar earned a degree in business from the Abbottabad UST, Havelian. Umar Nisar follows the money and covers all aspects of emerging tech here at The Hear Up.