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Founder of Pure Green, Ross Franklin, Becomes Best-Selling Author



Founder of Pure Green, Ross Franklin, Becomes Best-Selling Author

Wellness visionary Ross Franklin is the founder of Pure Green and has quickly become a best-selling author since publishing his book The Founder Success Formula. In the book, Franklin tells his personal success story in his journey on his way to founding Pure Green.

The Founder Success Formula 13 Strategies to Master the Art of Influence &

15 Leadership Tools to Transform Your Company became a number one best-seller on Amazon both on Amazon Kindle and paperback. The book is loaded with actionable leadership tools and strategies that founders and entrepreneurs can use to bring their companies to new heights. In the book, Franklin dives deep into the leadership strategies that he has used throughout his career to fully mobilize his team and drive results toward the company’s most important objectives. The book provides entrepreneurs with specific strategies to influence themselves and others and a leadership toolkit with actionable systems and processes.

Here is an excerpt from the book:

Leadership Modeling

Modeling is a concept from psychology that means copying the behavior of someone else. In the business world, successful leaders leverage modeling by finding someone that has already achieved their version of success or is doing what they want to do and modeling their behavior. Successful people don’t get to where they are or achieve success by accident. They’ve built routines, created rituals, and taken specific actions, whether consciously or unconsciously, that have made them successful.

Spending time with someone and learning how they reached their level of success will allow you to deconstruct the specific patterns or actions that they used to achieve success. The first step is identifying who the ideal person is for you to model, and the next step is tracking them down and getting access to them. The last step is adopting and modeling the actions or behaviors they used to achieve success. By applying the principle of modeling, you can achieve success more rapidly by leveraging specific, proven actions.

Here is the process that you can use to model success:

  1. Clearly define how success looks for you

What specifically are you looking to achieve, or what do you want to be exceptional at?

  • Identify the person that you want to model

Who is the best in the world in the area where you want to achieve success?

  • Deconstruct their process

If you are not able to meet this person face-to-face, schedule a Zoom or call them. Look them up online and learn everything you can about them. Watch their Ted-X talks and YouTube videos. Take their online courses and live seminars. Read their books and learn everything you can.

  • Understand their 80/20 actions

In studying the individual you are looking to model, leverage the 80/20 Rule. Typically, 20% of one’s actions account for 80% of their results. For the individual you are looking to model, find out which 20% of their actions have led to 80% of their results, and start putting them into action yourself.

  • Take what works and leave the rest

Modeling is not about trying to be a clone of someone. Not everything about the person that you are looking to model accounts for their success and some of what they do will not be relevant. Take what works, make it your own and put your own unique twist on it, and leave what doesn’t work for you.

The book reveals actionable strategies that Franklin used to build Pure Green into a national brand and can easily be used by any entrepreneur to take their company to the next level.

To purchase the book The Founder Success Formula: visit

To learn more about Ross Franklin: visit

To learn more about Pure Green: visit


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A Few Things to Check Before Hiring an Electrician



A Few Things to Check Before Hiring an Electrician

Hiring an Electrician

Many homeowners attempt to do home improvement projects themselves, and the results are often disappointing. However, trying to handle electrical work independently can lead to costly errors and injuries. Discover a few things to check before hiring an electrician to get the job done right and stay within the budget.

Proper Training

When looking for an electrician, the first thing to consider is whether they are properly trained. The electricians should attend a vocational school or other recognized institute to learn how to perform the work correctly. Discuss the training process to find the right team for the job.

Review Experience

Comparing electricians includes reviewing their relevant experience performing similar work. Homeowners should discuss the project scope with potential electricians and determine whether they have experience in that area. Also, ask for recommendations and referrals from previous satisfied customers.

Check Reviews

Once homeowners have a list of prospects, check online reviews to narrow down the possibilities based on customer experiences. Often, people discover more about an electrician or other service providers by reading reviews and talking to others. Also, discuss referrals with neighbors, co-workers, friends, and families to determine which services handled the work most efficiently.

Licensed and Insured

Verify your state’s requirement for license and insurance and then ensure the electrician is compliant to protect your most valuable asset. It is often tempting to hire an unlicensed or uninsured electrician to cut costs, but that often adds up to spending more money in the long run. Plus, you could be liable if an accident or injury occurs on your premises, adding even more to the costs.

Verify Credentials and Permits

The first step to verifying an electrician’s expertise is to inquire about licenses and insurance. The next step is to verify these credentials and permits to ensure they are valid and current. A quality electrician will immediately provide documentation for customers to verify.

Talk to Several Electricians

After comparing reviews and verifying credentials, consult with several electricians to find the right one for the project. While all of them might be qualified for the job, homeowners should find an electrician that understands their vision and wants to work with them every step of the way. Take notes during the interviews to review and determine the best candidate for the job.

Compare Costs

While qualifications are crucial to getting the job done correctly, homeowners must also stay within their budget to avoid financial stress associated with unexpected surprises. An electrician should provide a precise estimate and include everything to be done to complete the project for homeowners to plan for payment. The goal is to find a qualified electrician that provides all the services needed for the most competitive price. 

Look for Outstanding Customer Service

Finally, it helps to work with electricians dedicated to providing the highest level of customer service and that stand behind their work. Inquire about warranties and other guarantees to verify the project will be completed according to specifications. Then choose the electrician who communicates clearly and makes you feel comfortable about their skills.

Hiring an electrician is often critical to getting the job done right and avoiding additional costs related to injuries and errors. Use this checklist to find a qualified electrician that provides outstanding service within your budget.

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