In the current digital age, where anyone can access platforms such as Kev’s best that facilitate the free expression of feelings of joy and disappointment, in this case, related to any kind of direct experience with the brand, as well as the exchange of ideas and expectations related to service, it is extremely important that companies that take You want to build an online brand in mind, as a top priority, practices related to managing that reputation.
What is reputation management online?
Online reputation management refers to monitoring the reputation of an individual or brand and possibly handling any malicious content as well as making use of notes use to solve problems.
If done right, online reputation management is also a practice that makes it easier for companies to re-establish relationships with their customers, and learn about audience interests – giving your business the opportunity to adjust corresponding marketing strategies – among other things. Proactive methods, and it also makes it easier for you to assess the viral spread of complaints about specific services, which also gives you the opportunity to take responsibility before the problem almost becomes irreversible.
Given the fact that people of this generation are browsing the internet, not intermittently but always – to the point that it seems that everyone is eating, sleeping and breathing social networks – from a business perspective, a trusted online and fixed reputation is not only the company’s first impression to users, but it is perhaps It is the most important feature of its brand identity.
Online reputation improvement practices
2.1. Manage search results to improve your online reputation
2.1.1. Important decisions are often reduced to Internet searches
Everyone with Internet access has become accustomed to search engines, like Google, to get all the information they need before making important decisions – from hiring a potential employee to researching a service that might involve doing business with a specific individual or company. This last aspect explains why positive feedback from users and a good reputation on the Internet, in general, are important in shaping the first positive impression on a potential customer looking for his services on the web.
In turn, if a potential customer calls your business, only then will your company have the opportunity to confirm or disprove such a pre-defined opinion about your brand. But not as before when people found limited information in the yellow pages, and waited, in turn, to draw their fair conclusions about a business or product after their first experience as a customer, or people simply relied heavily on the method. A traditional verbal word where two or more people exchange references by physically communicating with each other. Nowadays, the effective word of mouth method is still very popular only because this process is now becoming more popular in the digital scenario.
2.1.2. The results of online searches are not always positive for everyone
It is important to be aware that the type of content users can find online about a brand will not always be positive, otherwise these brands may in many cases have created any type of content on the web.
In the event that there are negative comments on the web about a brand and nothing has been done about it to address them, unfortunately, this has the potential to inflict major damage on any image by destroying the potential of doing business in the future. On the other hand, if the situation is that there is no trademark on the web or no content related to it in the search engines, this is how you miss the opportunities to get the notice and brand position among the target group.
2.1.3. The Internet is not necessarily a recognized place for being hospitable
Both companies and individuals must be responsible and take some precautions when posting content, linked to their trademark, on any of the social media platforms. Today, it is not only vague that what is said and done on the Internet is permanent, but this information can be made viral at unprecedented speeds. When negative information can be posted at these speeds, your trademark is immediately exposed to harm that could tarnish your reputation: it is represented in the virtual harassment and in the failure to present your business as a competent competitor in the middle. For these simple reasons, it is best to adapt to the requirements of a constantly developing virtual community,
With the above in mind, let’s take a look at the following tips and tricks that we believe in business are most useful when it comes to managing your brand reputation and protecting your business on the web.
Tools to improve reputation management online
The following list includes some software tools that we recommend to help you improve your online reputation management task.
Web opinion: This platform (created in Spain) has built a strong reputation by offering one of the easiest and most effective tools to help companies and individuals track and manage content like comments, news, photos, and videos, created online, about brands.
Talkwalker: This free search tool helps you find the type of messages, articles, and tweets created on different social media platforms and sites that promote discussions about your brand over the last seven (7) days.
IFTTT: This is an effective app that allows you to perform various tasks that include creating alerts for direct messages every time your brand is mentioned on websites, specifically on discussion sites like Reddit.
Go Fish Digital Complaint Search: This tool searches on Google on more than 40 sites, as the name implies, focusing on comments containing complaints to help discover potential negative comments being made about your brand.
ReviewTrackers: This tool simultaneously monitors customer testimonials generated on more than 80 locations. By doing this, you can measure customer satisfaction and set patterns in the type of comments your customers create.
KnowEm: This program was developed to help you incorrectly discover the location and method of using your brand name. In the same way, this tool helps you to protect your brand name from any illegal activity you are trying to manage online against it.
Yotpo: This is a very useful program. Instead of helping you manage your online reputation, it helps you further improve it by motivating your customers to write positive testimonials about your brand.
Brandwatch: This software solution gives you access to the conversations your customers create directly in the digital world. This tool allows you to keep abreast of developments and ahead of your competitors.
Kenneth is a proud native of sydney, born and raised there. However, he pursued his education abroad and studied in Australia. Kenneth has worked as a journalist for almost a decade, making valuable contributions to prominent publications such as Yahoo News and The Verge. Currently, he serves as a journalist for The Hear Up, where he focuses on covering climate and science news. You can reach Kenneth at [email protected].